Micro 4Wheelers

Project Brief

Micro car for public private transport for Indian roads In 2030

1> Indian market situation.

The automotive industry in India is one of the larger markets in the world

and had previously been one of the fastest growing globally, but is now

seeing flat or negative growth rates.

India's passenger car and commercial vehicle manufacturing industry is

the sixth largest in the world, with an annual production of more than 3.9

million units in 2011.

India beat Thailand to become Asia's third largest exporter of passenger

cars.

A vision of India in 2030

Problem statement

Does not fit heavy people.

Battery charging level is not trust-worthy

No much safety

User research

Lower middle class , Auto Rickshaw Small cab drivers, Daily Traveler's

Like Shopkeepers etc…

Age: 35-65 years.

Auto-Rickshaw Drivers

Cab Drivers

Shop Owner

Two Popular Micro-Cars In India

TATA Nano Mahindra Reva

The competitors

Smart Micro Cars

Design Trend

Simple, lack of design sense, lack of longevity Simple yet unique, good design sense, good life

User Persona

Name: Ahsan

Age:38

Martial Status: Married

Occupation: Medium scale businessman

Description: Travels a lot in a day in the jam packed city of India, the want is to have a small car which helps him to overcome the traffic easily.

Name: Max Babi

Age: 62

Martial Status: Married

Occupation: Advanced Surface Engineer

Description: Economical thinker, wants to drive a vehicle which is small & compact.

Research analysis

Usually, a micro car can only have room for one individual besides the

driver. Smart Roadster, Corbin Sparrow, Smart For two, and REVA are

famous micro car models. India has also started manufacturing electric

micro cars. The G Wiz electric car manufactured by REVA (Mahindra Reva

Electric Vehicles Private Limited) has garnered significant popularity among

the Indian customers. REVA is planning to export it to the U.S. in the near

future.

Indian vehicle manufacturers like Sunrise Auto Industries Ltd. and REVA

makes micro cars.

Context study

Positives

Easy to use

User friendly

The best option for Indian roads

Negatives

Not reliable always

Does not fit heavy people

My Conclusion

India will be coming up as a massive car market in the near future

because of its fast economic development and high population.

Therefore, the country is a very good market for micro cars. These

cars are ideal for its narrow and crowded roads in comparison to

bigger vehicles.

Thank You