metsä board magazine · magazine | issue 2/2013 m tracks metsÄ board magazine issue 1/2015...

WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS WHITE-NESS BRIGHTNESS LIGHTNESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS STIFFNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS STIFFNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS STIFFNESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHTNESS LIGHTNESS WHITENESS BRIGHT-

KNOWING ME

STAKEHOLDER MAGAZINE 1/2015

KNOWING YOU

THE COVER

Material: Carta Integra 190 g/m2, 10.2 pt (US)Effects: Crystalline Pearl Luster Pigments

2 Magazine | issue 1/2015

I rejoined Metsä Board in Octo-ber 2014 after two years away –

to find a company which is famil-iar, but which at the same time has

also been renewed in an extremely fascinating way.

I’ve worked for a total of 23 years at Metsä Board. For the past two years I served as the CEO of Metsä Tissue, from where I was naturally able to closely follow developments at Metsä Board. From 2006 to 2012 I headed Metsä Board’s paperboard business. During that time Metsä Board underwent most of its recent significant restructuring, metamorphosing from Europe’s largest fine paper company to become the leading producer of paper-board made from fresh forest fibre.

We’ve now started the final phase of this transformation by announcing our plans to exit the paper business and revamp our Husum mill to produce both folding boxboard and linerboard. We aim to expand our business in both of these product areas significantly in the coming years.

I’m delighted to have returned to a strong Metsä Board with excellent global growth potential. Our investments in Husum will help us to pursue stable growth in Europe, while also accelerating our growth rate outside Europe, particularly in North America.

Replacing traditional packaging materials with Metsä Board’s paperboards is an excellent way for companies producing consumer goods to enhance their sustainabil-ity and cost-competitiveness globally. It has been gratify-ing to see how well the demand for our fresh forest fibre based paperboards has been growing in recent years. This growth still seems to be going strong.

But success in business is not only about quantity – we must also strive for leadership in terms of quality. For-tunately we have the world’s best wood raw material and pulp production facilities at our disposal. Our fibre know-how and technological skills are already on the lead-ing edge. We are now turning these assets into top-class paperboards that work reliably in our customers’ processes

and give them a welcome lightweighting advantage.There’s still plenty we can do to improve, however. It’s

important to work closely with our customers and part-ners to discover new ways of further improving the qual-ity, sustainability and safety of our products. Innovations are always needed. I am convinced that together we can create an ideal atmosphere for further development that will keep our customers and ourselves in pole position. We believe that our decision to boost production of both fold-ing boxboard and linerboard at Husum mill is something our customers have been waiting for. We will support the growth of your business and strive to serve you even better in the future.

A lot has already been achieved, but I see plenty of potential to do even more. This is one of the reasons I’m very happy to be back at Metsä Board.

Thank you all for your support and cooperation.

Mika Joukioceo, Metsä Board

I’M DELIGHTED TO HAVE RETURNED TO A STRONG METSÄ BOARD.

3Magazine | issue 1/2015

UNWRAPPED

Magazine | issue 2/2013

M

METSÄ BOARD MAGAZINEissue 1/[email protected] 2323-5500

Publisher: Metsä Board Communications P.O. Box 20 FI-02020 METSÄ, Finland www.metsaboard.com

Editor-in-chief: Juha Laine, vice president, investor relations and communications Managing editor: Tytti Hämäläinen Editorial board: Tytti Hämäläinen, Minna Kantsila, Juha Laine and Ritva Mönkäre Production and graphic design: Otavamedia Customer Communication; Ari Hirvonen and Monika WinqvistEnglish language editing: Tenfour Communications Oy Translations: AAC Global Oy Print: Erweko Oy

Metsä Board Magazine (circulation: 10,000) is published in English, French, German, Russian and Spanish. English online version: magazine.metsaboard.comAll languages: www.metsaboard.com Opinions expressed in this publication are not necessarily those of Metsä Board.

PAPER TRAIL – WHAT WE ARE MADE OFCover: Carta Integra 190 g/m2 10.2 pt (US)Interior: Galerie Art Silk 130 g/m2

TRACKSMetsä Board’s boards are safe without unnecessary barriers.

3

28

30

OUT OF THE BOXA new era is beginning at Metsä Board’s Husum mill.

KNOWING MEKNOWING YOU

MAKING OFBehind the scenes of Magazine.

EDITORIALA familiar man is back.

6


CONTENTS 1/2015

SUCCESS FACTORWe saw what we wanted to see.

8

ABC, IT’S EASY AS 123The know-how behind our boards is not a bore.

IN THE BOXRead all about the latest hot topics.

THREE QUESTIONSOnly 2 to go to a perfect 100 at CDP.

INFOGRAPHICSWhat is 200 metres long, 10 metres wide and runs 800 metres a minute? It’s a folding boxboard machine!

ALL ABOARDStreamlining supply has helped Manchester Industries to achieve efficiency and expand their business.

PURE TALENTIt takes talent to manufacture the extensive range of label types.

COLOUR WHITEThey are white and light: Metsä Board’s liners for litholamination.

8

14

16

20

24

32 34

27

23 COLUMNForecasting for better service.


M

MAKING OF

Mamma Mia, we have deep know-how in the whole board-making process: in forestry,

pulping and at the board mills. Metsä Board personnel will never get tired of developing the fibres, boards and processes to be as efficient as possible – and also more sustainable.

Knowing me, knowing you. Here’s the you part. We couldn’t develop our know-how in board-making without the help and interest of our customers. There’s no sense in developing something unless we know that there’s a need for it. The basic

idea of our lightweight boards is to bring saving to our customers, be it through sustainability benefits or Money, Money, Money by yield advantage. Or support-ing our customers by doing our own research in migration and odour and taint properties.

So the Name of the Game for this issue of Metsä Board Magazine is fibre know-how. I hope you will be inspired to share your favourite songs with us!

TYTTI HÄMÄLÄINENManaging editor

THIS ISSUE’S THEME

HOW TO MAKE METSÄBOARDIANS SING? JUST ASK THEM ABOUT FIBRE KNOW-HOW AND TECHNOLOGY – AND THEY’RE ON FIRE!

