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ASTRI Proprietary

Microdisplay in Portable Applications微型顯示在便擕產品的新應用

Kenny Chan (陳建龍)

06th Sep, 2012

ASTRI ProprietaryASTRI Proprietary

Overview on Microdisplay & its Applications

DLP

MEMS

LCoS

OLED

LCD

Consumer

Automobile HUD

HMD

Viewfinder

Industrial

PicoProj.

NearTo

Eye

Embedded

Standalone

MachineVision

DSC/DV

Cell Phone

3D & Interactive

StoryBeam


Global Micro-Displays Market

ASTRI Proprietary

Overview of Projection Technology Micro-display Projection Light source: RGB LED, White LED, RGB laser Micro-display: DLP, LCoS, LCD, OLED

Laser Scanning Projection Light source: RGB laser Display: MEMS scanning mirror

Micro-display Projection Laser Scanning Projection

Pros.Technologies & supplier chainTime to market!!Cost effective (short term)

Simple optical componentHigh system optical efficiencyLong term cost effective

ConsComplicate optical componentsLower system optical efficiency Lon term cost down issue??

Supplier chain & technologiesGreen laser & costImage quality – speckleLaser safety

ASTRI Proprietary 5

Microdisplay Technology

DLP LCOS LCD OLED


Technology Comparison (Pico Projection)

Color FilterLCoS

Field Sequential

LCoS

Laser Scanning Projection

DLP

Resolution

Color Saturation

Brightness(lm@w)

Contrast Ratio

Size ﹖

Cost

GOOD NORMAL BAD

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Technology Comparison (HMD)

DLP LCD LCoS OLED

Brightness high low medium medium

Fill factor high low high medium

Driving

Resolution


HUD & HMD 3D Machine Vision

Dual Mode 3D Pico-Projector

InteractiveMobile I/O Device

Pico Projection

Engine

Potential Applications of Micro-displays


3D & Interactive Applications

3D and Interactive will be the basic functions for next generation portable devices

Pico Projection is in focus NOW!

Human & Machine Interaction

+Display: 2D 3D

+


DisplaySearch:

Y2009: 0.5M units↓

Y2018: 142M unitsSales: 14B USD

PMA :

Y2014: ~24M unitsEmbedded: ~ 70% (17M units)

Pocket Projector Technology and Market Forecast Report (DisplaySearch) Projection Submit 2010 (PMA)

2012 , New Era of Pico Projection?Iphone6? (DV, STORY BEAM, ?)

Overview of Pico Projector Market

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Overview of 3D Display Market

Source: Insight Media

Potential Market:3D Gaming & Entertainment

Pico projector sales in 2014 20Mpcs

HK/China pico projector shipment will occupy over 50% of worldwide demand

3D TV

3D Monitor & Notebook

3D Handheld Devices

Source: Insight Media


Product Marketing Strategy

3D Portable Devices

Price (USD)

3D Monitor

3D LCD TV

3D home

theatre projector

ScreenSize

2.8”~7” 12”~26” 32”~55” 60”~150”

ASTRI3D Mini Projector

Ultra PortableSuper ResolutionBig Screen SizeLow Power Con.

4993D Notebook

Product Position & Pricing Strategy


Silver screen

P beam S beam

Norm

alscreen

Polarized Mode

Shutter Mode

Best 3D system efficiency (45%)Best 3D image qualityLow costShutter glasses compatible

ASTRI Dual-Mode 3D Projector


Auto shutter LC for DLP projector

Auto shutter glasses(DLP)

Two projectors

(LCoS)

ASTRI ‘s Dual Mode Single 3D Projector (LCoS)

3D Mode Polarization Shutter Polarization Shutter Polarization

Engine Efficiency 20% 20% 15% 30%

3D System Efficiency 12% 16% 45% 16% 45%

Screen Type Sliver Normal Sliver Normal Sliver

Panel frequency 120Hz 120Hz 60Hz 120HZ 60HZ

Legend

Scale (X) 1x30x15x20x

Comparisons of 3D Projection Technologies


Life Style生活時尚

Green綠色

Healthy健康

Creative Living創意

Learning學習

Living生活

Social社交

Communication傅訊

Media媒體

Projection – Technology for Better LifeWorld First 3D Dual-LCoS Mini Projector

ASTRI 3D (三維) Interactive (人機互動)

Solomon Systech Wireless(無綫傅輪) Cloud Service (雲端服務)

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Early Stage of Interactive Projection (VKB)

Not Successful !!


