metro duos. metro duos premium metro design product proposition sleek design metal bar 2.2” qvga...
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METRO DUOS
Metro DUOSMetro DUOS
Premium Metro Design
Product Proposition
• Sleek design• Metal Bar• 2.2” QVGA Screen
• Dual SIM• AccuWeather Widget
• mFluent IM• SNS support• Active Sync
Enhanced Communication
User-friendly Features
Enhanced Style Quotient
Metro DUOS
Metro DUOSMetro DUOS
S3310Rs. 3630
Nokia 2700Rs 3450
COMPETITION
+DUAL SIM standby+ 2.2” Screen+ BT 2.1+EDR+ Push Mail & IM+ 16GB exp+Native Facebook & Twitter
+ 2.2” Screen+ DUAL SIM standby+ BT 2.1+EDR+ Push Mail & IM+ Native Facebook & Twitter+ 16GB exp
•Intrinsic:•Replace the dated METRO offerings of C3200•Refresh & rejuvenate the METRO offerings with a strong design & feature propositions.•Introduce the broad appeal DUAL SIM functionality in METRO series.
•Extrinsic:•Take Nokia C2-01 head on by offering larger display+DUAL SIM functionality.
Positioning Objective: Volume Objective:
•Consolidate the METRO segment.•Increased focus/volume with introduction of DUAL SIM functionality.
C3200Rs. 3490
C3322Rs. 3850
INTERNAL
+ 2.2” Screen+ DUAL SIM standby+ Push IM+ Native Facebook & Twitter+ 16GB exp
+ 3.2 MP camera+ Nokia Messaging+WCDMA
Positioning
Nokia C2-01Rs 3855
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Demographics• Age: 16-25 Yrs. Sec: A, B• Gender: Male/Female.• Occupation: Student, Young professional.
Lifestyle• Highly style & design conscious- Looks out for new designs.•Music & Multimedia are next key needs.•Utilizes functionalities such as Chat, Mail & Surfing on the phone.•Visits Social networking sites.
Product Usage
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Sales Points
Product Concept
LCD: Large 2.2” QVGA TFT Display Get wider coverage with DUAL SIM standby support.QUAD Band EDGE Rx, 850/900/1800/1900Dimension : 114 x 47.9 x 13.6mmFirst Metro Series device with Dual SIM Standby Technology.Stylish looks & design with Premium metallic finish.Be always available on multiple messenger portals(Yahoo,Messenger) thru mFluent PUSH messenger.Get instant emails with PUSH Mail from Exchange Active Sync.Get real time weather information with Accuweather widget.Transfers file 3 times faster speeds than BT 2.0 with BT 2.1.
Rejuvenated METRO Phone with•Premium finish.
•DUAL SIM standby
Dual SIM Standby, Premium Metallic Design, Large 2.2“ display, Native SNS, Push IM & Mail
Product Concept
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Model Metro 3322 Nokia 2700 Nokia C2-01 Customer Benefit
Image
Dimension 114 x 47.9 x 13.6mm 109.20 x 46 x 14 mm 109.6 x 46.9 x 14.6 mm Ease of use & portability with slim design.
Network EDGE Rx,
850/900/1800/1900 Dual SIM Standby
GSM Quad band Quad band GSM and WCDMA 3G 850/1900/2100
1.Wider coverage 2 networks.2.Save money with 2 different tarrif plans.
Display 2.2” QVGA TFT 2" QVGA TFT 2.0" QVGA TFT Large 2.2" display allows ease of browsing thru SNS , photos etc
Camera 2MP FF 2MP FF 3.2MP
Battery 1000 mAh (Up to 10 hrs talk time)
1020 mAh (Up to 6hrs talktime)
1020 mAh (2G:8hrs 45mins; WCDMA:4hrs30mins)
Have uninterrupted conversations with 10 hrs talk time.
Memory 30MB (Expandable up to 16GB) 64MB (Up to 2GB hot swap) 75MB (Expandable up to
16GB)
Never run out of space to store rich content with 16GB microSD card support.
Phonebook/SMS Dynamic Dynamic
Connectivity BT 2.1+EDR, USB 2.0 BT 2.0, USB 2.0 BT 2.1, USB 2.0
1.Experience improved pairing & quick connection.2.Transfer files @ 3x faster speeds than BT 2.0 with BT 2.1.
