THE REGIONAL BUILDING . 723 WOODLAKE DRIVE . CHESAPEAKE, VIRGINIA 23320 . (757) 420-8300

October 15, 2019 MEMORANDUM #2019-153

TO: askHRgreen.org: Stormwater Education Subcommittee

BY: Katie Cullipher, Principal Environmental Education Planner RE: askHRgreen.org: Stormwater Education Subcommittee Meeting – October 18, 2019

The next meeting of the askHRgreen.org Stormwater Education Subcommittee will be held on Friday, October 18, 2019 at 9:30 a.m. at the HRPDC Office in Board Room A located at 723 Woodlake Drive, Chesapeake, VA 23320. In the event you are unable to attend, please let us know. Comments and suggestions based on this agenda package are welcome. The Agenda for the meeting is as follows: 1. Meeting Summary

The Committee will review the September meeting summary for approval.

Attachment 1

Action: Approve summary. 2. askHRgreen.org Outreach

The current listing of events is as follows.

*Volunteers needed to support attending this event. Action: Based on discussion.

10/24 Public Works Fall Picnic Virginia Beach

11/12 Anthem Eco Fair Virginia Beach

11/14 Anthem Eco Fair Norfolk

2/8 - 2/9 Hampton Roads Home Show* Hampton

3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach

4/4 - 4/5 Daffodil Festival Gloucester

ROBERT A. CRUM, JR., EXECUTIVE DIRECTOR/SECRETARY

MICHAEL HIPPLE, CHAIR .ANDRIA MCCLELLAN, VICE-CHAIR .RANDY KEATON, TREASURER

3. FY20 Media & Promotions The Committee will discuss the following planned media and promotional campaigns:

Fall Leaves & Lawn Care (mulch mowing) paid media campaign Oct 7-13 – new creative for 2019

Spring campaign Pet Waste paid media campaign - using existing creative Sidewalk art campaign/competition – PR campaign, no paid media – The

Committee should discuss a strategy and messaging for utilizing vinyl decals for this promotional campaign.

askHRgreen social media branding campaign – ongoing A Committee Campaign Asset Inventory document has been established for keeping track of creative assets available for campaigns and promotions throughout the year. The document is available online at the link below: https://docs.google.com/spreadsheets/d/1uUSRAUsvqh5ZsR-mzCK0x2w-2xY-AzLAmp3sTPZIZRA/edit?usp=sharing

Action: Based on discussion.

4. Regional Priorities for Stormwater Public Outreach The Committee should continue discussing regional opportunities to satisfy Phase I and II outreach priorities. The Committee will review revised creative for outreach to local commercial car wash establishments. Committee members should come prepared to discuss businesses to target in each of their localities. The Committee will also review some options/pricing for individually-packaged car cleaning wipes.

Action: Based on discussion.

5. Bay Star Homes & Business Program

The Committee should discuss any updates or concerns with the regional program and topics to be included in a fall BSH newsletter.

Action: Based on discussion.

6. Grants

The Committee should continue discussing the FY20 Chesapeake Bay Restoration Fund grant received ($3,000) for pet waste stations and rain barrel workshops.

Action: Based on discussion.

7. Printing & Promotional Items

The Committee should discuss any promotional item needs. Items currently available for pickup include reusable bags, black eyed Susan seed packets, dog waste

bag holders, and pet waste stations. Attached is the promo item distribution list by locality. Attachment 7

Action: Committee members should make arrangements to pick up materials.

8. Roundtable

Committee members should discuss any news or relevant information regarding their local programs. HRPDC staff will provide updates on other relevant askHRgreen Committee initiatives.

Action: Based on discussion.

9. Staff Reports

Budget – The current FY20 budget is attached for review. Attachment 9 Action: Based on discussion.

Next Committee Meeting is scheduled for Friday, November 15, 2019 in Newport News.

askHRgreen.org Stormwater Education Subcommittee Friday, September 20, 2019 HRPDC – Chesapeake In Attendance: Kim Moshier, NN Tara Copeland, VB Taylor Jones, VB Garrett Feagans, PQ Dave Kuzma, IW Jamie Durden, SU

Wayne Griffin, SM Michelle Williams, NO Cris Ausink, HA Katie Cullipher, HRPDC Rebekah Eastep, HRPDC Beth Vandell, HRPDC

The summary for the meeting is as follows: 1. Meeting Summary

The Committee reviewed and approved the August meeting summary. Action: Summary Approved.

