michelle dornfeld - coverager® inc. · michelle dornfeld. head of business development. moving...
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Proprietary and Confidential
Michelle DornfeldHead of Business Development
moving beyond insurance
Proprietary and Confidential
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WHO WE AREToggle is a new modern brand from Farmers Insurance: a tech start-up designing products and services for the next generation consumer
WHAT’S NEXTMission one is to build scale and expand our ecosystem
WHAT WE DOOur focus is an innovative approach to support today’s consumer with modern insurance and more, starting with a revolutionary renters insurance product in Oct 2018
Overview
Stephanie LloydPresident
Michelle DornfeldBus Dev, Partnerships
Rehan AshroffIT Lead
Ekta RanjanStrategic Planning
Josh LaRocheResearch + Mktg
Todd WrightTechnologist
David HemryClaims
Kimberly DryCustomer Service
Hank MeisseActuary
Shannon BrainardLegal Counsel
Christina WeberUX, Digital Design
A Farmers®
Company
SM
Julie BracamontesProduct Manager
Caitlin MahoneyProduct Manager
Meet the Team
OUR JOURNEY
Discover & Define
7 weeks
Ideate & Prioritize
Prototype & Validate
Platform & Partnerships
May 1 Oct 1June 22 Aug 3
8 weeks
Contract & Pricing
6 weeks 2 weeks
Test & ImplementDesign & Develop
Sept 14
from zero to launch in 5 months
A Farmers®
Company
SM
Iconic
Differentiating
Fundamental M P
fully digital
OUR MODELunderstand, design, validate, go
A Farmers®
Company
SM
76M+ millennials in US
are the parents of a pet75%
live with constant financial stress57%have a ‘side hustle’40%
don‘t have basic insurance
of Americans18-37 rent
65% 59%
OUR FOCUSthe millennial renter
RENTERS INSURANCE
A Farmers®
Company
SM
www.gettoggle.com
and beyond
RENTERS INSURANCE
A Farmers®
Company
SM
PortableCoverage follows you wherever you go
Anytime.Anywhere.
and beyond
RENTERS INSURANCE
A Farmers®
Company
SM
CustomizableInsurance shouldn’t be one-size-fits-all
Toggle Up what you need, Toggle Down what you don’t.
and beyond
A Farmers®
Company
SM
RENTERS INSURANCE
Unique Optional Add-OnsPet Parent Coverage
For your furry or scaly baby, protect them and you from their not-so-cute moments.
and beyond
A Farmers®
Company
SM
RENTERS INSURANCE
No “gotcha” momentsTransparency = Trust
Most renters policies have a single item limit that is buried in the fine print.
We give them a heads up and a #ToggleOn option.
and beyond
A Farmers®
Company
SM
RENTERS INSURANCE
Unique Optional Add-OnsSide HustleTM Coverage
Most renters insurance excludes coverage for stuff you use for business purposes.
We got you covered.
and beyond
A Farmers®
Company
SM
RENTERS INSURANCE
Unique Optional Add-OnsIdentity Protection
We live on the internet.
But it doesn’t mean we have to be vulnerable.
Protect yourself.
and beyond
A Farmers®
Company
SM
RENTERS INSURANCE
Building a Better Financial FutureCreditLiftSM helps you build your credit just by paying your rent.
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and beyond
gettoggle.com