metro_mart _august
DESCRIPTION
MetroMart Thiruvananthapuram is a dynamic city magazine with a deep passion to promote the development of Trivandrum, the beautiful capital city of Kerala. MetroMart aims to raise awareness about developmental issues among the populace to create support and build a strong demand for major projects which benefit not just Trivandrum but the whole of Kerala. Metro Mart - the monthly edition which will be published in English is a complete guide to Thiruvananthapuram. The edition will cover the happenings in the city, giving its readers a wide information on Shopping, Dining, Health, Entertainment, Lifestyle, Fashion, Real Estate, Events, Holidaying and classifieds etc.TRANSCRIPT
When we talk about our country, state
and city we do have a lot of assets to be
boasted upon. Kerala, famous for becoming
the first and only state in India with 100% lit-
eracy and yet with other accomplishments,
is a role model to many others. And our city,
the capital “Thiruvananthapuram” is house
to the richest shrine in the world. With
Kovalam – one of the oldest tourist para-
dises, now the city’s tourism map is getting
expanded with new destinations and lakhs
of foreigners as well as local tourists flow
into our city every year.
“She-toilets” Pilot Project by KSWDC to bring 35 e-toilets exclusively for LadiesAtlast, some good news for the women folk! The “She-toilet” pilot project by Kerala State Women Development Corporation is going to bring thousands of la-dies in the city in relief. To have exclusive women toilets in 35 major city centers, first of its kind in any state, will be another achievement for Kerala. Team Metro Mart takes this opportunity to congratulate KSWDC Team for this necessity ven-ture, which is going to be implemented across the state.
COVE
R ST
ORY
Hari Shanker
10TH I RUVANANTHAPURAM mart August 2012
Leave the tourists, when we, the proud
residents of this city, urge to fulfill the
nature’s call where we look around? No
problem, as usual behind some trees, or
near the roads, or at a wall in the byline?
I remember my trip to Paris before a
couple of years, when my friend wanted
to urinate near the Eiffel Tower adjacent
to the public road. It was getting dark
and despite my request for several
times, with so much tension of getting
noticed by authorities, he had done it!
A level of accomplishment I was able to
see in his eyes!
I am talking about the lack of public con-
venience centers in our city. The inad-
equacy of public toilets never bothered
our male dominated society; we never
felt it was a requirement. Can we imag-
ine the situation of our mother, wife,
sister or daughter in such an emergency
situation? I know friends, who doesn’t
drink water even in summer, afraid of
“We are already getting national attention about this
project which will have a pioneering implementation at
Thiruvananthapuram. We are receiving calls from other
state authorities to know more about this project, and
national media is covering this initiative. All cities in the
state will have “She-toilets” soon, a priority project of
KSWDC.”
P T M Sunish
Managing Director, KSWDC
TH I RUVANANTHAPURAM mart August 2012 11
getting there bladder filled before they
reach destination.
It’s high time for our city to have Public
Toilets – like the one in Delhi, Sulabh
Sauchalayas within a radius of 1kilo-
metre. Thanks to Kerala Women’s Devel-
opment Corporation, we don’t have
to wait for more political debates on
having public toilets in the City. Kerala
is all set to initiate the state-of-the-art
electronic toilets, exclusively for women
in its capital city.
This much-awaited project has finally
got the approval of the State Govern-
ment and is coming up in 35 locations
across Thiruvananthapuram. A first-of-
its-kind pilot project in India, this initia-
tive is coming up with the installation
of customized electronic facilities. Their
operation can be controlled from a re-
mote location using GPRS technology.
Automatic SMS alerts will be sent to the
control room in the case of emergencies
such as exhaustion of water tank or fill-
ing-up of septic tank. Security features
to ensure the safety of users will be
yet another highlight of these portable
toilets.
Apart from self-washing and steriliza-
tion functions, the She-toilets will
also have features like coin-operated
mechanical sanitary-napkin vending
machines that dispense napkins if coins
of Rs.5 are inserted.
An incinerator will also get featured to
destroy used ones. A baby station for
diaper changing will be implemented for
the mothers.
The She-toilets will also have other e-toi-
let facilities such as automatic payment
collection, automatic door opening,
‘busy’ and `free’ display boards, and an
automatic platform cleaning system.
However, the locations near city cent-
ers and renowned tourist spots have
achieved extra preference to set up
these She toilets.
Lastly we can say, to get the e-benefit in
toilet facilities “Ladies first, please”!
The ministry for rural development will
install 100,000 bio-toilets in about 300
villages in the country within the next two
years.
All trains could soon have bio-toilets, with
the Ministry of Rural Development, the
project will cost about Rs.500 crore and
offered to share the cost on a 50:50 basis
with the railways.