KNOWING ME KNOWING YOU

Behind the scenes of Magazine


M

SEEING PAPER IN A WHOLE NEW (WHITE) LIGHT

The starting point – Metsä Board’s logo. The tools of the trade and some delicate folding. The end result in its full 3D glory.

Photos: OTAVAMEDIA:JUKKA PAKARINEN, PEKKA HOLMSTRÖM

My creative process began by thinking about the theme of this issue – lightness and pureness. To me, lightness means much more than just lightweight; it’s also about the pure, clean beauty of white light. What could be whiter than white, purer than pure?

My idea was to create 3D sculpture of the Metsä Group logo using one of the com-pany’s own products – in this case Modo Northern Light linerboard. Representing the moose – the majestic king of the Finn-ish forest – the sculpture is a real labour of love, born of hours of intricate folding, fine cuts and microscopic measurements.

I chose the 80 g/m2 grade for the horns and 200 g/m2 for the head. The linerboard was perfect for this kind of delicate folding because I could create clean, sharp lines that would accentuate the shadows in just the way I wanted.

The matte finish was ideal because it didn’t crack when folded. A plain, flat piece of linerboard may not look particu-larly exciting in its basic form, but with some delicate handiwork, perseverance and a dose of inspiration, it can become so much more.

MAIKKI RANTALA

”LIGHTNESS MEANS MUCH MORE THAN JUST LIGHTWEIGHT.”


Lauri Verkasalo, director of strategic reserarch at Metsä Board, sees that the boards

will have good qualities in the future as well. Every batch leaving the mill must have good

sensory and printing properties, and must be safe.


SINCE WE ARE IN THE KNOW

WHEN IT COMES TO THE LAYERS

OF FOLDING BOXBOARDS, WE ACT LIKE

A SMOOTH OPERATOR AND

TRY TO MAKE OUR CUSTOMERS

ENJOY EASY LIVIN’ – TO PUT EVERYTHING IN

SONG TITLES, AS OUR

ENGINEERS DO.

IT’S EASY AS 1-2-3

First a few technical details: there are three fibre layers in Metsä Board’s folding boxboards. The top and bottom layers are made of chemical pulp, while the middle layer is made of mechan-ical pulp known as BCTMP (bleached chemi-

thermomechanical pulp) – or HYP as we also call it, stand-ing for high yield pulp. This middle layer is the one that makes the difference in Metsä Board’s products: the use of BCTMP is the main reason our boards are over 30 per cent lighter than competing boards, as it adds bulk without reducing strength.

It’s no wonder that our R&D is particularly strong in BCTMP. But we also make sure that the other board prop-erties such as board shades and printing properties meet our customers’ demands. You might remember that Metsä Board launched a range of enhanced folding boxboards in 2013, and then several completely new boards and lin-ers in 2014. Since then, development work has continued in Metsä Board’s three main R&D focus areas: our cur-rent portfolio development, new product development and product quality.

So three layers, three focus points. So far I hope we’re all on board.

NOW IT’S TIME FOR A SHORT HISTORY LESSON. BCTMP has been developed at Metsä Board for some 30 years. It first saw daylight in Tampere, Finland, in the 1980s. It was MSc (Eng.) Ole Nickull who realised there might be more to BCTMP and started developing it with his team of five. BCTMP as we know it today was intro-duced, patented and celebrated in the 2000s. A group of Metsä Board engineers received the Finnish Engineering Award for the development of the BCTMP process, and

Text: TYTTI HÄMÄLÄINENPhotos: PETRI BLOMQVIST

A-B-C WHEN YOU KNOW WHAT YOU’RE DOING, IT’S LIKE


A-Bit was the same team of five who came up with the idea of adding hardwood to the BCTMP mix – previously it had only been made of softwood.

“BCTMP has a great history, and we will never get tired of devel-oping it further,” says Pirkko Syrjälä, fibre development manager of Metsä Board’s BCTMP mills at Joutseno and Kaskinen. Then she begins with her explanation of what the development is about: “We particularly study and develop pulp properties such as bright-ness and strength. But as always, there’s a twist – that we must not lose bulk. For example, we are examining the amounts and types of different extractives and how to minimise them and their effects on sensory properties and bulk,” she says.

Bulk is also examined mathematically: if the bulk is better, do we lose strength? “We don’t want to lose that either, because that would affect the runnability of the board machine, for example,” explains Syrjälä.

So making BCTMP really is about calculating, turning, and a kind of Twist and Shout – but what exactly are we doing? “The details of the mix are a trade secret, but the general logic is that softwood is used to make the board stronger. To get better print-ing properties and a whiter shade, we need hardwood. Hardwood is also the key to lightweighting, as it creates bulk,” says Syrjälä

Even though we talk about the three layers of the board, the thickness of the middle BCTMP layer is what gives the high bulk and therefore enables the important lightweighting performance of the boards: When you move from 190 g/m2 to 250 g/m2 board it’s practically only the BCTMP layer that gets thicker, not the top or bottom layers.

Metsä Board’s detailed research on fibres is conducted in Ääne-koski. “This is where we have the equipment to analyse raw materi-als, chemicals and production conditions using various methods,” explains Syrjälä.

The cloud-like fluff Pirkko Syrjälä is holding in her hands is the essence of Metsä Board’s boards: BCTMP. She knows a thing and two about this pulp as she is its development manager.


B-CSO IT’S OFF TO ÄÄNEKOSKI! At Äänekoski we are greeted by Lauri Verkasalo, the director of strategic research in cartonboard and head of the Metsä Board R&D Centre.

“It’s true that we take sensory properties very seriously here by analysing the components; but trust me, it’s no easy job!” he says.

Verkasalo takes us to a machine that looks a bit like a micro-wave oven. “This is a gas chromatogram, which is used in analytical chemistry for separating and analysing compounds. Its typical uses include analyses of the purity of a particular substance or the differ-ent components of samples,” he explains.

This equipment is as important as it sounds. The R&D Centre has several machines of this kind that are also used for analysing extractives and migration behaviours.

Migration research can be categorised as current portfolio devel-opment and product quality. But what about Metsä Board R&D’s third focus area: new product development? Things are beginning to get more intriguing.

STIFF AND SAFE. THE ABCs OF METSÄ BOARD.

