michelle sawyer - infographic cv - 2016
TRANSCRIPT
DATA, RESEARCH & ANALYTICS ! Google Analytics ! Adobe SiteCatalyst ! Social Media Analytics (Facebook, Twitter, LinkedIn, YouTube,
Instagram, etc.) ! Bespoke research and other platforms
EDUCATION & QUALIFICATIONS o Bachelor of Communications (Creative Advertising), RMIT 2006 o Advanced Diploma Business (Advertising), RMIT 2003 o PMI Agile Practitioner, 2015 o Agile Fundamentals, 2012
CONTENT MANAGEMENT SYSTEMS (CMS) ! SaaS - Adobe Experience Manager (AEM), MS SharePoint ! PHP – Wordpress, Drupal, Joomla!, SilverStripe ! Other – Sitecore, IBM WebSphere
BONUS EXPERIENCE Experience in change management across digital platform development; data integration and systems road mapping; process development and implementation, team structures
10+ years experience in leading and managing digital teams and resource
MICHELLE SAWYER Digital leader in CX & UX Strategy, Channels & Analysis
michellesawyer.com.au +61 435 547 282
[email protected] au.linkedin.com/michellemsawyer
Marketing Executive 2007 - 2008
Account Executive 2008 - 2009
eCommerce Coordinator 2011 - 2012
Digital Editor 2010 - 2011 Social Media
Coordinator 2012 - 2013
Digital Marketing Manager 2013 - 2014
Community Manager 2014
Customer Information & Digital Lead 2014 - 2015
Senior Client Advisor Current
Digital Content Editor 2015
Senior Digital Content Strategist 2015
Digital Planner & Developer 2013
Digital Strategist 2014
WORK HISTORY
0%
20%
40%
60%
80%
100%
Per
cen
tage
of r
ole
2008 - 2016
10+ YEARS DIGITAL EXPERIENCE
Channel Management
Channel Development
Content & Marketing
Strategy & Advisory
ADDITIONAL INSIGHTS
! Banking (Personal Loans, Credit Cards, Mortgages) ! Insurance (Health, Motor, Home, Life)
! Superannuation ! Sports Betting ! Energy Retailers ! Higher Education ! Travel ! Retail
EXPERIENCE IN LEADING DIGITAL PROECTS ACROSS
8 SECTORS
CX56%
UX44%
Experience split across all industries