Ministry would pay 50 per cent of the cost
of retrofitting all 50,000 existing train
coaches with green toilets, provided that
the Railways pay the rest of the bill. All new
rail coaches would also have bio-toilets
made by the Defence Research and Devel-
opment Organisation.
Bio-Toilets to Bring About Rural Revolution
12TH I RUVANANTHAPURAM mart August 2012
Taking groceries from different shops
became a history for the Cityite for a
long time. To name a few, places like
Spencer used to serve the need of
Cityite’s from a long time, it was limited
to the elite class. The Margin Free
Shops revolutionized the house needs
shopping of malayalees even before the
entrance of high end shopping malls in
metros.
Today, the major megastores in India
have its strong presence in Thiruvan-
thapuram with Big Bazaar entering
years ago at Kesavadasapuram, convert-
ing Kalpana Theatre to shopping centre.
Big Bazar has its second mega store at
Shopping SimplifiedSpencer’s, Big Bazar, Reliance Fresh, More, Nilgiris… name all major megastores in the country is having its presence in our city and giving the residents the best bargain and a wonderful shopping experience. Metro Mart checks out how the shopping culture of capital city is getting change
COVE
R FE
ATU
RE
14TH I RUVANANTHAPURAM mart August 2012
East Fort. Complete household solutions
are available under one roof, from salt
to spices, varieties of rices, detergents
and cosmetics from multiple brands,
utensils to furnitures, undergarments to
suits, all are available for our shopping
delight.
The joy of hypermarketing was intro-
duced to India by Spencer’s in 2001.
They started as a grocery chain in India
way back in 1920, upgraded to super
market chain in 1980. From the begin-
ning, Spencer’s has been a consumer-
centric brand, constantly innovating,
pioneering formats, evolving over time
but always keeping consumer needs
and satisfaction at prime focus.
Since 1863, Spencer’s is a well-known
name in Indian retail landscape. At
one time, it has a wide expansion from
Peshawar to Cochin, from Karachi to
Chittagong, spanning almost across
India. Originally owned by a British gen-
tleman, it acquired Indian ownership in
the 1960s, and became part of the RPG
Group in 1989.
In 1995, RPG Enterprises, the flagship
company of the RPG Group, launched
Foodworld as a joint venture with Hong-
Kong based Dairy Farm International.
The joint venture, which operated
supermarkets under the name “Food-
world” and hypermarkets under the
name “Giant”, however, got closed in
2006.
48 out of the 93 stores were retained
by RPG and these were re-furbished
and launched under the brand name,
Spencer’s. This initiative kicked off a
new phase in both the history of the
TH I RUVANANTHAPURAM mart August 2012 15
Spencer’s brand, and the retail in India.
The quality, the display of wide range of
products in affordable prices and above
all, the pleasant ambience are the servic-
es for which Spencer’s is retaining trust
to its customers for almost 150 years.
Spencer’s Outlets are located at Spen-
cer Junction - MG Road, Sreekaryam and
Vellayambalam.
More is another brand in retail chain
managed byAditya Birla Retail Limited,
the retail arm of Aditya Birla Group, $40
billion Corporation. More supermarkets
cater to the daily, weekly and monthly
shopping needs of consumers. The
product offerings include a wide range
of fresh fruits & vegetables, groceries,
personal care, home care, general mer-
chandise & a basic range of apparels.
Currently, there are over 478 more
supermarkets across the country. More
has its presence under two chains- su-
permarkets and hypermarkets.
Clubmore the loyalty program, currently
has a strong membership base of over 1
million across the country. Their outlets
in the city are at Ambalamukku, DPI
Junction, General Hospital Junction,
Marappalam and Paruthipara.
In South India, Nilgiri is the leading chain
of retail stores providing customers a
wide range of shopping experience that
hinges around freshness of products,
superior quality and better value. Estab-
lished in 1905 in the hills around Ooty
and Coonoor, Nilgiri was firstly a Dairy
Farm specializing in butter. With this
humble beginning, at the turn of the
twentieth century, Nilgiri has grown to
a supermarket chain of over 90 stores
spread across India’s southern states.
The products in the supermarket are
sold under the brand name ‘Nilgiri 1905’.
Beginning with a single store on Brigade
16TH I RUVANANTHAPURAM mart August 2012
Road in Bangalore with butter as its
mainstay, Nilgiris has scripted a story
of success with multiple stores across
cities each delivering unmatched value
in terms of range and shopping experi-
ence to the consumer, offering a wide
range of grocery, general merchandise
and personal care products. It has
become a household name in the south
with consumers spanning successive
generations.
