mgm 355 group project 6th draft
TRANSCRIPT
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“Hitting the International Target”
Presentation to
CEO and Senior Management of PM Company
C. Ard, A. Bunje, J. Burggraf, N. Carter, & M. Coe
MGM355-0804A-05/PPT
October 28, 2008
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Overview of Canada, China & Germany
Cultural Diversities within these countries Dr. Hofstede’s take on these countries (ITIM, 2008)
Recommendation for PM Company
Objective
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Michael Coe, 2008 3
Canada’s Cultural Factors
Language (CIA, 2008)
Technology
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Dr. Hofsted’s View
Canada’s-Culture
Individuality (ITIM, 2008)
Wealth division Masculinity Traditions - (continued)
J. Burggraf, 2008
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Michael Coe, 2008 5
Domestic (Transtech Company, 2008)
Canadian (Canadian Seating, 2008).
Competition
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What potential do we see in this market?
Aging population Trade convenience Access Currency exchange rate Existing trade relationships
Physical Mobility
J. Burggraf, 2008
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Michael Coe, 2008 7
Recommendations
Cultural Factors
Human Resource restructuring
Country accessibility
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Cultural Factors
China Language Wages Working hours Employment (Dessler,
2008)
April Bunje, 2008 9
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One of the largest countries in the world (China Window, 2008)
Population counts for 23% of the world’s population
Ranking economically will grow to 2nd largest by 2030
Cultural and Financial Dimensions
C. Ard, 2008
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Business attire (China-Window, 2008)
Bright colors are inappropriate
Touching is frown on in business
Senior personnel are acknowledged first
Cultural Factors
C. Ard, 2008
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Number one travel destination
Global Economic Power
Benefits In Foreign Trade With China
C. Ard, 200811
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Recommendations
China
Cultural Factors
Human Resource restructuring
Country accessibility
April Bunje, 2008 13
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What will the benefits be in China?
Population (CIA, 2008)
Transportation Communication Currency exchange rate Supporting Industries
April Bunje, 2008
Physical Mobility
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14Nicole M Carter, 2008
Germany’s Cultural Factors
Second Most Heavily Populated Nation
Economic Integration (CIA, 2008)
Second Largest Importer (Encyclopedia, 2008)
Strong Country (Ball, pg 313)
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N. Carter, 2008
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Business Cultural Dimensions
Individuality (ITIM, 2008)
Masculinity
Uncertainty Avoidance Index
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N. Carter, 2008 16
Distributors that purchase Wheelchairs (Alibaba, 2008)
Living LONGER (People Daily, 2006)
Technological Advances (CIA, 2008)
Exchange Rate
“We Get Around”
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N. Carter, 2008 17
Challenges
RISK OPPORTUNITIES
Competition
Importation
Payment (CIA, 2008)
Global Expansion
Profit
Public Relations
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Business Behavior
Business is Business
We are all equal here
“The Show me Country”
M. Coe, 2008 18
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N. Carter, 2008 19
Marketing in Germany
• Efficiently/effectively manufacture product
• Get paid promptly (including exchange rates)
• Provide quick and accurate shipping
• Track our orders by computer (ITIM, 2008)
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Why we want to export?
Risk
Benefits/Goals
Where we choose to market
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Summary
M. Coe, 2008
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Build Strong Customer Base Avoid and prepare for barriers Invest time and money Be flexible
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Conclusion/Questions?
M. Coe, 2008
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Alibaba,(2008), Homepage, Retrieved: October 24, 2008, http://www.alibaba.com
Ball, D. A., & Geringer, J. M., & McCulloch, W. H. Jr., & McNett, J. M. &
Minor, M. S., (2008), International Business, The Challenge of Global
Competition, (11th ed), McGraw-Hill Irwin, NY
Bank of Canada, (2008), Homepage, Canadian economy in decline, but 'sky not falling”, Retrieved: October 24 , 2008 http://canadianpress.google.com/article/ALeqM5iIUho2NdbjvAWCCSrMPOLT3gCvxg
Canadian Seating and Mobility Conference.
Retrieved October 25, 2008.http;://www.csmc.ca.
N. Carter, 2008 23
References
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Canadian Salary Survey, (2008), Homepage, Retrieved: October 24, 2008 http://www.livingin-canada.com/work-salaries-wages-canada.html
CCBC National , (2006). Canada China Business Council. Retrieved October 25, 2008, Web site: http://www.ccbc.com
Central Intelligence Agency. (2008). Retrieved: October 15, 2008, https://www.cia.gov
China Window (2008). The Way to China. Retrieved October 25, 2008, from Web site: http://www.china- window.com
N. Carter, 2008 24
References
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English-French Bilingualism, (2008), Homepage, R retrieved: October 24,
2008 http://atlas.nrcan.gc.ca
Harris, M., (2008), Homepage, Transport industry prepares for major shift in demographics, Retrieved : October 24, 2008http://www.canada.com
History .com, (2008), Encyclopedia, Germany, Retrieved: October
25, 2008 http://www.history.com
Hofstede, G., (2008), Homepage, Retrieved: October 22, 2008
http://www.cyborlink.com/besite/hofstede.htm
J. Burggraf, 2008
References
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Morisselle, R., & Zhang, X, (2008), Revisiting wealth inequality,
Retrieved: October 24, 2008
http://www.statcan.ca/english/freepub/75-001-XIE/11206/art-1.htm
People’s Daily, (April 27, 2006), Is Germany Headed for a Demographic Disaster?, Retrieved: October 25, 2008, http://english.peopledaily.com.cn
Transtech Company Website. Retrieved October 25, 2008 http://www.transtechmobility.com/
J. Burggraf, 2008
References