mi social media exploration
TRANSCRIPT
Social Media
Technologies in Prevention
A Closer Look
LaDonna Coy, MHR, CPS, CDLALearning for Change, Inc.
March, 2009
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LaDonna CoyLaDonna Coy
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Elluminate orientation slide
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Getting to know us ...
That’s Me ...
Not Me ...
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I dig music!
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I work with teens
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I love ice cream!
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I have one of these in my life!!
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I like data ...
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I’m a vegetarian ...
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I’ve had more
than 25 birthdays
!
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I love working with ideas ...
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I enjoy growing things
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Are you ready to jump in?
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What called us together?
how to bring us all up-to-speed on tech in prevention?
what tools and strategies are available and how do they work for prevention?
effective methods for
reaching target population?
how to use tech to promote youth involvement?
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“If I/we could just ...”
have a way to control the different versions of documents!
. . . find things . . . again!
share the info we have captive in our files, folders and favorites
use our photo archives to tell our community story
tell our story in a ways others can hear it, see it, feel it
stay connected with people I meet at events and conferences
host a conversation to explore ideas
Plot our data on map so we could actually see it
spend less time searching and more time using the information
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25-4445-64PC
Common Ground
The Data Said ...
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Media Tools We Most Use
The Data Said ...
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Media Tools We Most Use
The Data Said ...
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Media Tools We Most Use
The Data Said ...
21Source: Groundswell
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23.8%
14.3%
9.5%
33.3%
23.8%
52.4%
Source: Groundswell
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Photo: yoshi
What’s Social Media?
It’s about connecting.
Source: www.icrossing.co.uk/ebooks
Photo: yoshi
What’s Social Media?
It’s about connecting.
No, it’s about community.
Source: www.icrossing.co.uk/ebooks
Photo: yoshi
What’s Social Media?
It’s about connecting.
No, it’s about community.
Isn’t it about Conversation?
Source: www.icrossing.co.uk/ebooks
Photo: yoshi
What’s Social Media?
It’s about connecting.
No, it’s about community.
Isn’t it about Conversation?What about
openness
Source: www.icrossing.co.uk/ebooks
Photo: yoshi
What’s Social Media?
It’s about connecting.
No, it’s about community.
Isn’t it about Conversation?What about
openness
Nah, it’s about participation.
Source: www.icrossing.co.uk/ebooks
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You have to “Be” social media 3
0
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•Listen•Connect•Collaborate•Communicate
•Network•Learn•Publish•Share
Menu
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Consider the fit
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Just one next step
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Social Media
by the Slice
Blogs
Wikis SocialBookmarks
Social
Networks
Photos
AudioPodcasts
WebConference& Courses
RSS
Video
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Social Media
by the Slice
Blogs
Wikis SocialBookmarks
Social
Networks
Photos
AudioPodcasts
WebConference& Courses
RSS
Video
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The pattern we’ve known ...
Email only
Read
Search & Collect info
Vdance
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The dance is changing
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Social Networks
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Social Networks
Build
personal pages
Develop Profile
Connect with
peopleShare content
Communicate
Host a
Group
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Social NetworksSocial Networks
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Facebook Login
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Facebook Login
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Groups
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Groups
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Pages
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Super Wall
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MySpace
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MySpace
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MySpace
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MySpace
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Your Own Page
Customize your personal page!
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Connected Comm’y Mbrs
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Forums
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Blog
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•What did you see or hear that surprised or intrigued you? •Where do you see possibilities for the people in your network?
Harvest
Conversation
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Blogs
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RSS Readers
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NetvibesGoogleReader
What about a news alert?
?? Hmmm.. . .
What stands out?
What is Flickr?
Got a camera phone? Load photos directly from
Your camera phone.
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What can coalitions do with flickr?
Your Community
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YouTube
http://www.youtube.com/nonprofits
Program Benefits•Premium Branding•Increased upload capacity•Rotation in “Promoted Videos”•Optional Fundraising button•Listing on “Nonprofit channels” and Nonprofit videos pages
Program Benefits•Premium Branding•Increased upload capacity•Rotation in “Promoted Videos”•Optional Fundraising button•Listing on “Nonprofit channels” and Nonprofit videos pages
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YouTube
http://www.youtube.com/nonprofits
Tips & Tricks • NonProfit Tip Sheet• How to Run Video Campaigns• Advice making/editing video• How to use Google tools e.g., raise money
Tips & Tricks • NonProfit Tip Sheet• How to Run Video Campaigns• Advice making/editing video• How to use Google tools e.g., raise money
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http://www.youtube.com/watch?v=gskLlg-ARFw
Dover Youth2Youth
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Now, let’s talk ...
