Method LaundryN e w S e r v i c e D e v e l o p m e n t

Vicky Chang02357126ADV465 Creative Planning

-Long process-Garments need to be classified by color or material-Time consuming-Don’t know how to take care of special materials-Carry heavy laundry detergent-No transparency in general cleaners-Don’t trust public laundry room-Have to exchange coins or add value-Always forget when was last time doing laundry-Lost garments -Facilities are always out of order-Lost laundry card-Take risks if your clothes were damaged while washing or drying

What’s the currentSituation?

Insight

Need

Want

Desire

Your clothes are clean

The facilities and environmentsare clean

Someone takes care ofyour laundry

A forever-growing number of more sophisticated, more demanding, but also more try-out-prone, super-wired urban consumers are snapping up more ‘daring’ goods, services, experiences, cam-paigns and conversations.

Big Idea...

M ET H O DCLEANINGC E N T E R( )

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&

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Your laundry is the member.

Description-Method Cleaning Community Website-Located in your neighborhood-Membership-Self-service laundry-Garment care service-Dry clean service-Special cleaning service-Laundry product discount-Free laundry detergent for self-service-Safety laundry sensor card-Daily maintenance-Transparency-Pick up & Home delivery

How to pay?As become Method Cleaning Center’s member, you can register online at Method Cleaning Community.Your monthly statement of using Method Cleaning Service will be sent to you, or you also can check it with Method Website.Customer can either pay online, or enclose check and mail back to Method.You also can check your history/bill payment, statement online, or contact Method with any problems.

-New option for urbany laundry-Create a community for your laundry-A transparent laundry service-A better management for your laundry

Positioning

-Coin laundry stores-Cleaners operated by individuals

Competitive

Human Needs-Men& Self-Men& Men-Men& Machine-Men& Nature-Men& Society

Target Audience

EngagementInquiry: Ask Method Laundry Expert about garment caring, washing tips, or product/service information.Home Delivery Service: Schedule your pick-up& home delivery dry clean service online, Method Cleaning Center will help you out.Laundry Pick-up Service: The distance between your place and Method Cleaning Center is too far? Call Method Shuttle pick up for you.Laundry Reminder: Set up the time of doing laundry, ex. Every 2 week. Method Cleaning Community will send you e-mail and text message to remind you it’s about time to do laundry.

Why does itmake sense for

Method? Doing laundry is a kind of rela-tionship between you and your laundry service. Both of you should have responsibility to protect the environment, and have social consciousness to make the world better.

Social Relationship

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Social Consciousness

-Agenda this New Method Cleaning Center in su-permarket laundry product area, ex. Safeway, Cost-co, Target, etc.

-Put this new business in Google Map, while people doing searching, they will see where isNew Method Cleaning Center.

-Cooperate with 24hr Fitness Center, to let their members know about this service, andthen become Method’s member.

-Cooperate with urban apparel retailers, like Urban Outfitters, American Apparel. Discount coupons provide when register for Method membership. Register online customer for these two stores, can get one free Method Laundry Detergent.

How to get theword out aboutits awesomeness?

A method to make the world better.