microinteractions: customer experience is small
Post on 13-Sep-2014
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DESCRIPTION
Do's & Don't's to show you care for your customers. This was presented 11/4/13 at the Chicago Customer Experience Professionals Association Event.TRANSCRIPT
Micro Matters:Customer Experience is Small
Microinteractions
Microinteractions
Cracked iPhone Syndrome
Brains!Positive experiences have to be held in awareness for more than twelve seconds in order for the transfer from short-term memory to long-term memory to take place - Rick Hanson, PH.D
Don’t Send Your Customers on a Scavenger Hunt!
Microinteractions
Do Understand Your Customer’s Journey
Microinteractions
Microinteractions
Don’t Do What’s Easy for YOU.
Microinteractions
MicrointeractionsWe offer baseball for boys age five to 12.
Do Represent Your Brand.
Microinteractions
Do Get Creative!
Microinteractions
Thank You!
@jeanniecw
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Jeannie Walters
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