mgmt functions and behaviour

Upload: faltumail379

Post on 04-Apr-2018

218 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/30/2019 Mgmt Functions and Behaviour

    1/105

    Management Functions &

    Behavior

  • 7/30/2019 Mgmt Functions and Behaviour

    2/105

    Role of a manager

  • 7/30/2019 Mgmt Functions and Behaviour

    3/105

    Tasks of a professional Manager

    Providing purposeful direction to the firm Managing survival & growth Maintaining firms efficiency in terms of

    profit generation Meeting the challenge of increasing

    competition Managing for Innovation

    Building human organizations Retaining talent & inculcating sense ofloyalty

    Sustaining leadership effectiveness

  • 7/30/2019 Mgmt Functions and Behaviour

    4/105

    Tasks of a professional Manager

    Maintaining balance between creativity &conformity

    Meeting the challenge of change Coping with growing technological

    sophistication Coping with growing public criticism &

    political opposition both objective &irrational

    Coping with increasing level of aspiration Maintaining relations with various societysegments

  • 7/30/2019 Mgmt Functions and Behaviour

    5/105

    Responsibilities of a

    Professional Manager

    Responsibilities Towards: Customers Shareholders Employees Suppliers Distributors & Retailers Industry & Competition Union Government Society

  • 7/30/2019 Mgmt Functions and Behaviour

    6/105

    The Systems Concept

    A system is defined as a sum total ofindividuals but inter-related parts (sub-systems) and are put together according to aspecific scheme or plan to achieve the pre-stated objectives.

    System has following components: Number of sub-systems

    Boundaries within which the exist A specific goal, expressed in terms of outputs

    which is formed by receiving inputs & processingit

    Close inter-relationship and inter-dependenciesamongst the various sub-systems

  • 7/30/2019 Mgmt Functions and Behaviour

    7/105

    Management Information

    Systems

    Management Information Systems (MIS),sometimes referred to as InformationManagement and Systems, is the discipline

    covering the application ofpeople,technologies, and procedures collectivelycalled information systems to solvingbusiness problems.

    Management Information Systems aredistinct from regular information systems inthat they are used to analyze otherinformation systems applied in operational

    activities in the organization

  • 7/30/2019 Mgmt Functions and Behaviour

    8/105

    Management Information

    Systems

    An effective MIS should be: Timely

    Accurate

    Relevant

    Level of management

    Top

    Middle

    Operating

  • 7/30/2019 Mgmt Functions and Behaviour

    9/105

    Management Processes

    Planning

    Making Choices

    Committing Resources

    Defining Time Horizon Controlling (CPM, PERT)

    Establishment of standards

    Measurement of performance

    Correcting deviations

  • 7/30/2019 Mgmt Functions and Behaviour

    10/105

    Management Processes

    Organizing Organization Structure

    Degree of Centralization

    Levels of Management

    Staffing

    Leading

    Motivating the team

    Grooming & Development

  • 7/30/2019 Mgmt Functions and Behaviour

    11/105

    Decision Making

  • 7/30/2019 Mgmt Functions and Behaviour

    12/105

    Decision Making

    How are decisions made in organizations?

    What are the useful decision making

    models? How do intuition, judgment, and creativity

    affect decision making?

    How can the decision-making process bemanaged?

    How do technology, culture, and ethicsinfluence decision making?

  • 7/30/2019 Mgmt Functions and Behaviour

    13/105

    How are decisions made

    in organizations?

    Decision Making

    The process of choosing a course of action for

    dealing with a problem or opportunity.

  • 7/30/2019 Mgmt Functions and Behaviour

    14/105

    How are decisions madein organizations? Steps in systematic decision making.

    Recognize and define the problem or opportunity.

    Identify and analyze alternative courses of action, and

    estimate their effects on the problem or opportunity.

    Choose a preferred course of action.

    Implement the preferred course of action.

    Evaluate the results and follow up as necessary.

  • 7/30/2019 Mgmt Functions and Behaviour

    15/105

    How are decisions made

    in organizations?

