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Presentation for Massachusetts Independent Auto Dealers AssociationTRANSCRIPT
Social Media Fundamentals: Why’s and How’s to Embrace
Social Media
Social Media: It’s not just about sales. It’s about your bottom line!
Rob Hagen
Surpassed Google As The Most Trafficked Site On The Web
Facebook US Stats
Things That Make You Go Hmmmmm
• Per Relative-economy.com, 1 positive recommendation is equivalent to 200 traditional media impressions.
• 78% of people believe pier recommendations vs. 14% of people believe traditional ads
What Exactly is Social Media?
• Old business tool used in a new way: NETWORKING
• Reputation management
• Making friends and influencing people
• Word of mouth
• Top of mind
4 Steps To Creating A Social Strategy
Investigate
Define Objectives
Choose Actions
Pick The Platforms
20-20-60 Rule
Spend less time on social networks while still maximizing influence.
An exact blueprint to engage your fans, followers and connections.
Gives you a starting point to gauge your social interactions.
Objective
The First 20
Pre tested content Alltop.com YouTube.com Digg.com Local news sites Don’t stick just to the car
business Quotes and silly one liners
The Second 20
It’s all about you! Mix it up don’t self promote all at
once. Real time search is in, take
advantage. Video Link to your blog, your videos, and
to your Facebook page.
The 60 60 percent of everything you do on
social networks should be all about building relationships.
Join as many conversations as possible.
Give good tips, offer advice and help out people in need.
Listen first then respond. Give stuff away! Refer people in your networks to
other people in your networks. Influencing word of mouth.
