metro student media 2013 media kit

MSU Denver Student Media

Media

Kit2012–2

013

2 3

W e are a student-led, multimedia enterprise on the Auraria Campus. As a learning ground and sounding board for students

at Metropolitan State University of Denver, we support four award-winning outlets: The Metropolitan weekly newspaper, KMet Radio Internet station, The Met Report television news broadcast and Metrosphere literary and arts magazine.

Located in the heart of urban Denver, the Auraria Campus hosts nearly 50,000 students, making it the largest campus in Colorado and an economic powerhouse. Students who learn here annually spend an estimated $203.9 million in the state.

More than half the students on the Auraria Campus choose to study at MSU Denver, a fully accredited university offering bachelor’s and master’s degrees. For more than 30 years, we have been a voice for students and a bridge between the worlds of business and education.

MSU Denver Institutional Research; University of Colorado Denver Institutional Research; Community College of Denver Institutional Research & Planning; Development Research Partners, The Economic and Fiscal Impacts of the Downtown Denver Auraria Campus; August 2011 Student Media Survey

S T U D E N T E N R o l l M E N TA T A U R A R I A c A M p U S

48,825

MSU DENVER22,976

UNIVERSITY OFCOLORADO

DENVER

14,271

COMMUNITY COLLEGE OF

DENVER

11,578

FALL 2012

WE ARE LOCALThe majority of our students come from Colorado and will stay here after graduation.

WE ARE DIVERSE

WE HAVE IMPACT

86% of our students reside in Denver, Adams, Arapahoe, Douglas or Jefferson counties of our students identify as

an ethnic minorityof our students identify as

ethnic minority37%

ET

HN

IcIT

y

19 or younger 25–34

35–44

45 or older

14% 33%

8%

5%of our students

are ages 20–24of our students

ages 20–2440%Ag

E

54%SE

X

46%

S o U R c E S

A N N U A l E c o N o M I c & F I S c A l I M p A c TAuraria campus Student Spending

of all students surveyed on

our campus knew about one

or more of our products

Campus news and events

are important to

90%

72%of Auraria students

ToTAlFIScAl IMpAcT

$203.9Million

TRANSPORTATIONMEDICAL CAREHOUSINGRETAIL SPENDING

$92.6MILLION

$75.2MILLION

$33MILLION

$3.1MILLION

4 5 [email protected] • metrostudentmedia.comM S U D E N V E R S T U D E N T M E D I A • 303-556-2507

THE EVENTPROMOTER

THE EVENTLAUNCHER

THE BRANDSATURATOR

THE BRANDINVADER

2 quarter-page Metropolitan ads (B&W)$250

10 KMet Radio acknowledgments$90

2 Met Report acknowledgments$100

Square Button Web ad for 2 weeks$30

Total when purchased separately: $470

Total with 10% package discount

$423

4 front-page Metropolitan banners (cMyK)$1,080



leaderboard Web ad for 4 weeks$200

Total when purchased separately: $1,590


$1,351

4 three-fourths page Metropolitan ads(cMyK)$2,150

12 quarter-page Metropolitan ads (B&W)$1,350

Metrosphere gold Sponsorship$550



Rectangle Button Web ad for 16 weeks$480



$4,344

35 quarter-page Metropolitan ads (B&W)$3,063

Metrosphere gold Sponsorship$550



Medium Rectangle Web ad for 48 weeks$2,400



$5,522

save 10% save 15% save 20% save 25%

FREE Discover Denver listing in our information kiosk

designed to promote your event

designed to promote your brand

maximize your message


student newspaper

TAKE5% OFF

WITH PREPAYMENTOF YOUR ORDER

Frequency Discount1 month (4 issues): take 10% off

1 semester (16 issues): take 20% off1 year (35 issues): take 30% off

May not be applied to color charges

F U l l p A g ET H R E E -

F o U R T H S p A g EH A l F - p A g E

H o R I Z o N T A lH A l F - p A g EV E R T I c A l

ADDCOLOR

TO THESE ADSFOR

$200

10” x 13.875” 7.5” x 10.375” 10” x 6.875” 5” x 13.875”

$500 $375 $250 $250

o N E - E I g H T H p A g E

Q U A R T E R p A g E

F R o N T p A g EB A N N E R

c l A S S I F I E DD I S p l A y

ADDCOLOR

TO THESE ADSFOR

$100

5” x 6.875” 10” x 1.5”5” x 3.5” 2.5” x 3.5”

$30

$300

$125 $65

T he Metropolitan has been a dynamic media source since 1979, bringing investigative news,

opinion, sports, music and entertainment coverage to the Auraria Campus each week. Since its inception, the newspaper has won more than 400 regional and national awards for writing, reporting, editing, photography and graphic design. With over 60 distribution points throughout campus and downtown Denver, The Metropolitan is a powerful platform for reaching the student demographic.

D I S P L AY A D V E R T I S I N G

F I L E S U B M I S S I O NC I R C U L AT I O N

3,500 issues per weekThe Metropolitan is distributed to more than 60 locations throughout the Auraria Campus and downtown Denver.

For locations, visit metnews.org/about.

We accept digitally submitted artwork in the following formats:

• PDF (Acrobat) fi les, with all fonts and graphics embedded (preferred)

• EPS or TIFF images at least 300 dpi when sized• InDesign or Illustrator fi les (CS5 or earlier versions),

with all fonts and images included

Please convert other formats to PDF. Ads must be electronically submitted.

P R I N T I N G S P E C S

Format Short Tabloidprinting method Offsetpage width Four 2.5-inch columnspage height 14 inchesScreened materials 85 lpiC L A S S I F I E D A D V E R T I S I N G

2 0 1 2 – 2 0 1 3 P U B L I C AT I O N S C H E D U L E

30¢ per word

Classifi ed ads have a maximum of 50 words and must be prepaid. Refunds will not be issued for canceled ads.

W E E K L Y D E A D L I N E S

Ad space reservationThursday prior to publication date, by 3 p.m.

Ad submissionMonday prior to publication date, by 3 p.m. Does not apply to ads designed by our creative team. Please ask your advertising sales rep for details.


television news

T he Met Report is a weekly television broadcast that covers campus, local and national news. Since its

formation in 2001, The Met Report has evolved into an award-winning news broadcast, earning Heartland Emmys for Outstanding Student Achievement in 2005 and 2007.

2 0 1 2 – 2 0 1 3 B R O A D C A S T S C H E D U L E

A I R T I M E S

c o M c A S Tc H A N N E l 5 4

A U R A R I A c A M p U Sc H A N N E l 2 0

o N l I N Ewww.metrepor t .org

Friday: 12:30 p.m. (live broadcast) & 5 p.m.

Sunday–Thursday: noon & 5 p.m.

24-hour continuous loop All episodes and segments available on demand

U N D E R W R I T I N G

Underwriting supports the development of future media professionals and demonstrates your commitment to the community. The Met Report follows FCC rules for nonprofi t broadcasters and thanks underwriters for tax-deductible donations with short, on-air acknowledgments. Each acknowledgment includes:

• One on-air voiceover (up to 40 words) acknowledgment of sponsor, including sponsor name, location and contact information, and value-neutral description of the business and/or product

• One on-air, full-screen graphic containing sponsor logo, location and contact information

Please note: FCC rules prohibit the use of promotion, value statements, comparative language, price information, calls to action and/or inducements to buy in underwriting acknowledgments.

DJ & MC duties, audio and video production and voiceovers are also available.

youtube views as of october 2012youtube views as of october 201252,416

O U R R E A C H

U N D E R W R I T I N G R AT E S

g o l D p A c K A g E S I l V E R p A c K A g E B R o N Z E p A c K A g E

30 AcknowledgmentsOne per show for one year

15 AcknowledgmentsOne per show for one semester

4 AcknowledgmentsOne per show for four weeks

$450 $150

$750($25 per acknowledgment)

($30 per acknowledgment) ($37.50 per acknowledgment)

Single acknowledgment: $50

FREE Discover Denver listingin our information kiosk


internet station

www.kmetradio.orgacademic year 2011–2012

visit traffic

page views

S tudent-run KMetRadio.org streams on the Web 24/7 from its studio in the Tivoli Student Union.

The diverse programming found on KMet Radio covers a wide variety of tastes and appeals to a range of listeners, with live and prerecorded shows produced weekly.

For a current programming schedule, please visit www.kmetradio.org.

internet station

O U R R E A C H

visit traffic15,158

page views33,189

U N D E R W R I T I N GUnderwriting supports the development of future media professionals and demonstrates your commitment to the community. KMet Radio follows FCC rules for nonprofi t broadcasters and thanks underwriters for donations with short, on-air acknowledgments. Each acknowledgment includes:

• One on-air acknowledgment (up to 40 words) of sponsor, including sponsor name, location and contact information, and value-neutral description of the business and/or product

Please note: FCC rules prohibit the use of promotion, value statements, comparative language, price information, calls to action and/or inducements to buy in underwriting acknowledgments.