    The systematic decision-making process may notbe followed where substantial change occurs and

    many new technologies prevail. Novel decision techniques may yield superior

    performance in certain situations. Ethical consequences of decision making must

    be considered

  • 7/30/2019 Mgmt Functions and Behaviour

    16/105

    How are decisions madein organizations? Decision environments include:

    Certain environments.

    Risk environments.

    Uncertain environments.

  • 7/30/2019 Mgmt Functions and Behaviour

    17/105

    How are decisions madein organizations?

    Certain environments.

    Exist when information is sufficient to predict theresults of each alternative in advance of

    implementation.

    Certainty is the ideal problem solving and decision

    making environment.

  • 7/30/2019 Mgmt Functions and Behaviour

    18/105

    How are decisions made

    in organizations?

    Risk environments.

    Exist when decision makers lack complete

    certainty regarding the outcomes of various

    courses of action, but they can assign probabilities

    of occurrence.

    Probabilities can be assigned through objectivestatistical procedures or personal intuition.

  • 7/30/2019 Mgmt Functions and Behaviour

    19/105

    How are decisions madein organizations?Uncertain environments.

    Exist when managers have so little information

    that they cannot even assign probabilities tovarious alternatives and possible outcomes.

    Uncertainty forces decision makers to rely onindividual and group creativity to succeed inproblem solving.

  • 7/30/2019 Mgmt Functions and Behaviour

    20/105

    How are decisions made

    in organizations?

    Uncertain environments cont.

    Also characterized by rapidly changing:

    External conditions.

    Information technology requirements.

    Personnel influencing problem and choicedefinitions.

    These rapid changes are also called organizedanarchy.

  • 7/30/2019 Mgmt Functions and Behaviour

    21/105

    Types of Decisions Personal

    Cannot be delegated to others in ordinary

    conditions Affects an individual and at times an organization

    Organizational Can be delegated

    Affects an organization and at times an individual

  • 7/30/2019 Mgmt Functions and Behaviour

    22/105

    Types of Decisions

    Basic

    One time/ Unique decisions

    Top level management decisions

    Routine

    Everyday decisions/ Highly repetitive

  • 7/30/2019 Mgmt Functions and Behaviour

    23/105

    Types of Decisions

    Programmed decisions. Involve routine problems that arise regularly and can

    be addressed through standard responses. Bureaucratic ways of handling decision making

    Nonprogrammed decisions. Involve nonroutine problems that require solutions

    specifically tailored to the situation at hand

    Non-bureaucratic ways of handling decision making

  • 7/30/2019 Mgmt Functions and Behaviour

    24/105

    Types of Decisions

    Judgmental

    Decisions(Marketing,

    Investments)

    Mechanistic

    Decisions

    (Routine, Scheduled

    Activities)

    Analytical

    Decisions

    (complex prod and

    Engg problems)

    Adaptive

    Decisions(R&D, Long term

    Corporate Plan)

    Low High

    Problem

    Complexity

    Uncertainty of

    Outcomes

    High

    Low

  • 7/30/2019 Mgmt Functions and Behaviour

    25/105

    What are the usefuldecision making models?Classical decision theory.

    Views the decision maker as acting in a world of

    complete certainty.

    Behavioral decision theory.

    Accepts a world with bounded rationality andviews the decision maker as acting only in terms ofwhat he/she perceives about a given situation.

  • 7/30/2019 Mgmt Functions and Behaviour

    26/105

    What are the usefuldecision making models?Classical decision theory.

    The classical decision maker:

    Faces a clearly defined problem.

    Knows all possible action alternatives and theirconsequences.

    Chooses the optimum alternative.

    Is often used as a model of how managers shouldmake decisions.

  • 7/30/2019 Mgmt Functions and Behaviour

    27/105

    Three Models for Decision-Making

    Satisficing Model

    Implicit Favorite Model Maximizing or Rational Decision-

    Making Model

  • 7/30/2019 Mgmt Functions and Behaviour

    28/105

    The Satisficing Model

    Expand onalternatives

    Does alternativemeet satisficing

    Criteria?