With the mission of constantly improv-
ing and upgrading capacities to satisfy
consumers through a wide range of
food products and service offered at
the right quality, quantity and price sup-
ported by innovative solutions, Nilgiris
is all set to embrace emerging technolo-
gies and be recognized for its integrity,
customer focus and commitment to
quality.
Nilgiris outlets are at LMS Junction,
Kumarapuram Road and Thycaud.
Reliance Fresh has also entered in the
city with an outlet at Pattom. Reliance
Fresh has fresh fruits and vegetables,
grocery and provisions, personal care
items and cosmetics and other daily
needed products.
More and more mega stores are expect-
ed to bring more innovative shopping
experience to Trivandrumites. We wish
all a very Happy Shopping!
TH I RUVANANTHAPURAM mart August 2012 17
The collections at this fashion store skill-
fully combine comfort along with style.
It’s not only the mom’s Children too can
full fill their desires at Mahek. This store
has ample options to make your young
brigade look stunning. It offers you with
gamut of options so that you can dress
up your precious ones in style.
For working mothers looking at a
wardrobe makeover, Mahek presents a
collection of office, casual and day wear.
The dress materials are imported from
different parts of India like Bangalore,
Surat, and Mumbai to meet the varying
tastes of people. Mahek has collections
Mahek: The fashion galoreLadies, its time to celebrate as ‘Mahek’ brings to you season’s most irresistible shopping fete for women to bring on the diva in you. Mahek has a peppy collec-tion of modern and traditional readymade dress materials for ladies.
SHO
PPIN
G
Pooja Jayan
18TH I RUVANANTHAPURAM mart August 2012
which are affordable, ranging from
400 to 7000. The shop is run by Sunija
and Souju, who keep an account of
the dressing demands of people and
the latest trends in town. This fashion
destination is situated in M.C. Road, Ke-
savadasapuram. The ground floor is for
ladies garments whereas the first floor
is occupied for the little ones.
Mahek has an assortment of readymade
materials that have caught the atten-
tion of women customers who never
stop with one purchase, but becomes
a frequent visitor. Keeping with a rising
trend the store has huge collections of
Kurtis and leggings, so that you can mix
n match according to your taste This
shop offers stitching options to you
along with the awe-inspiring variety col-
lections it posses.
For those who love dressing up and
prefer to have their own unique style it
is time to march to Mahek and pick the
best clothing that makes you stay ahead
of the game. So get ready to rule the
world with Mahek!
MahekKesavadasapuram0471 2530786
TH I RUVANANTHAPURAM mart August 2012 19
MSK Wood Industries with it’s non
compromising high values and standard
in wood work design, manufacturing
and marketing, is the market leader
in Trivandrum. MSK Wood Industries
is well equipped to create branded,
coded & ready-to-use premium quality
wood products. MSK Wood Industries,
provides design, consulting, drafting,
manufacturing and installation of cus-
tom millwork.
Apart from structural wood preserva-
tion measures, there are a number of
different (chemical) preservatives and
processes (also known as timber treat-
ment, lumber treatment or “pressure
treatment”) that can extend the life of
Ensure a long life of woodWood treatment refers to protecting wood from damage caused by insects, moisture, and decay fungi
HO
USI
NG
20TH I RUVANANTHAPURAM mart August 2012
wood, timber, wood structures or engi-
neered wood. These generally increase
the durability and resistance from being
destroyed by insects or fungus.
Three primary methods of wood treat-
ment currently prevail: creosote pres-
sure-treated wood, pentachlorophenol
pressure-treated wood, and inorganic
arsenical pressure-treated wood. The
pressure-treating process is done by
commercial facilities and made available
to users in the final wood product. Cop-
per napthenate, zinc napthenate, and
tributyltin oxide are other wood treat-
ment options that can be site applied.
Pressure processes are the most perma-
nent method around today in preserv-
ing timber life. Pressure processes are
those in which the treatment is carried
out in closed cylinders with applied pres-
sure and/or vacuum. These processes
have a number of advantages over the
non-pressure methods. In most cases, a
deeper and more uniform penetration
and a higher absorption of preservative
is achieved. Another advantage is that
the treating conditions can be control-
led so that retention and penetration
can be varied. These pressure processes
can be adapted to large-scale produc-
tion. The high initial costs for equipment
and the energy costs are the biggest dis-
advantages. These treatment methods
are used to protect ties, poles and struc-
tural timbers and find use throughout
the world today. The various pressure
processes that are used today differ in
details, but the general method is in all
cases the same. The treatment is carried
out in cylinders. The timbers are loaded
onto special tram cars, so called buggies
or bogies, and into the cylinder. These
cylinders are then set under pressure
TH I RUVANANTHAPURAM mart August 2012 21
often with the addition of higher tem-
perature. As final treatment, a vacuum
is frequently used to extract excess pre-
servatives. These cycles can be repeated
to achieve better penetration.