U N D E R W R I T I N G R AT E S

g o l D p A c K A g E S I l V E R p A c K A g E B R o N Z E p A c K A g E

150 Acknowledgments5 per week for 30 weeks

Sponsorship of three KMet Radio events

Sponsor acknowledgment at event, sponsor logo placed on event marketing materials, option to hang banner or poster at event



$450 $160

$600($4 per acknowledgment)

($6 per acknowledgment) ($8 per acknowledgment)

5 acknowledgments (1 week): $45Single acknowledgment: $10DJ & MC duties, audio and video production and voiceovers are also available.

A l l p A c K A g E S I N c l U D E A c H o I c E o F W H I c H S H o W S A N D / o R E V E N T S y o U

W I l l S p o N S o R

FREE Discover Denver listingin our information kiosk


l iterary and ar ts magazine

F U E L A C R E AT I V E E N D E AV O R

S P O N S O R S H I P PA C K A G E S

S P O N S O R S H I PT I M E L I N E

M etrosphere is MSU Denver’s annual literary and arts magazine. Its mission is to collect the very best of student and alumni creative

achievements in a high-quality publication and inspire students to share their work beyond the classroom, workshop or art studio setting. In publication since 1984, Metrosphere received the prestigious Pacemaker Award from the Associated Collegiate Press in 2007 and 2011.

The magazine is released in May in correlation with an exhibit at the university’s Center for Visual Art in the nationally known Art District on Santa Fe. A Metrosphere sponsorship signals your support for MSU Denver’s creative community.

g o l D S p o N S o R * S I l V E R S p o N S o R * B R o N Z E S p o N S o R

Full-Page AdIn a section of your choice**

Presence at sponsors table at release party

Logo and listing as sponsor infull-screen kiosk ad

Logo on marketing materials

for Metrosphere Release Party

Quarter-Page AdIn a section of your choice**

$550

$150

D o N A T I o N o F

$100(monetary or in-kind)

*Limited gold and silver sponsorships available. Requests considered on fi rst-come, fi rst served basis.**Limited section placements available. Requests considered on fi rst-come, fi rst-served basis. Available sections: Poetry, Prose, Drawing, Photography, 2-D Art and 3-D Art.

A l l S p o N S o R S H I p p A c K A g E S I N c l U D E :• L I S T I N G I N A C K N O W L E D G M E N T S P A G E• T H A N K Y O U V I A M E T R O S P H E R E S O C I A L M E D I A N E T W O R K

February 1Deadline for sponsorship reservation

February 15Deadline for logos, art fi les for ads

MayRelease Party

F I L E S U B M I S S I O N

We accept digitally submitted artwork in the following formats:

• PDF (Acrobat) fi les, with all fonts and graphics embedded (preferred)

• EPS or TIFF images at least 300 dpi when sized• InDesign or Illustrator fi les (CS5 or earlier versions),

with all fonts and images included

Please convert other formats to PDF. Ads must be electronically submitted.

issues published annually

page views @www.metrosphere.org

academic year 2011–2012

1,000

page views @12,763

O U R R E A C H


T he Auraria campus community uses our digital network to read, hear and watch our productions

in action. Our comprehensive network, which includes websites and social media for each entity, also encourages users to interact with our content in innovative and collaborative ways.

Be part of one of the newest resources on our campus. Students access our interactive, touch-screen kiosk from its home on the fi rst fl oor of the busy Student Success Building. It’s a one-stop shop for students seeking information—from class schedules, to campus maps, to local attractions.

• Ad will link to website of client’s choice.

• Prices are per week.

• Ads will appear on four sites: metnews.org, metreport.org, kmetradio.org & metrosphere.org.

• MSU Denver Student Media prefers .JPG or .GIF format ads.

• Space is limited and subject to availability.

$50$25

$30

$50$15

l E A D E R B o A R D

F U l l B A N N E R

M E D I U MR E c T A N g l E

R E c T A N g l EB U T T o N

S Q U A R EB U T T o N

728 x 90 px

468 x 60 px

300 x 250 px

300 x 125 px

125 x125 px front & inside pages

inside pages only

O N L I N E A D V E R T I S I N G

K I O S K A D V E R T I S I N G

web page viewsduring academic year 2011–2012

131,176

F U l l - S c R E E NK I o S K A D

R o W D y B U c K S l I S T I N g

D I S c o V E R D E N V E RD I R E c T o R y

1920 x 1080 px 691 x 389 px 691 x 389 px

$50

$30 ask your ad rep

Your ad will continually fl ash across our can’t-be-missed kiosk, which is situated in one of the busiest buildings in the MSU Denver

neighborhood.

Bring in new customers with a Rowdy Bucks discount.