    Select firstalternativethat meetscriteria andis considered

    good enough

    Problemidentified

    Problemsimplified

    Satisficingcriteria set

    Identifyalternatives

    Comparealternativesone at a timeagainst criteria

    YES

    NO

  • 7/30/2019 Mgmt Functions and Behaviour

    29/105

    The Implicit Favorite Model

    Need for adecision isdetermined

    Select animplicitfavorite

    alternative

    Identifyotheralternatives

    Establishcriteria tomatch implicitfavorite

    Compare

    alternatives withimplicit favoritecriteria

    Confirmimplicitfavorite

    Selectimplicitfavorite

    1 2 3

    45

  • 7/30/2019 Mgmt Functions and Behaviour

    30/105

    Six Steps to the Rational/MaximizingDecision-Making Model Identify the need for a decision

    Identify the decision criteria

    Allocate weights to the criteria

    Develop the alternatives

    Evaluate the alternatives

    Select the best alternative

  • 7/30/2019 Mgmt Functions and Behaviour

    31/105

    How do intuition, judgment, andcreativity affect decision making? Intuition.

    The ability to know or recognize quickly and

    readily the possibilities of a given situation.

    A key element of decision making under risk and

    uncertainty.

  • 7/30/2019 Mgmt Functions and Behaviour

    32/105

    How do intuition, judgment, andcreativity affect decision making? Judgmental heuristics.

    Simplifying strategies or rules of thumb used to

    make decisions.

    Makes it easier to to deal with uncertainty and

    limited information.

    Can lead to systematic errors that affect thequality and/or ethics of decisions.

  • 7/30/2019 Mgmt Functions and Behaviour

    33/105

    How do intuition, judgment, and

    creativity affect decision making? Judgment

    Simplifying strategies or rules of thumb used to

    make decisions. Makes it easier to to deal with uncertainty and

    limited information.

    Can lead to systematic errors that affect thequality and/or ethics of decisions.

  • 7/30/2019 Mgmt Functions and Behaviour

    34/105

    How do intuition, judgment, and

    creativity affect decision making? General judgmental biases in decision making.

    Confirmation trap.

    The tendency to seek confirmation for what isalready thought to be true and to not search fordisconfirming information.

    Hindsight trap. The tendency to overestimate the degree to which an

    event that has already taken place could have beenpredicted.

  • 7/30/2019 Mgmt Functions and Behaviour

    35/105

    How do intuition, judgment, and

    creativity affect decision making?

    Creativity factors.

    Creativity in decision making involves thedevelopment of unique and novel responses to

    problems and opportunities.

    Creativity is especially important in a dynamicenvironment full of nonroutine problems.

  • 7/30/2019 Mgmt Functions and Behaviour

    36/105

    How do intuition, judgment, and

    creativity affect decision making? Stages in the creative thinking process.

    Preparation.

    Concentration.

    Incubation.

    Illumination

    Verification.

    How do technology culture and

  • 7/30/2019 Mgmt Functions and Behaviour

    37/105

    How do technology, culture, and

    ethics influence decision making?

    Information technology and decisionmaking.

    Artificial intelligence.

    The study of how computers can be programmed to think

    like human beings.

    Will allow computers to displace many decision makers.

    Expert systems that support decision making by

    following either-or rules to make deductions.

    How do technology culture and

  • 7/30/2019 Mgmt Functions and Behaviour

    38/105

    How do technology, culture, and

    ethics influence decision making?

    Information technology and decision makingcont.

    Fuzzy logic and neural networks that reasoninductively.

    Computer support for decision making.

    The Internet.

    Company intranets.

    Decision support software to facilitate virtualteamwork.

    How do technology culture and

  • 7/30/2019 Mgmt Functions and Behaviour

    39/105

    How do technology, culture, and

    ethics influence decision making?

    Cultural factors and decision making. Culture is the way in which a group of people

    solves problems.

    North American culture stresses decisiveness,

    speed, and the individual selection of alternatives. Other cultures place less emphasis on individual

    choice than on developing implementations thatwork.

    The most important impact of culture on decisionmaking concerns which issues are elevated to thestatus of problems solvable with the firm.

    How do technology culture and

  • 7/30/2019 Mgmt Functions and Behaviour

    40/105

    How do technology, culture, and

    ethics influence decision making?