There is ongoing research as to whether
heat treatments can be used to make
timber more durable. By heating timber
to a certain temperature, it may be pos-
sible to make the wood-fibre less appe-
tising to insects. Although unlikely to be
as effective as chemical preservatives,
anecdotal evidence suggests some
consumers would prefer chemical-free
timber preservation methods.
Heat treatment can also improve the
properties of the wood with respect to
water: lower equilibrium moisture, less
moisture deformation, and weather re-
sistance. It is weather-resistant enough
to be used, unprotected, in facades
or in kitchen tables, where wetting is
expected.
There are 3 similar European heat treat-
ments: Retiwood, developed in France,
Thermowood, developed in Finland by
VTT, and Platowood developed in The
Netherlands. These processes auto-
clave the treated wood, subjecting it to
pressure and heat, along with nitrogen
or water vapour to control drying in a
staged treatment process ranging from
24 to 48 hours at temperatures of 180
to 230 °C depending on timber species.
These processes increase the durability,
dimensional stability and hardness of
the treated wood by at least one class;
however, the treated wood is dark-
ened in colour, and there are changes
in certain mechanical characteristics:
specifically, the modulus of elasticity
is increased to 10% and the modulus
of rupture is diminished by 5% to 20%;
thus, the treated wood requires drilling
for nailing to avoid splitting the wood.
Certain of these processes cause less of
an impact than others in their the me-
chanical effects upon the treated wood.
Wood treated with this process is often
used for cladding or siding, flooring,
furniture and windows.
MSK Wood Industries has been
providing services in wood market by
manufacturing exceptional class of
Stair case, Carving, Molding, timber and
other products in wood decoration and
successfully completed a number of
projects in wood decoration.
MSK Wood IndustriesKochuveli
+91 471 250 [email protected]
Sanal Kumar RManaging DirectorMSK Wood Industries
22TH I RUVANANTHAPURAM mart August 2012
Are you planning to do an interior for
your home? A visit to One & Only is a
must to ensure you bring the best in
the world to your living, dining or to
bedroom. It’s also the best destination
advisable to visit by the tourists finding
out what to buy!
One & Only is conceived as a dynamic
store, updating consultancy with new
designs and creating identity for homes
and interiors with exclusive designs and
sourcing the best and beautiful from the
various part of the world.
ONE & ONLYArt & Lifestyle Mart
A visit to One & Only is always a pleasant experience. The historic Beach Palace at Shanghumukham, is the venue of one of the best collections of Art and Life-style store in Kerala. Developed and designed locally, sourced from all over the world and selected by design professionals, the collection showcases the classic and contemporary in art and interiors.
LIFE
STY
LE
24TH I RUVANANTHAPURAM mart August 2012
One & Only is housed at the historic
Beach Palace in Shanghumukham. The
building and premises of The Beach
Palalace in Shanghumukham is restored
with the dignity of heritage and have
been made accessible to the public. The
endeavour is to rejuvenate the veritable
designs of the past and to promote
the tradition in wood work and craft in
Kerala as well as South India.
Along with that, it also aims at develop-
ing new designs in furniture, interior
and garden accessories in Kerala. The
new design will be a blend of classic
with the trendy. One & Only showcases
the entire spectrum of products for con-
temporary interiors. The product range
includes: Furniture, Lights, Paintings,
Sculptures, Garden Accessories, Glass
Art, Ceramics, Gifts, Textiles, Handi-
crafts, Antiques, Floor Furnishings etc.
Thus One & Only is a one stop solution
for both the collections of interior as
well as exterior, reviving the tradition
with a creative touch of the contempo-
rary.
Kerala has a fast developing market for
furniture and interior accessories. One
& Only brings solid hardwood furniture,
handcrafted and finished exclusively
for the discerning clientele. One & Only
is promoted by Disorient Architectural
Accessories and Interiors Pvt Ltd. The
founder Directors of the company are
Sanjive Sunu, Geetha Sunu and T M
Cyriac.
TH I RUVANANTHAPURAM mart August 2012 25
Sanjive Sunu is a leading professional
in the field of domestic, commercial
and hospital interiors. He has executed
projects for leading hotels and other
clients in Kerala and other state. T M
Cyriac one of the leading Architects
in Kerala, has designed Kerala’s best
known resorts and has an impressive list
of a slew of projects across the country.
One & Only with its utmost dedication
and strenuous effort, continuously de-
velops and improves new designs keep-
ing balance with the emerging market
trend. One & only aims to bring the best
of quality products to its customers.
All furnitures on offering are of
solid wood, mainly teak and of the
best selected timber. The objects are
made with professional judgment and
supervision by directors and are finished
with a team of in house craftsmen. The
customers can find a wide variety and
precision to the interior and architec-
tural design, thus soothing their taste
and choice.
