michael metcalf - spatial networking - where 2.0 2011
DESCRIPTION
Spatial Networking: Collaboration and Communication with People in Your Immediate ProximityIn 2015, nearly half of the world’s adult population will be carrying a location-aware smartphone. Mobile apps like Facebook are already enhancing connections between those in our social graph. But what about communicating with people we don’t know?We often have something in common with those around us: neighbors in the suburbs, colleagues at a conference, villagers at the weekly market. What happens when we enable those people to connect with one another?The next revolution in communication will use proximity as the basis for collaboration: Spatial Networking.Startups and VC have already identified the opportunity: Qilroy, MessageParty, ChatSq, and LoKast are already in the market. Incumbents with scale are poised to enter the Spatial Networking space: Nokia Instant Communicator, Apple’s patent for iGroups, Google Latitude, and Foursquare. Who will realize critical mass first?I will discuss the future of Spatial Networking, the competitive landscape, the implications for privacy, the new business opportunities it will create, and our progress thus far at Yahoo! I will also consider the implications for networking based on user location:• Spatial Networking helps expose the things we cannot see in the physical world. How will geography-centered communication inform first impressions, biases, and stereotypes about the people around us?• Collaboration with those in our vicinity will create new efficiencies and help businesses reduce costs. Wait times for rides at Disneyland will smooth, traffic flows will self-correct, and travelers waiting for taxis at the airport will organize themselves based on shared destinations.• Today our social profiles on Facebook, LinkedIn, etc. define us. But anonymity will be a prerequisite for safely communicating with those in our vicinity. What are the implications for enabling anonymous communications with those around us?• Foursquare has mobilized young influencers, but Spatial networking will enable new audiences to organize and collaborate based on their location. What monetization opportunities will this create?TRANSCRIPT
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Spatial Networking
Michael MetcalfYahoo! Social + Local Product
Management
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What I’ll talk about…
+ +
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SOCIAL NETWORKING
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2000-2002
2007-2009
2002-2006
2009-2011
NYC
SF
DC
DC
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2000 2002 2004 2008 20102006
NYC DC SFDC
LA SDDC
PHI NYCDC
CHI SF
LON NYCNYC
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Social Networks unify contacts across
a wide range of time and space
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700
100
500
2005 2010 2015
200
300
400
600
Global Annual Device Sales
Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
Laptops
Desktops
Smartphones
millions
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700
100
500
2005 2010 2015
200
300
400
600
Global Annual Device Sales
Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
Laptops
Desktops
Smartphones
Tabletsmillion
s
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Sensors
+ Location
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SPATIAL ANNOTATIONS
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Spatial Annotations:
User-generated content created in real time
about your current location
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Asynchronous Spatial Annotations
Vie
w.io
Mess
age P
art
y
Vid
cinit
y
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Grabthar
I work here 9-5pm
There’s a roof garden here. Take elevator to 12th floor.
I planted this tree in 1998 for my son
Video of the performance artist Merlynd who pulled off a remarkable stunt on this bridge…
Not many people know realize this, but this was the site of the wedding…
Here’s a live clip I recorded at the TV on the Radio concert here last week…
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700
100
500
2005 2010 2015
200
300
400
600
Global Annual Device Sales
Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
Smartphones
Laptops
Tablets
Desktops
millions
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700
100
500
2005 2010 2015
200
300
400
600 Explore & Act
Research
Consume
Research
Smartphone Behavior: Explore & Act
millions
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50%
20%
Percent of Global Adult Population Who Own a Smartphone
Adults over age 15, assuming that smartphones are replaced every 2-2.5 years Sources: IDF, Gartner, McKinsey, Yahoo! Research
30%
40%
10%
2011
15%
2012
21%
2013
32%
2014
40%
2015
47%
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Grabthar
I work here 9-5pm
There’s a roof garden here. Take elevator to 12th floor.
I planted this tree in 1998 for my son
Video of the performance artist Merlynd who pulled off a remarkable stunt on this bridge…
Not many people know realize this, but this was the site of the wedding…
Here’s a live clip I recorded at the TV on the Radio concert here last week…
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Grabthar
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SYNCHRONOUS SPATIAL COMMUNICATIONS
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Implicit Proximity-Based Social
Network
Spontaneous Groups
Ad Hoc, Vicinity-Based Communication
Spontaneous Location-Based
Networks
Proximity-Based Peer-to-Peer Connections
Location-Based Group Chat
Instant Social Networking
Ambient real-time communication
Place Based Networks
Disposable social network
Real life Instant Social Networking
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Implicit Proximity-Based Social Network
Chat with People Nearby
Ad hoc, vicinity-based communication
Spontaneous Location-Based Networks
Proximity-Based Peer-to-Peer Connections
Location-Based Group Chat
Instant Social Networking
Ambient real-time communication
Place Based Networks
Disposable social network
Real life Instant social networking
Spatial Networking
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Spatial Networking is real-time communication, collaboration, and media sharing with strangers and friends in your immediate proximity.
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Practice time!
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You should talk.
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A BRIEF HISTORY OF SPATIAL NETWORKING
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vermininc
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A Brief History of Spatial Networking
1970 1980 1990 2000 20101970
Casual Carpools
1998
LoveGety Nokia Instant
Community
2010
I Saw Youmissed connections
Since the invention of paper
2005
Meetro
2010
Apple iGroupsPatent
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SPATIAL NETWORKING TODAY
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1980 1990 2000 2011 2020
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Spatial Networking | Messaging
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Spatial Networking | Dating
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Spatial Networking Photo & Media Sharing
LiveShare
Colo
r
LoK
ast
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Spatial Networking | Q&A
Ask
Aro
und
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Spatial Networking | Games
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Spatial Networking | Introductions
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Spatial Networking | International
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prasenberg
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Weeels
Taxi Sharing!
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Challenge 1: Critical Mass
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2000 2002 2004 2008 20102006
NYC DC SFDC
LA SDDC
PHI NYCDC
CHI SF
LON NYCNYC
Now
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2000 2002 2004 2008 20102006
SF
Now
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VS
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Spatial Networking + Interest Graph
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Challenge 2: Platforms
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200 million
400 million
1.2 billion
Android Microsoft iOS RIM
Estimated Smartphone Share in 2015*
*Estimates based on Gartner data 4.2011, assuming 2.5 year life span of smartphone
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Developers See the Bigger Picture
*comScore, December 2010
200 million
400 million
1.2 billion
2 billion customer
s by 2015
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So Do We
*comScore, December 2010
• Yahoo! Is on 5,000+ mobile devices in 42 countries
• 54 million users in the US*
2 billion more
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Challenge 3: Monetization
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rickyromero
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Smooth Wait Times at Rides = Increased Capacity
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aaronknox
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$$
$
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pyhooya
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21andinvincible
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Challenge 4: Privacy
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IF WE GET IT RIGHT…DATA EXPLOSION
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fensterbme
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• Tourist• Local• Either
walkingsf
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Where the Ladies At
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THE FUTURE
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47%
In 2015…
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albanyassociates