michael ni, senior vp marketing & products avangate - what's a product? services redefining...
TRANSCRIPT
What’s a “Product”?
Services redefining where money is going to be made
#howtoweb @mikeni
Image Source: boingnet.com
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Image Source: Bloomberg News
Image Source: gettyimages
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It’s Not Just About The Shoes
Image Source: nike.com
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Image Source: nike.com
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Products As An Excuse To Sell Services
Image Source: nike.com
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It’s Also Not Just About Software …
Image Source: StratPad
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… It’s About Getting Funding
Image Source: Stock
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Services Are Being … Productized
Image Source: Stock
New Services Economy Touching Almost Every Industry
Image Source: Trinity Ventures
… And It’s Just Getting Started
Image Source: IDC
Source: flightoptions.com
… Sell The Way They Want To Buy
Image Source: pley.com
… Sell The Way They Want To Buy
Image Source: Mckinsey
… Remap How You Engage
Image Inspired by: Mckinsey
… Remap How You Engage
… Remap How You Engage B2B Buying Like Consumers … Opening Up The B2B Market
Image Source: pronq.com
23 Execute On Your Product Success Path Image inspired by forentrepreneurs
Execute On Your Product Success Path
Gain Leverage
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Image Source: Stock
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Products as an Excuse to Sell New Services
Productize Services
Engage on the Customer’s Terms
Execute on the Product Success Paths
Gain Leverage … Keep Focus
Thank You! Michael Ni, CMO/SVP of Marketing & Products, Avangate [email protected] @MikeNi