methodology and analysis report
TRANSCRIPT
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8/6/2019 Methodology and Analysis Report
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INDUSTRY REVIEW OF THE INDIAN IT SECTOR
Submitted
to
Prof Dr. Ganti Subrahmanyam
and
Assist Prof Dr.B.Padma Narayan
By
SAILESH KUMAR
MBA (IB)
Section A
1226110133
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NEED OF THE STUDY
Marketing Research is a primary tool for establishing the detailed marketing plan
before sales to take place. Any organization, before going to sales finds the pain point ofclient. It conducts a market survey regarding the recruitment process going within
organization. The complexity involve in recruiting a potential candidate within organization.
Thus, my study is the feasibility report on sales of ATS to pharma companies.
OBJECTIVES OF THE STUDY
1) To study and understand the conceptual framework of market sales.
2) To give brief description about the Pharma industry.
3) To present the analysis regarding the prospective growth of Pharma companies and
recruitment being the area of concern.
4) To give summary, findings and suggestions.
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RESEARCH METHODOLOGY
DATA COLLECTION:
Primary data:
The Primary data is collected through the interviews from the assistant HR of company and
the questionnaire survey by online.
Secondary data:
Secondary data is collected from internet, registers, records and annual reports of theorganization.
The data obtained for the list of potential company of Pharmaceuticals of mid-size
company. The data was collected based on
Total number of employee
Turnover of the company
Number of job opening
Total number of employee hire annually.
Data collection Instrument:
For collecting the data questionnaire method is used. Questionnaire Design begins with an
understanding of the capabilities of a questionnaire and how they can help in research. If it is
determined that a questionnaire is to be used, the greatest care goes into the planning of the
objectives.
Questionnaires are like any scientific experiment. One does not collect data and then see if
they found something interesting. One forms a hypothesis and an experiment that will help to
prove or disprove hypothesis.
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Sample Size Design
It refers to the number of elements to be included in the study. A sample design is a
definite plan for obtaining a sample from a definite population. It refers to the technique orthe procedure the researchers would adopt in selecting items for the sample. It is determined
before data is collected.
Samples of 37 companies are collected for general survey out of population of 60.
Sampling Process
Convenience Sampling: A convenience is obtained by the selecting convenient population
units.
TOOLS FOR ANALYSIS:
Percentage Analysis:
In percentage analysis, charts like bar chart and pie chart are used to graphically represent the
results from percentage analysis of the questionnaire.
Factor Analysis:
The question based on rating where it is necessary to analysis of the questionnaire for the
sales of ITRM HR tool for pharmaceutical company.
Cluster Analysis:
The analysis was done on the secondary data collected and finding the potential clients
(Pharmaceuticals Company) for sales of product based on data collected.
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FIELD STUDY AND ANALYSIS
Percentage Analysis Pie chart analysis for each data collected
Factor Analysis Cluster Analysis
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FIELD STUDY AND ANALYSIS
1. Do you use Applicant Tracking System:
Do you use Applicant Tracking System RESPONDENTS PERCENTAGE
YES 19 42
NO 16 58
Interpretation:
There are 58% who do not use Applicant Tracking System (ATS) and rest 42% have
ATS. Thus the 19 companies are potential client for sales ITRM HR tool.
42%
58%
Do you use APPLICANT TRACKING SYSTEM
YES
NO
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2. Would you like to integrate the ATS along with your development software of
your own:
Would you like to integrate the ATSalong with your development software
of your own
RESPONDENTS PERCENTAGE
YES 29 64
NO 16 36
Interpretation:
It can be seen that 64% want to integrate the ATS along with their development
software whereas rest 36% do not require it.
64%
36%
Would you like to integrate the ATS along with
your development software of your own ?
YES
NO
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3. What is the work force count within your organization:
Work force count RESPONDENTS PERCENTAGE
3001 14 31
Interpretation:
As 33% of the company has employee s in between 50-500 are the area of focus for
sales and rest of 13% and 16% are major potential client.