Additional Features
Push Mail Through Activesync, Push IM
(mFluent), Accuweather Widget, Native Facebook & Twitter Clients,3.5mm ear
jack
3.5mm earjack, Nokia Life Tools, Customisable themes,
animated screensavers & wallpapers,
3.5mm ear jack, Nokia Messaging 2.0, Customisable
Homescreen, Ovi Store
1.Get emails instantly thru PUSH email with Exchange Active Sync2.Get real time weather information with Accuweather widget.3.Access SNS sites with ease by simply clicking on the SNS native clients.
Competition
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Design•Unique and stylish metal design provides a striking appearance.
•Refined metal chassis offers premium look
•Ergonomic sleek bar design is comfortable & convenient to use.•Large 2.2” QVGA display enriches the experience of various functionalities.
CUSTOMER BENEFIT
•Enhanced style quotient with premium metallic design. •Easily browse through photos, SNS messages etc on the large 2.2” QVGA display.•Compact for portability and ergonomic for comfortable use.
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Dual SIMHave two phone numbers in one mobile so that you don’t need to carry to mobile phones
Take advantage by subscribing to the most economical tariff plan for various time periods of the day
Always stay within network coverage even in different service areas
2 SIM cards in Metro DUOS enable access to 2 operator networks without needing to reboot the mobile
•Use 2 mobile nos without carrying 2 phones.•Save money by enjoying 2 separate tariff plans for different needs.•Get more operator coverage, especially when traveling to different areas.
CUSTOMER BENEFIT
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METRO DUOSDUAL SIM Standby
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Messaging & SNSQuick access to MSN Messenger, Yahoo Messenger,Facebook Chat, and Gtalk is available through mFluent IM.ActiveSync offers syncing of your email accounts.
Access SNS such as Twitter, Facebook, MySpace easily from the mobile
•Be always available on MSN Messenger and Yahoo Messenger, via the mFluent.•Get PUSH mail automatically through ActiveSync.•Access SNS-Twitter, Facebook and MySpace easily through native clients.
CUSTOMER BENEFIT
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AccuWeather WidgetGet real-time weather informationon your mobile
Information includes high and low temperatures for the day(in case of some cities.
Offers a more smartphone-like user experience
•The AccuWeather widget offers real-time weather information right on the mobile. •Make your weekend plans or simply plan your travel more efficiently.
CUSTOMER BENEFIT
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MultimediaPlay your favorite tunes from your Music Library with the built-in music player
3.5mm audio jack accommodates common earphones, portable speakers, etc.
Stereo FM radio with recording lets you listen to the latest songs, news and information and record what you want to playback later.
•Enjoy music on the move via the music player or FM radio. •Plug in your favorite earphones to the universal 3.5mm audio jack.
CUSTOMER BENEFIT
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Bluetooth v.2.1 + EDRImproved pairing and quick connection between devices
Transfer speeds 3X faster than v. 2.0
Searches and finds devices more quickly
Enhanced power consumption - in Sniff mode up to 5x more efficient
•Experience improved pairing, 3 times transfer speeds with BT 2.1.•Efficient power consumption mechanism – with up to 5x more savings when used in Sniff mode.
CUSTOMER BENEFIT
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Other Useful Features2MP video camera captures your memories.
Store your multimedia files on microSD (up to 16GB)
Voice Recorder enables you to record verbal reminders and memos for yourself
•Capture your memories with Built-in 2MP camera •Take verbal memos with voice recorder.•Never run out of space to store rich multimedia content with up to 16GB microSD card support.
CUSTOMER BENEFIT
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DesignPoint out the metal design and the mobile’s overall attractive look.
Let the user handle the mobile to get a feel of its comfortable form and compact size.
Dual SIMExplain how the mobile connects to both SIM cards without needing to reboot.
Talk about the benefits of Dual SIM including dual phone numbers, dual tariff plans & dual network coverage.
Messaging & SNSMention how MSN, Yahoo Messenger, Facebook Chat, and Gtalk work on the mFluent IM platform.
Point out the benefits of ActiveSync on the mobile, including email synchronization with your PC.
AccuWeatherDemonstrate the AccuWeather widget and how it alerts you of the current temperature and weather (including high and low forecasts in select cities).
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After-Market Items
BT Mono Headset
(WEP 410)
Main Set(GT-C3322)
Battery(1000mAh)
User Manual
PC data KitData cable
CD
Micro SD
BT Stereo Headset
(SBH 500)
Travel Adapter
Micro USBBlack
Earphone
In-Box Item
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