mgg 495 presentation
TRANSCRIPT
Group Leader: Nick DimitroffAssistant Group Leader: Janice Lin Group Members: Rui Chu, Mikako Seo, Kwok Chung Yiu, Zhi Wang
TRADER JOE’SGroup #5
Buffalo Store
Boston Store Store InteriorProducts
Introduction/Agenda● Company Background: Nick Dimitroff ● Country Screening and Selection:Janice Lin● Selected Country: Kwok Chung Yiu● Target Segments in Selected Country: Kowk Chung
Yiu● Entry Mode Screening and Selection: Rui Chu● Implementation Issues: Zhi Wang● Recommendations and Conclusion: Mikako SeoNick Dimitroff
Nick
Company Background and Product/Service
● Trader Joe’s is an American privately owned chain of grocery stores.
● The store was founded in 1958 by Joe Coulombe● Only sells high quality organic and natural food products ● 80% of their products have their own reputable private company
“Trader Joe’s” label.● Typical grocery store sells 50,000 products, while Trader Joe’s
sells only 4,000 (Lower Store Sq. Ft)● Very low employee turnover due to significant above market wages
compared to rest of its American competitors.● Revenue: $12 billion (2014)
Nick Dimitroff
Nick
Countries Screening
Janice Lin
Countries Selecting
Rating Scale:
Countries Weighting
Chart:
Janice Lin
Hong Kong
● 90% of food is imported● the value of imported food: $124 billion HKD● Easiness Doing Business: #3● GDP per Capita: $33534 US dollars● taxation rate and market power
● 27 brands * O’FARM & GREEN DOT DOT
Kwok Chung Yiu
Evaluation of Target Segment/s in Hong Kong● Target segment: middle income group / Focusing
on healthy lifestyle● Income level & Education Level: $32000 HKD &
High ● Location: Causeway Bay (Hysan Plaza)● Feature of Location: shopping mall & foot traffic
$150,000 per dayKwok Chung Yiu
Michael
Screening of Entry Modes & Selection
Rui
Implementation Issues
● Products Adaptation● Education ● Political Stability
Zhi Wang
Recommendations & Conclusion
● Consumer demand and potential in Hong Kong● Our selected location of Causeway bay● Growing demand for natural and organic foods in
Hong Kong● The quality of products and mode of operation
Mikako Seo