    Ethical issues and decision making. Ethical dilemma.

    A situation in which a person must decidewhether or not to do something that, although

    personally or organizationally beneficial, may beconsidered unethical and perhaps illegal.

    Ethical dilemmas are often associated with:

    Risk and uncertainty.

    Nonroutine problem situations.

    How do technology culture and

  • 7/30/2019 Mgmt Functions and Behaviour

    41/105

    How do technology, culture, and

    ethics influence decision making?

    Ethical decision-making checklist. Is my action legal?

    Is it right?

    Is it beneficial?

    How would I feel if my family found out aboutthis?

    How would I feel if my decision were printedin the local newspaper?

    How do technology culture and

  • 7/30/2019 Mgmt Functions and Behaviour

    42/105

    How do technology, culture, and

    ethics influence decision making?

    Suggestions for integrating ethical decisionmaking into the firm.

    Develop a code of ethics and follow it.

    Establish procedures for reporting violations.

    Involve employees in identifying ethical

    issues.

    Monitor ethical performance.

    Reward ethical behavior. Publicize ethical efforts.

  • 7/30/2019 Mgmt Functions and Behaviour

    43/105

    Objectives, Goals,

    Missions, &

    Visions

  • 7/30/2019 Mgmt Functions and Behaviour

    44/105

    IntroductionVision where you are heading Mission defines your fundamental

    purpose(s) Goals specific measurable components

    aligned with mission and visionstatements

    Objective

    action step taken in order tomeet goals

  • 7/30/2019 Mgmt Functions and Behaviour

    45/105

    Vision Describes the direction you are heading

    Is brief

    Idealistic and imaginative

    Writing:

    Ask yourself where you want to go and what you

    want to become.

  • 7/30/2019 Mgmt Functions and Behaviour

    46/105

    Mission Principles by which you operate/ Piurpose of

    organization

    Mission Statement should include: Who your company is, What you do What you stand for

    And why you do it Is brief and accurate

  • 7/30/2019 Mgmt Functions and Behaviour

    47/105

    Writing Mission Statement Brainstorm a list of words and phrases that

    describe your passions and purpose think

    about what motivates you and what you want toaccomplish Eg. Livestock, leader, integrity, etc.

    Identify major themes that the words andphrases represent

    Use themes to write your mission statement

  • 7/30/2019 Mgmt Functions and Behaviour

    48/105

    Difference between Vision &

    MissionVision

    Something to be pursued

    Tend to be short

    General

    Mission

    Something to be accomplished

    Tend to be longer

    Specific

  • 7/30/2019 Mgmt Functions and Behaviour

    49/105

    Example Tata Consultancy

    Services Vision Statement: To be among the global top 10

    by 2010

    Mission Statement: To help customers achievetheir business objectives by providinginnovative, best-in-class consulting, IT solutionsand services. Make it a joy for all stakeholders towork with us.

    G l

  • 7/30/2019 Mgmt Functions and Behaviour

    50/105

    Goals

    A goal is a broad statement about what is tobe accomplished. To operate a women's softball league during the

    summer of 2007. A Goal statement should be measurable and

    should: Begin with To Be realistic Requires action

    Writing:

    Ask yourself what you need to do in order toachieve your mission and vision

    Think about what you need to accomplish in orderto get where you want to be

    Obj i

  • 7/30/2019 Mgmt Functions and Behaviour

    51/105

    Objectives

    Individual action steps Address specific goals

    Usually multiple objectives are written foreach goal

    Objectives are SMART ( specific,measurable, achievable, realistic and time-related

    Writing: Look at each goal and list the action steps that

    must occur in order to achieve the goal.

  • 7/30/2019 Mgmt Functions and Behaviour

    52/105

    Example Goal: To increase appreciation of Latin music

    amongst the participants

    Objective: Participants will listen to 20 differentLatin songs, create a play list with 5 differentartists, identify 5 different rhythms,

    Management By Objective

  • 7/30/2019 Mgmt Functions and Behaviour

    53/105

    Management By Objective(MBO)

    MBOis a process of agreeing upon objectiveswithin an organization so that managementand employees agree to the objectives andunderstand what they are.