A visit to One & Only will not only take
you back to the history, but also gives
you an opportunity to explore the best
antiques and furniture in the country.
Tourists are advised to visit the store
by hotels as well as recommended by
several travel sites.
Sanjiv SunuManaging DirectorOne & Only
One & OnlyBeach Palace, Shanghumugham 0471 2508999, 0471 2570111
26TH I RUVANANTHAPURAM mart August 2012
It has been decided to implement the
Community Policing Security Pro-
gramme as the official programme of
the Kerala Police. The programme is
named ‘Janamaithri Suraksha Pro-
gramme’.
Considering the area having 500 homes
as a unit, the jurisdiction of a police sta-
tion may be divided in to several com-
munity policing beats. One beat area
should not exceed 3 sq. kms. That is,
the beat officer should be able to cover
each community-policing beat with in
one beat time. For example as a post-
man performs his duty of a post office
Janamaithri Police
The Police forces in democratic countries have proved the importance of the co- operation of the public in improving the efficiency of the functioning of the Police. Kerala Police has implemented such programmes from time to time.
EVEN
T SC
AN
Oppurtunities for the people of Kerala to join hands with Police
28TH I RUVANANTHAPURAM mart August 2012
area every day, the beat officer should
be able to visit his beat area to ensure
the security of the people of his region.
Kerala has successfully implemented
many community policing schemes
years back.
The control of the Police Department
lying with the politicians is the big-
gest problem being confronted by the
department, Justice C N Ramachandran
Nair said.
He was delivering the keynote address
at ‘Merit Evening’, a function organised
by the Tripunithura Janamaithri police
station at Abhishekam Convention
Centre.
Appreciating the Janamaithri Police ini-
tiative of the state government, he said
that the project should be extended
to all police stations. Inaugurating the
function, Excise and Ports Minister
K Babu said that the initiative of the
Tripunithura Janamaithri Police is a role-
model to the other police stations in
the state. City Police Commissioner M R
Ajith Kumar presided over the function.
Psychologist Madhu Bhaskar conducted
a two-hour session for students on ‘new
trends in the education sector’, as part
of the function. Cine actor Siddique
presented mementos and certificates
to 70 selected students, for securing
high grades in the SSLC and Plus Two
examinations.
Excise Minister K Babu inaugurating the “Merit Evening” organized by Tripunithura Janamaithri Police at Abhishekam convention centre.
TH I RUVANANTHAPURAM mart August 2012 29
Restaurants are no longer places where
we eat during weekends and on special
occasions. Our changing lifestyle has
brought us to the point that we have
become frequent buyers of food from
restaurants and eateries. We have fallen
for the delectable menu these restau-
rants offer including chicken, beef and
the local flavours like kappa, parippu
vada etc. ‘Thattukadas’ in the city are
the favourites of many. The people are
so habituated to the food from these
places that they almost can’t live with-
out have a light-bite. These shops lay
Kerala’s Food DilemmaWhen one’s food is pure, one’s being becomes pure–Chāndogya Upanishad
Pooja Jayan
The sacred Ramzan season has began, hotels, restaurants and eateries will be on the business track again, but the thought of hygienic environment of these places brings about turbulent waves in our mind. Personal and public hygiene are the hallmark of Kerala, but when it comes to food hygiene what are we lack-ing behind?
FEA
TURE
ART
ICLE
30TH I RUVANANTHAPURAM mart August 2012
martTH I RUVANANTHAPURAMAugust 2012 31
along the dusty roads often compromis-
ing on hygiene.
Restaurateurs are the hosts and we are
the guests, it’s their duty to welcome
the guest in a well-set way. Most
restaurants are clean we enter it, but
conditions in the kitchen are most unhy-
gienic. People are made fools by giving
a notion that the restaurant in hygienic.
Shabby, untidy premises and unhygienic
cooking practices are the common
scene in most of the hotels. It’s high
time that the situation should change.
The ‘shawarma affair’ was a blow to
the people who are dependent upon
restaurants and eateries. Still Kerala
has not relieved from the jolt it created.
Trivandrum being the state capital has
large number of floating population and
are mainly reliant on restaurants in the
city. So, the hygiene and quality of food
served at restaurants is important for
our safety and health. The government
should step up and help wiping out this
problem which affects the general pub-
lic. Trivandrum Corporation launched
raids on restaurants and eateries in the
city. It also issued orders to close down
the restaurants found to be function-
ing in unhygienic conditions. Will this
resolve the problem of food safety?
Hoteliers should see to it that the things
that are used for preparing are not stale.