You decide the terms of your discount and we’ll do the rest. As part of your purchase, we will:

• Add your business name to our Rowdy Bucks kiosk section.

• Create a personalized landing page for your reward.

• Market your reward via our social media network.

Reach students who want to learn more about what Denver and the

surrounding area has to offer. Our directory features restaurants,

shopping, nightlife and more. When students touch your listing, a landing page for your business will pop up with a QR code and additional information of your

choice. As a thank you, we offer free listings with investments in select radio, television and

multimedia packages.

p E R W E E K

p E R W E E K

O U R R E A C H


C ollaborate with award-winning designers to create powerful

promotions for your organization or event. Our creative staff will work with you to maximize your goals, message and marketing vision.

Pricing includes meeting with a member of our creative staff, up to two concept-development directions, minor revisions to original text and final design files. Printing or working with vendors is not included in the fee. Extra versions, excessive changes or elaborate design requests will lead to additional charges based on an hourly fee of $20.

S A M P L E P R I C I N G

S I M P L E L O G O $300

P O S T E R $225

F L Y E R $175

I N V I T A T I O N $225

S I M P L E P R O G R A M(double-sided, letter-size document with fold)

$300

P O S T C A R D $225

A D V E R T I S E M E N T(Ads created for Student Media entities: no design charge)

$225

stays�here

.

What

�you�s

pend�here��

The Auraria Campus Bookstore, unlike other

bookstores, directly reinvests its resources

back into the campus. The Auraria Campus

Bookstore employs students, has a great

return policy and the largest selection of

used books. We are conveniently located

at the heart of campus in the Tivoli Student

Union. Come check us out!

Open 6 days per weekM–Th 8–6, Fri 8–5, Sat 10–3

www.aurariabooks.com

AurariaCampus

BookstoreBooks and more...

www.aurariabooks.com 303-556-4286

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.

advertisement design

F I R S T P L A C E W I N N E R 2012 Best Color Display AdCollege Newspaper Business & Advertisers, Inc.

W O R K S A M P L E S

see also:metrostudentmedia.com/advertising/creative-services

logotype designs

poster design

SUP

ERP

OW

ERS

TALEN

TS

AB

ILIT

IES

SKIL

LS

Metro State Board of Student MediaAttn: Larry Collette, Tivoli 313

P.O. Box 173362Campus Box 57

Denver, CO 80217-3362

THE FOLLOWING SUPERST RS:

IS

THE FOLLOWING SUPERST RS:SUPERST RS:SUPERST RS:

ISISISISIS

NOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGThe Metropolitan Editor-in-chiefResponsible for the editorial content of the weekly student-run newspaper. Duties include managing the student editorial staff, assigning stories, editing copy and working with the production manager on the physical make-up of the newspaper.

Metrosphere EditorResponsible for soliciting and judging

submissions, managing content, design and magazine production.

KMet Radio ManagerResponsible for the day-to-day operations of KMet’s web-based station, oversees production and programming, and leads the training of a diverse group of DJs. Collaborates over hiring decisions and develops marketing plans.

Met Report Gen. Manager

Responsible for the editorial content of The Met Report and management of the staff. The general manager also assigns stories, sets deadlines, and is responsible for the

overall production quality of the show.

AB

ILIT

IES Must have journalism experience

Must be a journalism or English major or minor

SKIL

LS Experience with broadcasting equipment and software and marketing

SUP

ERP

OW

ERS

Experience with broadcasting equipment and software, marketing

and television production

Preferred majors: broadcast journalism, speech, technical

communications or journalism

TALEN

TS

Experience with layout software and design

Preferred majors: art, English, technical communications

or journalism

Apply in person (we’re in TIV 313)or by mail by Friday, April 13, 2012.

ISISISISISISISISISIS

All applicants must be enrolled in at least six credit hours at Metro State, maintain a 2.75+ GPA and have leadership skills. Questions? Call 303-556-2507.

Include a résumé and cover letter, official transcript or most recent grade report, two letters of recommendation, and samples of your work.

www.MetroStudentMedia.com

advertisement design

A variety of projects, including brochures, branding, logos, presentations and marketing campaigns are available. Prices depend on the complexity and time required to complete the project.

Student Engagement & WellnessCampus Box 74, P.O. Box 173362Tivoli 311 • Denver, CO 80217Phone: 303-556-3559

FRIDAY, MAY 11, 2012

Metropolitan State College of Denver

2nd Annual

Veterans Graduation Ceremony & Breakfast

Viet Nam In Vietnam soldiers would often carry a small piece of “lucky” ordnance that had helped them or narrowly missed them. Commanders found themselves having to ban the practice, and instead gave away metal coins emblazoned with the unit crest or symbol of significance. When going into a bar, soldiers had to present their lucky piece- or risk having to buy drinks for all who did indeed present their lucky piece. The coins worked far better in this regard, as they were smaller and not as lethal!

