metro traffic 2009 jacksonville

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EVERYONE AFFECTS TRAFFIC

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Presentation on how you can market your company in Jacksonville using Metro Networks traffic and information sponsorships.

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Page 1: Metro Traffic 2009   Jacksonville

EVERYONEAFFECTSTRAFFIC

Page 2: Metro Traffic 2009   Jacksonville

90% of Americans commute over an hour to work. 90% of Americans commute over an hour to work.

There are more vehicles on the road today than at any There are more vehicles on the road today than at any

other time in history.other time in history.

As gas prices and economic uncertainty rise, shorter As gas prices and economic uncertainty rise, shorter

commute times can amount to substantial cash savings.commute times can amount to substantial cash savings.

The need for reliable, accurate, realThe need for reliable, accurate, real--time traffic time traffic

information has never been greater.information has never been greater.

You See Traffic.You See Traffic.We See Millions of Potential Customers.We See Millions of Potential Customers.

Where thereWhere there’’s need, theres need, there’’s opportunitys opportunity

METRO TRAFFICMETRO TRAFFIC

Page 3: Metro Traffic 2009   Jacksonville

“Clearly, traffic reports are extremely ‘sticky’ content for radio listeners. Listeners know where to find localized traffic reports, especially in suburban areas, and rely on them to help navigate their increasingly longer commutes.”

- Tom Webster, Vice President of Edison Media Research.

More than 90% of radio traffic listeners More than 90% of radio traffic listeners

pay close attention to traffic reports.pay close attention to traffic reports.

100 Million 100 Million

people listen to people listen to

Metro Traffic Metro Traffic

every day.every day.

Page 4: Metro Traffic 2009   Jacksonville

METRO TRAFFICMETRO TRAFFICthe largest traffic reporting operation in America the largest traffic reporting operation in America

The Most CoverageThe Most Coverage

350,000 miles of roadway

The Most ConsumersThe Most Consumers

100 million listeners each day

The Most AdvancedThe Most AdvancedLatest cellular technology redefining traffic reporting

The Most MarketsThe Most Markets

95% of US Coverage

2,400 radio stations

All top 100 markets

Page 5: Metro Traffic 2009   Jacksonville

Jacksonville Station LineupJacksonville Station Lineup

Page 6: Metro Traffic 2009   Jacksonville

RealReal--Time Information for RealTime Information for Real--Time PurchasingTime PurchasingGrab dinner, pick up toothpaste, get home in time to watch CSI.

62% go to a convenience store62% go to a convenience store

77% go to a grocery store77% go to a grocery store

49% go to a drug store49% go to a drug store

48% pick up dinner from a QSR48% pick up dinner from a QSR

Edison Research asked commuters:

““In the past month, have you stopped on In the past month, have you stopped on

your way home from work toyour way home from work to……??””

Commuter Shopping is now a way of life!

Page 7: Metro Traffic 2009   Jacksonville

Drive Your Message HomeDrive Your Message Home

Relevant Information in RealRelevant Information in Real--Time:Time: Cutting edge technology delivering up-to-minute road speeds and travel times.

Embedded Sponsorships:Embedded Sponsorships: Trusted reporters read your message live within relevant standalone content.

Unparallel Reach:Unparallel Reach: We reach 100 million listeners daily through 2,400 affiliates nationwide.

Flexible Platform:Flexible Platform: Customizable schedule that allows for multiple messages in the marketplace on a local, regional or national level.

Zero Production Costs:Zero Production Costs: All we need is your campaign copy (and your copy can even change throughout the campaign).

Demographically Targeted:Demographically Targeted: Speak directly to your primary audience with our targeted networks – Active Female, Mobile Male and Opinion Leader.

Page 8: Metro Traffic 2009   Jacksonville

Howard Wolpoff Director of Business Development 841 Prudential Drive Jacksonville, FL 32207 904-371-6582 [email protected]

METRO TRAFFIC

Hope You Enjoy the RideHope You Enjoy the Ride