The safety of Metsä Board’s boards is assured by this machine: the gas chromatogram.


“We have personnel for that too,” says Verkasalo. “We have a total of 13 people at the R&D Centre, and good experimental facilities in our laboratories to do research and development work.”

So does this mean micro-fibrilled cellulose? Bio barriers? Foam form-ing? “Yes, yes, and yes! All these issues are under development in part-nerships with universities, Finnish and Swedish research institutes, and various other organisations,” he says.

ROLL OVER BEETHOVEN, IT’S TIME FOR SATURDAY NIGHT FIBRE. Tom Nickull and Niklas von Weymarn both work for Metsä Fibre which, as the name indicates, is part of the same group as Metsä Board. Between the two companies, Metsä Fibre has the know-how for making chemical pulp, while Metsä Board manufactures the strategic raw material BCTMP.

So the necessary know-how on fibre exists within the same Group where Metsä Board is also Metsä Fibre’s customer. How does that work?

“Really well. To me, it’s Easy Livin’, as Uriah Heep put it,” says Petri “Kutsi” Vakkilainen, vice president of production at Metsä Board.

Nickull and von Weymarn seem relieved. Of course there are always some hiccups, but when cooperation is deeply inbred, any problems can be solved by finding solutions together, with no scapegoating.

“At Metsä Board we expect to get homogenous pulp that works well in our process, so that we can manufacture folding boxboard that works excellently in our clients’ processes. Both Metsä Board and Metsä Fibre are in the business of making our customers’ lives easier,” explains

Vakkilainen.To enable this Easy Livin’, the people at Metsä Fibre also look

one step back along the process, at Metsä Group’s wood supply.“It’s Metsä Forest who supply the wood for our pulps,”

explains Niklas von Weymarn, vice president of research at Metsä Fibre. When the wood supply is guaranteed, this removes some of the excitement from the pulp-mak-ing process.

“Having no excitement and no surprises is the key to producing and supplying good-quality pulp,” adds Tom Nickull, vice president of technical customer service.

To help everyone Take it Easy, Metsä Fibre has created a real-time pulp quality control system called FOX (Fibre Online Index). “If something seems to be going the wrong way, this ena-bles us to catch it and adjust the pulp process. The day can be saved, and the pulp will be good quality. But the main benefit to customers from the system is a quality index that describes properties including strength and quality consistency,” explains Nickull.


Niklas von Weymarn (left), Tom Nickull (both from Metsä Fibre) and Kutsi Vakkilainen (from Metsä Board): the trio working for everyones Easy Livin’. There’s no need for Metsä Board to buy pulp spots from the market.

WHITE, BRIGHT AND LIGHT.

THE 123s OF METSÄ BOARD.

It’s not only strength that Metsä Board is looking for in its chemical pulps, but also whiteness, purity and fibre length.

“Our work involves managing the raw material mix and deliveries so that we won’t run out of pulp. There’s no need for Metsä Board to buy pulp spots from the market. This is why we always know what we are getting, and how to make the most of it,” says Vakkilainen.

Making the most of the best available know-how also involves run-ning joint development projects with research institutes. “For Metsä Fibre there’s also no sense in investigating something without the cus-tomer. Doing things jointly from the early days is the essence of inno-

vating products that will be viable,” adds von Weymarn. So even if fibre know-how may not be quite as easy as 1 2 3, it’s

clear that The Show Must Go On. And as Metsä Board keeps the show running, the outcome will be even better boards in the future.


A ONE-STOP SHOP

FOR ALL LABELLING

NEEDSText: FRAN WEAVER

Photos: METSÄ BOARD

At Metsä Board Zanders we want to be recognised as a premier supplier

with an unrivalled offering of inno-vative labelling and packaging solu-tions,” says John Tucker, vice pres-ident of sales and marketing, Metsä Board Zanders. This means provid-ing an extensive range of label types for different end users and products, while offering value for money in both stand-ard and premium markets.

“When you think about the cost of a label compared to the total cost of a package like a glass bottle with a metal cap, it’s relatively small; but it’s the label that presents the key messages about the product to the consumer, so it’s vital that

the label quality reflects the product to the best effect,” explains Tucker.

EXPERTISE FROM EXPERIENCEMetsä Board’s high-gloss, cast-coated Chromolux labels, which have excellent printing, finishing and embossing proper-ties, are widely used by the makers of lux-ury and high-end products including spir-its, liqueurs, confectionery and cosmetics.

“Chromolux labels have been produced at Metsä Board’s Gohrsmühle mill in Germany for more than 50 years, so we really have a wealth of experience and know-how in making label papers,” says Ari Kiviranta, SVP of production and technology at Metsä Board. “This gives us

NEW INNOVATIONS HAVE MADE METSÄ BOARD ZANDERS’ COMPLEMENTARY ZANLABEL AND CHROMOLUX LABEL RANGES INTO A COMPREHENSIVE OFFERING CAPABLE OF MEETING THE REQUIREMENTS OF CUSTOMERS IN DIFFERENT MARKET SECTORS.

More than the sum of its parts


P PURE TALENT

GOOD LABEL QUALITYIt’s the label that presents the key messages about the product to the consumer. It’s vital that the label quality reflects the product to the best effect.

WIDE OFFERINGExtensive range of label types for both standard and premium markets.

SKILFUL PERSONNELChromolux labels have been produced at Gohrsmühle mill for more than 50 years.

Here you go! According to John Tucker, vice president of sales and marketing, Metsä Board Zanders, Metsä Board has an unrivalled offering of innovative labelling and packaging solutions.

the confidence to promise our custom-ers a wide and effective label portfolio – especially since the mill is in a good position to further develop its capacity.”

Chromolux labels are complemented by the Zanlabel range, produced at the same mill. John Tucker emphasises that these coated label papers offer custom-ers in food, beverage and non-food mar-kets solutions that are both high quality and cost-efficient. Their pluses include excellent runnability, labelling and printing properties.

NATURAL LOOK AND FEELTucker adds that the latest addition to the portfolio is called Zanlabel touch:

“This new grade of uncoated, wet-strength label paper has excellent print-ing and die-cutting properties, just like our other products, but its special fea-ture is the unique natural look and ‘touch’.”

