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www.americanhardwood.org Michael S. Snow American Hardwood Export Council February 2020

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Page 1: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

www.americanhardwood.org

Michael S. Snow

American Hardwood Export Council

February 2020

Page 2: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Mill

ion

s ($

USD

)

US Hardwood Exports to All Global Markets

Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring

2019: A Challenging Year For Export Markets

Page 3: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

World’s 10 largest sawn hardwood exporters 2015 to 2019

Source: AHEC analysis of Trade

Data Monitor, Forest Trends

Page 4: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

World’s 10 largest sawn hardwood importers 2015 to 2019

Source: AHEC analysis of Trade

Data Monitor, Forest Trends

Page 5: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

2017

2018

2019

0

50,000

100,000

150,000

200,000

250,000

January February March April May June July August September October November December

US HDWD Lumber Exports to China (m3)

Blue: Normal Trade Yellow: Initial Tariffs Red: Full Tariffs

Tariffs Cut US-China Hardwood Trade by 50%

Page 6: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

$-

$50

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$300

$350

$400

$450

Q1 '17 Q2 '17 Q3 '17 Q4 '17 Q1 '18 Q2 '18 Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19

Mill

ion

s 5 quarters of data since trade war Compared to previous 5 quarters, the market is down $820 million

Quarterly US HDWD Lumber Exports to China

Q2 2018 vs Q3 2019:

Down 60%

Page 7: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

-200

-180

-160

-140

-120

-100

-80

-60

-40

-20

0

20

Red Oak White Oak Ash Cherry YellowPoplar

Walnut WesternRed Alder

Maple OtherTemperate

Ch

ange

in M

illio

ns

of

Bo

ard

Fee

t

Changes in China, 2019 vs 2017 25% Tariff 20% Tariff 5% Tariff

Source: USDA GATS -48%

-51% -52%

-29%

-67%

-44%

+7%

-51% -75%

Page 8: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

$-

$100,000,000

$200,000,000

$300,000,000

$400,000,000

$500,000,000

$600,000,000

$700,000,000

Red Oak Walnut Ash White Oak Cherry Yellow Poplar Western RedAlder

Maple

US HDWD Lumber to China by Species

2014 2015 2016 2017 2018 2019

Red Oak Hardest Hit

Source: USDA GATS Trade Data

Page 9: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

2019 Hardwood Lumber Exports to China are down 335 million board

feet

China’s decrease of 335 million

bf Vietnam: 206 million

bf

European Union:

128 million bf

Source: USDA GATS Trade Data

Page 10: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

$-

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

$4.0

$4.5

$5.0

2017 2019

Bill

ion

s ($

USD

)

China’s Imports of Hardwood Lumber (in billions, USD)

 Others

 Germany

 Malaysia

 Cameroon

 Romania

 Canada

 Indonesia

 Gabon

 Russia

 United States

 Thailand

Source: Global Trade Atlas: “Hardwood Lumber all 6 Digit HS Codes”, data through November ‘19

US Losing Hardwood Lumber Market Share in China (Value)

USA 30%

USA – 21% Thailand

29% Thailand 28%

Page 11: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

A Perfect Storm in China?

• Tariffs Still in Place

• Return of State-Owned Enterprises

• Changes in Housing Market

• Demographic Timbebom

• Tightened Lending

• Rising Gov Debt

• Phase One Deal Incomplete

• Coronavirus Concerns

Page 12: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging
Page 13: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

• Chinese Companies and Associations ONLY

• USDA encourages feedback on process

• Applicants Must Demonstrate: • challenges seeking

“alternative sources”

• serious economic damage

• major negative structural impacts or lead to “serious social consequences”

China’s Tariff Exemption Process

Page 14: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging
Page 15: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging
Page 16: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging
Page 17: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

-

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

2017 2019

Mill

ion

s (T

on

s)

China's Imports of Hardwood Lumber (in Tons)

