mica - recruiters handbook

ExEcutivE Post GraduatE diPloma in manaGEmEnt (communications)

ma Global communications

ExEcutivEs WitH EXPERIENCE(and EvErYtHinG tHat comEs WitH it!)

EXPANSIVE EXPLORATIVE EXCELLENCE EXUBERANT

EXCEPTIONAL EXEMPLARY EXHIBITOR EXCLuSIVE

EXALTED EXPRESSIVE EXOTIC EXPONENT EXCITED

EXCEEDING EXPERT...

rEcruitEr’s handbook 2009–10

cambridge, uK

d u a l d e g r e e p r o g r a m m e

dirEctor’s MEssagE

it gives me great pleasure in introducing to you mica’s Executive Post Graduate Programme. india is one of the fastest

growing economies in the world and it needs executives who can change the face of its business activities.

this unique programme combines high-level inputs with international immersion at universities in Europe. the learning

in the course takes place in many different ways so that the students get a good idea of the challenges facing the global

economy. these executives have, on an average, around eight years of industry experience across a range of verticals

in media, FmcG, banking, it, telecoms, Pr, Education and bPo sectors.

the intellectual capital available at mica provides a challenging environment for them to sharpen their skills to meet

current and future industry requirements.

such students tend to shine in responsible positions, and given an opportunity to work with an organization such as

yours will excel at every task

i join the mica community in inviting your organization to meet with the well-rounded, creative and experienced

leaders of the future. We look forward to forging a mutually enriching relationship with your organization.

prof. ashok ranchhod

director, mica

dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs

about MICa

started in 1991, mudra institute of communications, ahmedabad (mica) is a communication manage-

ment education institution. mica has set a precedent as the first residential academic institution

in the country and perhaps in the asia-Pacific region wholly dedicated to meeting the needs of the

integrated marketing communications industry. the institute complements the role of management

education towards modernising and professionalising communications-driven businesses.

the institute believes in facilitating learning, sharing ideas and experience, and encourages experimentation and

innovation. While encouraging each individual to develop higher potential, mica also helps students understand and

imbibe the value of teamwork.

today, it is the alma mater of professionals who are serving in the media sector, marketing, marketing research, advert-

ising, and emerging communication-driven businesses such as brand management, media management, retail, design

communication, public relations, broadcasting, events and entertainment management to name a few.

the mica brand, with its well designed curriculum assures the delivery of current, reliable and cost-effective communication

management skills. the programs are structured and taught to give to the industry a set of fine communication manage-

ment specialists, who are able to understand the multiple requirements of business, develop strong business strategies

and measure effectiveness.


The aim of the pgpCmX is to

improve the business skills and

leadership capabilities of the

participants and build on their

experience to enhance their

capacity for strategic decision-

making. The programme offers

a unique opportunity to learn

and exchange ideas with

distinguished faculty, peer

group and industry practitioners.

about PgPCMX

Having witnessed the ever-changing landscape of management education, mica sensed the need to adapt to the latest

trends. the next logical step for mica was the conception of a management programme for executive level professionals.

thus, the Executive Post Graduate diploma in management (communications) – PGPcmx was flagged off in 2008 after

about two years of research and planning. this is a 15-month, full-time residential, aictE-approved programme.

the intellectual capital available at mica provides a challenging environ-

ment for the students. in addition, it seeks to help them think faster and

more creatively. the course also tries to broaden the understanding of

organisational dynamics in order to improve the design and implementation

of new initiatives. consequently, the PGPcmx curriculum requires all

students to undergo a global immersion through a study tour in Germany

& switzerland along with a residential dual degree awarding masters in

Global communication at anglia ruskin university, cambridge. the

PGPcmx, while aiming to offer the participants to the media & entertain-

ment, retail and design industry, develops perspective and aptitude to

serve these industry sectors in the globalised environment. the curriculum

expands the participant’s perspective and creates an aptitude to work

across cultures and serve an array of industries.

the programme links work experience and educational knowledge to the desired domain of each participant. as a

conclusion to their formal education, each student would write a dissertation on a subject of their choice. they will be

guided by academicians and professionals towards application of their theoretical learning in the business domain.


