michael boeke - how to avoid being creepy and design for trust
TRANSCRIPT
Designingfor Trust
Michael BoekeCodemotion Milan 2015
I need€10.
Image: TaxRebate.org.uk
Image: Michael Boeke
Sources: Gallup, Pew Research Center
20%
40%
60%
80%
'73 '75 77 79 81 83 85 87 89 91 93 95 97 99 01 03 05 07 09 11
Media
Religion
Government
Source: NORC General Social Survey
33%
42%
Adults who trust most people
2012
1972
Image: Ebay
Image: Uber
Image: AirBnB
Image: Simple
Image: Tinder
synap
Synap connects to the tools you already use for communication and file sharing, and automatically
organizes your customer communication.
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Sales + Solutions
Accounts + Support
Product + Engineering
Synap finds the people and companies you talk to, and automatically builds a feed from your interactions.
Go toGetSynap.com!
Cool
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Creepy
Cool
20
Creepy
Cool
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Creepy
22
Transparency Control
Control Transparency
Be transparent about
People
Be transparent about
Customers
Image: Signal v. Noise
Be transparent about
Motives
Image: GoldenShores Technologies
1
2
Be transparent about
Pricing
Jakob Nielsen, The Nielsen Norman Group
We have hours of video of users asking
“ Where's the price?”while tearing their hair out.
Give users control of
Sharing
Image: Dave McClure
Control Transparency
Give users the control to
Undo
Relationship management you don’t have to manage
Link your team’s email accounts and other
communication tools.
Synap finds the people and companies your team
talks to.
Then automatically builds a feed of your
interactions.
1 2 3
Next stage of the development projec...Hank, Shanti, Rob (3)
We should talk about timelines, and how th...
Today
Edit
Hank Hooper+ 6 others
Kabletown
Archana S. 2h
Transparency Control
Transparency ControlIntegrity
Prove your integrity through
Consistency
Image: Uber
“GodMode”
Prove your integrity through
Quality
Image: YouTube user legocamps
Honey, where are my pants?!
What elements ofdesign and UX help you to
trust a website or app?
Prove your integrity through
Oversight
You are directly responsible for what you put into the world.
Mike Monteiro, Mule Design
What about the €10?
Image: TaxRebate.org.uk
Image: Flickr user Aurimas
Adam Conner &Arron Irizarry
Transparency ControlIntegrity
Thank You.
@mvboeke GetSynap.com
Please avoid being creepy.