mi baño presentation

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Mi baño presentation

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Page 1: Mi baño presentation
Page 2: Mi baño presentation

Innovative multi-partner business model for sanitation.

Page 3: Mi baño presentation

Hi! I’m Anita

Page 4: Mi baño presentation

and I’m Pedro

Page 5: Mi baño presentation

1 MM2

Page 6: Mi baño presentation
Page 7: Mi baño presentation
Page 8: Mi baño presentation

• Complex list• Investing time• Transport• Shipping costs

• Decision making• Unqualified providers• Mistakes• Lose money

• How to save money

• Buy piece by piece• Get loan• High interest rates

By Masons? Borrow?In Stores?

Page 9: Mi baño presentation

t!ne

Page 10: Mi baño presentation

Mi Baño offers a bundled solutionReducing transaction costs and promoting sustainable use + maintenance practices of the BOP

Page 11: Mi baño presentation
Page 12: Mi baño presentation

What’sinside?

Page 13: Mi baño presentation

1

2

3

4Suitable 4-all

Design 4-less

Just Do It!

Boost Your Business

Page 14: Mi baño presentation

Delivery1

To client’s door

Page 15: Mi baño presentation

A package of components

2

Ready to be build indoors or outdoors

Page 16: Mi baño presentation

Financing3

Payment in cash or in installments (up to 48 months)

Page 17: Mi baño presentation

Relationship4

Information& technical support

Call centerWebsite

Frontline agents

Page 18: Mi baño presentation

1 Co.5

Page 19: Mi baño presentation

The delivery of the Mi Baño solutions

Page 20: Mi baño presentation

manufacturerslogistic

operator

micro finance institutions

linking platform

brandfoundation

Page 21: Mi baño presentation

Manufacturers Logistics Agents

Financial Institutions

Clients

Platform

- Product development- Supply

- Storage- Bundling & Shipping

Uploa

d co

ntac

ts

Evaluate contacts& close sales

Bring contacts

Client Management

Private Foundation

Brand Management & Partnership

Shared value business model

Page 22: Mi baño presentation

Manufacturers Logistics Clients

Platform

• Lead and /or participate in the development of new solutions.

• Develop and produce inputs to suit demand needs and matched to these solutions, supplying the orders timely.

• Offer a special price for MiBaño and co-finance brand management expenses and shared sale costs.

Delivery & Verification

Delivery to the client’s door

• Manage the orders, reception, storage, packaging and product bundling.

• Manage delivery to housing of end-client: (i) coordinate the delivery, reception (sign the client guarantee package and verification document of reception) and bill.

Page 23: Mi baño presentation

Manufacturers Logistics Agents

Financers

Clients

Platform

Private Foundation

Cash flow

Page 24: Mi baño presentation

Client interface

• Present the Mi Baño solutions

• Provide information

• Support promotional activities

• Get contacts• Register contacts

into the platform

• Develop suitable financing options

• Manage micro loans

Agents

Financers

Clients

Page 25: Mi baño presentation

MiBaño foundation

•Promote the brand and ensure its performance, protecting its identity, image and reputation•Provide support to their partners for dialogue with the Government and parties•Convene and evaluate participation of new members: partners , ambassadors and donors

Private Foundation

MiBaño seeks to establish a sustainable shared business model through a foundation mechanism, relying on external and internal funds for implementation of its four core activities:

• Enhancing R&D to improve products and services;

• Information and technical support to customers to promote behavioral changes;

• Access to communal financing mechanisms and demonstrative-training centers to build local capacities;

• Shared brand management, promotion and awareness, and its partners' accreditation.

