metric maze assignment

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Metric Maze Metric Maze Analysis Analysis By: Michelle Pizzinato By: Michelle Pizzinato

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This is an analysis using social metric tools of the imcslc digital brand.

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Page 1: Metric Maze Assignment

Metric Maze AnalysisMetric Maze AnalysisBy: Michelle PizzinatoBy: Michelle Pizzinato

Page 2: Metric Maze Assignment

SentimentSentiment • ImcslcImcslc

• Positive: 32 Neutral: 109 Negative: 1Positive: 32 Neutral: 109 Negative: 1• The measurement by The measurement by Social MentionSocial Mention is mostly neutral, also with a positive sentimentis mostly neutral, also with a positive sentiment

• #imcslc -#imcslc -• Positive: 1 Positive: 1 Neutral:Neutral: 42 42 Negative: Negative: 00• The measurement by The measurement by Social MentionSocial Mention is mainly neutral.is mainly neutral.

• @IMCSLC@IMCSLC• Positive: 1 Neutral: 42 Negative: 0Positive: 1 Neutral: 42 Negative: 0

The measurement by The measurement by Social Mention Social Mention is mainly neutral.is mainly neutral.

• YouTube Page-YouTube Page-

• Positive: 1 Neutral: 42 Negative: 0Positive: 1 Neutral: 42 Negative: 0

• The measurement by The measurement by Social Mention Social Mention is mainly neutral.is mainly neutral.

• Facebook Page-Facebook Page-

• Positive: 1 Neutral: 2 Negative: 0Positive: 1 Neutral: 2 Negative: 0

The measurement by The measurement by Social MentionSocial Mention is mainly neutral.is mainly neutral.

Overall the imcslc Overall the imcslc digital brand has digital brand has mainly a neutral mainly a neutral

sentimentsentiment

This means that This means that people have neutral people have neutral feelings toward the feelings toward the

brandbrand

Not postive nor Not postive nor negativenegative

Page 3: Metric Maze Assignment

#IMCSLC#IMCSLCIMCSLCIMCSLC @IMCSLC@IMCSLC

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IMCSLC IMCSLC FACEBOOKFACEBOOK

IMCSLCIMCSLCYOUTUBEYOUTUBE

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InfluencerInfluencer

IMCSLC INFLUENCE (KRED STORY)IMCSLC INFLUENCE (KRED STORY)

The influence level is 523 out of 1000 and an outreach level 3 The influence level is 523 out of 1000 and an outreach level 3 out of 12 out of 12

•Total Influence Points: 1809Total Influence Points: 1809

•Out reach is determined by how generous you are to others: Out reach is determined by how generous you are to others: how much you reply, retweet, mention or follow people.how much you reply, retweet, mention or follow people.

•Influence is determined by how many people you influence Influence is determined by how many people you influence (true reach), how much you actually influence these people (true reach), how much you actually influence these people (amplification) and how influential the people you influence (amplification) and how influential the people you influence are (network impact)are (network impact)

•Imcslc needs to focus on replying, retweeting, mentioning, Imcslc needs to focus on replying, retweeting, mentioning, and following people who are influential and that will be and following people who are influential and that will be influenced.influenced.

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IMCSLC KREDIMCSLC KRED

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IMCSLC KREDIMCSLC KRED

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Volume:Volume: @imcslc @imcslc

The @imcslc twitter account has tweeted 10 times between the 18The @imcslc twitter account has tweeted 10 times between the 18thth--2727thth

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A lot of people are mentioning @imcslcA lot of people are mentioning @imcslc

Volume: Volume: User MentionsUser Mentions

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Volume: Volume: HashtagHashtag #imcslc #imcslc The #imcslc hashtag has been used 88 times between the 18The #imcslc hashtag has been used 88 times between the 18thth-27-27thth

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Tweet Archivist Tweet Archivist @IMCSLC@IMCSLC

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Tweet Archivist Tweet Archivist #imcslc#imcslc

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Content from Tweet Content from Tweet Archivest:Archivest: @IMCSLC@IMCSLC

Text

The content posted is The content posted is not positive nor not positive nor negative. Most the time negative. Most the time it is people updating it is people updating what is going on the what is going on the program and program and information related to information related to the program. This the program. This includes event updates, includes event updates, articles related to the articles related to the course, assignments course, assignments ect.ect.

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Content from Tweet Content from Tweet ArchivestArchivest ##imcslcimcslc

The content posted is not The content posted is not positive nor negative. positive nor negative. People are using the People are using the hashtag when they have hashtag when they have something related to the something related to the program. This includes program. This includes event updates, articles event updates, articles related to the course, related to the course, assignments and posts assignments and posts related to the courserelated to the course

Page 15: Metric Maze Assignment

IMCSLCIMCSLC Facebook Page Facebook Page

The content on the The content on the IMCSLC facebook IMCSLC facebook pages is neutral.pages is neutral.

Posts are related to Posts are related to the program and the program and marketing.marketing.

Post include Post include updates about updates about events, events, assignments, assignments, awards, images of awards, images of students, course students, course updates.updates.

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IMCSLC Youtube IMCSLC Youtube ChannelChannel

IMCSLC youtube channel IMCSLC youtube channel contains previous work done contains previous work done by students such as 2by students such as 2ndnd year year video projects. Also has video projects. Also has grads speaking and Robin grads speaking and Robin and Jeffrey talking about the and Jeffrey talking about the new third year.new third year.

Not a lot of content and is Not a lot of content and is not updates regularly.not updates regularly.

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Benchmark Benchmark @imcslc @imcslc TwitterTwitter

The twitter account has 240 followers which is 18 The twitter account has 240 followers which is 18 followers more than the Facebook account. This followers more than the Facebook account. This means twitter is more popular by followers, although means twitter is more popular by followers, although they are almost even. The followers are mostly they are almost even. The followers are mostly student,past students and faculty. To gain more student,past students and faculty. To gain more outside followers @imcslc would have to post more outside followers @imcslc would have to post more content that would attract people outside the content that would attract people outside the program.program.

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Benchmark:Benchmark: Facebook Facebook • The Facebook page has 222 likes which means 222 The Facebook page has 222 likes which means 222

people are “following” the page. people are “following” the page.

• This is 18 likes less than the twitter account. This This is 18 likes less than the twitter account. This may be because some people may not be may be because some people may not be interested in the more content heavy posts and interested in the more content heavy posts and may just want short updates from twitter.may just want short updates from twitter.

• The fan base is mostly students, past students and The fan base is mostly students, past students and faculty.faculty.

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Benchmark:Benchmark:YoutubeYoutube

• The YouTube account has only 10 subscribers but The YouTube account has only 10 subscribers but it does have 933 views which means the account is it does have 933 views which means the account is reaching a small amount of people. This is a small reaching a small amount of people. This is a small amount of views for a brand. The account doesn’t amount of views for a brand. The account doesn’t regularly add videos. To get more followers it regularly add videos. To get more followers it needs to be as active as the Facebook and Twitter needs to be as active as the Facebook and Twitter accounts.accounts.

• Since it is not active and videos are not frequently Since it is not active and videos are not frequently posted students find no need to follow the posted students find no need to follow the account.account.

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Youtube account compared Youtube account compared to similar brand exampleto similar brand example

Durham College Durham College VS. VS. IMCSLCIMCSLC

Durham college’s YouTube is the whole college Durham college’s YouTube is the whole college (not just the advertising program) H(not just the advertising program) H

owever, they posts regularly (229 videos, last owever, they posts regularly (229 videos, last update Nov. 22) where as the imcslc account has update Nov. 22) where as the imcslc account has only 10 videos and the last update was in April. only 10 videos and the last update was in April.

This account has 16x the amount of subscribers This account has 16x the amount of subscribers and 132,000 video viewsand 132,000 video views

If imcslc posted regularly it would build more If imcslc posted regularly it would build more followers and be more successful like the Durham followers and be more successful like the Durham Colleges pageColleges page

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Social Metric ToolsSocial Metric Tools

Social mention –Social mention – allows you to track and measure what allows you to track and measure what people are saying about you, your company.people are saying about you, your company.

Kred Story – Kred Story – Visual history of your social influence. It Visual history of your social influence. It explores posts, pictures and links that make you explores posts, pictures and links that make you influential. influential.

Tweet Archivist – Tweet Archivist – online tool to archive, analyze, online tool to archive, analyze, visualize and export tweets based on a hash tag or visualize and export tweets based on a hash tag or search termsearch term

Twitalyzer –Twitalyzer – Analyzes your twitter activity and gives you Analyzes your twitter activity and gives you metrics for your account such as impact, signal and metrics for your account such as impact, signal and retweets.retweets.

General observation –General observation – Using qualitative observation Using qualitative observation methods. Sometimes best to preform analysis by a methods. Sometimes best to preform analysis by a human. May result in bias results. Can be backed up human. May result in bias results. Can be backed up with the above tools.with the above tools.