metric maze case study
DESCRIPTION
TRANSCRIPT
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Kaytee ConnorNov/27/12
METRIC MAZECASE STUDY
IMCSLC Facebook
@imcslc Twitter
#imcslc Hashtag
IMCSLC YouTube
4 Digital Brands:
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Sentiment Analysis
IMCSLC FACEBOOK PAGE
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Influencer Analysis
IMCSLCFACEBOOK PAGE
Posts = 76
Feedback = 36
Likes = 222
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Volume Analysis
IMCSLCFACEBOOK PAGE
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IMCSLCFACEBOOK PAGE
Content Analysis
The content we have includes:pictures, video, comments, tags, conversations & postings of projects and news.
We have students and teachers constantly posting to the IMCSLC Facebook page which increases the amount of content we have available
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@IMCSLCTWITTER PAGE
Sentiment Analysis
Positive = 1
Neutral = 42
Negative = 0
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Influencer Analysis
@IMCSLCTWITTER PAGE
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Volume Analysis
@IMCSLCTWITTER PAGE
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@IMCSLC TWITTER PAGE
Content Analysis
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Sentiment Analysis
#IMCSLCHASHTAG
Positive = 21
Neutral = 68
Negative = 0
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#IMCSLCHASHTAG
Influencer Analysis
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Volume Analysis
#IMCSLCHASHTAG
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#IMCSLCHASHTAG
Content Analysis
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Sentiment Analysis
Sentiment = 1:0
Passion = 50%
Influencer Analysis
Reach = 50%
10 days avg. per mention
25 unique authors
IMCSLCYOUTUBE CHANNEL
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Volume Analysis
10 videos uploaded
10 subscribers
939 video views
Content Analysis
Total of 44 sources
IMCSLCYOUTUBE CHANNEL
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I could not find any competing programs or schools on any of the channels
BENCHMARK ANALYSIS
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Sources usedTWITALYZER
TWEET ARCHIVIST
SOCIAL MENTION
FACEBOOK ANALYTICS