Page 26: Mi baño presentation

A new marketMarket opportunity identified

A shared vision and action plan

agreed

Business operational

shared processes

deployed in controlled areas

Institutional arrangements for brand and shared

business management in

place

Co-creation development and status

Catalogue of solutions,

designed and tested

15 enterprises jointly with SNI have signed an

investment agreement around US$ 600,000 for the

next two years

1

2 3

4

5

APR/13 MAY/13 JUN/13 NOV/13 MAY/14 SEP/14 OCT/14 JAN/15 APR/15

Mi Baño Commission was founded

Mi Baño work plan was agreed

Mi Baño teams were created

Mi Baño first prototypes developed

Mi Baño 4 package solutions tested (Lima + Arequipa)

Mi Baño launched, with sales in controlled areas of Lima

Mi Baño launched, with sales in controlled areas of Arequipa

Mi Baño Foundation established

Mi Baño launching at scale

Page 27: Mi baño presentation

I have access to a water network and sewerage, but do not have a bathroom…

Page 28: Mi baño presentation

I have access to regular water provision, but lack access to quality sanitation.

Page 29: Mi baño presentation

Market segmentation Mi Baño is focused on 1.45M HHs private market opportunity.

Page 30: Mi baño presentation

Prices in cash and in installments

Total Urban Rural Total Urban RuralVulnerable 1,226 1,242 686 697 811 534

Poor 593 610 336 382 488 296

Segment 1 Segment 2

Cash price

Average offered installment

Average desired installment

Lowest offered installment (48 months)

Average payment capacity

Catalogue of products

Average offered

installment

Average desired

installment

Lowest offered

installment

Average payment capacity*

Cash price

Solution 1 58 51 38 44 845Solution 2 54 62 34 44 759Solution 3 37 29 29 44 640Solution 4 58 45 39 44 847

Source: INEI-ENAHO 2011. Average payment capacity of households has been estimated on the use of 20% of their monthly cash flow for investing in sanitation. It is a national average data.

HHs incomes

Installments are in a range of 5-10% from target households' monthly incomes

Page 31: Mi baño presentation

Growth prospects for the next five years

• Reach 184,000 households.

• Impacting on welfare of 753,000 people.

• Progressive expansion, by adding two new regions by year.

• Targeting a turnover of 236 millions USD, shared along chain partners and the brand management system.

2015 2016 2017 2018 2019 Total

Total sales in units 8,095 15,786 32,257 56,674 71,500 184,312 Maket segment 1 3,142 6,478 11,889 20,678 26,722 68,908 Market segment 2 4,953 9,308 20,368 35,996 44,779 115,404

Sales turnover in USD million 10.59 20.49 36.52 74.79 94.05 236.44 Maket segment 1 3.20 6.60 6.12 21.05 27.21 64.17 Market segment 2 7.39 13.89 30.40 53.73 66.84 172.27

Population reached 33,055 64,359 131,913 231,828 292,286 753,439 Maket segment 1 12,253 25,265 46,366 80,644 104,214 268,742 Market segment 2 20,802 39,094 85,547 151,184 188,071 484,698

Sales prospects (7 regions)

Key points

Page 32: Mi baño presentation

•Build the capacity of its

partners,

•Collect their innovative

ideas,•

Promote market demand,

•Ensure the brand’s social

and economic impact and

market growth.

Catering to the BOP requires going beyond traditional value creation approaches,

Calls for a shared appreciation for cooperation,Breaking the current market paradigms, surpassing

the value/cost dilemma.

• M&E procedure addressed to

improve custo

mer knowledge

and business

operational cost,

striving fo

r pric

e and loan

rates reductio

ns.

• Usage of real ti

me data to

facilitate sh

ared decision-

making among partners,

Sustainability

Social ImpactsBusin

ess Efficie

ncy

Synerg

ic Actio

n

Page 33: Mi baño presentation

…we are looking for ambassadors…To raise awareness on sanitation and their collateral business opportunities, add their own brands to a national movement, and boost business innovation through technology or knowledge sharing.

Page 34: Mi baño presentation

…in return:Partners will create business opportunities within an integral platform focused on the BOP market, thereby sharing nationwide social impacts.

And make more people happy : )