2. askHRgreen.org Events

Autumn Fest participation will be cancelled due to no volunteer coverage. Action: Committee members were encouraged to reserve the trailer early for any upcoming events.

3. FY20 Media & Promotions The Committee discussed media plans for FY20.

Fall Leaves & Lawn Care (Oct. 7-13) – The Committee reviewed the updated campaign creative. Committee has already reviewed and submitted comments via email. The Committee also reviewed the media plan.

9/7 Go Green Expo Newport News

9/12 Isle of Wight County Fair Windsor

9/14 Community Engagement Event @ VB Sportsplex Virginia Beach

9/19 Third Thursdays Live at City Center Newport News

9/28 Bow Creek Block Party Virginia Beach

10/5 Autumn Fest/Arbor Day Celebration* Chesapeake

10/10 - 10/13 Peanut Festival Suffolk

10/12 Lynnhaven River Now Fall Festival Virginia Beach

10/21-10/24 Newport News Ship Building Health and Safety Expo Newport News

11/9 Holding date for Dawn

2/8 - 2/9 Hampton Roads Home Show* Hampton

3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach

4/4 - 4/5 Daffodil Festival Gloucester

Attachment 1

Sidewalk art campaign/competition – The Committee continued to brainstorm concepts to use on vinyl decals applied to sidewalks much like Write as Rain.

o Some localities expressed not having a place to use the vinyl decals that had high traffic or the right surface to apply them on.

o James River Association has painted the storm drains in downtown Hampton. There are other locations that might work for the decals.

o The Committee discussed a spring campaign possibly tying in with Clean the Bay Day.

o The Committee discussed wrapping this initiative into the Chesapeake Bay Restoration Fund grant application for FY21.

ACTION: HRPDC staff will request a sample of the sidewalk decal. Committee members should report back at October meeting with sidewalk message ideas and/or a place to install in their locality.

4. Regional Priorities for Stormwater Public Outreach The Committee continued discussing regional opportunities to satisfy Phase I and II outreach priorities.

Car washing o The Committee reviewed draft creative and settled on a thank you

message that highlights support of local business and keeping pollutants out of the waterway. The Committee also selected the crab driving a car for the campaign.

o Committee members need to identify carwashes in their locality to approach about participating in the outreach initiative and determine what supplies would be most useful before an order is placed for lawn signs and clings.

o The Committee recommended reaching out to corporate offices to see if HRPDC can secure cooperation from multiple locations at once.

o The Committee discussed other promotional items including rack cards, magnets, and interior car wipes.

o The link for the campaign should be askHRgreen.org/carwash so traffic to the site can be tracked more easily.

Nuisance geese o The Committee reviewed the draft rack card and provided only minor

edits. o The Committee would like to purchase 5,000 rack cards.

ACTION: Committee members should reach out to local car washes to target for BSB outreach and partnership. HRPDC staff will print 5,000 rack cards.

5. Bay Star Homes & Business Program The Committee discussed issues and concerns with the BSH and BSB program.

Norfolk Utilities used a map of local watershed programs that didn’t know BSH as a regional program. This map was produced by HRPDC and staff can have the

Attachment 1

map updated. Some localities are running low on flags and folders. HRPDC has a small supply

of flags and a ACTION: None.

6. Grants The Committee discussed plans for the $3,000 FY20 Chesapeake Bay Restoration Fund grant.

Pet waste stations have arrived and are available for pickup. Please coordinate with Mary Eason in Chesapeake to pick up your stations immediately.

The remaining $1,600 budget will go towards four rain barrel workshops: o Workshops: Hampton (spring), Suffolk (spring), Newport News

(October), Chesapeake (October) o Newsletter will go out next week for workshop registration

The Committee discussed an application for the FY21 Chesapeake Bay Restoration Fund. Grant is due September 26.

Pet Waste stations Rain Barrel workshops Fundraiser car wash kits – optional kits offered to citizens (no enforcement) –

Tara and Michelle will work on supply list and pricing ACTION: Committee members should continue to consider projects for inclusion in the FY21 application to the CBRF grant.

