“Cupcake Wars” Duncan Hines has joined forces with Food Networkʼs show, Cupcake Wars, to wage war in your own kitchen. Inside each Duncan Hines

Decadent Red Velvet Cupcake Mix is a ticket stub with a cupcake picture and code. Customers can take this code to Duncan Hinesʼ Facebook page and enter the number into a box to discover whether their code number is the winner. The competition winner will enjoy a free behind-the-scenes pass to an episode of Cupcake Wars. In addition, he/she will help the judges select the Cupcake War winner for

that same episode. Only one code provides this ultimate prize, but other codes contain discounts and coupons on Duncan Hines products. However, codes are only available in the Decadent Red Velvet Cupcake Mix, and will be around for a limited time only.

Instagram: Duncan Hines will post photos of cupcakes/cakes they have made and remind the public about the competition. As a follower, you can submit a picture of either the red velvet cupcakes you made, or a picture of yourself or a friend enjoying the delicious red velvet cupcake.The following hashtags will be used:#decadentredvelvet #cupcakewars #itcouldbeyou

Twitter:Duncan Hines will be tweeting a few times a day to send out reminders about the competition. #cupcakewars #redwarpaint #duncanhines

Advertising:TV commercials: Normal commercials for Duncan Hines will include a disclaimer about the Decadent Red Velvet Cupcake contest. Also, the Food Network will remind the public during their commercials about this “Cupcake War” contest, as well as during the actual air time of the episodes of the show.