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We connect, engage or become increasingly irrelevant
These things I know ...
It’s about our conversations
This is the Age of Participation
We have the tools of mass collaboration
A change in our “thinking” is required
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The dance has changed
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When we change the way we communicate,
we change society.--Clay Shirky
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Photo Citations• istockphotos on slides 2, 5, 6, 7, 8, 9, 10, 11, 12, 13,14, 15, 17, 18, 19, 20,
26, 27, 28, 29, 30, 33, 49,
• http://www.flickr.com/photos/amylenzo/119927340/
• http://www.flickr.com/photos/ross/481518848/
• http://www.flickr.com/photos/niwru/1102144588/
• http://www.akkamsrazor.com/wp-content/uploads/2007/06/participation.PNG
• http://www.flickr.com/photos/worldcafe/427392968/
• http://www.flickr.com/photos/sharynmorrow/124428600/
• http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
• http://www.flickr.com/photos/cambodia4kidsorg/260004685/
• http://www.flickr.com/photos/18761417@N00/2586484589
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References & Resources• Pew Internet & American Life Project http://www.pewinternet.org/
• Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com/
• Flickr http://www.flickr.com
• YouTube http://www.youtube.com
• YouTube for Nonprofits http://www.youtube.com/nonprofits
• Del.icio.us at http://del.icio.us
• Diigo at http://www.diigo.com/
• Forrester Research at http://www.forrester.com/rb/research
• Groundwell http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
• Social Technographics Tool http://www.forrester.com/Groundswell/profile_tool.html
• Technology in Prevention Blog at http://technologyinprevention.blogspot.com
• Technology in Prevention wiki website at http://technologyinprevention.blogspot.com
• What is Social Media? http://www.icrossing.co.uk/ebooks
• Common Craft Show http://www.commoncraft.com/
• Beth Kanter, How Non-Profits Can Use Social Media http://beth.typepad.com/
• Dave Pollard’s Blog (for decision tree) http://blogs.salon.com/0002007/2006/11/24.html
• Royal Oaks Community Coalition mini-documentary http://www.youtube.com/watch?v=UTr4UeL5w18
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References & Resources• Facebook http://www.facebook.com
• MySpace http://www.myspace.com
• Connected Communities at http://connectedcommunities.ning.com
• Blogger www.blogger.com
• Wikispaces www.wikispaces.com
• YouTube, Common Craft Show, http://www.youtube.com/watch?v=NN2I1pWXjXI
• CADCA Institute Blog at http://prevention.typepad.com
• Oregon Partnership Blog http://opblog.wordpress.com/
• Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/
• Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/index.html
• Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/
• Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/
• ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx
• Coalitions in Prevention http://communityprevention.blogspot.com/
• Problem Gambling Prevention Blog http://gamblingprevention.blogspot.com/
• South St. Paul Healthy Youth Community Coalition http://ssphycc.blogspot.com/
• Dover Youth2Youth http://www.youtube.com/watch?v=gskLlg-ARFw
• David Wilcox http://socialmedia.wikispaces.com/Communications+game 98
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Research Resources• Living and Learning with New Media: Summary of Findings from
Digital Youth Project http://digitalyouth.ischool.berkeley.edu/report specifically report on Friendship by danah boyd http://digitalyouth.ischool.berkeley.edu/book-friendship
• Why Youth Hearth Social Network Sites: The Role of Networked Publics in Teenage Social Life (PDF) http://www.danah.org/papers/
• Generations Online in 2009 Pew Internet and American Life Project http://www.pewinternet.org/Reports/2009/Generations-Online-in-2009.aspx?r=1
• Teens, Video Games and Civics: What the Research is Telling Us, Pew Internet and American Life Project http://www.pewinternet.org/Reports/2008/Teens-Video-Games-and-Civics.aspx
• Adults and Social Network Sites, Pew Internet and American Life Project http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
• The Strength of Internet Ties, Pew Internet and American Life Projecthttp://www.pewinternet.org/Reports/2006/The-Strength-of-Internet-Ties.aspx
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Social Media Micro-Courses• Getting Started with Social Media
• Blogging: Getting Started Blogging for Prevention
• Tools for Listening Online
• Twitter: Tweeting in Community
• Let’s Face It: Facebook for Prevention
• Developing Visual Presentations
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Coming Soon!
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