7. Printing & Promotional Items The Committee has ordered the following promotional items which are ready for pickup:

Black eyed Susan seed packets Dog waste bag holders Reusable bags

ACTION: Committee members should schedule pickup of supplies.

8. Roundtable Virginia Beach – Bow Creek Block Party this weekend Suffolk – Sparc Festival downtown, mural painting on abandoned buildings,

Peanut Festival volunteers needed HRPDC – Beth will be leaving HRPDC for move to Bahrain. Hampton – International Coastal Cleanups and other cleanups planned for this

fall Norfolk – civic league outreach on street sweeping

ACTION: None.

Attachment 1

9. Staff Reports

Budget – FY20 budget was reviewed. Digital Marketing Report – HRPDC staff presented information from the monthly digital marketing report for August. Annual Report – HRPDC staff have finalized the Annual Report which is now available for use in MS4 reporting. Mini Grant Summary – HRPDC staff provided a summary of mini grants awarded during FY19. ACTION: None.

Next Committee Meeting is scheduled for Friday, October 18, 2019 in Chesapeake.

Attachment 1

askHRgreen Stormwater Education CommitteePromotional Item Distribution - FISCAL YEAR 2020

Total Cost 9,919.38$ Total Cost 5,032.80$ Committee 4,799.70$ Price 159.99$ Committee 20.97$ Price 0.70$ Grant 2,559.84$ Total 9,919.38$ Grant 11.18$ Shipping -$ Total Ordere 62 Total Ordere 7,200 Committee 40 10 grant funded, 30 from Committee budget Committee 5,000 Regional - Regional 1,000 1,000 will be kept for the trailerLocality 22 Locality 1,200

JurisdictionFY17-18

Population PercentBase

Allocation Pop. Based

Additional Items

Purchased

Total Items Per

Locality Picked up BalanceBase

Allocation Pop. Based

Additional Items

Purchased

Total Items Per

Locality Picked up BalanceChesapeake 240,485 14% 1 3 10 14 14 0 63 559 250 871 871 0 Franklin 8,597 0% 1 0 1 1 63 20 82 82 Gloucester 36,983 2% 1 1 2 2 63 86 148 148 0 Hampton 137,492 8% 1 2 3 3 (0) 63 319 382 382 (0) Isle of Wight 28,639 2% 1 0 1 1 0 63 67 129 129 0 James City 73,615 4% 1 1 2 4 4 0 63 171 234 234 (0) Newport News 183,218 11% 1 3 10 14 14 (0) 63 426 488 488 0 Norfolk 247,087 14% 1 3 4 4 0 63 574 700 1,337 1200 137 Poquoson 12,287 1% 1 0 1 1 0 63 29 91 91 0 Portsmouth 96,179 6% 1 1 2 2 0 63 223 286 286 (0) Smithfield 8,435 0% 1 0 1 1 0 63 20 82 82 0 Southampton 18,242 1% 1 0 1 1 63 42 105 105 Suffolk 91,722 5% 1 1 2 2 0 63 213 276 276 (0) Virginia Beach 453,628 26% 1 6 7 7 0 63 1,054 1,117 1117 (0) Williamsburg 15,429 1% 1 0 1 1 63 36 250 348 348 0 York 69,466 4% 1 1 2 2 63 161 224 224

Region 1,721,504 16 24 22 62 1,000 4,000 1,200 6,200

Dog Waste Bag HoldersPet Waste Stations

Attachm

ent 7

askHRgreen Stormwater Education CommitteePromotional Item Distribution - FISCAL YEAR 20

JurisdictionFY17-18

Population PercentChesapeake 240,485 14%Franklin 8,597 0%Gloucester 36,983 2%Hampton 137,492 8%Isle of Wight 28,639 2%James City 73,615 4%Newport News 183,218 11%Norfolk 247,087 14%Poquoson 12,287 1%Portsmouth 96,179 6%Smithfield 8,435 0%Southampton 18,242 1%Suffolk 91,722 5%Virginia Beach 453,628 26%Williamsburg 15,429 1%York 69,466 4%