    The term "management by objectives" wasfirst popularized by Peter Drucker in his1954

    Objectives can be set in all domains ofactivities (production, services, sales, R&D,human resources, finance, informationsystems etc.).

    Some objectives are collective, for a whole

    P ti f MBO

  • 7/30/2019 Mgmt Functions and Behaviour

    54/105

    Practice of MBO

    MBO is often achieved using set targets. MBO introduced the SMART criteria:Objectives for MBO must be SMART

    Several managers have employed this

    management technique and have applied itto their company. Mukesh Ambani is anadvocate of MBO

    Objectives need quantifying and monitoring.Reliable management information systemsare needed to establish relevant objectivesand monitor their "reach ratio" in anobjective way.

    Pay incentives (bonuses) are often linked toresults in reachin the ob ectives

  • 7/30/2019 Mgmt Functions and Behaviour

    55/105

    Organization Climate & Change

  • 7/30/2019 Mgmt Functions and Behaviour

    56/105

    Organizational culture Organizational culture, or corporate

    culture, comprises the attitudes, experiences,

    beliefs and values of an organization. It is defined as "the specific collection of values

    and norms that are shared by people and groupsin an organization and that control the way theyinteract with each other and with stakeholdersoutside the organization.

    Di i f O i ti C lt

  • 7/30/2019 Mgmt Functions and Behaviour

    57/105

    Dimensions of Organization Culture

    Those characteristics that constitute theUniqueness of organization and differentiatesit from other Individual Autonomy Position Structure Reward Orientation Consideration, Warmth & Support Conflicts Progressiveness & Development Risk Taking Control

  • 7/30/2019 Mgmt Functions and Behaviour

    58/105

    Determinants of Organization

    Culture Economic Condition

    Leadership Style

    Organization Policies Managerial Values

    Organization Structure

    Organization Size

  • 7/30/2019 Mgmt Functions and Behaviour

    59/105

    Insights on Evolving Corporate

    Culture The Blame culture

    Multi-directional culture

    Live and let live culture

    Brand Congruent Culture

    Leadership Enriched Culture

  • 7/30/2019 Mgmt Functions and Behaviour

    60/105

    Types of Conflicts Conflicts within an Individual

    Conflicts between Individuals

    Conflicts between Individual & Group

    Conflicts between Groups

    Conflicts between Organizations

    Sources of Conflict

  • 7/30/2019 Mgmt Functions and Behaviour

    61/105

    Sources of Conflict

    Competition for limited resources Diversity of Goals Task Interdependency Differences in Values & Perception Management & Labor Conflict Organizational Ambiguity Introduction of Change

    Mergers & Acquisition Aggressive Nature of People

  • 7/30/2019 Mgmt Functions and Behaviour

    62/105

    Organizational Change Organizations face numerous forces for change

    because they are open systems that need to

    adapt to changing environments. Some currentenvironmental dynamics include computertechnology, globalization, competition anddemographics.

  • 7/30/2019 Mgmt Functions and Behaviour

    63/105

    Organizational Change Almost all organizational change efforts face one

    or more forms of employee resistance. The main

    reasons why people resist change are: Self-interest

    Fear of the Unknown

    Differing Perceptions

    Suspicion

    Conservatism

  • 7/30/2019 Mgmt Functions and Behaviour

    64/105

    Managing Change Requires Looking

    at All the Dimensions Past History in Putting Change in Place Degree of Sponsorship Authenticity of Sponsorship (Walk the

    Talk?) Organizational and Individual CurrentStress

    Who Will Be Impacted by the Change

    Cultural Fit of the Change Addressing Whats in It for Me Communication of the Change and Its

    Progress Skill Sets of the Change Agents

  • 7/30/2019 Mgmt Functions and Behaviour

    65/105

    Organization Structure & Design

  • 7/30/2019 Mgmt Functions and Behaviour

    66/105

    Organizational Structure The ways in which an organization divides it

    tasks and then coordinates them.

    One of the key concepts underlyingorganizational structure is division of labor.