These natural-finish labels are par-ticularly suited to products such as microbrewery beers, wines made by family vinedressers, or single malt whis-kies from small-scale distilleries. Such producers can also highlight diversity, naturalness and sustainability through their label choices. “Paper is always a sustainable choice, but with grades like Zanlabel touch we can emphasise this even more,” says Tucker.

&


KEEPING UP WITH DEMANDGlobal consumer megatrends such as concern over natural resources, increasing numbers of single-person households and a rise in online shopping and on-the-go eating are driving new requirements for packaging. In addition, shorter packaging value chains and purity of food packaging are having an influence.

In response, packaging providers are increasingly looking towards litholamination to meet these new demands. Litholamination combines high quality graphics with the option to do short production runs. This provides maximum marketing impact for the brand owner together with optimal flexibility for the packaging provider. Metsä Board’s litholamina-tion liners have been developed with the express goal of making our customers’ lives easier – and more profitable.

The strength of fresh forest fibre

corrugated microflute material allows openings

in the package design.

Text: TIINA-LIISA SALOMAA AND SIMON GUFFOGG

Photos: METSÄ BOARD

PURE, FRESH AND DURABLE

Metsä Board introduces a pro duct range for litholamination

White paper for a colourful world


C COLOUR WHITE

The Modo Northern Light

range offers options for light microflute solutions

that are optimised for beauty product and

fragrance packaging.


Metsä Board introduces a pro duct range for litholamination

Magazine | issue 1/2015 17

The attention- grabbing whiteness

and brightness of our liners sets up the

perfect backdrop for highly contrasting graphical images, making your product really stand

out.

DURABLE PROTECTIONDemand for lighter packaging, resulting in less waste and reduced costs, has led to the development of stronger and lighter packaging materials. At Metsä Board we have created super-lightweight single-layer liners that offer the same strength characteristics as heavier materials. These new materials have opened the door to thinner and more challenging corrugated packaging designs. By optimising strength we can give you enhanced protection and durability for the whole product journey.

The purity of the fresh forest fibres used

in their manufacture make Metsä Board liners safe for

sensitive products and food.

White paper for a colourful world


C COLOUR WHITE

PURE PROMOTIONPrinting is all about promotion, quality and finding the best ways to tell the product’s story on the packaging. Consumer impact is paramount, so visual impact is everything. The pure whiteness of Metsä Board’s key products forms an ideal foundation for visual contrast. This is the canvas on which we can paint, combining excellent colour depth and high print resolution to achieve perfect reproduction of brand colours.

FRESH FOREST FIBRESProtecting the product is especially important in sensitive end-uses such as food, where products come into contact with packaging, and healthcare packaging, where security is of utmost importance. The purity of our sustainably sourced fresh forest fibres, combined with our certified standards and processes, guarantees that our packaging is safe and secure.

METSÄ BOARD’S LITHOLAMINATION PORTFOLIOModo Northern Light Litho Double-coated fully bleached liner Carta SelectaDouble-coated white linerCarta Solida Fully coated bleached paperboard with white backModo Northern LightFully bleached uncoated liner (also usable as fluting)Kemiart Graph+Double-coated white top kraftliner

Our litholamination

liners are ideal for microflute use, with good strength characteristics, both in tensile strength/

elasticity and com-pressibility.




ALL ABOARD Together we are more

STREAMLINED SUPPLY CHAIN BRINGS BENEFITS


A

Text: FRAN WEAVER Photos: METSÄ BOARD

METSÄ BOARD’S NEW SUPPLY OPTIONS ARE HELPING PAPERBOARD MERCHANT MANCHESTER INDUSTRIES TO SUPPLY THEIR OWN CUSTOMERS EFFICIENTLY AND EXPAND THEIR BUSINESS.

Over the 20 years we’ve done busi-ness with Metsä Board we’ve always appreciated their outstanding prod-uct quality, competitive pricing, good technical support and US sales staff,”

says Todd Greenwood, vice president of Manchester Industries, who supply print and packaging produc-ers with paperboard products from their production and distribution facilities in five US locations. Metsä Board supplies Manchester Industries with folding boxboard reels made at Äänekoski mill.

Greenwood explains that the partnership between the two companies has intensified during 2014, with both companies working to expand their sales in North American markets. Since the sum-mer, Manchester Industries’ own facility in Indiana

has been hosting a stock inventory which is sup-plied and replenished by Metsä Board. Through this agreement Manchester Industries always has defined stock replenished by Metsä Board available for production on their own premises. “Such a part-nership requires deep commitment on both sides,” explains Greenwood.

Greenwood believes that such an arrangement adds value to the supply chain through enhanced security and transparency. “This agreement helps our business grow by giving us a greater inventory to draw on, with good availability of stock on our own floor. This enables us to service our own small and large orders quicker – and it also makes us less vulnerable to logistical delays related to road or overseas transportation,” he says.


METSÄ BOARD HAS BEEN A GREAT PARTNER IN TERMS OF HELPING US MEET OUR GOALS FOR GROWTH.”TODD GREENWOODVP SALES OF MANCHESTER INDUSTRIES

Over the past three years Metsä Board’s supply chain has been reshaped to provide a range of service

options for customers with differing needs and priorities. Board may be shipped to custom-

ers direct from the mill, delivered from Metsä Board’s regional storage facilities, or even

simply supplied from stock kept in the cus-tomer’s own storage premises.

1 The common stock supply option enables customers to rapidly receive

ready-made products that are permanent-ly stocked in Metsä Board’s local storage facilities.

2 The direct mill order option is opti-mal for scheduled deliveries of cus-

tomised sizes produced to customer specifications direct from the mill to the customer’s premises.

3 The convert to order service enables rapid deliveries of products that

have been customised locally from standard stocks stored in a location near the customer.

4 The customer-dedicated stock service enables specific orders to be sent in ad-

vance to local Metsä Board storage facilities for sub-sequent rapid delivery to customers when needed.

5 For customers like Manchester Industries, who have steady demand and their own stock-holding

capacity, the best option may be the vendor-managed inven-tory service. This gives customers immediate access to opti-

mised stock levels stored in their own facilities and regularly re-plenished by Metsä Board.