stRatEgIC MaRkEtINg

intEGratEd marKEtinG communication

stratEGic brand manaGEmEnt

BRaNd CoMMuNICatIoN

brand PErFormancE mEasurEmEnt

undErstandinG consumPtion

FinancE For non-FinancE manaGErs

cost analYsis For ProblEm solvinG

BusINEss ECoNoMICs

ENtREPRENEuRshIP aNd INNovatIoN

intErnational lEadErsHiP

businEss EtHics

craFtinG corPoratE stratEGY

INtERNatIoNal BusINEss

businEss ProcEss modElinG, analYsis and

imProvEmEnt

craFtinG crEativE communication

CREatIvE dECIsIoN MakINg skIlls

tExt and contExt

transcrEativitY

CultuRE aNd CoMMuNICatIoN

cross cultural nEGotiation

Globalisation studiEs

mEdia and sociEtY

BusINEss of MEdIa

businEss oF Films

mEdia convErGEncE

mEdia PlanninG and buYinG

mEdia laWs

MEdIa stRatEgy

mEdia audit

WorKsHoPs on tam, nrs and irs

PR aNd CoRPoRatE CoMMuNICatIoN

orGanisational communication

social and dEvEloPmEnt communication

REsEaRCh MEthodology

consumEr bEHaviour

coursE CoNtENt


PRofEssIoNal coursEsat Zurich university of applied

sciences, Winterthur, switzerland,

the students explored various

modules like media Convergence

and Intercultural Competence.

at berlin, the workshops included

Intercultural Communication

and negotiation which focused

on cross-cultural management

and leadership, managing multi-

cultural teams and reconciling

cross-cultural dilemmas.

intErnational EXPosuRE

dual dEGrEEthe present batch of students at mica is awarded with dual degrees; a Post Graduate diploma in management

(communications) from mudra institute of communications, ahmedabad and m.a. in Global communications from

anglia ruskin university at cambridge, uK. the students spend one term with international students who join the dual

degree programme at the aforementioned university. Following this, the cross cultural experience continued with the

international students studying at mica. studying with students of other nationalities and staying at cambridge gives

the students a first-hand experience in understanding new cultures. the entire batch stayed and studied as a cohort

and absorbed the cultural nuances as they immersed themselves in the city life. to embrace student life to its fullest

potential student took up various assignments apart from what the course stipulated. some students worked on a

project with a large multinational corporation, some chose to work on projects with non-profit organizations, while

others chose other forms of part-time employment.

akin to the high standards set by mica, anglia ruskin university also

lays a heavy emphasis on interaction with industry professionals and

academicians. For the purpose of securing the dual degree, students

submit two dissertations, one to mica and the other to its partner

university in cambridge. in both cases guidance is provided by renowned

academicians and professionals towards applying their theoretical

learning in the business domain. this unique exposure has prepared our

students to take on global opportunities.

gloBal immErsionas an integral part of the course, the Executive Post Graduate diploma

in management (communications) – PGPcmx program includes a

global immersion. Here students attend workshops for a concentrated

and holistic exposure to multiple cultures and communities. this year

the students travelled to two countries: switzerland and germany.


faCulty

CoRE FacultYa f MathEw

culture & communication

aNIta BasalINgaPPa

marketing

aRBINd sINha (acadEmic dEan)

social & development communication

ashok RaNChhod (dirEctor)

marketing

dEval kaRtIk

marketing research

falguNI vasavada

marketing

gautaM Raj jaIN

organisational behaviour

hEMaNt tRIvEdI

retail communications

MINI MathuR

retail management

Naval k BhaRgava

marketing

RajNEEsh kRIshNa

marketing research

RIta kothaRI

culture and communication

saNtaNa Pathak

business communication

shuBhRa gauR

organizational behavior

suBhash tENdlE

advertising

vINa vaNI

marketing research

adjuNCt FacultYaMaR gaRgEsh

trans-creativity

taRuN tRIPathI

business of Films

vIsItINg FacultYaNIRudh saXENa

asst. manager–s Group, tam media research

dEBadutta uPadhyaya

vice President, vdopia

gauRav MIshRa

cEo, @2020social

kaRthIk lakshMINaRayaN

business Head, colours [viacom 18]

kRutI shah Founder, thinking ink

morE


MaNdakINI sud Gm, brand and corporate communication, arcelor mittal

MEENakshI MadhvaNI Founder and chairperson, spatial access advertising communication

NEERaj jaItly cEo, acendo captial advisors Pvt. ltd.