Ample precautions should be taken for
storing food and till it reaches the dining
tables. The preparation of food under
hygienic conditions is equally important
as the quality of the materials used for
cooking.
Kerala being a significant hub of tour-
ism, it is vital for the hotel industry to as-
sure cleanliness at every step right from
the purchase of commodities to the
preparation of food and even serving of
food. Atithi devo bhava…..
32 mart August 2012TH I RUVANANTHAPURAM
The fest will be a platform to meet a
large number of customers to market
the products directly without recourse
to high cost of advertisement. The best
product exhibited in the fest will be
awarded as well as SIDCO will aid to
market the product. Customer feed-
backs and requirements at the fairs help
these manufacturers to develop new
products and cater to different types of
buyers.
SIDCO also plans to help the employ-
Sidco Fest To Hit The City Soon
FAIR
MA
RT
Apart from setting up retail outlets or tapping the online tools here is another oppourtunity for small scale manufacturers to market their products. The Kerala Small Industries Development Corporation Limited (SIDCO) is hosting ‘SIDCO Fest Days in India’ on Kanakakkunnu palace grounds in the city from August 10 to 18. Day to day items will be displayed in the fest.
34TH I RUVANANTHAPURAM mart August 2012
ment seeking youngsters find jobs.
In the fest, SIDCO plans to prepare a
job bank of youth who are technically-
equipped to help out small industrial
units. Students can visit the fest during
the week and get their names registered
with the job bank.
For the development and promotion for
Small Scale Industries SIDCO, a Govern-
ment owned Public Sector Corporation,
was established in November 1975.
Currently SIDCO is spreading out its area
of works by diversification to give new
vision to the small scale industries and
to compete in the markets.
Kerala SIDCO is the ‘Total Solution Pro-
vider’ for Small Scale Sector as it offers
all facilities and help to set up a Small
Scale Unit. In the year 2011-12, Kerala
SIDCO achieved the highest turnover
among South Indian SIDCO’s with a
turnover of 208 crores.
Kerala SIDCOSanthi Nagar
0471 [email protected]
TH I RUVANANTHAPURAM mart August 2012 35
The company is known for its resound-
ing success year after year across the
city. From a modest beginning this com-
pany has reached pinnacles in automo-
bile industry. Kallingal Automobiles has
its showrooms in Nedumangadu, Man-
nanthala. Balaramapuram, Ambalathara,
Kallambalam, Pothencode, Kilimanoor
etc. Kallingal Automobiles are dealers
for Bajaj bikes, motorcycles, autorik-
shaws and carrier autorikshaws.
Under the stewardship of A. M. Basheer
Kallingal Automobiles tasted glory. The
saga of the A. M. Basheer is indeed a
story to be looked upon by many. His
sheer determination made the company
Resounding SuccessThe first name which shoots up in our minds when we think of a showroom with top-notch vehicles and better service experience is Kallingal Automobiles. They are the number one dealers of two wheelers and three wheelers in Kerala.
AU
TO M
ART
36TH I RUVANANTHAPURAM mart August 2012
from a rustic area spread its wings to
the city areas. Mr. A. M. Rahim has been
operational since last two decades in
the field. Without any prior expertise
in arena of business, Basheer made a
strong foothold in the automobile indus-
try business. The incessant and undying
efforts put by A. M. Basheer to be the
leaders in the automobile industry have
also gained them a top brass position in
Automobile industry. Now the company
is looked after by M B Shafeek and his
Brother M B Shakeer.
In 1992 Kallingal Automobiles started
as official dealers of Bajaj in Neduman-
gadu. Kallingal Automobiles has driven
away with the Excellency service dealer
award of Bajaj in 1997. In 2004 Kallingal
Automobiles became the owners of
Kerala’s first High-tech Bajaj workshop.
In 2006, Kallingal Automobiles became
dealers of Bajaj’s three wheelers in
Trivandum and thereafter the market
of three wheelers soared heights in the
city. In an International meeting of Bajaj
Automobiles held at Australia in 2007
Rajiv Bajaj averred that Kallingal Bajaj’s
growth within a short span of time is an
exemplary model to all other Bajaj deal-
ers. Kallingal Automobiles are here to
stand creating new goals and farsighted
success milestone every successive year!
A M BasheerFounder ChairmanKallingal Automobiles
Kallingal AutomobilesPalayam
8606414441
M B ShafeekManaging DirectorKallingal Automobiles
TH I RUVANANTHAPURAM mart August 2012 37
Hyundai VernaA car that redefines style, luxury and powerHilton Hyundai is the first dealer of
Hyundai in Trivandrum, started its
operations in October 1998; today it is
rated as one among the best dealers
in the southern region. Hilton Hyundai
has got branches in Kollam, Karunaga-
pally, Alamcode, Shasthamangalam,
Kottarakara. Eanchakkal at Trivandrum
is the head office. Hilton Hyundai have
got 24hrs. Service centers in PTP Nagar,
Ulloor, and Kollam.