ATTRACTIVE SUPPLY OPTIONS

BUFFER STOCK BENEFITSAccording to Greenwood, Metsä Board has at the same time improved stocking procedures at their own storage facili-ties in Philadelphia and Baltimore. These buffer stocks also help to make the dis-tance from the mill in Finland less sig-nificant. This buffered supply chain also means that less costly but typically slower intermodal truck-train transportation

becomes logistically feasible for overland shipments sent on trailers to Manches-ter Industries’ locations from the Atlan-tic ports.

Manchester Industries is so happy with the new streamlined supply chain for their Indiana hub that they are already planning to establish similar chains for their other locations in Pennsylvania, Texas and Virginia.

“This option is crucial for us from a service standpoint. We believe it will now allow us to take our position in the North American market to the next level,” says Greenwood. “Metsä Board has been a great partner in terms of helping us meet our goals for growth, and we are planning our future growth based on sales of Metsä Board prod-ucts.”


COLUMN

FORESEEING THE FUTURE

The quip “prediction is difficult, especially if it’s about the future” is

so famous that a great num-ber of people have claimed it as their own. Some say the Danish physicist Niels Bohr said it first. Others think it was the Hollywood magnate Samuel Goldwyn.

However, even though it is difficult to make fore-casts, they are of utmost importance for the whole value chain. Without proper forecasts it is impossible to operate effectively.

Everything starts with the consumer. In the value chain we have to be able to predict market changes and

consumers’ expectations and demands. Forecasts are vital for business planning. But we

also have to look at the past, try to discern a pat-tern, and make up our minds whether the trends we see are likely to continue.

Take the washing machine in your home. You cannot know the exact moment when it will need replacing, but you must be ready for that day. On the other hand, neither do you want to keep the money in your bank account waiting indefinitely. The better you have planned your expenditure, the better you are prepared to buy a new one. Better planning makes us all in the value chain more flex-ible and agile.

By working together with our customers and other players in the value chain, we gain a more dependable view of the future and can plan accord-ingly. We have proven skills in this, developed over time.

We have been working hard to make significant structural renewal in our supply chain, including a new technical solution. In creating it, our starting point was neither the IT nor the process itself, but the service we give our customers.

‘Exceeding expectations’ is another familiar quote, but one we would like to claim as our own for services!

FORECASTING IS DIFFICULT, BUT ESSENTIAL FOR LONG-TERM PLANNING. IT’S ALSO AN IMPORTANT PART OF LEAN SUPPLY CHAIN MANAGEMENT, ELIMINATING THE PARTS OF SUPPLY CHAIN AND LOGISTICS PROCESSES THAT BRING NO VALUE TO THE CUSTOMER.

MATTI KETONENVice President

Supply Services Metsä Board


WE SAW WHAT WE WANTED TO SEE1 BILLION PRODUCTS SOLD DAILY. THAT’S WHY WE ASKED NESTLÉ WHAT MAKES FOR HIGH PERFORMANCE IN PAPERBOARD.

Text: TYTTI HÄMÄLÄINEN

Photos: MINNA KANTSILA AND METSÄ GROUP

SUCCESS FACTOR Investigating latest solutions, technology and research


S

Martin

Luh

WE SAW WHAT WE WANTED TO SEEThe issue of high-

performing paper-board is impor-

tant for Nestlé because of the company’s princi-ple of packaging material

neutrality. “This means that we choose the best

material for each specific purpose,” says Alison Coudene,

Nestlé’s European procurement group manager for fibre-based packaging.

“As a food manufacturer, Nestlé needs to take into account several factors when choosing the best material for each pur-pose, including technical performance, food safety criteria, sustainability, availa-

bility, cost and so forth,” adds Martin Luh, Nestlé’s European procurement manager for packaging base materials. “If we use recycled fibre in packaging, its mechanical properties need to be as good as if we were using virgin fibre materials with a lower basis weight. Any board needs to be efficient along the whole value chain.”

Luh emphasises the importance of source opti-misation. “According to our experience, when a certain cereal box is made from recycled board, for example, it requires 75 grammes of board, whereas the same sized box made

with fresh fibre would require only 58.5 grammes of board.”

Since Nestlé is truly a global giant, it’s clear that the company’s logistics

chains can be complex. Key issues include material efficiency and

lightweighting.“We must consider the

effects of each packaging item along the whole value chain,” says Luh. “A high-

performing lightweight board often has a yield

advantage of more than 30 per cent over standard grades. Given

our annual demand, this means we can save more than 20,000 tonnes compared

“IT’S CLEAR THAT YOU HAVE SUSTAINABILITY IN YOUR DNA.”

Alison Cou

dene


Stephen Klu

mp

to the previously used standard materi-als. And that translates into a thousand trucks per year! In the big picture, the effects are also big.”

Let’s throw in some more figures to support Nestlé’s views on high-perform-ing boards: When Nestlé switched some of their packaging production from recy-cled board to Metsä Board’s Simcote, packaging line performance was reported by the factory to have increased by up to five per cent.

Nestlé also uses materials from other board producers, enabling them to com-

pare Metsä Board’s folding boxboards to similar competing boards. The

differences in packing line perfor-mance are naturally smaller.

“But we keep hearing from converters and from our facto-

ries that for some reason Simcote just works the best. That’s why we

prefer it,” explains Luh.

OPTIMUM DESIGN FOR CONSUMERSHigh performance is also about much more than numbers. In the value chain it starts with the converter, where runna-bility is the key performance factor. The same goes for filling lines. The story then continues with deliveries to retailers and consumers. Here Nestlé takes a pragmatic approach by eliminating all costs that consumers are not prepared to pay for.

“For this reason, we need fit-for-pur-pose specifications,” says Luh. “The per-formance of the board needs to be good, product safety must be guaranteed, and the recyclability of the packaging is also important and should be convenient for the consumer. According to our Responsi-ble Sourcing Guidelines, the traceability of the board raw materials must be ensured, and the fibre supply chain transparent.”

Looking at food packaging on a global scale, it’s safe to say that safe packaging can improve environmental performance. “Better packaging doesn’t always mean higher environmental impact, as it pro-tects the products and prevents food from being wasted,” explains Luh.