Region 1,721,504

Total Cost 4,200.00$ Total Cost 1,300.00$ Committee 24.00$ Price 0.80$ Committee 1,300.00$ Price 0.26$ Grant 12.80$ Shipping -$ Grant Shipping -$ Total Ordere 5,250 Total Ordere 5,000 Committee 4,500 Committee 4,500 Regional 500 500 will be kept for the trailer Regional 500 500 will be kept for the trailerLocality 250 Locality

Base Allocation Pop. Based

Additional Items

Purchased

Total Items Per

Locality Picked up BalanceBase

Allocation Pop. Based

Additional Items

Purchased

Total Items Per

Locality Picked up Balance 56 503 250 809 809 0 56 503 559 559 0 56 18 74 74 56 18 74 74 56 77 134 134 (0) 56 77 134 134 (0) 56 288 344 344 (0) 56 288 344 344 (0) 56 60 116 116 56 60 116 116 0 56 154 210 210 56 154 210 210 56 383 439 439 56 383 439 439 0 56 517 573 573 56 517 573 573 (0) 56 26 82 82 56 26 82 82 (0) 56 201 257 257 56 201 257 257 56 18 74 74 56 18 74 74 (0) 56 38 94 94 56 38 94 94 56 192 248 248 56 192 248 248 0 56 949 1,005 1005 (0) 56 949 1,005 1005 (0) 56 32 89 89 (0) 56 32 89 89 (0) 56 145 ` 202 202 56 145 202 202

900 3,600 250 4,750 900 3,600 - 4,500

Seed PacketsReusable Bags

Attachm

ent 7

10/15/2019

askHRgreen - RCS 213500 Mini Grant Projects 213600 Trailer Maintenance & Storage CBRF Grant Media & Public Relations

Budgeted Amount: $12,000.00 Budgeted Amount: $3,000.00 Budgeted Amount: $2,000.00 Budgeted Amount: $20,000.00 Budgeted Amount: 3,000.00$ Budgeted Amount: 34,500.00$

Qty

Transfer to askHRgreen

budget $ 12,000.00

Transfer to minigrant

budget $ 3,000.00 Replacement Reserves $ 500.00 Reusable Bags 5000 $ 3,750.00

Pet Waste Stations

- 10 $ 1,599.90 SEM - Jul/Aug 833.34$

U-Haul Storage Fees $ 279.90

Dog Waste Bag

Holders 6000 $ 3,360.00 Rain Barrels - 60 $ 1,331.00

Social Media

Branding - Jul/Aug 840.00$

Pet Waste Stations 30 4,799.70$

Supplies - Mesh

Screens 55.44$ SEM - Sep 416.67$

Black-eyed Susan

Seed Packets 5000 1,330.00$

Supplies - Hose

Adapters 310.80$ Social - Sep 420.00$ BSB Postage (3

business packets) 12.44$

Supplies -

Washers 61.20$

Lawn Care Oct

Campaign 12,330.00$

Car Wash Rack Cards 5000 399.53$

Supplies -

Locknuts 27.72$

BSB & BSH Rack

Cards (2500 each) 5000 559.00$

Supplies - Hose

Bibbs 418.80$

Plants - NN 78.25$

Plants - CH 78.25$

Registration

Income - CH (300.00)$

Registration

Income - NN (260.00)$

Budgeted Amount $12,000.00 Budgeted Amount $3,000.00 Budgeted Amount $2,000.00 Budgeted Amount $20,000.00 Budgeted Amount $3,000.00 Budgeted Amount $34,500.00

YTD Expenditures $12,000.00 YTD Expenditures $3,000.00 YTD Expenditures $779.90 YTD Expenditures $14,210.67 YTD Expenditures $3,401.36 YTD Expenditures $14,840.01

Balance $0.00 Balance $0.00 Balance $1,220.10 Balance $5,789.33 Balance -$401.36 Balance $19,659.99

FY20 Budget Contribution 71,500.00$ FY20 Budgeted Expenses $74,500.00

Reserves 14,800.00$ Actual Spending (YTD) $44,830.58

CBRF Grant 3,000.00$

Total Available $89,300.00

Printing & Giveaways (5K base allocation)

Stormwater Education Budget Summary FY19-20

Attachm

ent 9