NIkhIl Raval Project director, duke corporate Education

PaRaNjoy guha thakuRta director, school of convergence

PRERNa PoojaRa Gm–nbd, Percept out of Home

RasaNaNda PaNda associate Professor, school of Petroleum management

RENu walIa associate manager, Hansa research Group

saMIl MalhotRa business Head, business standard ltd

satyajIt sENguPta chief manager, times of india

u t Rao deputy director – Finance and operationssense international

vIshal MahEshwaRI

sr. director, Yahoo india

INtERNatIoNal FacultYashok ullal

Former dean, school of international business,

reutlingen university, Germany

BEatRIz aCEvEdo

lecturer, anglia ruskin university, uK

katalIN IllEs

director international Partnerships

and Principal lecturer, international leadership

anglia ruskin university, uK

RoBERt joNEs

senior lecturer, Entrepreneurship and innovation


saMuEl vaN dEN BERgh

Professor

Zurich university of applied sciences (ZHaW)

stEPhEN CRouChER

assistant Professor, department of communication.

bowling Green state university, usa

stuaRt wall

Head of department of cambridge &

Professor of business and Economics



batcH PRofIlE

the class of 2010 comprises seven ambitious professionals who quit their jobs at a time when the economic recession

was at its peak and took a risk, with confidence in their ability and valuing the constant rewards associated with the

higher learning provided by mica and anglia ruskin university. the 2010 batch brought with them a cumulative work

experience of 59 years from diverse industries. this diversity enhanced the learning experience of our participants. the

valuable insights from their respective industries helped in knowledge sharing and interactions.

the batch size is small but they are seven enthusiastic learners, who have put their faith in academia, undeterred by

the economic downturn. the limited size in turn provided the participants with an opportunity to interact closely with

their peers and the faculty.

batcH strEnGtH

7

avEraGE aGE

32.5 years

avEraGE WorK

ExPEriEncE

8.5 years

ExPEriEncE arEas

it

telecom

media/Entertainment

Finance

Education

advertising

FmcG


ashIsh saldanHa2010...communications stratEGist

...2009WnS global ServICe pvT. lTd.

Assistant Manager, Operations

grandTone adverTISIng and evenTS

Manager, Marketing and Corporate Communications

SkylIne CommunICaTIonS

Assistant Manager, Events

daySprIng

Production In-charge

goa renaISSanCe reSorT

Trainee. Hotel Operations

hoTel aurora ToWerS

Trainee, Captain

total WorK ExPEriEncE 12 yEaRs

ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolINsaldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot

morE

HomE

ashish is a keen strategist with rich and insightful experience of over 11 years

across a variety of industries and cross-functions. during the early part of his

career, he gained immense exposure to various aspects of event management,

advertising, sponsorship, space selling, etc. the second half of his career introduced

him to team management, quality tools such as lean and six sigma and exposed him

to the intricacies of dealing with international clients.

He is a conscientious individual who believes in building great teams. Whilst working

in an industry plagued with high levels of attrition, he had the distinction of having an

attrition free team for two consecutive years, demonstrating strong leadership skills

and innovative thinking.

His varied experience and exposure give him the skills and versatility needed in today’s

business environment. His experience of over a decade coupled with recent academic

insights provide him with the right tools to lead teams in developing remarkable

communication strategies for corporations. ashish aspires to make a difference.

in his spare time, ashish is involved with various outreach programmes as part of the

ssu (searching and service in unity) a non-denomination group based in Pune.

[email protected][email protected]+91 96874 86177http://in.linkedin.com/pub/ashish-saldanha/4/4a7/556

age: 33 years

Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communications anglia ruskin university, cambridge advanced diploma in advertising, Marketing and Communications st. xavier institute of communication, mumbai Bachelor of Commerceuniversity of Pune, Punediploma in hotel Management and Catering technology bharti vidyapeeth, Pune

bacK

HomE

nExt ProFilE

IMRaN aHmEd jaFri2010...brand and marKEtinG communicationssPEcialist

...2009hdFC bank lImITed

Sales Manager, Retail Assets

gIlleTTe IndIa lImITed

Territory Sales Incharge

Cadbury IndIa lImITed

Sales officer

gujaraT Co-op mIlk markeTIng FederaTIon

lImITed (amul)

Executive-Marketing/Sales

total WorK ExPEriEncE 9.5 yEaRs


morE

HomE

versatile, goal-oriented marketing communications professional with over

9 years of experience in marketing, sales and distribution, merchandising and

visibility operations, key account management, budgeting and team manage-

ment. imran possesses a highly successful record in sales target achievements, relation-

ship building, customer service, planning and operations and has proven himself as a

problem solver and team player with excellent communication and leadership skills.

