mice 4 final

8/7/2019 mice 4 final

1/13

ASSIGMENTOF

MICE

Chennai- event management destination

SUBMITTED TO:- SUBMITTED BY:-

Mr. Rohan Sharma Preetika Kashyap

3020070158


2/13

Introduction to Chennai

Chennai, one of the four major metropolitan cities of India, is the capital of the southeastern state

of Tamilnadu-the exotic state famous for its cutworks in the temples, coconut fringes, and silk

saris. The city of Chennai was earlier known as Madras. The city of Chennai was once a village

of the fishing community. In 1639, the British took over the place and made it the capital of the

British presidency. It used to be the center of conflict for the supremacy of the British and the

French.

Stretched out at the coastline of the country, it has number of sites for the tourists to visit. The

Marina beach, where the blue waters of the Bay of Bengal mingle with the golden sands or the

forts and palaces, which remind one of the bygone eras, make Chennai a preferred destination ofthe tourists. This thirteen kilometers long marvelous Marina beach adds more beauty to the city.

Major event planners in Chennai

Impetus Ventures

IMI Promos & Eventz

Silversand Event Management

Precision Pro Events

Qommunicate

Buysell Interactions Pvt. Ltd.

IMI Eventz

B. R. Event Makers

Fair Design India Private Limited


3/13

Event management services

This service is further divided into two parts which are two major types of events. They are :-

Conference management

A conference is prearranged meeting for consultation or exchange of information or discussion

(especially one with a formal agenda), they facilitate those conferences by providing them all

the facilities required like conference hall, sound system, stationary. It is the responsibility of

event management team to arrange from a pin to hall which will be used in the conference.

Theme parties

A party at which a particular subject or idea, e.g. Hollywood movies or the 1960s, determines

the way the guests dress and what food, decorations, or games are provided. In this the client

gives the theme of the party and his requirements rest everything is with Event management

team.

Roadshows service


4/13

A series of presentations to investors describing an upcoming issue of securities. A road show is

designed to drum up interest in the issue among potential investors.

Venue finding service

To have a joyful party or any celebration, a perfect venue is the first thing to choose. They are

engaged in providing the most suitable venue according to the need and demand of the client.

Celebrity management

The celebrity management Industry today, manages the professional lives of their Bollywood stars.

They manage for their taste, their choice and their profession and for that they get paid. The job

usually here is, to manage the professional lives of the star and build their Brand Image into the

market. The return for the work is high and no doubt offers an array of employment opportunities

to young aspirants, young comers.

Fashion show

Anevent atwhichmodels show newstyles ofclothes. In this the duty is to finalize the venue,

transportation, invitations, sound and the process goes on till the show ends and the company gets

the feedback.

Product launch management
http://www.macmillandictionary.com/search-thesaurus/british/direct/?q=anhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=eventhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=athttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=whichhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=modelshttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=showhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=newhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=styleshttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=ofhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=clotheshttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=eventhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=athttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=whichhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=modelshttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=showhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=newhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=styleshttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=ofhttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=clotheshttp://www.macmillandictionary.com/search-thesaurus/british/direct/?q=an


5/13

The debut of a product into the market. The product launch signifies the point at which consumers

first have access to a new product. This event is very important because the success and failure of

the product depends a lot on this event. So the company has huge responsibility as well as

accountability.

Corporate event management

Organizing an event is not a job of single person it requires collective efforts of professionals who

make event systematically managed. They solve the problem related to organizing corporate

events. Event such as corporate meetings, inauguration ceremony, annual meetings etc. after hiring

event management team for this it is the time to be tension free as these companies present a

portfolio of myriads of corporate event management consisting of corporate group outings,

corporate annual meetings, annual customer meet and official inauguration ceremony.

Party organizer

They your special moment memorable forever as they offer intriguing services to organize

different sorts of parties. These event planners provide exceptional services for various occasions

such as birthday party, theme party and many more events. While providing the exotic chain of

organizing services, they keep providing all services including food, music system or DJ, sound

and lighting and many more services that are just to make the clients cheerful.