Next Generation of Interactive Projection

17

E-Ball

Microsoft

DellNEC

What We Need Pico-Projector plus Camera


Light Blue Optics: Light Touch

18

Holographic Laser Projection (HLP)

Field Sequential LCoS

Resolution: WVGA

Light source: Laser (LED?)

Touch screen size : 10.1” @~ 200mm

Not yet Production!!

Compal Communications:

UrRobot's Robii Color filter LCoS

Resolution: VGA

Light source: white LED

US$: 580

Current Status of Interactive Projection


Handwriting, multi-touch, gesture

Motion TrackingObject Detection Depth & Touch Sensing

ASTRI Portable Interactive I/O Devices

Real Time Depth & Touch Sensing


HMD Overview – Virtual Reality

Price (USD)

250

Type: AMLCD monochrome SXGAField of View/Overlap: 40(V) x 30(H) - 100% overlapTransmission: See through > 70%Optical Design Form: VIM bases optical systemsPrice: US$75,000

500

10000

......

Resolution: 800x600Virtual Image Size: 90" at 10'Field of View: 35 degreesColor: 24-bit True color (16.7 million colors)Input Signal: NTSC/PAL Video, VGAModes: 2D and 3D Stereoscopic,Price: US$699

Resolution: SVGA 800x600Virtual Image Size: 90" at 10'Field of View: 35 degreesColor: 24-bit True color (16.7 million colors)Input Signal: NTSC/PAL Video, VGAModes: 2D and 3D Price: US$999

640 x 480 resolution in true color- 30?field of view price: US$299

1000

Display Format: 2.5 arcmin/color group @ SVGA (800x600)Contrast: 100:1Field of View: 34?H x 26?V (42?Diag.)Mechanical: I-Port inegrated into Oakley M-Frame Strike Lens

Price: US$6,400

Resolution: High resolution, full-color, WUXGA 1920x1080 pixels per eyeField of View (diagonal): 60 degreesTotal HFOV: 48?br> Vertical FOV: 40?br> Modes: 2D and 3D StereoscopicBrightness: 50 flContrast: >400:1See-thru Transmission: 40%

Price: US$11,500

Over 44 companies have the HMD products

Sony CES 2011

OLED 720P 3D game


HMD Overview – See Through

CompanyVA USA Germany USA USA

Display technology LCoS AMLCD LCD OLED

Brightness30 fL

103 cd/m2- - 70 cd/m2 70cd/m2

Resolution 1280x1024 800x600 640x480 800x600 800x600

See through transmission 46% 50% camera - 50%

Total HFOV 60 23 31 31 30

Power consumption 10w 2.5w - - -

Weight 1300g 320g - 11g 50g

ASTRI Proprietary

Major Players in HMD FieldMicro-Display Panel Head Mounted Display

Augmented Reality Software End Customer

FLCoS supplier

OLED supplier

software partner

LCD supplier

LCD supplier


HMD Relative Patents (1/2)


HMD Relative Patents (2/2)

504: phase conjugate material screen

503: PBS

508: pupil entrance


HMD Potential Market/ApplicationsPersonal Assistant a) Translationb) Consultingc) Guiding

Short Term:Perfect accessory to smartphoneLong Term:Ultimately to replace smartphone

ASTRI Proprietary

End of PresentationThank you. Questions are welcome.

Our corporate website: www.astri.org

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