He wants to take his career to the next level and believes that programmes both at

mica, and aru, cambridge will help him achieve greater success in life. He believes

that actions speak louder than words and in the professional world; his achievements

should speak for him. Personal humility, sense of social responsibility, a positive attitude

with a blend of good sense of humour, are keys to his success.

imran is an avid sports person and has been actively engaged in playing cricket, football,

volleyball and badminton. He also has a literary side, which shows up in his liking of

ghazals, literature and urdu poetry.

[email protected]@gmail.com+91 90996 71417http://in.linkedin.com/in/imranahmedjafri

age: 34 years

Executive Post graduate diploma in Management (Communications)mica, ahmedabadMa global Communicationsanglia ruskin university, cambridgeM.B.ar.a Podar institute of management, jaipurB.tech (dairy tech)college of dairy science, anand

HomE

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jagRutI saxEna2010...Global communications sPEcialist

...2009neTSCrIbeS InC

Communications Consultant

ICICI lombard general InSuranCe

Corporate Communications Manager

honeyWell auTomaTIon IndIa lImITed

Corporate Communications Partner

hanmer group publIC relaTIonS

Associate Consultant

mak medIa and adverTISIng

Executive



morE

HomE

a Public relations & corporate communications professional with good

experience in leading media & communication projects and strategies. jagruti

holds a masters degree in communications management from symbiosis

institute of mass communication (simc) and has over six years of work experience

in managing media relations, corporate branding, creating and executing marketing

communication plans, and external & internal communications.

the executive post-graduation program at mudra institute of management, ahmedabad

(mica) has given an opportunity to work in london and study in cambridge (uK),

switzerland and Germany. Her internship at Honeywell, uK involved development of

�marketing communication plan for key strategic customers. she believes the global

learning will help her take on global challenges at work.

Prior to joining mica, jagruti worked as a communications consultant at netscribes inc.,

a communications consultancy and assisted companies like Essar Group, bnP Paribas,

reliance mF, HdFc mF and icici bank. other companies with good exposure include

icici lombard General insurance, Honeywell and Hanmer Group public relations.

jagruti’s interest spans across social media, external communications, corporate social

responsibility and marketing.

[email protected]@gmail.com+91 95102 06880http://in.linkedin.com/in/jagrutis

age: 28 years

Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communicationsanglia ruskin university, cambridge Masters in Communications Managementsymbiosis institute of mass communications, Pune

HomE

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koMal aGarWal2010...marKEtinG & communications stratEGist

...2009IShanya mall, pune

Senior Marketing Manager

TaTa TeleServICeS, pune

Area Sales Manager

The IndIan eXpreSS, pune

Sr. Space Marketing Executive

SreenIdhI InTernaTIonal SChool, hyderabad

Marketing Manager & Administrator

ge CapITalS InTernaTIonal ServICeS (geCIS),

hyderabad

Process Associate



morE

HomE

komal is an innovator with 7 years of experience in the field of marketing, sales

and business development across various industries. a vibrant professional

who believes a good team is the foundation of good business. she has been

involved with strategic development of projects from conception to implementation

and has successfully turned them around with perseverance, planning, creativity and

analytical skills as key strengths. she has a proven track record of achieving her targets

and introducing new ideas and concept in the projects handled. during the course of her

career, she has been awarded for high performance and exponential business growth.

Komal took an academic break to enhance her learning and skill sets to develop herself into

a marketing and communications strategist. she believes that this course along with the

dual degree program in uK has given her exposure and opportunity to comprehend various

cultures and widen her perspectives, in order to value communications as an effective business

management tool.

Komal is looking forward to a challenging leadership position in the field of marketing,

business development or product/brand management in india/overseas.