 Others

 Germany

 Cameroon

 Malaysia

 Indonesia

 Romania

 Philippines

 Gabon

 United States

 Russia

 Thailand

Source: Global Trade Atlas: “Hardwood Lumber all 6 Digit HS Codes”, data through November ‘19

US Losing Hardwood Lumber Market Share in China (Volume)

USA – 19%

USA – 12.5% Russia – 12%

Thailand 38% Thailand

37%

Russia – 15%

Page 18: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

18

While imposing retaliatory tariffs on the U.S., China has lowered tariffs on everyone else (consistent with WTO rules)

• China’s average tariff on U.S. imports is now 20.7% (up from 8%)

• China’s average tariff on everyone else is now 6.7% (down from 8% )

Page 19: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging
Page 20: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging
Page 21: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

Soybeans HardwoodLumber

SoftwoodLogs

Cotton Other> 1 1/8

Feed, Ingrd &Fod

HardwoodLogs

GrainSorghum

Other HortProducts

Cattle Hides,Whole

Tree NutsAnd

Preparations

Mill

ion

s ($

USD

) 10 Largest US Ag Product Exports to China, 2018

Source: US Census Bureau Trade Data, USDA GATS

Page 22: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

• $28 billion to Ag groups impacted by Trade War

• Direct payments to: • alfalfa hay, barley, canola, corn, dry peas, extra-long staple cotton, flaxseed,

lentils, long grain and medium grain rice, mustard seed, dried beans, oats, peanuts, rapeseed, safflower, sesame seed, small and large chickpeas, sorghum, soybeans, sunflower seed, temperate japonica rice, upland cotton, wheat, dairy, tree nuts, cherry, cranberries, grapes

• Based on farm plantings, acreage, or livestock count

• Payments start late July, additional rounds in November & January

Hardwoods Left Off Relief Funding

Page 23: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

$-

$5,000,000,000

$10,000,000,000

$15,000,000,000

$20,000,000,000

$25,000,000,000

$30,000,000,000

Total Ag Relief Funds ATP Funds for Hardwood Industry

Total Agricultural Relief Funds – 2018-2019

$3.3 million

Page 24: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

East Asia 41%

North America 25%

Southeast Asia 19%

EU-28 10%

Middle East 2%

Other 3%

2019 US Hardwood Lumber Exports (volume) by Region

Majority of Exports Still Heading to Asia

• China has 39% of global market share, down from over 50% in 2017

• North America’s market share increased by 4% from 2018, though the total volume exported was roughly the same (-1%)

• SE Asia increased from 14% market share in 2018 to 19% in 2019

Source: USDA GATS Trade Data

Page 25: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0.0

0.5

1.0

1.5

2.0

2.5

China(inc. HK)

NorthAmerica

Vietnam EuropeanUnion-28

Japan Indonesia Thailand Malaysia

Mill

ion

s (m

3)

US Hardwood Lumber Exports (m3)

2014 2015 2016 2017 2018 2019

China Still Largest Global Market

Page 26: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

100,000

200,000

300,000

400,000

500,000

600,000

Vietnam Mexico UnitedKingdom

Japan Germany Italy Spain Indonesia Thailand Malaysia

US Hardwood Lumber Exports (m3)

2014 2015 2016 2017 2018 2019

Largest Markets Outside of China and Canada

Page 27: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

Top wood suppliers for Vietnam

Page 28: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

Vietnam sawn hardwood imports from temperate regions - 2013 to 2019

Page 29: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

20

40

60

80

100

120

UK Germany Italy Spain Portugal Estonia Ireland Sweden Belgium Denmark France

Tho

usa

nd

s (m

3)

2015 2016 2017 2018 2019

US Hardwood Lumber Exports to Europe

Page 30: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

5,000

10,000

15,000

20,000

25,000

30,000

2014 2015 2016 2017 2018 2019

Red Oak Lumber to EU (m3)

Other EU

Portugal

France

Greece

Germany

Sweden

Ireland

Italy

Spain

United Kingdom

206% increase over last 5 years +$11 million in added sales

Red Oak Lumber Finding New Market in Europe

Source: USDA GATS Trade Data

Page 31: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

UnitedKingdom

Spain Italy Sweden Ireland Germany Greece France Portugal Denmark

American Red Oak Lumber to Top 10 European Markets (m3)

2016 2017 2018 2019

Page 32: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

•Phyto for veneer?