Advertisements
http://www.businessdictionary.com/definition/product.htmlhttp://www.businessdictionary.com/definition/market.htmlhttp://www.investorwords.com/2730/launch.htmlhttp://www.businessdictionary.com/definition/consumer.htmlhttp://www.businessdictionary.com/definition/access.htmlhttp://www.businessdictionary.com/definition/product.htmlhttp://www.businessdictionary.com/definition/market.htmlhttp://www.investorwords.com/2730/launch.htmlhttp://www.businessdictionary.com/definition/consumer.htmlhttp://www.businessdictionary.com/definition/access.html


6/13

Their attempt to use varied means of influencing the clients target audiences, using the following

methods :

Hoardings & Neon Signs

Pole Kiosks

Bus Shelters

Bus Panels (Interior and exterior)

Train Panels (Interior & exterior)

Complete Bus Exterior Branding

Metro Train Advertising

Airport Advertising

Cinema Theatre Displays

Mobile Hoardings

Auto Rickshaw - Panels & Hood

Wall Paintings

3-D Displays (Balloons, Replicas)

Dealer Boards, Exhibition Displays

Other facilities which are provided are:-

Vendor management

Project plan creation

Event itinerary creation

Risk and issue management

Artist management

Exhibition and fair organizing


7/13

Why Chennai as event destination

To answer this lets see which facilities are required for a good event and compare to to its

availability in Chennai to accommodate any event

Hotels and resorts

Chennai hotels in the splendid capital city of Tamil Nadu, welcomes a huge influx of tourists all

through the year. These Chennai hotels exemplify the spirited hospitality that Tamil Nadu is

known for. Offering world class accommodation facilities, sumptuous culinary delights and

recreational options in profusion, these hotels of Chennai leave everlasting impressions on tourists.

Hotels in Chennai are available in a variety of ranges and locations. Whether you are a business orleisure traveler, with or without a fixed budget, hotels in Chennai will cater to your specific needs.

Available in categories like

five-stars,

four-stars,

beach resorts, budget hotels and

Government lodges.

Manpower

The manpower present in Chennai is literate, educated and skilled. According to census of 2001

81.18% of the population is literate so the manpower availability is according to need and demand

of the business.


8/13

Transportation

ChennaiRailwayLink

Chennai city is well connected to the rest of the state and country by the railway network. Chennai

Central and serve as important railway termini for broad gauge and meter gauge trains. There are

direct train services to other important cities such as New Delhi, Mumbai, Kolkata, as well as

distant destinations such as Jammu, Lucknow, Chandigarh and Guwahati. Madras city has anextensive suburban railway system that is well patronized.

The MRTS (Mass Rapid Transport System) is the new addition to the transport options in the

Chennai. Commuters can take the route from Chennai Beach to Thiruvanmiyur in South Chennaior the Tambaram line. This system is aimed at relieving the congestion on the bus system, which

is already under severe strain, especially during peak hours.

ChennaiBusTransport

Thiruvalluvar Transport Corporation Limited is the bus company that serves the needs of the

people of Tamil Nadu. This bus company has been bifurcated into other sub-divisions for ease of

administration. The Central Mofussil Bus Terminus (CMBT) at Koyambedu is the largest bus

terminus in South Asia.

Other than the State run buses, there are various private bus fleet services that operate to cities.

ChennaiAirTransport

With its vantage location in the south of the country and proximity to economical hubs of South-

East Asia, Chennai airport is a vital link in the air routes of the region. The domestic andinternational airports at Meenambakkam are host to several flights within the country as well as

international destinations.