[email protected]@gmail.com+91 96874 85144http://in.linkedin.com/pub/komal-agarwal/2/aa3/a3a

age: 32 years

Executive Post graduate diploma in Management (Communications)mica, ahmedabad Ma global Communicationanglia ruskin university, cambridge Post graduate diploma in sales & Marketing nis sParta Bachelor of Commerce (hons)calcutta university

HomE

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lalIMa bosE2010...nEW mEdia andcommunicationssPEcialist

...2009lInopInIon, neW delhI

Group Head

pr pundIT, neW delhI

Consultant

Clea pr, neW delhI

Sr. Consultant

leXICon pr, neW delhI

Account Executive



morE

HomE

l alima is an accomplished professional with nine years of comprehensive work

experience in the field of communications. she has a strong background in

the domain of public relations, handling communications strategies of several

companies across industries. she has an excellent record of managing projects from

inception to implementation and has proven her ability in managing, developing and

motivating teams.

in 2008-9 she decided to take a plunge into academics to broaden her learning in the

field of communications, and to get an understanding of the latest thinking in the field.

this brought her to mica. the dual degree offering of this course also enabled her to

earn a masters degree in Global communications from anglia ruskin university, uK.

she will complete her studies in august 2010.

the academic break has been enriching and rewarding, and has given her an opportunity

for intellectual growth. she is now eager to take this learning forward in leading a team

in devising new and effective communication means for an enterprise.

apart from the regular courses at mica, she had the opportunity to co –author two

academic papers on self construal and organizational dissent along with Prof. croucher,

s.m from bowling Green university, usa and co-students of the PGPcmx programme.

Presently, she is working on an academic paper related to aids and Youth.

[email protected]@gmail.com+91 98101 61449 +91 90999 26449 (amd)http://in.linkedin.com/in/lalimabose

age: 36 years

Executive Post graduate diploma in Management (Communications)mica, ahmedabad Ma global Communicationanglia ruskin university, cambridge Post graduate diploma in advertising and Communicationnational institute of advertising, new delhi

HomE

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PavaN cHoudHarY2010...brand manaGEmEntExPErt

...2009TaTa TeleServICeS maharaShTra lTd

Asst. Manager, Network Operations

pCWorX

Entrepreneur

total WorK ExPEriEncE 8.5 yEaRs


morE

HomE

Pavan is a high energy professional who thrives in a fast-paced business environ-

ment, and comes with a rich work experience of over 8 years in the it and tele-

communications domain.

at tata teleservices (m) ltd., Pavan built a cross functional understanding of various

business verticals including marketing and sales, aligning himself with company’s business

goals. He created a platform for regular customer response and delivered quality service

across maharashtra & Goa regions. in addition his consultative selling capabilities along

with excellent communication skills have resulted in customer retention and revenue

enhancement – in a churn intensive and highly competitive industry.

Pavan has also been actively participating in motor sports as a rally driver in national

events. He has also been instrumental in managing the Hepatitis b vaccination camp in

Pune and a pulse polio awareness drive from Pune to delhi and back.

being complacent with success is not part of his innate nature, as he believes that success

is an ongoing process and is always elusive. this self initiated quest for knowledge has

made him take a plunge in the communications management domain and add a fresh

lease to his career motivations.

[email protected]@gmail.com+91 – 96874 83948http://in.linkedin.com/in/pavanchoudhary

age: 31 years

Executive Post graduate diploma in Management (Communications)mica, ahmedabad Ma global Communicationanglia ruskin university, cambridge diploma in Computer Engineering board of technical Education (mumbai)

HomE

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vIkRaNt josHi2010...brand and marKEtinG communicationssPEcialist

...2009ImS learnIng reSourCeS (p) lTd., mumbaI

Manager-Special Projects ImS learnIng reSourCeS (p) lTd., Indore

Operations Manager-Central India Career launCher (I) lTd., nagpur

Operations Manager Career launCher (I) lTd., nagpur

Business Development Manager ImS learnIng reSourCeS (p) lTd., kolhapur

Asst. Centre Manager ImS learnIng reSourCeS (p) lTd., mumbaI

Marketing Executive STandard CharTered, mumbaI

Sales Executive



morE

HomE

Never-say-die attitude, industriousness and unflinching dedication are the

key strengths, vikrant exhibits in his work. He possesses 9 years of full-time

experience showing career progression in the field of services marketing

(Education sector). He has risen from the position of marketing Executive to regional

Head for central india. He has worked for india’s leading players in the field of

management entrance training. His work broadly included business development,

counseling, teaching, mentoring and franchisee development. He also has exposure to

the fields of marketing research and financial services.

vikrant is an avid trekker. He loves travelling to different places and interacting with

and understanding people of various cultures. He is the co-founder of a social initiative

‘sone ki chidiya’ which is committed to cleanliness. He has also undertaken study

tours to Zurich and berlin. He wants to explore the concept of integrated marketing

communication and its application in the real business scenarios. His career interests

are brand management, marketing management and business development.

[email protected]@gmail.com+91 90999 21246http://in.linkedin.com/in/vikrant2010

age: 30 years

Executive Post graduate diploma in Management (Communications)mica, ahmedabad Ma global Communicationanglia ruskin university, cambridge Bachelor of Commercemumbai university

HomE

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RaChIta MEhRa

age: 23 years

Post graduate in Communications Management mica, ahmedabad Ma global Communicationsanglia ruskin university, cambridge Ba (hons.) Mathematicsst. stephen’s college

total WorK ExPEriEncE 1 yEaRmadISon CommunICaTIonSMedia Planner

[email protected]@gmail.com+91 98986 98348http://in.linkedin.com/pub/rachita-mehra/1b/7a5/b1b

Rachita exhibits the buzz, confidence and the can-do attitude dynamically

across platforms.

marrying two of her childhood interests - art and mathematics into a highly

dynamic profession seemed quite frankly a rather absurd thing to do. However,

quite recently she realized they both seem to symbiotically exist in the world

of media and communications. Having spent 3 years studying mathematics

at st. stephen’s delhi and applying her expertise as a media Planner at

madison communications, she soon had the strong desire to acquire formal

training and global exposure in this newly developed passion. Her strong

academic construct continued to reflect in her professional life. she exhibited

outstanding strategic capabilities during her tenure at madison, independently

developing and implementing media Plans. Her stint at cambridge gave her

the opportunity to work with an international nGo – ‘cambridge to africa’

wherein she was recognized for her commitment to the cause and was among

the top 2% of volunteers around the world. she played an instrumental role in

the marketing team and successfully developed a media Pack that reflected

direction and development for the organization.


HomE

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nExt ProFilE

PaolIN PasCot

age: 22 years

Post graduate diploma in Management (Communications)mica, ahmedabad, india Ma global Communicationsanglia ruskin university, cambridge, uK International Management Bacheloranglia ruskin university, cambridge, uKInternational Marketing formationvanier college and andré laurendeau, montreal, canada dut with honours in Business studies val d’Essonne universityEvry, France Baccalauréat EsFrançois truffaut,bondoufle, France


reSTauranT le groS FranCk Restaurant manager SIlC, lInguISTIC STay CompanyGuide and French teacher aj TranSporTDirectoreFm radIoSales Assistant

like his first name, his profile is totally unique. He studied marketing, manage-

ment and communication in different parts of the world and ran a family

business for 2 years. His multifaceted profile combined with his international

experience gives him the insight to understand the complex world of business

and makes him aware of all the minute cultural differences around the world.

today, in the age of Globalization, insights of various cultures and how people

work in different countries is not just a valuable addition, but a necessity.

being the eldest in a family of seven children, he learnt how to handle

responsibilities at a very young age. this family status helped him mature faster

than his peers.

to conclude, Paolin Pascot is ready to reach for the stars with a perfect mix of

a good sense of humor, a lot of hard work and sport.

[email protected]+91 99983 29601+33 688486455 (Paris)


HomE

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studEnt tEstimonials

studEnt tEstIMoNIals

Hi,My NaME Is NIColE. i am

oriGinallY From GErmanY.

after my undergraduate double

degree in international business

(ba) studying in cambridge/uK and

berlin/Germany i felt like i needed

to get to know the world. i wanted

to combine this adventure with

my interest in the communication

area that’s why i took up the ma

Global communication course.

the decision to explore india in

this environment, i feel, was one of

my best decisions. india is such an

interesting country with so many

impressions. on one hand it made

me think a lot but it also made

me very happy. at mica i found a

perfect environment to increase my

knowledge about the world and

communication within it. it is a very

refreshing experience.

Hola!I aM ClaudIa. i am a

cHilEan Woman livinG in

cambridGE, EnGland.

i have a Public relations degree

and Human resource experience

in my background. i decided take

up ma in Global communications

program to expand my knowledge

in globalization topics and at the

same time experiment with the

chance to live in one of the most

colorful, intense and energetic

countries of the world; india. Here

in mica i am opening my arms to

receive the wealth of indian culture

and i’m continuously learning how

to see the world from another

corner of the planet.