•Prohibition of red elm in any form

•Confusion on oak/ash phytos and HD requirements

•USDA encourages feedback on process

EU: Phyto Changes and Uncertainties

Page 33: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

2017 2018 2019 (Jan-Jul)

cu

bic

me

tre

s

US Hardwood Lumber Exports by Volume (cubic metres)

Middle East & North Africa Australia & New Zealand

India South AfricaSource: USDA Foreign Agricultural Service

Page 34: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

200

400

600

800

1,000

1,200

1,400

2017 2018 2019 (Jan-Sep)

American red oak lumber exports to Australia (cubic metres)

+595%

Source: US Census Bureau

Page 35: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

5,000

10,000

15,000

20,000

25,000

30,000

United ArabEmirates

Saudi Arabia Turkey Egypt Israel Morocco Lebanon Jordan Qatar

US Hardwood Lumber Exports (m3) to Middle East and North Africa

2016 2017 2018 2019

MENA Markets Remain Stable

Source: USDA GATS Trade Data

Page 36: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

American Hardwood Pavilion at the Dubai Wood Show

Page 37: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

India

• Imported over $270 million of hardwood lumber in 2019 • Only $4 million from US

• Immediate growth opportunity to replace CITES listed sheesham (Dalbergia)

• Feb 2020, IndiaWood Bangalore

Page 38: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

2016 2017 2018 2019

India’s US Hardwood Lumber Imports (m3)

Source: USDA GATS Trade Data

Page 39: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

100

200

300

400

500

600

700

800

900

1,000

2017 2018 2019 (Jan-Sep)

American red oak lumber exports to India (cubic metres)

+1,307%

Source: US Census Bureau

Page 40: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2017 2018 2019 (Jan-Sep)

American red oak lumber exports to Pakistan (cubic metres)

+151%

Source: US Census Bureau

Page 41: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

$-

$50

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2017 2018 2019

Mill

ion

s ($

USD

)

India's Imports of Hardwood Lumber  Others

 United States

 Cote d Ivoire

 Gabon

 South Sudan

 Ecuador

 Singapore

 Germany

 United Kingdom

 Papua New Guinea

 Tanzania

 Brazil

 Indonesia

 Benin

 Myanmar

 Malaysia

• India imported over $270 million of hardwood lumber in 2019

• Only 1.4% ($4 million) came from the United States

• 2019 India market for US Hardwoods: • $5.2 million of veneer & plywood • $4.4 million of logs • $4.0 million of lumber

Source: Trade Data Monitor

Page 42: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

2020 AHEC Pavilions

Feb

• Indiawood, Bangalore, 27-Mar 2

March

• Maderalia, Spain 9-13

• Dubai Woodshow, 16-18

• Domotex Shanghai, 24-26

• Interzum Guangzhou, 28-31

June

• SE Asia Convention, Bangkok, 22??

• China Convention, Chengdu/Wuhan, 25-26??

• SylvaWood, Shanghai, 29- July 1??

September

• FMC Shanghai, 8-12

October

• India Factory Visits (TBC)

• Intermob, Istanbul, Turkey, 12-16

• BIFA Wood, Binh Duong, Vietnam 27-30

Page 43: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging
Page 44: Michael S. Snow American Hardwood Export Council€¦ · US Hardwood Exports to All Global Markets Hardwood Lumber Hardwood Logs Hardwood Veneers Hardwood Flooring 2019: A Challenging

Thank you. [email protected]