MGM GRAND

The MGM Grand Las Vegas is a hotel casino located on the Las Vegas Strip in Paradise, Nevada. The MGM Grand is the third largest hotel in the world by number of rooms (6,852) and the largest hotel resort complex in the United States. When it opened in 1993, the MGM Grand was the largest hotel in the world.

The Marina Hotel and Casino, located at 3805 Las Vegas Boulevard, opened in 1975 as a 714-room hotel and casino. In 1989, Kirk Kerkorian bought the Marina Hotel and the Tropicana Country Club to obtain the site that would become the home of the MGM Grand. During that time, the Marina was known as the MGM-Marina Hotel.

The Marina closed on November 30, 1990, and ground was broken for the new casino hotel complex on October 7, 1991. The Marina hotel building still exists as the western end of the main hotel building.

When the latest MGM Grand opened on December 18, 1993, it was owned by MGM Grand Inc. At that time it had an extensive Wizard of Oz theme, including the green "Emerald City" color of the building and the decorative use of Wizard of Oz memorabilia. After entering the casino's main entrance, one would find themselves in the Oz Casino facing Emerald City.

“ WIZARD OF OZ” THEME CAN BEEN

SEEN IN LOBBY

RENOVATION

1996

2005

2012

Owned and operated by MGM Resorts International. The 30-floor main building is 293 ft (89 m) high. The property includes five outdoor pools, rivers, and waterfalls that cover 6.6 acres (2.7 ha).380,000 sq ft (35,000 m2) convention center, the MGM Grand Garden Arena, and the Grand Spa. It also houses numerous shops, night clubs, restaurants, Lion habitat and the largest casino in Clark County, which occupies 171,500 sq ft.

ATTRACTION

• MGM Grand featured a glass-sided lion habitat inside the casino area, in which up to six lions were shown daily since 1999.

CSI: The Experience opened in the Studio Walk in September 2009. Here, guests try to solve one of three murder cases interactively, guided by touchscreen stations, cast member videos, and realistic recreated evidence. 

ROOMS

The main hotel building, with 5,044 rooms (4,293 rooms ranging from USD $79 to USD $499 per night and 751 suites ranging from USD $275 to USD $2,500 per night.)

SKYLOFTS at MGM Grand, a AAA Five-Diamond certified, occupies the top two floors of the main building. The hotel has 51 lofts ranging from USD $2,000 to USD $10,000 per night.

• The three The Signature at MGM Grand towers, each with 576 suites ranging from USD $170 to USD $599 per night .

The Mansion at MGM Grand with 29 villas reserved for VIP's and casino-invited guests ranging from USD $5,000 to USD $30,000 per night.

LIST OF RESTAURANTS

• Joël Robuchon• L'Atelier de Joël Robuchon• Hakkasan• Emeril's• Michael Mina's Pub 1842

• Craftsteak• Wolfgang Puck• Fiamma• Pearl• Shibuya

REVENUE MANAGEMENT TACTICS MGM continuously formulates daily discount offering all basic category rooms

· Sell extra value and benefits like spa treatments· Keep discount categories like advance purchase rates, corporate rates.· Promotes group reservation to maximize non- room revenue.• Considers rate increase for packages instead of giving more discount.· Apply deposits and guarantees to the last night of stay.· Abolish stay restriction.· Selects date for the close to arrivals.·Provides personalized offer and package on guest demand on exclusive price tag.· Establishing relationship with the other hospitality service units I.e. airlines and cruise ships or even car rents· Extensive concentration to sales and marketing team and various other third party outdoor advertising unit.· Encourage upgrades.

SELLING VALUE SERVICES

SWAT FOR ENTERING ASIA AND PACIFIC

Strengths• Reputable brand• Successful business model• Service Quality Assurance• Strict confidentiality of client

profile

Weaknesses• Lack of trust and brand name in Asia• Potential problem in recruiting the

right Employees• Need time to educate target market

on the benefits of staying at MGM Mriage Hotel

Opportunities• Increasing number of dual-income

families in Asia.• Consumers are willing to try out new

products and services.• Population is Internet savvy – Internet

marketing aids speed of product diffusion

 

Threats• Government regulations • Some individuals may engage in criminal

activities to support their gambling habits –

• might create a bad impression in the eyes of general public.

• Bad services by new employees might affect reputation.

• Business concept might be replicate by competitors. Ease of competitor entry.

LIST OF PROPERTIES OWNED BY MGM • Las Vegas Strip• Bellagio • Circus Circus Las Vegas• Adventuredome• Slots-A-Fun Casino• CityCenter (50% joint venture with

Dubai World) Aria Resort & Casino• Mandarin Oriental• The Crystals• Vdara• Veer Towers• Excalibur

• Luxor Mandalay Bay Delano Las Vegas• Mandalay Bay Convention Center

Mandalay Bay Events Center MGM Grand Las Vegas

• MGM Grand Garden Arena• Skylofts at MGM Grand• The Mansion at MGM Grand The

Signature at MGM Grand Monte Carlo• Hotel 32• New York-New York• The Mirage• T-Mobile Arena (Las Vegas)

Elsewhere in Nevada• Shadow Creek Golf Course – North Las Vegas, Nevada

Other properties• Beau Rivage Hotel and Casino – Biloxi, Mississippi (Designer Steve Wynn) Fallen Oak Golf Course• Gold Strike Casino Resort – Tunica Resorts, Mississippi • Grand Victoria – Elgin, Illinois (50% owned and operated by RBG, LLP, a subsidiary of Hyatt)• MGM Grand Detroit – Detroit, Michigan (98% owner in partnership with Partners Detroit, L.L.C.)• MGM Macau – Macau, China (50% joint venture with Pansy Ho, opened 2007) (51% after IPO)• MGM National Harbor – National Harbor, Maryland (opening 2016)• MGM Springfield – Springfield, Massachusetts (opening 2018) Primm Valley Golf Club – Nipton,

California

STREET VIEW

Ideally located in Delhi in the Hospitality District of DIAL on a 5.03 acre land. The project would be adjacent to New Delhi International Air Port in the Hospitality District. The Hotel is expected to be commissioned by April 2017. Features 450 MGM Grand Luxury Rooms and 30 Serviced Apartments20 Duplex Skylofts with 24feet high windows, Super luxury suites with Five Diamonds ratingFocus on F&B with 9 F&B Outlets including one Michelin Star Restaurant Biggest Ballroom in the town with large meeting spacesUnique hanging bridge with Sky bar and restaurantHi Tech Theater, Ultra-lounge and “Wet Republic” for guest entertainment.