  • 7/30/2019 Mgmt Functions and Behaviour

    67/105

    Organization designmanagement

    decisions and actions that result in a

    specific organization structure.

  • 7/30/2019 Mgmt Functions and Behaviour

    68/105

    Organizational Design Decisions1. Managers decide how to divide the overall taskinto successively smaller jobs

    2. Managers decide the bases by which to group the

    jobs

    3. Managers decide the appropriate size of the group

    reporting to each superior

    4. Managers distribute authority among the jobs

  • 7/30/2019 Mgmt Functions and Behaviour

    69/105

    Division of Labor:

    Departmentalization:

    Span of Control:

    High Low

    Homogeneous Heterogeneous

    ManyFew

    Authority:LowHigh

    Specialization

    Basis

    Number

    Delegation

    The Four Key Design Decisions

  • 7/30/2019 Mgmt Functions and Behaviour

    70/105

    Division of Labor Division of labor concerns the extent to

    which jobs are specialized

    It is the process of dividing work into relativelyspecialized jobs to achieve advantages ofspecialization

  • 7/30/2019 Mgmt Functions and Behaviour

    71/105

    Division of Labor Occurs inThree Different Ways:

    1. Personal specialties

    e.g., accountants, software engineers, graphic designers,

    scientists, etc.2. Natural sequence of work

    e.g., dividing work in a manufacturing plant into fabricatingand assembly (horizontal specialization)

    3. Vertical plane

    e.g., hierarchy of authority from lowest-level manager tohighest-level manager

  • 7/30/2019 Mgmt Functions and Behaviour

    72/105

    Delegation of Authority Managers decide how much authority should be

    delegated to each job and to each jobholder

    Delegation of authority process ofdistributing authority downward in anorganization

  • 7/30/2019 Mgmt Functions and Behaviour

    73/105

    Reasons to Decentralize Authority1. Relatively high delegation of authority

    encourages the development of professional

    managers

    2. High delegation of authority can lead to a

    competitive climate within the organization

    3. Managers who have relatively high authority can

    exercise more autonomy, and thus satisfy their

    desires to participate in problem solving

  • 7/30/2019 Mgmt Functions and Behaviour

    74/105

    Reasons to Centralize Authority(1 of

    2)

    1. Managers must be trained to make the decisionsthat go with delegated authority

    2. Many managers are accustomed to makingdecisions and resist delegating authority to their

    subordinates

  • 7/30/2019 Mgmt Functions and Behaviour

    75/105

    Reasons to Centralize Authority(2 of

    2)

    3. Administrative costs are incurred because newcontrol systems must be developed to provide

    top management with information about theeffects of subordinates decisions

    4. Decentralization means duplication of functions

  • 7/30/2019 Mgmt Functions and Behaviour

    76/105

    Delegation Decision Guidelines(1 of

    2)

    How routine and straightforward are the jobs or unitsrequired decisions?

    The authority for routine decisions can be centralized Are individuals competent to make the decision?

    Even if the decision is non-routine, if the local manager is notcapable, then the decision should be centralized

    Delegation of authority can differ among individualsdepending upon each ones ability to make the decision

  • 7/30/2019 Mgmt Functions and Behaviour

    77/105

    Delegation Decision Guidelines(2 of

    2)

    Are individuals motivated to make the decision?

    Capable individuals are not always motivated individuals

    Motivation must accompany competency to create conduciveconditions for decentralization

    Do the benefits of decentralization outweigh its costs?

  • 7/30/2019 Mgmt Functions and Behaviour

    78/105

    Departmentalizationprocess in

    which an organization is structurally

    divided by combining jobs indepartments according to some

    shared characteristic or basis.