ChennaiCityTransport

The ubiquitous auto rickshaw is a popular form of transport within Madras city. Prepaid taxis can

be hired from the railway station or airport. The newer entrants on the scene are the 'call taxis'.They are just a phone call away, and can be relied upon for prompt service, albeit at a slightly

higher cost. Private cars can be hired for trips within the city and outlying places


9/13

Convention centers

There are many convention centres available in the chennai where events can be done some of

them are :-

Mrc Convention Center And Marriage Hall

Msn Business Centre

Seminar Hall

Chennai Trade Center

Event management companies

As discussed in above section of the report there are many event management companies in

Chennai providing various types of services according to requirements of the customers, so

different kind of customers can visit Chennai for events.

Media

There are various media services available in chennai like broadcast, print media, etc.

Administration services

Because it is a metropolitan city so the security over there is quite strong, police have control over

illegal activities and the area is safe.

Economy

Chennai is an emerging powerhouse and is one of the fastest growing cities in the world. The city

has so far this year created over 100,000 jobsmore than any other Indian city outside of the

much larger Delhi and Mumbai.

Chennai has a diversified economic base anchored by the automobile, software services, hardware

manufacturing, healthcare and financial services industries. So it can attract various events becausevarious business, social communities, etc. are present in the city.
http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=5385387644142809532http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=5385387644142809532http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=5385387644142809532http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=2865786641978125716http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=2865786641978125716http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=2313095592319804850http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=16464646057725858640http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=16464646057725858640http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=5385387644142809532http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=2865786641978125716http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=2313095592319804850http://maps.google.co.in/maps/place?hl=en&biw=1276&bih=625&prmd=mc&resnum=1&um=1&ie=UTF-8&q=convention+centres+in+chennai&fb=1&gl=in&hq=convention+centres&hnear=Chennai,+Tamil+Nadu&cid=16464646057725858640


10/13

Tourist places

There are various tourist attractions in chennai like

Parthsarthy Temple

Kapaleeshwar Temple

Santhome Cathedral

Fort St. George

Marina Beach

National Art Gallery

These places adds to the beauty of the city and indirectly to decision of the client that where the

event should be done.


11/13

Bibliography:

http://www.frommers.com/destinations/chennai/3488010001.html

http://chennai.bsnl.co.in/chennai/intro.html

http://www.indiatravelite.com/chennai/aboutchennai.htm

http://www.indobase.com/events/city/chennai-india.php

http://www.go-nxg.com/?p=6697

http://www.worldsquash.org/worldcup/?p=134

http://www.majorplayers.co.uk/

http://www.cemsglobal.com/

http://www.eventschennai.in/

http://events.frommers.com/sisp/frommers2/index.htm?fx=guide&frommers_id=3488

http://www.extramarks.com/events/?event_name=Destination+Chennai&event_id=49

http://destinationevents.net/
http://www.frommers.com/destinations/chennai/3488010001.htmlhttp://chennai.bsnl.co.in/chennai/intro.htmlhttp://www.indiatravelite.com/chennai/aboutchennai.htmhttp://www.indobase.com/events/city/chennai-india.phphttp://www.go-nxg.com/?p=6697http://www.worldsquash.org/worldcup/?p=134http://www.majorplayers.co.uk/http://www.cemsglobal.com/http://www.eventschennai.in/http://events.frommers.com/sisp/frommers2/index.htm?fx=guide&frommers_id=3488http://www.extramarks.com/events/?event_name=Destination+Chennai&event_id=49http://destinationevents.net/http://www.frommers.com/destinations/chennai/3488010001.htmlhttp://chennai.bsnl.co.in/chennai/intro.htmlhttp://www.indiatravelite.com/chennai/aboutchennai.htmhttp://www.indobase.com/events/city/chennai-india.phphttp://www.go-nxg.com/?p=6697http://www.worldsquash.org/worldcup/?p=134http://www.majorplayers.co.uk/http://www.cemsglobal.com/http://www.eventschennai.in/http://events.frommers.com/sisp/frommers2/index.htm?fx=guide&frommers_id=3488http://www.extramarks.com/events/?event_name=Destination+Chennai&event_id=49http://destinationevents.net/


12/13


13/13

mice 4 final

Documents