mi baño presentation
DESCRIPTION
Mi baño presentationTRANSCRIPT
Innovative multi-partner business model for sanitation.
Hi! I’m Anita
and I’m Pedro
1 MM2
• Complex list• Investing time• Transport• Shipping costs
• Decision making• Unqualified providers• Mistakes• Lose money
• How to save money
• Buy piece by piece• Get loan• High interest rates
By Masons? Borrow?In Stores?
t!ne
Mi Baño offers a bundled solutionReducing transaction costs and promoting sustainable use + maintenance practices of the BOP
What’sinside?
1
2
3
4Suitable 4-all
Design 4-less
Just Do It!
Boost Your Business
Delivery1
To client’s door
A package of components
2
Ready to be build indoors or outdoors
Financing3
Payment in cash or in installments (up to 48 months)
Relationship4
Information& technical support
Call centerWebsite
Frontline agents
1 Co.5
The delivery of the Mi Baño solutions
manufacturerslogistic
operator
micro finance institutions
linking platform
brandfoundation
Manufacturers Logistics Agents
Financial Institutions
Clients
Platform
- Product development- Supply
- Storage- Bundling & Shipping
Uploa
d co
ntac
ts
Evaluate contacts& close sales
Bring contacts
Client Management
Private Foundation
Brand Management & Partnership
Shared value business model
Manufacturers Logistics Clients
Platform
• Lead and /or participate in the development of new solutions.
• Develop and produce inputs to suit demand needs and matched to these solutions, supplying the orders timely.
• Offer a special price for MiBaño and co-finance brand management expenses and shared sale costs.
Delivery & Verification
Delivery to the client’s door
• Manage the orders, reception, storage, packaging and product bundling.
• Manage delivery to housing of end-client: (i) coordinate the delivery, reception (sign the client guarantee package and verification document of reception) and bill.
Manufacturers Logistics Agents
Financers
Clients
Platform
Private Foundation
Cash flow
Client interface
• Present the Mi Baño solutions
• Provide information
• Support promotional activities
• Get contacts• Register contacts
into the platform
• Develop suitable financing options
• Manage micro loans
Agents
Financers
Clients
MiBaño foundation
•Promote the brand and ensure its performance, protecting its identity, image and reputation•Provide support to their partners for dialogue with the Government and parties•Convene and evaluate participation of new members: partners , ambassadors and donors
Private Foundation
MiBaño seeks to establish a sustainable shared business model through a foundation mechanism, relying on external and internal funds for implementation of its four core activities:
• Enhancing R&D to improve products and services;
• Information and technical support to customers to promote behavioral changes;
• Access to communal financing mechanisms and demonstrative-training centers to build local capacities;
• Shared brand management, promotion and awareness, and its partners' accreditation.
A new marketMarket opportunity identified
A shared vision and action plan
agreed
Business operational
shared processes
deployed in controlled areas
Institutional arrangements for brand and shared
business management in
place
Co-creation development and status
Catalogue of solutions,
designed and tested
15 enterprises jointly with SNI have signed an
investment agreement around US$ 600,000 for the
next two years
1
2 3
4
5
APR/13 MAY/13 JUN/13 NOV/13 MAY/14 SEP/14 OCT/14 JAN/15 APR/15
Mi Baño Commission was founded
Mi Baño work plan was agreed
Mi Baño teams were created
Mi Baño first prototypes developed
Mi Baño 4 package solutions tested (Lima + Arequipa)
Mi Baño launched, with sales in controlled areas of Lima
Mi Baño launched, with sales in controlled areas of Arequipa
Mi Baño Foundation established
Mi Baño launching at scale
I have access to a water network and sewerage, but do not have a bathroom…
I have access to regular water provision, but lack access to quality sanitation.
Market segmentation Mi Baño is focused on 1.45M HHs private market opportunity.
Prices in cash and in installments
Total Urban Rural Total Urban RuralVulnerable 1,226 1,242 686 697 811 534
Poor 593 610 336 382 488 296
Segment 1 Segment 2
Cash price
Average offered installment
Average desired installment
Lowest offered installment (48 months)
Average payment capacity
Catalogue of products
Average offered
installment
Average desired
installment
Lowest offered
installment
Average payment capacity*
Cash price
Solution 1 58 51 38 44 845Solution 2 54 62 34 44 759Solution 3 37 29 29 44 640Solution 4 58 45 39 44 847
Source: INEI-ENAHO 2011. Average payment capacity of households has been estimated on the use of 20% of their monthly cash flow for investing in sanitation. It is a national average data.
HHs incomes
Installments are in a range of 5-10% from target households' monthly incomes
Growth prospects for the next five years
• Reach 184,000 households.
• Impacting on welfare of 753,000 people.
• Progressive expansion, by adding two new regions by year.
• Targeting a turnover of 236 millions USD, shared along chain partners and the brand management system.
2015 2016 2017 2018 2019 Total
Total sales in units 8,095 15,786 32,257 56,674 71,500 184,312 Maket segment 1 3,142 6,478 11,889 20,678 26,722 68,908 Market segment 2 4,953 9,308 20,368 35,996 44,779 115,404
Sales turnover in USD million 10.59 20.49 36.52 74.79 94.05 236.44 Maket segment 1 3.20 6.60 6.12 21.05 27.21 64.17 Market segment 2 7.39 13.89 30.40 53.73 66.84 172.27
Population reached 33,055 64,359 131,913 231,828 292,286 753,439 Maket segment 1 12,253 25,265 46,366 80,644 104,214 268,742 Market segment 2 20,802 39,094 85,547 151,184 188,071 484,698
Sales prospects (7 regions)
Key points
•Build the capacity of its
partners,
•Collect their innovative
ideas,•
Promote market demand,
•Ensure the brand’s social
and economic impact and
market growth.
Catering to the BOP requires going beyond traditional value creation approaches,
Calls for a shared appreciation for cooperation,Breaking the current market paradigms, surpassing
the value/cost dilemma.
• M&E procedure addressed to
improve custo
mer knowledge
and business
operational cost,
striving fo
r pric
e and loan
rates reductio
ns.
• Usage of real ti
me data to
facilitate sh
ared decision-
making among partners,
Sustainability
Social ImpactsBusin
ess Efficie
ncy
Synerg
ic Actio
n
…we are looking for ambassadors…To raise awareness on sanitation and their collateral business opportunities, add their own brands to a national movement, and boost business innovation through technology or knowledge sharing.
…in return:Partners will create business opportunities within an integral platform focused on the BOP market, thereby sharing nationwide social impacts.
And make more people happy : )
A vision,a brand
Led by: Financed by:
Supported by: