michael margolis - ideas don't sell themselves - productized16

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IDEAS DON’T SELL THEMSELVES Michael Margolis CEO, Get Storied Lisbon | October 20, 2 0 1 6

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Page 1: Michael Margolis - Ideas don't sell themselves - Productized16

IDEAS DON’T SELL THEMSELVES

Michael MargolisCEO, Get Storied

Lisbon | October 20, 2 0 1 6

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Michael Margolis @GetStoried#Productized

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$25 $250

WHAT’S IT WORTH?

$2,500

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ANECDOTES

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“THOSE WHO TELL THE STORIES RULE

THE WORLD.”

Plato

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NARRATIVE

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“A COMPANY WITHOUT A STORY

IS USUALLY A COMPANY WITHOUT

A STRATEGY.”

Ben Horowitz, Co-Founder Andreessen Horowitz

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DISBELIEF

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WORLD’S LEADING SCHOOL FOR

ENTREPRENEURIAL STORYTELLINGwww.getstoried.com

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MICHAEL MARGOLIS

@getstoried

CEO, Get StoriedEducator, Anthropologist, Business Storyteller

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CORPORATE TRAININGNARRATIVE STRATEGY

STORYU COURSES

225+ WORKSHOPS42 CITIES11 COUNTRIES

30,000 LEARNERS54 COUNTRIES15 YEARS

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DATA IS DEAD

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AVINASH KAUSHIK

OUT OF SIGHTS

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2011

2016

% OF IN-STORE PURCHASES INFLUENCED BY DIGITAL

5%

70%

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“STORIES ARE MADE OF FACTS, WRAPPED IN

EMOTIONS, THAT COMPEL AN ACTION,

THAT CHANGES THE WORLD.”

Robert Dickman

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THE WORLD IS CHANGING. LOOK AT CONTEXT AND

FEEL EMOTIONAL IMPACT. HERE IS EVIDENCE OF

ACTIONS YOU CAN TAKE TO MEET NEW REALITY.

Get Storied

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SEE ITFEEL ITBELIEVE IT

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EXERCISE: ORIGINS

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“STORIES ARE MAYBE…JUST DATA

WITH A SOUL.”

Brene BrownAuthor, Psychologist

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3 STEPS UNDENIABLE STORY

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CONTEXT

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EMOTION

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EVIDENCE

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SEE ITFEEL ITBELIEVE IT

CONTEXTEMOTIONEVIDENCE

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“GREAT STORIES HAPPEN TO THOSE WHO

CAN TELL THEM.”Ira Glass

This American Life

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MICHAEL MARGOLIS

[email protected]/redpill855-GO-STORY@getstoried