Michael Spitzer-Rubenstein Can Manage Your Online Campaign

• Coordinated email program during 2012 campaign, raising more than $643,218 from 25,059 donors.

• Part of the team that brought in almost $2 million online from 80,317 contributors.

• Campaign won a Reed Award from Campaigns & Elections for online fundraising.

• Managed the creation of two websites targeted at persuading voters and maintained a third aimed at donors.

• Planned, placed, and monitored $75,000 in online advertising, achieving hundreds of millions of impressions and video views to targeted voters.

• Post-mortem polling showed that, for any given message, as many or more voters recalled the online ad as the direct mail.

• Created website for Brooklyn District Attorney Charles “Joe” Hynes.

• Designed Facebook cover photo:

• Ran online campaign for 2012 re-election.• Wrote emails raising nearly $20,000.• Promoted campaign message on social media

including Facebook and Twitter.• Managed $1,000 Facebook advertising

campaign.• Maintained campaign website.

Florida Watch Action (2012)• Advocacy organization focused on combatting

anti-middle-class policies in the state.• Opposed Gov. Rick Scott (nicknamed “Pink Slip

Rick” for laying off teachers, police officers, and firefighters) and ran campaigns educating voters about his policies and the state legislators who supported them.

• Ran online educational campaign targeting “The 10 Worst Pink Slip Puppets” in the Florida state legislature.

• Three of those targeted Puppets lost, including the House Majority Leader (the presumptive next Speaker).

• Disseminated message on Facebook to roughly 60,000 people (using 3 pages).

• Post-election petition to expand early voting attracted nearly 15,000 people, significantly expanding their email list.

• Created website and donation page for February 2013 special election City Council campaign in the Rockaways, NY.

• Campaign raised $8,787 online, and under New York City’s campaign finance program, that earned $26,514 in matching funds, for a total of $35,301.

• Currently in the midst of a recount.

• Maintained website and managed Facebook page for New York City Council Member Melissa Mark-Viverito (East Harlem) during the first half of 2012.

• Increased her reach on Facebook by more than 1,000%.

• Wrote and edited blog posts, statements, and op-eds that appeared in the Daily News and on the Huffington Post.

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Jessica Lappin for City Council (New York’s Upper East Side, 2009)

• Created online ads to build recognition and turn out supporters to vote.

Lappin for City Council (2009)

• Spent less than $2,000 but achieved 501,050 impressions.

• Drove more than 1,415 website visits, approximately 1,300 more than would have otherwise been expected.

• Decisively won re-election.