Intro to MFA Intro to MFA -2009--2009-

Intro to MFA Intro to MFA -2009--2009-

ContentsContentsContentsContents

1. Children’s Health in Taiwan2. Benefits of Sports Participation3. Master Football Association4. Master Football Academy5. Sports in Taiwan6. Why Football (soccer)?7. Football Failure in Taiwan 8. The Way Forward 9. Community League10.Other Promotions11.Partnership Benefits

1. Children’s Health in Taiwan1. Children’s Health in Taiwan1. Children’s Health in Taiwan1. Children’s Health in Taiwan

• MoE reports students do not receive sufficient exercise (Jan 2006)

• Nov 2008 Department of Health survey shows one student out of four is overweight (Junior High & High School). This is 3 years after MoE report = NO ACTION HAS BEEN TAKEN!

• Sports inside school is supposed to be 2 hours a week, where in reality is much less and poorly organised, with rarely qualified teachers

• If sports are not introduced from a young age i.e Elementary it is proven to become much more difficult to get active later i.e Junior High through to adulthood.

• THE COMMUNITY MUST ACT!

2. Benefits of Sports 2. Benefits of Sports ParticipationParticipation2. Benefits of Sports 2. Benefits of Sports ParticipationParticipation

• Effective measure of weight loss & maintenance

• Disease prevention and improve overall health

• Boosts self esteem & confidence

• Strengthens muscles, increases bone density, encourages good posture & balance

• Helps with stress control and reduces anxiety

• Reduces anti-social behaviour

• Proven to support better academic results

• Building stronger, safer communities, strengthening the economy and developing the skills of local people

3. Master Football Association3. Master Football Association3. Master Football Association3. Master Football Association

• Established in 2008 after four years of learning the sports culture here in Taiwan through our private Academy

• To educate the general public the importance of healthy lifestyles through sport

• Building bridges between the Government, public and private sectors through a non-for-profit organization

• “Development Partners” include Alethiea University, Rotary Club Taipei West and Puma

• Simply “Bringing the world’s favourite game to Taiwan” in terms of football development

4. Master Football Academy4. Master Football Academy4. Master Football Academy4. Master Football Academy

• Established in 2004 as a private entity for coaching football

• All coaches possess FA of England Qualifications (internationally recognized)

• Extensive research in Taiwan, Hong Kong, Singapore & UK to develop our unique and Taiwan’s only progressive and rewarding football program

• Target ages 4-11 years

• Offer weekly trainings as well as summer and winter camps

• Taught in English, resulting in a client-base of numerous language schools

• Organise football related events from competitions to world cup promotions

• Today we coach almost 200 children on a weekly basis (Mon-Sun)

MFA UNIQUE PROGRESSIVE SYSTEM

Master Badge System – team work, ethics and game understanding

Trick Cap System – individual skill, home-work

Master Football AcademyMaster Football Academy

Step by Step instructions for each trick cap

Master Football AcademyMaster Football Academy

Master Football AcademyMaster Football AcademyMaster Football AcademyMaster Football Academy

Quarterly Assessment Reports to support parent education and awareness

Master Football AcademyMaster Football Academy

5. Sports in Taiwan5. Sports in Taiwan5. Sports in Taiwan5. Sports in Taiwan

• Top-down only two professional team sports exist, Baseball & Basketball. And Baseball continues to uncover foul play!

• 2009 was a fantastic opportunity to promote sports with Taiwan hosting two major international events. The World Games & Deaflympics. Was enough really done to take advantage of these great events, especially for the young generation?

• For school sports the MoE receives requests from numerous sports associations and offers these to the schools. The schools often swap & choose each semester, especially where prize-money is at stake. Where is the sport development in such a system?

6. Why Football (soccer)?6. Why Football (soccer)?6. Why Football (soccer)?6. Why Football (soccer)?

• Easy rules to follow

• Limited tools required – a ball

• The most powerful team sport in the World

• Controlled by the World’s largest non-political organisation

• Physical characteristics are more aligned to the Taiwanese profile compared to other, more popular, team sports

• Football can support development for numerous other sports

7. Football Failure in Taiwan7. Football Failure in Taiwan7. Football Failure in Taiwan7. Football Failure in Taiwan

• Too much finger pointing, not enough unity

• Lack of sports understanding and exposure

• Lack of leadership

• Culture

• Time; industrial development

• Financial

8. The Way Forward 8. The Way Forward 8. The Way Forward 8. The Way Forward

• MFA & Partners

• Uniting ALL football related organisations, shools, clubs, players, administrators etc.