  • 7/30/2019 Mgmt Functions and Behaviour

    79/105

    Functional Geographic

    Product Customer

    Departmentalization Bases

    D l B

  • 7/30/2019 Mgmt Functions and Behaviour

    80/105

    Departmental Bases:

    Functional Departmentalization

    Jobs are combined according to the functionsof the organization

    The principal advantage is efficiency By having departments of specialists,

    management creates efficient units

    A major disadvantage is that organizationalgoals may be sacrificed in favor ofdepartmental goals

  • 7/30/2019 Mgmt Functions and Behaviour

    81/105

    Engineering Reliability Finance

    Manufacturing DistributionHuman

    Resources

    Public

    Relations

    Purchasing

    OBM Company

    Functional Departmentalization

    Structure

    Departmental Bases:

  • 7/30/2019 Mgmt Functions and Behaviour

    82/105

    Departmental Bases:

    Geographic

    Departmentalization Establish groups according to geographic

    area

    The logic is that all activities in a given regionshould be assigned to a manager

    Advantageous in large organizations because

    physical separation of activities makescentralized coordination difficult

    Provides a training ground for managerialpersonnel

    Geographic Departmentalization

  • 7/30/2019 Mgmt Functions and Behaviour

    83/105

    Northeast Midwest Southeast Pacific

    OBMCompany

    Southwest

    Structure

  • 7/30/2019 Mgmt Functions and Behaviour

    84/105

  • 7/30/2019 Mgmt Functions and Behaviour

    85/105

    OBM Company

    Small

    Household

    Appliances

    Large

    Household

    Appliances

    Commercial

    Appliances

    Building

    Materials and

    Products

    Lawn and

    Garden

    Products

    Automotive

    Products

    Product Departmentalization

    Structure

    D t t l B

  • 7/30/2019 Mgmt Functions and Behaviour

    86/105

    Departmental Bases:

    Customer Departmentalization

    The importance of customer satisfaction hasstimulated firms to search for creative ways to

    serve people better

    Organizations with customer-based departmentsare better able to satisfy customer-identified needs

    than organizations that base departments on non-

    customer factors

    Customer DepartmentalizationSt t

  • 7/30/2019 Mgmt Functions and Behaviour

    87/105

    RetailStores

    Mail Order On-LineSales

    GovernmentContracts

    OBMCompany

    InstitutionalSales

    Structure

  • 7/30/2019 Mgmt Functions and Behaviour

    88/105

    Managerial Communication Your success in business will depend upon your

    ability to communicate

    The workplace is much more diverse andcomplex than it was just a few decades ago, andit requires more sophisticated managementcommunication skills.

  • 7/30/2019 Mgmt Functions and Behaviour

    89/105

    Contemporary Dynamics Affecting

    Managerial Communication Diversity managers not only must be able to

    communicate with a greater variety of audiences,

    but also must help their employees see diversityas a corporate asset rather than a liability.

    The contemporary manager should beparticularly aware of four types ofdiversity

    that are becoming more predominant: gender,culture, age, and education

    Gender Diversity

  • 7/30/2019 Mgmt Functions and Behaviour

    90/105

    Gender Diversity

    During the past two decades, much has beenwritten about how men and womencommunicate differently:

    Are men more assertive than women? Dowomen show more social support andsympathy to colleagues? Do men andwomen provide different types of feedback?Do leadership styles of men and womendiffer? Do women convey a differentnonverbal message with the same gesture?Do men use space differently with other menthan with women? Do men and women usedifferent persuasive strategies

  • 7/30/2019 Mgmt Functions and Behaviour

    91/105

    Cultural Diversity Managers must be able to communicate with

    other managers and employees of all cultural

    backgrounds. Minorities accounted for over 30% of the newentrants in the U.S. work force between 2000and 2005

    The concentration of minorities varies bygeographic area.

  • 7/30/2019 Mgmt Functions and Behaviour

    92/105

    Age & Education Diversity What communication difficulties can be

    experienced as result of age differences?

    Higher educational attainment meansemployees will readily question managers, andyou need to be able to anticipate and answerthese questions competently

  • 7/30/2019 Mgmt Functions and Behaviour

    93/105

    When you communicate, you

    engage in three basic processes: Sending messages,

    Receiving messages,

    Establishing relationships

  • 7/30/2019 Mgmt Functions and Behaviour

    94/105

    Sending MessagesUse of symbols in communication

    How is business communication symbolic?

    What symbols do we use to communicate ourintended message?

