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Shezan International Limited

Assignment

Submitted To:- Mr. Khurram Abbas

Submitted By:- Tariq Hussain

BBD-08-10

Bahauddin Zakriya University Multan

Sub Campus D.G.Khan

Twist- jeeto josh sy

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Introduction

Shezan Company was incorporated on May 13, 1964 as a private limitedcompany, with the objectives as set out in the Memorandum of Association ingeneral and in particular to set up an industrial understanding for manufacture of

juices, squashes, sharbats, jams pickles and preserves from fruits andvegetables

Nature has blessed Pakistan with an ideal climate for a wide range of delicious fruits. Over the centuries Pakistani experts have acquired anddeveloped unique strains of exotic fruit varieties, unmatched for their rich flavor and taste.

The Shahnawaz Group of Pakistan and Alliance Industrial DevelopmentCorporation of U.S.A in1964 conceived Shezan International Limited as a jointventure. The agriculture background of the Pakistani sponsors induced them toestablish this agro-based industry. Taking advantages of abundance of fruitsavailable in Pakistan, and the advanced technology provided by the American

partners, Shezan became pioneers in the field of converting fruits into pulps,concentrates and juices. Today Shezan is the largest food processing unit havingdeveloped and installed the capacity to meet the country’s and export needs.

In 1971 the Shahnawaz Group purchased all the shares of AllianceIndustrial Development Corporation with the permission of the PakistanGovernment. The Company has since shown sustained growth in both thedomestic and exports fields. The Company has been steadily expanding itsproduction capacity over the years. In 1980-81 a separate unit was installed in


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Karachi which now caters for Karachi, Sindh and export demand. A new bottlefilling plant was set up in 1983 in Lahore unit increased the capacity five-fold. Anindependent Tetra Brick Plant was commissioned in 1987 making us the leadingmanufactures with comprehensive range of production in the fruit processing field

in Pakistan.

Vision

“To be known as leader of quality products in the region. Dedication to

quality is a way of life at our company. In its activities the company will pursuegoals aimed at the achievement of profitable business .these results will bederived from the dedicated efforts of each employee in conjunction withsupportive participation from management at all levels of the company .To pay itsrole in the economic development of the country and to enhance quality of life of its people”.

Mission

“Our mission is to provide the highest quality fruit and vegetablerelated juices and products to retail and food services customers. Wewill accomplish this by maintaining a tradition of pride in our products,growth through innovation, integrity in the management of ourbusiness and commitment to team management and qualityimprovement process.”


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Provincial fresh fruits production share is provided below:

Province % Share Punjab 59.6 Sindh 8.6 NWFP 6.2 Balochistan 25.6

Environmental Analysis

1) The Company:- The people in the company they are not working as a team.

2) Suppliers:-Efficiency of the suppliers in the company is nice but required

more improvement.3) Customers:-

The target market of the product is the teenagers mainly.

4) Competitors:-Nestle is the pure competitors of the Shezan twist juice.

5) Internal environment:- The internal environment is good but requires more changes.

6) Technological :- They are using the foreign technology which is their plus point.

7) Marketing:-Need to spend money field in marketing field.

8) Distributors:- The distributors are in the Islamabad, Lahore, Karachi but they

arenot handling the areas perfectly.

Swot Analysis

Strengths

Conveniently placed factory. Pure and natural products. Qualified sales staff. Strong financial backup. Good distribution net work. Effective advertisement campaign.


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Weakness

Due to high rate of taxes our process are higher.

Tax evaders sell product on much less prices and retailers blackmailfor

better profit margins.

Opportunities

Expansion of distribution net work. Diversification of product. Addition of new varieties. Modification according to present requirement.

Threats

Discount offered by competitors. Low quality food products on cheap prices. Less awareness of health. Nutritional facts of products with consumer.

ConclusionAccording to our group mates after visiting the company and

taking information from the market we have concluded that:- They are going good but have to improve internal environment. They have to improve their distributor sector. They have to make new strategy for the competitors like Nestle. They have large capital , so they have to spend more money in the

advertising field. They have to introduce New flavor In the market. They can introduced these twist juices in 1 Liter packing. They can introduce these juices also in powder form.


mezan

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