• Education of players, parents, coaches, officials etc.

• Let the game be the teacher, progress through the age system into adulthood (football-for-all)

• Social responsibility of the community

• Commercialism & marketability

• Above anything else – FUN!

9. Community League9. Community League – medium term projections – medium term projections9. Community League9. Community League – medium term projections – medium term projections

• Season 2009/2010 (pilot)• Taipei City – Under 11’s – 10 club league – 7v7• Approx 150 players

• Season 2010/2011• Taipei City – U9, U11, U13 – 10 club league’s – 6v6, 7v7, 9v9• Approx 500 players

• Season 2011/2012• Taipei City – U9, U11, U13, U15 – 10 club league’s – 6v6, 7v7,

9v9, 11v11• Hualien City – U9, U11 – 10 club leagues – 6v6, 7v7• Taichung City – U9, U11 – 10 club leagues – 6v6, 7v7• Kaohsiung City – U9, U11 – 10 club leagues – 6v6, 7v7• Well over 1,000 young players participating in a community

league structure!• Given time, the natural progression will move onto

“Elite Level” district competition

Community League – Taipei CityCommunity League – Taipei CityCommunity League – Taipei CityCommunity League – Taipei City

• Kick Off Sunday 22nd November 2009

• Yingfeng Sports Park (subject to confirmation)

• Equipment required; balls, goals, flags, bibs

• Manpower required; officials, administrators

• Facility requirements; maintenance, pitch markings, tents, tables, stools & banners

• Other requirements; first aid, insurance, league website, printed handbook for each player & coach, trophies and end-of-season awards ceremony

• We are proud to announce PUMA as the first 2009 / 2010 “Official Community League Partner”

10. Other Promotions10. Other Promotions10. Other Promotions10. Other Promotions

2010 World Cup Promotion at CKS Memorial Hall on Saturday May 22nd

• Set up in-between the two theatre buildings a 30x20 meter artificial soccer field, surrounded by advertising banners

• Host a kindergarten competition and other skills/coaching events

• Offer vendor activities and a prize draw, with proceeds being donated to Taiwan Football Development

• Event will kick off late afternoon and go on until early evening, to maximise visitor interests (daily visitors exceed 6,000)

• Special invites to the Ministry of Education, Sports Affairs Council, Taipei City Government, Local Schools and so on.

• Objective is to promote the World Cup in Africa and children’s physical education through football

Other promotion areas Other promotion areas Other promotion areas Other promotion areas

• Approaching Taiwan Corporations as part of their social responsibility objectives to partner the promotion of active kids and communities through football

• Deliver football education through a printed Newsletter “KICK OFF”, Taiwan’s ONLY football-dedicated publication (bi-lingual). Provided free of charge to let readers know what is happening in Taiwan and to help build their football knowledge

• Grassroots Affiliate Program (GAP) – MFA together with selected partners shall drive children’s football development in Taiwan by uniting related organizations by offering FREE benefits such as the community league, coach and parent education, player skills development, promotional events etc.

• Grassroots Exchange – in discussion to invite two young teams from Hertha Berlin in Germany to demonstrate their experience to Taiwanese youngsters

Other promotion areasOther promotion areasOther promotion areasOther promotion areas

“KICK OFF” is MFA’s printed Newsletter; current distribution of 2,000 across Taiwan. Objectives are twofold; (1)football does exist in Taiwan (2)educational

11. Partnership Benefits11. Partnership Benefits11. Partnership Benefits11. Partnership Benefits

• Play an active role in promoting healthy lifestyles, exercise and combat child obesity

• Be an integral player in the long-term development of community football throughout Taiwan

• Great opportunity to create and establish a new (growth) industry sector in Taiwan

• Excellent community value partnership opportunity

• Partner with Taiwan’s only organisation committed to develop football and sports through children’s grassroots programs

Together we really can make a Together we really can make a difference!difference!

On behalf of Master Football Academy & On behalf of Master Football Academy &

AssociationAssociation Thank you!Thank you!

Together we really can make a Together we really can make a difference!difference!

On behalf of Master Football Academy & On behalf of Master Football Academy &

AssociationAssociation Thank you!Thank you!