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  • WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS WHITE- NESS BRIGHTNESS LIGHTNESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHT-

    KNOWING ME

    STAKEHOLDER MAGAZINE 1/2015

    KNOWING YOU

  • THE COVER

    Material: Carta Integra 190 g/m2, 10.2 pt (US) Effects: Crystalline Pearl Luster Pigments

    2 Magazine | issue 1/2015

  • I rejoined Metsä Board in Octo- ber 2014 after two years away –

    to find a company which is famil- iar, but which at the same time has

    also been renewed in an extremely fascinating way.

    I’ve worked for a total of 23 years at Metsä Board. For the past two years I served as the CEO of Metsä Tissue, from where I was naturally able to closely follow developments at Metsä Board. From 2006 to 2012 I headed Metsä Board’s paperboard business. During that time Metsä Board underwent most of its recent significant restructuring, metamorphosing from Europe’s largest fine paper company to become the leading producer of paper- board made from fresh forest fibre.

    We’ve now started the final phase of this transformation by announcing our plans to exit the paper business and revamp our Husum mill to produce both folding boxboard and linerboard. We aim to expand our business in both of these product areas significantly in the coming years.

    I’m delighted to have returned to a strong Metsä Board with excellent global growth potential. Our investments in Husum will help us to pursue stable growth in Europe, while also accelerating our growth rate outside Europe, particularly in North America.

    Replacing traditional packaging materials with Metsä Board’s paperboards is an excellent way for companies producing consumer goods to enhance their sustainabil- ity and cost-competitiveness globally. It has been gratify- ing to see how well the demand for our fresh forest fibre based paperboards has been growing in recent years. This growth still seems to be going strong.

    But success in business is not only about quantity – we must also strive for leadership in terms of quality. For- tunately we have the world’s best wood raw material and pulp production facilities at our disposal. Our fibre know- how and technological skills are already on the lead- ing edge. We are now turning these assets into top-class paperboards that work reliably in our customers’ processes

    and give them a welcome lightweighting advantage. There’s still plenty we can do to improve, however. It’s

    important to work closely with our customers and part- ners to discover new ways of further improving the qual- ity, sustainability and safety of our products. Innovations are always needed. I am convinced that together we can create an ideal atmosphere for further development that will keep our customers and ourselves in pole position. We believe that our decision to boost production of both fold- ing boxboard and linerboard at Husum mill is something our customers have been waiting for. We will support the growth of your business and strive to serve you even better in the future.

    A lot has already been achieved, but I see plenty of potential to do even more. This is one of the reasons I’m very happy to be back at Metsä Board.

    Thank you all for your support and cooperation.

    Mika Joukio ceo, Metsä Board

    I’M DELIGHTED TO HAVE RETURNED TO A STRONG METSÄ BOARD.

    3Magazine | issue 1/2015

  • UNWRAPPED

    Magazine | issue 2/2013

    M

    METSÄ BOARD MAGAZINE issue 1/2015 magazine.metsaboard.com magazine@metsagroup.com ISSN 2323-5500

    Publisher: Metsä Board Communications P.O. Box 20 FI-02020 METSÄ, Finland www.metsaboard.com

    Editor-in-chief: Juha Laine, vice president, investor relations and communications Managing editor: Tytti Hämäläinen Editorial board: Tytti Hämäläinen, Minna Kantsila, Juha Laine and Ritva Mönkäre Production and graphic design: Otavamedia Customer Communication; Ari Hirvonen and Monika Winqvist English language editing: Tenfour Communications Oy Translations: AAC Global Oy Print: Erweko Oy

    Metsä Board Magazine (circulation: 10,000) is published in English, French, German, Russian and Spanish. English online version: magazine.metsaboard.com All languages: www.metsaboard.com Opinions expressed in this publication are not necessarily those of Metsä Board.

    PAPER TRAIL – WHAT WE ARE MADE OF Cover: Carta Integra 190 g/m2 10.2 pt (US) Interior: Galerie Art Silk 130 g/m2

    TRACKS Metsä Board’s boards are safe without unnecessary barriers.

    3

    28

    30

    OUT OF THE BOX A new era is beginning at Metsä Board’s Husum mill.

    KNOWING ME KNOWING YOU

    MAKING OF Behind the scenes of Magazine.

    EDITORIAL A familiar man is back.

    6

    4 Magazine | issue 1/2015

  • CONTENTS 1/2015

    SUCCESS FACTOR We saw what we wanted to see.

    8

    ABC, IT’S EASY AS 123 The know-how behind our boards is not a bore.

    IN THE BOX Read all about the latest hot topics.

    THREE QUESTIONS Only 2 to go to a perfect 100 at CDP.

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