  • 7/30/2019 Mgmt Functions and Behaviour

    95/105

    To achieve mutual understanding

    in business. Use symbols familiar to your audience every

    organization and profession tends to use

    technical terms and acronyms that can increasethe accuracy or speed of communication.However, recognize that not everyoneunderstands specialized language, so choose

    laymans language for those who many notunderstand.

  • 7/30/2019 Mgmt Functions and Behaviour

    96/105

    To achieve mutual understanding

    in business. Define symbols Recognize that other people

    may not use symbols the same way you do.

    When you use unfamiliar symbols or commonsymbols that for you have special meaning,describe the meaning for the other person.

    Use multiple kinds of symbols The more

    different kinds of symbols you use to representthe message, the more likely it will be that thereceiver will pay attention and understand yourmeaning. Combine writing, speaking, and

  • 7/30/2019 Mgmt Functions and Behaviour

    97/105

    When a message is critical Meet face-to-face

    Be an expressive speaker

    Use visual aids Provide a hard copy

    Repeat your message

  • 7/30/2019 Mgmt Functions and Behaviour

    98/105

    Receiving Messages For effective communication to occur, another

    person must accurately interpret the messages

    you display Misunderstandings and miscommunications are

    inevitable, but how can we minimize them?

  • 7/30/2019 Mgmt Functions and Behaviour

    99/105

    Limit distractions

    Seek specifics

    Paraphrase Familiarize yourself with others and their

    situations

    Find ways to make the message meaningful

  • 7/30/2019 Mgmt Functions and Behaviour

    100/105

    Establishing Relationships We establish relationships along two primary

    dimensions: dominant-subordinate and cold-

    warm Dominating is an attempt to control

    communication; subordinating is yieldingcontrol

    Managerial Communication

  • 7/30/2019 Mgmt Functions and Behaviour

    101/105

    g

    Memo From Director General to Manager:

    Today at 11 O'clock There Will Be a Total Eclipse of the Sun.This Is When the Sun Disappears Behind the Moon for TwoMinutes. As This Is Something That Cannot Be Seen EveryDay, Time Will Be Allowed for Employees to View the Eclipsein the Car Park. People Should Meet in the Car Parking Area atTen to Eleven, When I Will Deliver a Short Speech Introducing

    the Eclipse, and Giving Some Background Information. SafetyGoggles Will Be Made Available at a Small Cost.

    Memo From Manager to Department Head:Today at Ten to Eleven, All Staff Should Meet in the CarParking Area. This Will Be Followed by a Total Eclipse of the

    Sun, Which Will Disappear for Two Minutes. For a ModerateCost, This Will Be Made Safe With Goggles. The DirectorGeneral Will Deliver a Short Speech Beforehand to Give Us AllSome Background Information. This Is Not Something ThatCan Be Seen Every Day.

    Managerial Communication

  • 7/30/2019 Mgmt Functions and Behaviour

    102/105

    g

    Memo From Department Head to Floor Manager:

    The Director General Will Today Deliver a Short Speech toMake the Sun Disappear for Two Minutes in an Eclipse. This IsSomething That Can Not Be Seen Every Day, So People WillMeet in the Car Parking Area at Ten or Eleven. This Will BeSafe, If You Pay a Moderate Cost.

    Memo From Floor Manager to Supervisor:Ten or Eleven Staff Are to Go to the Car Parking Area, Wherethe Director General Will Eclipse the Sun for Two Minutes.This Doesn't Happen Every Day. It Will Be Safe, but It WillCost You.

    Memo From Supervisor to Workers:Some Workers Will Go to the Car Parking Area Today to Seethe Director General Disappear. It Is a Pity This Doesn'tHappen Every Day!

  • 7/30/2019 Mgmt Functions and Behaviour

    103/105

    Behavioral Dynamics

    Group dynamics

  • 7/30/2019 Mgmt Functions and Behaviour

    104/105

    Group dynamics is the study of groups,and also a general term for group processes.

    Groups develop a number of dynamicprocesses that separate them from a random

    collection of individuals. These processesinclude norms, roles, relations,development, need to belong, socialinfluence, and effects on behavior

  • 7/30/2019 Mgmt Functions and Behaviour

    105/105

    Thank You