HEllo!My NaME Is jENNy. i am

oriGinallY From GErmanY.

after my ba in international

business from uK i decided to take

up the ma Global communication

course, to further build on my

interest in global topics and to take

the once-in-a-lifetime opportunity

to go to india! the first two weeks

were quite intense with so many

impressions and things to see, hear,

smell and eat for the first time.

now, i’ve settled in well and enjoy

my stay and studies here at mica, a

real oasis in ahmedabad.

morE


Hi,My NaME Is EzE ogBoNNIa EzE. i am a niGErian

citiZEn.

i studied psychology as my first

degree and graduated with second

class upper division. i worked with

the nigerian immigration service

abuja, for one year as a fulfillment

of my compulsory national Youth

service Program in my country, i

proceeded to cambridge, united

Kingdom to study ma Global

communication which also required

that i travel and study here in mica,

ahmedabad in completion of my

course. i am an easy going person

and believe in having firsthand

information on different cultures

that i can explore. i am most

delighted that i was able to make

it to ahmedabad which have given

me an insight towards cooperating

with indians and building my

experience as a behaviorist. so far

the my experience has triggered

and increased my love for the

indian people and i will always want

to associate with them. to crown

it all, india is a home of hospitality

and i must say that i am enjoying

my stay here in india.

studEnt tEstIMoNIals


automobilEs

General motors

Hero Honda

mahindra and mahindra

consumEr Goods

carlsberg

cavincare

General mills

Godrej

jl morrison

l’oreal india

lotus Herbals

motorola

Procter and Gamble

reckitt benckiser

titan

viP bags

EnErGY

abellon clean Energy

carin Energy

Financial sErvicEs

Fidelity

GE capital

HdFc bank

icici lombard

icici Prudential

reliance capital

standard chartered bank

Yes bank

luxurY marKEtinG

moet Hennessy louis vuitton

Pharmaceutical marketing

cadila

claris life sciences

GlaxosmithKline

Glenmark

tElEcom

idea

reliance communications

tata teleservices

virgin mobile

vodafone

tExtilEs

Grasim

madura Garments

raymonds

vF arvind brands

otHErs

cera sanitary Ware

covansys

Essar industries

Hcl

orios

siemens limited

taj Hotels

tata chemicals

tata steel

tvs industries

rEcruitinG PaRtNERssince its inception mica has enjoyed keen industry patronage from leading companies in india and abroad. some

of the major players in the communications, marketing, research, media, consultancy, retail and design industry have

recruited from mica and experienced a positive difference.

the PGPcmx course, with its distinctive course offering, is designed to meet the expressed needs of the industry at the

middle and senior management level. Here’s a partial list of employers that have experienced micans.

MaRkEtINg and brand manaGEmEnt

morE


aGEnciEs

Group m

madison media

media E2E

Quasar media

starcom

tElEvision

bbc

cnbc

cnn ibn

disney Entertainment

EsPn

msm (sEt)

national Geographic

real tv

star tv

viacom 18

Zoom tv

Print

dainik jagran

dna

Hindustan times

indian Express

times of india

intErnEt

affle

Glocaledge

indiantelevision.com

nautanki.tv

travel o city

Yahoo.com

outdoor

big Fm

radio city

radio mirchi

communication aGEnciEs

bates

corporate voice shandwick

Euro rscG

Fcb ulka

jWt

leo burnett

lowe

mudra communications

ogilvy and mather

rediffusion dY & r

rK swamy bbdo

consultancY

data monitor

Ernst and Young

Genpact

Hewlitt Packard

reach tech technologies

technopak advisors

MEdIa EvENts and EntErtainmEnt

MaRkEtINg rEsEarcHabsolut data

ac neilen bases

ac neilen orG marg

Eclerx

Fractal analytics

Frost and sullivan

Gallup

Hansa research

imrb

imrb (PQr)

KPit cummins

millward brown

mu sigma

Quantum research

tns india

tns singapore


Please email or post at address belowThe Placement CommitteePGPCMXMudra Institute of Communications,

Ahmedabad (MICA)Shela, Ahmedabad - 380 058 INDIA

Tel: +91-2717-308250Mobile: +91 9687485144 (Komal Agarwal)

or 9687486177 (Ashish Saldanha)Fax: +91-2717-308349email: executive . [email protected]

mica - recruiters handbook

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