EMPOWERMENT OF FLEET OPERATORS

ENGAGING WITH DRIVERS USING TELEMATICSStephen Watson, Director of Product, Microlise

INTRODUCTION TO MICROLISE

EMPOWERMENT OF FLEET OPERATORS

Microlise help our customers to reduce the costs and environmental impact of their fleet

operations.

We achieve this by maximising utilisation, increasing efficiency, and improving economy

and safety.

MICROLISE BY NUMBERSOUR CUSTOMERS HAVE REDUCED EMISSIONS BY A TOTAL OF 333,000 METRIC TONNES PER YEAR

THE VEHICLES TRACKED BY MICROLISE IN THE UK TRAVEL OVER 4.95 BILLION MILES EACH YEAR

OUR CUSTOMERS SAVE OVER £172 MILLION PER YEAR IN FUEL COSTS

MICROLISE HAS CONNECTIONS WITH OVER 190,000 VEHICLES ACROSS THE WORLD

OUR PEDIGREE

Delivering logistics management solutions for over 15 yearsTelematics is at the heart of what we doMany of the world’s largest retailers and 3PLs use Microlise technologyMicrolise provide white label telematics solutions to some of the world’s largest OEMs

A GROWING FOOTPRINT IN THE FIELD SERVICE SECTORWe have been using our core logistics telematics solution to underpin a growing number of successful field service deployments. Deployments to blue chip operators within the field service sector have yielded great benefitsMicrolise recognise field service and car fleet sector does place slightly different operational demands on a telematics solution

QUESTION

As a multiple, how many more (or less) vans are registered on UK roads today than Heavy Goods Vehicles?

1. The same2. 3 times more3. 5 times more4. 7 times more5. 3 times less

NUMBER OF VANS ON THE ROADS

2009 2010 2011 2012 20133150000

3200000

3250000

3300000

3350000

3400000

3,241,0473,258,445

3,293,451

3,320,431

3,388,077

Population of vans licensed

NEW VANS REGISTERED

2009 2010 2011 2012 2013 20140

50000

100000

150000

200000

250000

300000

350000

186,380

222,915

260,153239,641

271,073

321,686

Van registrations

VAN KILOMETRES PER YEAR

2009 2010 2011 2012 201364

64.5

65

65.5

66

66.5

67

67.5

68

68.5

69

65.5

66.1

66.6

66.4

68.5

Van Kilometres (billion vehicle kilometres)

68,500,000,000

VAN ROADSIDE INSPECTION PASS RATE

2009 2010 2011 2012 201349.20%

49.40%

49.60%

49.80%

50.00%

50.20%

50.40%

50.60%

50.00%

50.50%

50.20%

50.30%

49.70%

Van test pass rate initial (class 7)

50%

QUESTION

When was the term telematics first used?

1. 19422. 19783. 19864. 1991

TELEMATICS OF OLD

“Dots on maps” a real noveltyBusiness case centred around vehicle “tracking” and securityNo real insight on:• Appropriate use of vehicles• Driver performance and

productivity• Economy• Safety

TELEMATICS NOW AS AN ENABLER FOR FLEET OPTIMISATION

CANBus/OBDII Data

Telematics Unit

SAFETY

UTILISATION

A-G LEAGUE TABLES

DRIVER ENGAGEMENT

PERIPHERALS

COMPLIANCE

MAP

HEALTH

PLANNED VS ACTUAL REPORTING

SCHEDULE EXECUTION

CUSTOMER SERVICE

ARRIVALS & DEPARTURE

3RD PARTY INTEGRATIONS

UNIQUE FIELD SERVICE / FLEET OPERATIONAL REQUIREMENTSManagers are often more operationally and less “driving”

orientatedOften no dedicated driver training resourceFrequent remote working – less face time (if any)Needs to support bottom up Driver / Engineer engagementFor the Engineer driving is a necessity – not their trade / primary

skillHMRC compliance requirementsSkilled engineers are expensive to replace!

CLEAR VIDEO

https://www.youtube.com/watch?v=w_DfI8CLpKI

QUESTION

At 80mph, how much more fuel does a typical van consume than at 70mph? 1. 10%2. 15%3. 20%4. 25%

DRIVER ENGAGEMENT

Tangible costs - Fuel, Wear & Tear, Accident damage Intangible costs – Your ReputationImproving driver performance is a significant influencer of fleet cost and safetyHow do you influence a workforce that doesn’t consider driving as a core part of the job?

THE RULES OF THE GAMEKey behaviours that influence driver stress, safety and economy•Speed

•A key factor in most road accidents•Significant contributor to wasted energy

•Anticipation•Read the hazards•Be aware of the signs – road signs and other traffic

•Preparation•Know your intended route before you begin•Understand what you’re doing when you get where you

are going•Make sure you have the equipment you need

THE RIGHT TOOLS FOR THE JOBKnow your business cultureLink telematics to driver trainingProvide different ways for drivers to engage with the information• Face-to-face• Remotely• COPE or BYODChoose a telematics partner that will help you on your journey“Speeding”, “Harsh Braking”, “Harsh Cornering”, “Coasting”, “Anticipation”, “Harsh Acceleration”, “Over-driving”, “Over-revving”, “Cruise control use”, “Economy band driving”Lots of information available, understand how you are going to us it, and how you are going to introduce with drivers

USING TELEMATICS TO SUPPORT IMPROVEMENTA good telematics product enables patterns and hotspots of driving behaviour to be easily visualised to management and more importantly drivers

• Who?• When?• Where?• How fast?• One off or regular

behaviour?

WHAT BAD LOOKS LIKE

WHAT GOOD LOOKS LIKE

GAMIFICATIONHow to motivate staff?•Carrot more effective than stick•Educate them as professional

drivers•Add some competition - league

tables•Achievements•Rewards•If driving is part of the job,

make it part of the job!

WHAT GOOD LEADS TO

Efficient9% reduction in fuel & CO2

Available5-15% reduction in tyre, vehicle maintenance and service costs

Safe50% reduction in accidents

Responsible90% reduction in speeding & associated incidents

SUMMARY• Vans exceptionally important to UK PLC and

increasing in numbers• Telematics has come a long way and is capable of a

lot more than it used to be – with a bright future too• Field services has a unique set of requirements• Driver engagement is critical – even when drivers

don’t think of themselves as drivers• The potential for savings, cutting emissions

& improved safety are huge

ANY QUESTIONS?