In some markets Nestlé have actively reduced the amounts of empty space in their packaging – again leading to posi-tive effects on resource use. “But when the packaging is smaller, consumers may think that there is less product in the carton. This has increased the need for efficient packaging communication. We need to work on new packaging technologies and engage with consumers in order to find the optimum design,” adds Luh.

SAFE AND SUSTAINABLE Digging deeper into sustainability issues, Alison Coudene explains that Nestlé have no worries when it comes to Metsä Board’s know-how. She recently visited Finland with 18 of her colleagues to see exactly where Metsä Board’s wood raw materials come from.

“The things we saw during our trip were what we had wanted to see. The for-ests were natural, the fauna was rich, and trees are left at felling sites to seed. We also planted our own trees, which was a wonderful way to demonstrate how for every tree that is harvested you really plant four new ones for the coming gener-ations. It’s clear that you have sustainabil-ity in your DNA.”

Traceability is also important with regard to safety issues – which are an important topic for Nestlé, as Mar-tin Luh emphasised. Three prod-uct safety experts were among the Nestlé delegation who vis-ited Finland, including the

company’s global head of product quality and safety, Stephen Klump.

“If there is a product safety issue, we require every supplier to trace back all their raw materials to find where the problem origi-nated,” explains Klump. “For exam-ple, mineral oils in food: where have they come from? From the plas-tic bag or wrapping, from the food itself, from the primary packaging material, or from the secondary packaging material used in transport? It’s key to understand all possible sources.”

Klump emphasises that his job is to minimise the risk of potential issues. “In fibre-based packaging, fresh fibre boards are not a problem, but offset printing inks are – and that poses a risk.”

New legislation for mineral oil migra-tion is still under preparation, and all parties need to work together to find fit-for-purpose solutions. “To learn more about food safety related to carton-boards, we are doing research together with Metsä Board’s experts,” says Klump.

Martin Luh explains that close coop-eration between Nestlé and Metsä Board is natural, since Nestlé’s core compe-tence is in foods, while Metsä Board’s is in board-making. “The reason we do busi-ness with Metsä Board is quite simple: we

have trust, confidence and good relation-ships. The reasons are not only the

high-performing boards, but – more importantly – the peo-ple. Metsä Board is just the best overall fit for us.”

The happy campers of Nestlé and Metsä Board in the

forests of Lohja, Finland.


Phot

o: S

EPPO

SA

MU

LI

98/100 FOR CLIMATE DATA DISCLOSURE

1. What is the CDP?The Carbon Disclosure Project is an international, non-profit organisa-tion that runs the only global system

enabling companies and cities to measure, dis-close, manage and share environmental informa-tion. CDP works with market forces, including 767 institutional investors with assets totalling US$92 trillion, to motivate companies to dis-close their impacts on the environment and nat-ural resources, and take action to reduce them. The CDP maintains the largest collection of reported data on a range of environmental issues including climate impacts, water use and defor-estation risks. This information can be used as a basis for strategic business, investment and pol-icy decisions.

CDP Nordic spotlights companies listed on Nordic stock exchanges who have shown a strong commitment to the disclosure of information related to climate change.

2.How did we achieve such a high score?Metsä Board has participated in the CDP since 2007. Our score this year

of 98/100 represents a radical improvement on

our 2013 score of 82. We had already made sig-nificant reductions in our carbon dioxide emis-sions and systematically improved energy effi-ciency at our mills, but this score is thanks to a project designed to improve our reporting procedures.

The targets and sustainability agenda defined at Metsä Group level help us to report effectively on our strategy, targets and governance. We have also intensified our efforts to examine risks and opportunities related to climate change.

This year we have also participated in CDP’s water scoring pilot, where we received a leading score of 19/20, compared to the average score of 13/20.

3.What will the next steps be?We will continue to report openly on environmental issues. An ongoing project will help us to enhance our

reporting of emissions from our supply chain, including emissions generated during the production of our raw materials. We will also report to the CDP’s Forests Programme and Supply Chain programme for the benefit of our customers. Our ultimate goal is to achieve a CDLI score of 100/100.

METSÄ BOARD HAS ACHIEVED AN EXCELLENT SCORE OF 98 OUT OF 100 IN THE CDP’S NORDIC CLIMATE DISCLOSURE LEADERSHIP INDEX (CDLI).

MARKUS HOLMChief Financial OfficerMetsä Board


THREE QUESTIONS about the paperboard business3

MORE FOLDING BOXBOARD

Text: TYTTI HÄMÄLÄINEN Photos: METSÄ BOARD

&LINERBOARD

VOLUMES28 Magazine | issue 1/2015

OUT OF THE BOX Exploring the world

We have experienced good growth in our folding box-board and linerboard busi-nesses in recent years.

Demand for our sustainable, safe and cost-competitive folding boxboards has recently increased. That’s why we have announced this new investment in new capacity,” says CEO Mika Joukio. The planned increase of folding boxboard capacity is targeted at markets outside of Europe, mainly North America, but also globally at customers using our food service boards.

“Our service levels for our European and Asian customers will also improve as a result.”

The increased linerboard capacity is mostly targeted at the North American markets and also Europe. “Linerboard sales from Husum are targeted to triple in three years, to almost 300,000 tonnes annually. In linerboard there are many new end-use possibilities to be discovered both in food and general packaging,” says Joukio.

NEW BOARD CAPACITY IS NEEDEDIn 2011–2012, Metsä Board made debot-tlenecking investments at the Simpele, Kyro and Äänekoski mills, and the capac-ities of the mills were increased by a total of 150,000 tonnes.

“Two years later, the capacity is more or less fully sold. We need new capacity from 2016 onwards, and the capacity increase of 400,000 tonnes is enough to continue prof-itable growth during the next few years. Overall, Metsä Board’s total paperboard capacity will increase from 1.4 million to over 2 million tonnes per year by 2018.”

Other options for the locations of the

capacity increase were also considered, but after careful examination, Husum was the clear choice. “It’s our biggest mill integrate – there’s both pulp and board mills at the site – with a large two-line pulp mill, state-of-the-art coating technology, an efficient power plant and our own harbour,” says Joukio.

