mi ming mart and web 2 - hktdc
TRANSCRIPT
Mi Ming Mart and Web 2.0Mi Ming Mart and Web 2.0
Start a business with Blogspot, YouTube, and Google documents; @ $0 cost!
www.ericayuen.comwww.ericayuen.com• blog established in 2005• free hosting• easy to set up• from blogger to columnist
www.elle.com.hk/ericawww.elle.com.hk/erica•• video blog established in January 2009
www.elle.com.hk/ericawww.elle.com.hk/erica•• video blog established in January 2009
Revealed women demand on skincare / make-up / health care videos
pHion Green Powder @ EllepHion Green Powder @ Elle• induced over 400 group purchase orders• revealed market demand
Face Trade @ StarbuckFace Trade @ Starbuck• based on trust built from communication at blog
Print Topics Moving OnlinePrint Topics Moving Online• more interactive discussions
Online Product ReviewsOnline Product Reviews• consolidated reviews from various forums and blogs• increased customer confidence
Take Orders with Google FormTake Orders with Google Form• no hosting needed• easy to set up and manage
Take Orders with Google FormTake Orders with Google Form• spreadsheet as output• shared online with staff to manage orders
Built www.mimingmart.comBuilt www.mimingmart.com• cooperates with elle.com.hk• win-win @ no cost
Offering a broad selection of beauty, Offering a broad selection of beauty, health and other products health and other products (many of which are exclusive)(many of which are exclusive)
Health
Cosmetics Bodycare
Others
pHion
Synergie
Koji
Becca
Purebble
Beauty Foot
Heidi's
Perfume Stick
Chicstone
Lashfood
Divaderme
Handybio
Dr Wu
Botani
Skincare
Mi Ming Mart Store OpenedMi Ming Mart Store Opened• financed by retained earnings• from online to offline
Causeway Bay store opened in 2 August 2009
HK$'000
Monthly sales more than tripled in a year, driven by both new and returning customers
2009
Opening of Causeway Bay Store
Mi Ming Mart Store OpenedMi Ming Mart Store Opened• second store opened in only 12 months after the Causeway Bay store
Tsim Sha Tsui store opened in 24 August 2010
HK$'000
2010
Further stimulated sales after the opening of TST store
Opening of Tsim Sha Tsui
Store
Across a Wide Store Footprint in Across a Wide Store Footprint in Hong Kong, Macau and ChinaHong Kong, Macau and China
Online Online
Ads on Google, Ads on Google, Yahoo and Yahoo and FacebookFacebook• DIY facebook ads
FanpageFanpage on on FacebookFacebook• maintains interactive communication with customers• customer service
ChannelChannel• 163 video clips• 50,000 visitors per clip on average• #9 most subscribed Youtube channel in Hong Kong
Creative Method to Creative Method to Market My Market My YoutubeYoutube ChannelChannel
Communication with readers Communication with readers and customersand customers• personally reply to 100+ messages daily• manage risks
IphoneIphone & & IpadIpad AppsApps• maintains interactive communication with customers
Offline Offline
Print Media InterviewPrint Media Interview• free advertising• significant increase in sales
Print Adv CampaignPrint Adv Campaign• back to traditional media
VisionVision
• To be a quality provider of beauty and health products and solutions from around the world for middle-class females in Hong Kong
• Focus on hand-picking natural, scientific , effective, and safe products to her customers
More than 15,000 members, More than 15,000 members, mostly 20mostly 20--40 year40 year--old, middleold, middle--class class females whom have strong females whom have strong consumption powerconsumption power
Aug'09 Nov'09 Feb'10 May'10 Aug’10
2,000
4,000
6,000
9,000
Number of Members Demographics14,000
How has Mi Ming Mart How has Mi Ming Mart Benefited from Web2.0?Benefited from Web2.0?
free applications established reputation gauged market demand built clientele received customer feedback promptly complement with tradition media
Contact InformationContact Information
ERICA YUENERICA YUEN
Office: Flat A3, 8/F Paterson Building Block A, 47 Paterson Street, Causeway Bay, Hong Kong
Email: [email protected]
Mobile: +852 6131 3975
Fax: +852 3019 7454
Thank You!Thank You!