metro traffic 2009 jacksonville
DESCRIPTION
Presentation on how you can market your company in Jacksonville using Metro Networks traffic and information sponsorships.TRANSCRIPT
EVERYONEAFFECTSTRAFFIC
90% of Americans commute over an hour to work. 90% of Americans commute over an hour to work.
There are more vehicles on the road today than at any There are more vehicles on the road today than at any
other time in history.other time in history.
As gas prices and economic uncertainty rise, shorter As gas prices and economic uncertainty rise, shorter
commute times can amount to substantial cash savings.commute times can amount to substantial cash savings.
The need for reliable, accurate, realThe need for reliable, accurate, real--time traffic time traffic
information has never been greater.information has never been greater.
You See Traffic.You See Traffic.We See Millions of Potential Customers.We See Millions of Potential Customers.
Where thereWhere there’’s need, theres need, there’’s opportunitys opportunity
METRO TRAFFICMETRO TRAFFIC
“Clearly, traffic reports are extremely ‘sticky’ content for radio listeners. Listeners know where to find localized traffic reports, especially in suburban areas, and rely on them to help navigate their increasingly longer commutes.”
- Tom Webster, Vice President of Edison Media Research.
More than 90% of radio traffic listeners More than 90% of radio traffic listeners
pay close attention to traffic reports.pay close attention to traffic reports.
100 Million 100 Million
people listen to people listen to
Metro Traffic Metro Traffic
every day.every day.
METRO TRAFFICMETRO TRAFFICthe largest traffic reporting operation in America the largest traffic reporting operation in America
The Most CoverageThe Most Coverage
350,000 miles of roadway
The Most ConsumersThe Most Consumers
100 million listeners each day
The Most AdvancedThe Most AdvancedLatest cellular technology redefining traffic reporting
The Most MarketsThe Most Markets
95% of US Coverage
2,400 radio stations
All top 100 markets
Jacksonville Station LineupJacksonville Station Lineup
RealReal--Time Information for RealTime Information for Real--Time PurchasingTime PurchasingGrab dinner, pick up toothpaste, get home in time to watch CSI.
62% go to a convenience store62% go to a convenience store
77% go to a grocery store77% go to a grocery store
49% go to a drug store49% go to a drug store
48% pick up dinner from a QSR48% pick up dinner from a QSR
Edison Research asked commuters:
““In the past month, have you stopped on In the past month, have you stopped on
your way home from work toyour way home from work to……??””
Commuter Shopping is now a way of life!
Drive Your Message HomeDrive Your Message Home
Relevant Information in RealRelevant Information in Real--Time:Time: Cutting edge technology delivering up-to-minute road speeds and travel times.
Embedded Sponsorships:Embedded Sponsorships: Trusted reporters read your message live within relevant standalone content.
Unparallel Reach:Unparallel Reach: We reach 100 million listeners daily through 2,400 affiliates nationwide.
Flexible Platform:Flexible Platform: Customizable schedule that allows for multiple messages in the marketplace on a local, regional or national level.
Zero Production Costs:Zero Production Costs: All we need is your campaign copy (and your copy can even change throughout the campaign).
Demographically Targeted:Demographically Targeted: Speak directly to your primary audience with our targeted networks – Active Female, Mobile Male and Opinion Leader.
Howard Wolpoff Director of Business Development 841 Prudential Drive Jacksonville, FL 32207 904-371-6582 [email protected]
METRO TRAFFIC
Hope You Enjoy the RideHope You Enjoy the Ride