Today In the Air Force, military training instructors award an Airman’s coin to new enlisted personnel upon completion of their United States Air Force Basic Military Training and to new officers upon completion of their Air Force Officer Training School.

Some of the ‘rules’ of the Challenge A challenge is the most common way to ensure that members are carrying their unit’s coin. The rules of a challenge are not always formalized for a unit, and may vary between organizations. Never forget, the goal of challenge coins is to forge cohesiveness, strengthen friendships, and build camaraderie. The basic ‘rules’ are:

1. The challenge only applies to those members that have been given a coin formally by their unit. This may lead to some controversy when challenges are initiated between members of different organizations and is not recommended.

2. The challenge, which can be made at any time, begins with the challenger drawing his/her coin, and slapping or placing the coin on the table or bar. In noisy environs, continuously rapping the challenge coin on a surface may initiate the challenge. Accidentally dropping a challenge coin is considered to be a deliberate challenge to all present.

3. Everyone being challenged must immediately produce the coin for their organization and anyone failing to do so must buy a round of drinks for the challenger and everyone else who has their challenge coin. However, should everyone challenged be able to produce their coin, the challenger must buy a round of drinks for the group.

program design


campus Rate is available to all Metropolitan State University of Denver, University of Colorado Denver and Community College of Denver students, faculty, staff, clubs and departments, AHEC departments, staff, and campus businesses. Nonprofit 501(c) organizations are also eligible for the Campus Rate. Frequency discounts do not apply to this rate.

local Rate is available for Colorado-based businesses and franchises.

National Rate is charged to businesses based outside of Colorado.

Our national and campus rates are listed in a separate document. Ask your advertising sales rep for details.

R AT E E L I G I B I L I T Y

• A $35 charge will be assessed to any returned check.

• Account balances older than 30 days will be charged a 1.5 percent finance charge (18 percent annual). After 60 days, credit will not be extended and the balance must be paid before further advertising will be accepted.

• Accounts in default may be turned over to a collection agency. If collection services are required, a $250 recovery charge will be added to the advertiser’s final bill and submitted for collection. The advertiser is liable for any and all costs incurred due to collection and legal action.

C R E D I T & B I L L I N G T E R M S

PAY M E N T

L E G A L

• All rates are net and non-commissioned.

• Student Media encourages responsibility and good taste in advertising and reserves the right to edit or reject any advertising copy for any reason at any time before publication.

• Student Media shall be under no liability for late delivery due to printer error or any natural occurrence.

• Student Media does not accept 900 numbers or public advertising that discriminates on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry, age or disability.

• Political advertisements are payable in advance, must conform to Colorado campaign-disclosure laws, and must show clear endorsement (i.e., “Paid for by Advertiser”).

• In case of error or omission, Student Media’s liability, if any, will not exceed the price for space occupied by the error.

• Student Media is not responsible for typographical errors that do not decrease the value of the advertisement.

• Liability for any error is limited to the first insertion of the erroneous advertisement. Make-good space will run at the discretion of Student Media.

• All advertisements, sponsorships and underwriting are accepted at the sole discretion of the respective editor or general manager.

• All agreements must be written and agreed on by advertiser and Student Media to be binding.

T H E M E T R O P O L I TA N

• Ads are sold only in full-column widths and in increments of ½ inch in depth after the first inch. Minimum advertisement size is 1 column by 1 inch.

• Submitted ads that are not sized to the dimensions specified in this media kit are subject to resizing.

• Any newspaper ad measuring 12 inches or more in height will be charged for the full height of the page.

• Position requests will be honored when possible.

• No advertisements will be published upside-down, sideways or in any other manner not consistent with traditional newspaper makeup.

• Advertisements having the appearance of news must have the words “Paid Advertisement” printed above and must be bordered.

All sponsorship packages must be prepaid with cash, check, credit card (Visa and MasterCard only) or FOAP transfer. Make checks payable to MSU Denver Student Media.

p H o T o S Mike Fabricius: 2, 6, 10, 12, 13, 15 Rachael Stamps: 8

E M A I l [email protected]

p H o N E 303-556-2507

F A X 303-556-3421

l o c A T I o N Tivoli Student Union, #313 900 Auraria Parkway Denver, CO 80204

metrostudentmedia.com

local advertisers 1.0