microconf 2014 talk -- lifting the veil: the data behind successful product launches
TRANSCRIPT
I work at Gumroad
?
DataDATA
Ideation
LAUNCH
1
PRICING
Always tier your pricing
1x
1x 2.2x
1x 2.2x 5x
Revenue from top tier?
5x
62%
2
“Pre sales”
1 2 3
Incentivize
Dedicated email lists?
3xmore revenue
Email conversion:
15%
Avg purchase:
$65+
Revenue / subscriber:
$9+
3
Launch
Revenue distribution
0%
20%
40%
60%
First 24 hours Next week Next month
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%15%20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%15%15%20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%15%
75%
15%20%
55%
2.2%
5.4%2.2%
5.4% 6.3%2.2%
9.4%
1.2%
Pricing: Tier It
Pricing: Tier It“Pre-Sales”
Pricing: Tier It“Pre-Sales”
Wheelhouse: First 10 Days