3
15
67
14
0
2
4
6
8
10
12
14
16
3001
Total Number of employee
Total Number of employee
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4. How long have you been using the internet for recruitment:
No: of years of internet Usage as
recruitment
NO. OF RESPONDENTS PERCENTAGE
10 years 27 60
Interpretation:
Almost all the company are using the internet for recruitment from above 6 years.Thus there form the potential client where their recruitment cycle as well as cost of hiring
can be reduce effectively.
0%
7%
33%
60%
Internet usage as recruitment
10 years
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5. How many recruiters are there within your organization:
Number of recruiters NO.OF
RESPONDENTS
PERCENTAGE
1 7 16
2 - 5 18 40
6 - 10 15 33
> 10 5 11
Interpretation:
As it can be seen the company invest huge amount on recruiters where 37% has
2 to 5 recruiters where most of the company are having employee strength between 500.
Thus ATS would reduce the cost of hiring and speed the proces
15%
37%31%
17%
No: of recruites
1
2 to 5
6 to 10
>11
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6. What is the duration of recruitment cycle in your organization:
Recruitment cycle RESPONDENTS PERCENTAGE
1 2 weeks 7 16
3 4 weeks 19 42
1 months 11 24
>1 months 8 18
Interpretation:
There are 42% where the recruitment cycle is within one month to more than one
month. The area of focus being this company so as to reduce the recruitment cycle time
within one month.
16%
42%
24%
18%
Recruitment cycles
1 to 2 weeks
3 to 4 weeks
1months
>1months
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7. Do you outsource recruitments to fill positions:
Outsource (Agency) RESPONDENTS PERCENTAGE
YES 20 44
NO 25 56
Interpretation:
56% of the company do not outsource recruitments to fill position as being mid size
company look for prospective candidate that suits their organization.
44%
56%
Outsourcing(Agency) Recruitment
YES
NO
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8. Do you have multiple hiring managers:
Multiple hiring manager RESPONDENTS PERCENTAG
E
YES 36 80
NO 9 20
Interpretation:
There are company who have multiple hiring manager about 80%.
80%
20%
Multiple Hiring Manager
YES
NO
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9. How many employee do you hire annually:
Annually hired employee RESPONDENTS PERCENTAGE
1000 9 20
Interpretation:
The area to concentrate is 24% and 18% which contribute around 16 company.
38%
24%
18%
20%
Annually hired employee
1000
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11. Is your hiring process:
Hiring Process RESPONDENTS PERCENTAGE
Centralized 30 67
Decentralized 15 33
Interpretation:
As 67% of the company the hiring process is centralized . The focus of selecting
potential candidate and speeding the process of hiring is the important criteria so the major
company to concentrate.
67%
33%
Hiring Process
Centralized
Decentralized
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12. Would you like to have a demo of ITRM from VLS Systems:
Demo of ITRM RESPONDENTS PERCENTAGE
YES 19 42
NO 26 58
Interpretation:
As 42% wish to have look for a demo of ITRM before ging for the purchase of a
product.
42%
58%
DEMO of ITRM
YES
NO
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Factor Analysis:
10. Please rate the following factor required while selecting for Applicant Tracking
System.
Correlation Matrix
Ease of
use]
10. [B)
Internal
integration
System]
10. [C)
Recruitment
cycle ]
10. [D) Cost
of
Hiring(Recru
itment cycle
completion)]
10. [E)
Searching (
e.g.,
application/r
esume)]
10. [F) Email
Tracking
System]
10. [G)
Return on
Investment
(ROI)]
Correlatio
n
Ease of use] 1.000 .139 .092 -.081 -.061 -.082 .053
10. [B) Internal
integration System].139 1.000 .578 .413 .250 .191 .003
10. [C) Recruitment
cycle ] .092 .578 1.000 .344 .322 -.011 -.088
10. [D) Cost of
Hiring(Recruitment
cycle completion)]
-.081 .413 .344 1.000 .474 .082 .337
10. [E) Searching (
e.g.,
application/resume)]
-.061 .250 .322 .474 1.000 -.050 .094
10. [F) Email
Tracking System]-.082 .191 -.011 .082 -.050 1.000 .059
10. [G) Return on
Investment (ROI)].053 .003 -.088 .337 .094 .059 1.000
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From the correlation matrix it can been seen that that factor
1. Internal integration system with recruitment cycle being 0.578
2. Internal integration system with cost of hiring being o.413
3. Searching with cost of hiring being 0.474
Are the factor which represents the factor which are dependent with each other and
thus form the basis for selection of ATS.