Hilton Hyundai has been awarded many
best selling awards for the best sales
and service partner in Southern Region
from Hyundai Motors India Ltd.
New Hyundai Verna
Introducing the new Hyundai Verna- A
car that redefines style, luxury and
power. Following a fluidic sculpture
design philosophy that seeks to create
cars that are inspired by nature and are
based on the natural rhythm of life, it
harmoniously blends power with style.
With uninterrupted curves and a Coupe
like sporty profile, the new Verna engag-
es your senses with its very presence.
Offering sleek good looks, advanced
technology and groundbreaking safety
features, this Sedan is a cut above the
rest, and a revolution ahead.
Hilton HyundaiBy Pass Road
0471 2508777Raj KumarDGM, Hilton Hyundai
38 martTH I RUVANANTHAPURAMAugust 2012
When will the school bus reach the bus
stop? Has the bus already left? Where has
the bus reached? Often these questions go
through parents mind when you prepare
your child for the school. A simple solution
for all these is ‘Smart Vehicles’. Good news
is that these smart vehicles are soon to hit
the Trivandrum city.
With a new fleet management system
called iTAC (acronym for Intelligent
Tracking and Communication) entwined
to busses, parents can track down the
transport of their children to and from the
schools. Innovation Squared Technologies
Pvt. Ltd. (known as ii2), an IT solutions
provider based in Karamana brings out this
service to assure secure transportation in
vehicles operated by the schools in the city.
Through SMS alerts one can get periodic
updates of the school bus from its location
to the route station. The Vehicle track-
ing system keeps a real-time track of the
vehicle in the fleet, so that you can know
the speed at which your child’s bus is
moving. It also tracks over-speeding, rash
driving and harsh braking.The system uses
satellite, Internet and cellular network and
an array of smart sensors to give up to date
data to school authorities and parents.
Parents, Have a look...
TH I RUVANANTHAPURAM mart August 2012 41
TH I RUVANANTHAPURAM mart August 2012 43
44TH I RUVANANTHAPURAM mart August 2012
Lectures and seminars on career guid-
ance, womens empowerment, Indian
democracy, job fair and youth will be
organized in association with govern-
ment departments and other leading in-
stitutes. These apart, painting contests
will be conducted for school and college
students.
Seminar on ‘Sthree Suraksha’ will
discuss various aspects of women
empowerment, legal rights for women
protection and to safeguard women.
A Job Fair presented by Gramotsav is a
‘Gramotsav 2012’Sree Chithra International Foundation is organizing Gramotsav 2012 in Haripad, Alappuzha. The event will be held from 21st to 22nd September 2012 at S & S Au-ditorium, to be featured with a wide variety of sessions that are related to one’s specific areas of interest.
H H Gouri Parvathy BaiFounder Chief PatronSree Chithra International Foundation
46TH I RUVANANTHAPURAM mart August 2012
unique model where rural jobseekers
can meet, interact and interview with
several top employers under one roof
that serves as a dual advantage.
Sree Chithra International Foundation
has decided to distribute wheelchairs
for disabled people in different areas.
For the disabled, mobility is the key to
independence, education, and self-reli-
ance. A person given the gift of mobility
is freer to travel& work. Additionally,
their caretakers are also more free to
spend time on other productive activi-
ties.
Ministers, Heads of departments
dignitaries,will attend the different
seminar sessions.
Sree Chithra International Founda-
tion was formed with the objective to
provide selfless service in socio cultural
domains, inspired by Late Padmana-
bha Dasa Sree Chithira Thirunal Bala
Rama Varma, the former Maharaja of
Travancore.
Sree Chithra International Foundation
has been working for upliftment of
the poor and down-trodden people
especially women and children in rural
areas.It is involved in Child Care and
education, literacy for illiterates, Water
for poor communities, Health Care inter-
ventions, HIV/AIDS awareness, Capacity
building initiatives, Women empower-
ment, Relief at the times of Natural
calamities.
Le BROWN is the official event manag-
ers of Gramotsav 2012.
“Sree Chithra International Foundation
has been working for upliftment of the
poor and down-trodden people especially
women and children in rural areas.It is in-
volved in Child Care and education, literacy
for illiterates, Water for poor communi-
ties, Health Care interventions, HIV/AIDS
awareness, Capacity building initiatives,
Women empowerment, Relief at the times
of Natural calamities.”