The catch with these investments is that paper production at Husum will be dis-continued. Already one of the three paper machines at Husum is producing fully bleached linerboards. The PM6 will be closed, and parts of the PM7 will be used in the new BM1 that will produce fold-ing boxboard. The old PM8 will be trans-formed into linerboard machine BM2.

The increased capacity means also increased demand for pulp. Metsä Board has been self-sufficient in pulp produc-tion, and the situation will remain the same: Both hardwood and softwood pulp is produced at Husum, and in addition to these chemical pulps produced at the site, the new folding boxboard produc-tion at Husum will use the majority of the BCTMP produced at Metsä Board’s Kaskinen mill in Finland from 2016 onwards.

NEW ORGANISATION SUPPORTS THE GROWTHTo support the implementation of the new growth and restructuring actions,

Metsä Board has renewed its manage-ment and reporting structure to a func-tion-based model. From the beginning of January 2015 Metsä Board has had two reporting segments: Paperboard and Non-core operations: Paperboard includes all the paperboard, wallpaper and market pulp businesses. Non-core Operations covers Husum’s paper business and all Gohrsmühle’s operations.

Metsä Board has also decided to sell the Gohrsmühle mill in Germany during the first half of 2015. If the divestment does not materialise, Metsä Board will intro-duce other measures to eliminate the unit’s losses. Gohrsmühle mill’s main products are cast coated Chromolux boards and Chromolux and Zanlabel label papers.

“These steps are the final ones in trans-forming Metsä Board into a true and profitable paperboard company,” says Joukio.

The value of the planned investment at Husum is EUR 170 million. Metsä Board has also agreed to invest a maximum of EUR 30 million in Metsä Fibre’s planned bioproduct mill in Äänekoski, Finland. Metsä Fibre plans to make the investment decision of some EUR 1.1 billion during the spring of 2015. Metsä Board owns 24.9 per cent of Metsä Fibre’s shares, and the ownership share will remain at the same level.

“We will finance these investments and other related measures through cur-rent liquidity, operating cash flow and an approximately EUR 100 million share offering. Metsä Board’s principal share-holder Metsäliitto Cooperative partici-pates with a pro rata investment in this offering,” explains Mika Joukio.

METSÄ BOARD WILL GROW ITS PAPERBOARD BUSINESS BY INVESTING AT ITS HUSUM MILL IN SWEDEN.

Metsä Board’s production after the measures, starting from 2017

Production unit

Husum

Kemi

Kyro

Simpele

Tako

Äänekoski

Joutseno

Kaskinen

Total

Capacity (1,000 tonnes)

Folding boxboards

400*

190

300

205

240

1,335

*) from 2017

Linerboards

300**

410

710

**) from 2018

Wallpaper base

105

105

Chemical pulp

750

750

BCTMP

310

310

620

400,000 MORE TONNES OF FOLDING BOXBOARD, 300,000

MORE TONNES OF LINERBOARD.


All Metsä Board grades pass the test

METSÄ BOARD’S FRESH FOREST FIBRE BOARDS

RECYCLED FIBRE BASED BOARDS

If the board exceeds the sug-gested MOSH 24 mg/kg and

MOAH 6 mg/kg limits

User/distributor has to prove how migration into foodstuff will be kept below 2 mg/kg

MOSH and 0.5 mg/kg MOAH.

NO UNNECESSARY BARRIERS NEEDED WITH METSÄ BOARD’S BOARDS

TESTING

1

TESTING

1TESTING

2

BASED ON THE THIRD DRAFT OF THE GERMAN

ORDINANCE FOR MINERAL OIL MIGRATION

Text: T

YTTI

HÄ

MÄ

LÄIN

EN Photos:

MET

SÄ B

OA

RD

SAFELY FROM FRESH FIBRE –


TRACKS Metsä Board leading the wayT

Some kind of barrier solution needed

ARE CLEAN AND SAFE TO USE IN CONSUMER FOOD PACKAGING

ALL RAW MATERIALS ARE TRACEABLE

BACK TO SUSTAINABLY MANAGED FORESTS

NO BARRIERS NEEDED TO PREVENT

MINERAL OIL MIGRATION

METSÄ BOARD’S FRESH FIBRE BASED

BOARDS

The news is in, and it’s good: Metsä Board’s customers’ won’t face the disad-vantages of adding a barrier to our boards to avoid mineral oil contamina-tion, even for direct contact with food.

This has been the proposal of the third draft of the German Consumer Goods Ordinance.

“Early drafts suggested that all fibre-based packaging material might be covered by the Ordinance. We now learn, however, that in its third draft only recycled fibre-based boards and papers used for food packaging are cov-ered, with specifications laid down for acceptability,” says Nina Happonen, vice president of Metsä Board’s technical marketing.

Happonen says that as she understands it, in practice this would require a functional barrier against mineral oils when food packaging uses recycled boards, except in the special case of frozen food or for limited storage time.

“Of course, there are still reasons to use a barrier with our boards, such as for liquids or moist or fatty foodstuffs,” says Happonen.

Metsä Board’s own research shows that there is no threat from ‘indirect migration’, where mineral oils might migrate from, say, recycled transport packaging and on through a fresh fibre carton into food.

“All our boards are clean and safe for packaging consumer foods. Unlike recycled boards, they contain no printing inks or other substances contain-ing mineral oils.”

The commenting phase of the Ordinance ended on 17 September 2014, and further stages involving EU ratification will last up to six months. So the earliest date for implementation would be early 2015, followed by a transition period.

“Where our health is concerned, no amount of steps is too many. While the public has a right to trust the packaging industry, legislation is helpful in enforcing good practice. So brand owners and converters need to be aware of the implications of the Ordinance and factor them in when it comes to choosing recycled or fresh fibre boards for food packaging.”

Lightweight

Safe

Ecological

Recyclable

Sustainability

Recyclability

Price

Weight

SAFELY FROM FRESH FIBRE – NATURALLY


AWARD-WINNING MASTERPIECES!

In the Scanstar 2014 awards, Fazer received an award for their Magic Cube line. According to the jury, the packaging is interesting

and surprising. The line uses Metsä Board’s Carta Solida paperboard, and the packaging was designed by Illumination. The Scanstar awards are the most prestigious in the Nordic countries.

The gift packaging of Altia’s Renault Cognac Carte D’Argent X.O. was

chosen as the favourite of the Empack fair visitors. The design was created by Altia and its design agency in France. Pyroll’s expertise in packaging was used to integrate a magnetic lock into the packaging. The board used in the pack-aging is Carta Elega.

PACKAGING FROM FINLAND AWARD FOR

RENAULT COGNAC CARTE

D’ARGENT X.O.32 Magazine | issue 1/2015

IN THE BOX A glance at current topicsi

Our Metsä Skincare box set, designed by Shang-hai-based Metsä Board Packaging Services,

was selected as the Champion of Environmentally Friendly Printing. The glueless rigid box demon-strates how innovative packaging can be made from paperboard, avoiding plastic wrapping, while the inner cartons provide a unique user experience. Also, the structural designs reduce the amount of cor-rugated insert found in traditional cosmetics packaging by 50 per cent. Carta Solida was used for the outer top, base and inner tray. The inner cartons were made with Carta Allura.

A joint project done under the Print City Alliance has won the luxury

drinks category at the Print Stars Award 2014. In the polygonal pack-aging for El Drago’s luxury drinks, a wide range of finishing methods was used. When selecting them, attention primarily focused on the impact on the customer and the product image to be conveyed. The board used in the packaging is Carta Solida.

Our issue 1/2014 was declared winner of the B-to-B Overall Design category in the 2014 Folio

awards – the largest international competition in magazine publishing. With the issue, Metsä Board launched a new board, Carta Allura, to the market. ”Working together with printing experts at API Lami-nates and our design agency Otavamedia, we were able to produce something very special,” says Juha Laine, vice president of IR and communications.

The real eye-catcher of the printed issue was the cover: Carta Allura with a combination of deep embossed Fresnel lenses and lamination, register-ing the printing inks to the surface of the lami-nated Fresnel lenses to create a unique look.

CHAMPIONSHIP IN THE HONG KONG PRINT AWARDS 2014 FOR METSÄ SKINCARE BOX SET

BRONZE MEDAL IN THE PRINT STARS AWARD 2014

METSÄ BOARD MAGAZINE HAS WON AN OZZIE!

XEIKON APPOINTS METSÄ BOARD AS AURA PARTNER

SUSTAINABLE FUTURE FOR FOOD PACKAGING

Xeikon, an innovator in digital printing technology, has made Metsä Board, Europe’s leading producer of fresh

forest fibre cartonboards, a member of its Aura partner net-work, following rigorous testing and certification of six carton-boards. The boards now recognised as preferred substrates for Xeikon 3000 presses are Carta Allura, Carta Elega, Carta Solida, Avanta Prima, Simcote and Carta Integra.

Digital printing is expanding rapidly in the packaging industry, and Metsä Board’s acceptance into the Xeikon Aura network gives our customers extra impetus to specify our cartonboards for digital print.

As an Aura Partner, Metsä Board participated in the Xeikon Café Packaging Innovations event in Belgium on March 10–12. At the event Xeikon showed different label and folding carton applications, together with its partners.

Your local Metsä Board contacts will be glad to tell you more about using Metsä Board’s pure and safe fresh fibre cartonboards in digital printing!

Metsä Board hosted a joint customer event, held in Co-logne and at our mill in Gohrsmühle, with the theme of

‘Sustainable Future for Food Packaging’. The trip started with a private visit to the Chocolate Mu-

seum in Cologne. The tour took our guests through the 3,000 year history of chocolate – from ‘the food of the Gods’ for the Aztecs to a modern industrial product. The following day the safety and sustainability of our fresh forest fibre products and the bright future of paperboard packaging were highlighted together with trends in food and beverages.

We also presented our FBB and Liners ranges as well as our Express Board services.

LuxePack New York will be held on 13–14 May 2015 in New York’s Pier 92. Naturally, Metsä Board will be present at

this luxurious fair dedicated to creative packaging. Metsä Board is showcasing the sustainable and high quality boards that are targeted at high-end markets.

In 2014, the New York LuxePack attracted 3,311 top-level visitors and showcased nearly 200 exhibitors.

COME AND MEET METSÄ BOARD AT LUXEPACK NEW YORK!


RRUN, BOARD, RUN! AT METSÄ BOARD, WE RUN FAST: UP TO 800 METRES PER MINUTE.

WIRE SECTIONAt the wet end of the board machine, stock – the fibre slurry – is sprayed from three individual headboxes onto the three separate wires.

PRESS SECTIONThe three-layer fibre web passes from the wire section into the press section, where water is squeezed out with high-pressure roller nips. Excess water is absorbed by press felts between the rollers.

GLAZING CYLINDERIn the middle of the drying section is a glazing cylinder that creates the basis for final carton-board smoothness and gloss without losing thickness.

SIZE PRESSHere, a slurry of starch is applied onto both sides of the web to improve surface strength and stiffness of the cartonboard.

DRYING SECTIONProficient drying ensures good sheet flatness and stability, which in turn ensures good runnability in printing and converting.

DRYING SECTION

H20 99% H20 99%

H20 80%

H20 99%

Middle layer of the board: BCTMP

Reverse layer of the board: chemical pulp

Smoothness and glossSheet flatness and stability for good runnability

Surface strength and stability

Top layer of the board: chemical pulp


DRYING SECTIONHere, additional water is removed through evaporation when the web is carried around hot drying cylinders.

COATING SECTIONAfter drying, the web enters the coating section. A mix of white pigments and binders is applied onto the running board web. Surplus coating is removed with a coating blade. The top surface of the board is usually coated two or three times, while the reverse is either uncoated or coated once.

JUMBO REELFinally, the finished board is wound onto a jumbo reel. At the winder, the jumbo reel is cut into smaller reels according to customer specification or optimised for subsequent sheet cutting.

To oversimplify the board-making process it could be said that it’s taking the water out of the process on the board machine. But the board machines, with a width of 10 metres and a length of 200 metres, are sophisticated runners where each section does its own job contributing to key properties – light weight, stiffness and brightness.

80%

H20 50%

H20 8%

Sheet flatness and stability

Smoothness, gloss, brightness and absorption characteristics

See the machine come alive!


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metsä board magazine · magazine | issue 2/2013 m tracks metsÄ board magazine issue 1/2015...

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