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.0.592
Bartlett's Test of Sphericity Approx. Chi-Square 40.503
df 21Sig. 0.006
Communalities
Initial Extraction
10. [A) Ease of use] 1 0.896
10. [B) Internal integration System] 1 0.775
10. [C) Recruitment cycle ] 1 0.747
10. [D) Cost of Hiring(Recruitment cyclecompletion)]
1 0.76
10. [E) Searching ( e.g., application/resume)] 1 0.65
10. [F) Email Tracking System] 1 0.902
10. [G) Return on Investment (ROI)] 1 0.871
From the table it can be interpreted that KMO value above 0.5 indicate that factor
analysis is appropriate. The KMO is 0.592.
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Total Variance Explained
Comp
onent
Initial Eigenvalues
Extraction Sums of Squared
Loadings Rotation Sums of Squared Loadings
Total
% of
Variance
Cumulative
% Total
% of
Variance
Cumulative
% Total
% of
Variance
Cumulative
%
1 2.234 31.913 31.913 2.234 31.913 31.913 2.088 29.827 29.827
2 1.238 17.687 49.600 1.238 17.687 49.600 1.335 19.071 48.898
3 1.077 15.392 64.992 1.077 15.392 64.992 1.099 15.697 64.595
4 1.051 15.014 80.007 1.051 15.014 80.007 1.079 15.411 80.007
5 .626 8.941 88.947
6 .420 5.993 94.941
7 .354 5.059 100.000
Extraction Method: Principal Component
Analysis.
As from the eigen value it can be seen that there are four factor whose value is greater
than 1. That being
1. Ease of use 2.234
2. Internal integration System 1.238
3. Recruitment Cycle 1.077
4. Cost of hiring 1.051
Are the factor which form the major part in selecting the ATS from company point of view.
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The factor extracted contribute to 80.007% cumulative.(for normal it should be >60%). Thus
the analysis gives the better result.
Cluster Analysis:
Based on secondary data obtained for potential 30 Pharmaceuticals Company based on
1. Turnover (2010) (V5)
2. Total number of employees. (V6)
3. Number of job opening. (V7)
4. Number of employee hire annually. (V8)
The Two Step cluster analysis is taken into consider and the result obtain is
Cluster Distribution
N % of Combined % of Total
Clust
er
1 23 76.7% 76.7%
2 6 20.0% 20.0%
3 1 3.3% 3.3%
Combine
d
30 100.0% 100.0%
Total 30 100.0%
Centroids
V5 V6 V7 V8
Mean
Std.
Deviation Mean
Std.
Deviation Mean
Std.
Deviation Mean
Std.
Deviation
Cluster 1 4.08E8 8.214E8 332.17 339.295 4.48 3.073 70.65 61.317
2 4.73E9 2.006E9 4366.67 1643.979 18.33 4.082 516.67 121.106
3 1.80E10 . 1.20E4 . 25.00 . 880.00 .
Combined 1.86E9 3.684E9 1528.00 2671.348 7.93 7.206 186.83 234.868
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It is clearly can be seen that there are 23 companies out of 30 are combine together with
forming the largest cluster based on following criteria.
1. Turnover of 38 lakhs to 100 cores
2. With number of employee in range of 50 to 900 employee
3. Number of job opening ranging from 2 to 12.4. Number of employees hired annually are in range of 10 to 300.
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Annexure
Questionnaire
Feasibility Report on sales of ITRM to pharmacy Company.
Questionnaire.
COMPANY NAME :
1. Do you use Applicant Tracking System?
A) Yes B) No
2. Would you like to integrate the ATS along with your development software of your
own?
A) Yes B) No
3. What is the workforce count within your organization?
A) 3000
4. How long have you been using internet for recruitment?
A) 6 years
5. How many recruiters are there within your organization?
A) 1
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G) Return on investment 1 2 3 4 5
11. Is your hiring process?
A) Centralized
B) Decentralized
12. Would you like to have demo of ITRM from VLS System?
A) Yes B) No