G S Pradeep KumarFounder & Chairman
TH I RUVANANTHAPURAM mart August 2012 47
Objectives of Sree Chithra International Foundation:To give medicines, injections tablets etc. to poor patients either absolutely free or against
nominal payment (without any element of profit) during medical or surgical treatments.
To grant any other kind of medical relief to the poor and deserving patient by giving finan-
cial assistance for meeting expenses of medical treatment, blood transfusion, X-raying ,
screening, scanning, operation, and post operation treatment and other expenses incurred
for the purposes of treatment whether medical or surgical.
To provide for free or at a nominal payment (without any element of profit) ambulance
service for patients.
To establish free of partly free dispensaries ( without any element of profit) medical
centres, hospitals, nursing homes, maternity homes, sanitarium, dormitory etc. for poor
patients in such name or names as the trustees in their absolute discretion think firm and
proper.
To give cash or assistance to poor and deserving patients during treatment and for
traveling purposes and to give free gifts including toys sweets. etc to juvenile patients.
To help organizations for providing ambulance service to the poor and to donate funds for
its maintenance whenever found necessary.
To create clinic, nourishment and health care centers.
To provide or assist in the provision of the physically disabled persons mechanical or such
other contrivances which could help them to earn their livelihood.
To do all such acts in addition to and in furtherance of the above purposes and in advance-
ment of any other charitable object of general public utility.
To strive for the health, welfare and enlistment of needy people.
Trustees of Sree Chithra International
48TH I RUVANANTHAPURAM mart August 2012
The week-long Onam celebrations in
the State capital and 13 district head-
quarters, to be organised under the
aegis of the Kerala Tourism and District
Tourism Promotion Council (DTPC), has
got the official nod of the government
and efforts are on to set the machinery
in place for the celebrations, which
will conclude on September 3 with a
pageantry in Thiruvananthapuram from
Kowdiar to East Fort.
Indian motor-racing sports should
organise the roadshow as part of the
Onam festivities. Mr. Narain had shown
interest in holding a demo drive in the
State capital. For the citizens, it will be
once-in-a-lifetime opportunity to experi-
ence the sheer power of F1 up close.
A meeting chaired by Minister for Tour-
ism A. P. Anil Kumar decided to make
the event colourful and ensure people’s
participation for the programmes,
which will be held at over a dozen ven-
ues in the capital, district headquarters
and major tourism destinations.
The State-level inauguration of the
festivities will be on August 28 with the
lighting of the traditional lamp will con-
clude on September 3 with a pageantry
in Thiruvananthapuram.
A road show by Formula 1 driver Narain Karthikeyan will be the main attraction at the Onam celebrations
FM boom has hit Trivandrum city and
now SIET (State Institute of Education
Technology) has come up with a plan
which uses FM as a tool for educating
students. The SIET is set to launch Vi-
dyavani, a project that would broadcast
education modules for school students
through FM radio, from August. This fa-
cility will help students in interior areas
in Thiruvananthapuram who are unable
‘Vidyavani’ for school studentsto access visual and technological
learning tools. In Thiruvananthapuram,
the broadcast will be done through DC
community radio at KINFRA Park at
Kazhakkoottam. Apart from Trivandrum
Vidyavani would be set up in Kollam
and Pathanamthitta districts too. The
broadcast will be done from 7-9am and
from 7 -10pm.
Onam Celebrations to start from August 28
CITY
BIT
ES
50TH I RUVANANTHAPURAM mart August 2012
Onam Celebrations to start from August 28
Soon the city corporation will have its own petrol pump in the one acre land which
the Corporation owns at Jagathy. With this plan Trivandrum City Corporation will be
the first corporation in Kerala state to have its own petrol pump. Corporation will
hold a share in the revenue generated from the pump and this public venture would
be conceived on a BOT (Built and Transfer) basis.The new petrol pump of Corpora-
tion will have the option to fuel its vehicles as well as the public.
Trivandrum City Corporation to have a petrol pump of its own
Inauguration of Cactus Fabric Hut @ Pulimoodu,Trivandrum
When the final curtain fell at the at the
Fifth annual International Documentary
and Short Film festival of Kerala `Bom-
bay Snow’ directed by Chinmai Nagesh
Dalvi won the best short fiction award.
‘One Rupee Tip’, directed by Keralite
Rojin Thomas won best Campus Film
award. Best long documentry award
went for `The Rat Race’, directed by
Mariam Chandy Meenacheri and short
documentry award is for `I am Micro’ of
Shumona Goyal and Shai Hiridhiya.
‘Karim Barber’, directed by Thushar
Morre was selected as best animation
film. Best music video award won by
Viveka Chauhan and best cinematog-
rapher award is for Sunny Lahiri (Five
Elements).
`Bombay Snow’ won best short fiction award
Grand Opening
52TH I RUVANANTHAPURAM mart August 2012