micromoments mobile ux

mobimoni #MTC2015

GOOD DESIGN

FROM BAD TO

OBRAZEK: UKOCHANY TELEFON

MTC 2015

mobimoni #MTC2015

Does your smartphone give your love back?

mobimoni #MTC2015

mobimoni

mobimoni

mobimoni

mobimoni #MTC2015

The mobile mind shift is the expectation that I can get what I want in my immediate context

and moments of need.

Mobile has reprogrammed your customers brains.

https://solutions.forrester.com/mobile

mobimoni #MTC2015

We hate to wait

for a confirmation call.

2015: the rise of the mobile micromoments

#MICROMOMENTS

#MICROINTERACTIONS

#MICROENGAGEMENTS

mobimoni #MTC2015

Micro moments are brief interactions where apps can capture the attention of a user

and anticipate their needs in 5-10 second interactions (several times a day).

mobimoni #MTC2015 http://blog.catavolt.com

mobimoni #MTC2015

CHECKY

Umbrella

Even though were surrounded by microinteractions every day, we dont usually notice them until something goes horribly wrong.

But microinteractions are, despite their small size and near-invisibility, incredibly important.

The difference between a product you love and a product you tolerate is often the microinteractions you have with it.

They can make our lives easier, more fun, and just more interesting if done well.

Dan Saffer

mobimoni #MTC2015 http://microinteractions.com

even if the big picture is done right, unless the details are also handled properly, the solution fails: the details are what control

the moment to moment experience.

It is timely details that lead to seamless interaction with our products. Alternatively, it is the lack of attention to those details

that lead to frustration, irritation, and eventually an intense dislike of the product.

mobimoni #MTC2015

Micromoments of technology are the emotional connections with their users.

mobimoni #MTC2015

Loginmobimoni #MTC2015

ALLEGRO

Whats missing? :)

mobimoni #MTC2015

LINKEDIN

mobimoni #MTC2015

Forgot your password!

LINKEDIN

mobimoni #MTC2015

LINKEDIN

mobimoni #MTC2015

Join now!

LINKEDIN

mobimoni #MTC2015

Show/hide password!

LINKEDIN

mobimoni #MTC2015

LINKEDIN

mobimoni #MTC2015

TWITTER

Typing on your phone stinks!

mobimoni #MTC2015

Face Unlock - Galaxy Nexus

http://youtu.be/DDfmkMDue6c

http://blogs.msdn.com/b/b8/archive/2011/12/16/signing-in-with-a-picture-password.aspx

GETIN MOBILE

Gesture-based login

mobimoni #MTC2015

STYLESEAT

mobimoni #MTC2015

One-page process (assignment)

STYLESEAT

mobimoni #MTC2015

One-page process (assignment)

STYLESEAT

mobimoni #MTC2015

One-page process (assignment)

STYLESEAT

mobimoni #MTC2015

One-page process (assignment)

One-click payments

APPLE PAY

http://youtu.be/0tY486cjaVs

PAYPAL One Touch

mobimoni #MTC2015http://youtu.be/PPj8nqNBAbw

One-click unsubscription

LISTLY

mobimoni #MTC2015

mBank

mobimoni #MTC2015

ING Bank lski

mobimoni #MTC2015

BJ Fogg

mobimoni #MTC2015

Making a behavior harder to do makes it less likely to occur.

Number of taps matter!

The faster, the better. The more often, the better.

mobimoni #MTC2015

mobimoni #MTC2015

mobimoni #MTC2015

mobimoni #MTC2015

mobimoni #MTC2015

mobimoni #MTC2015

mobimoni #MTC2015

mobimoni #MTC2015

mobimoni #MTC2015

mobimoni

m.euro.com.pl

m-commerce

mobimoni #MTC2015

2015: the rise of the mobile micromoments

#MICROFEEDBACK

mobimoni #MTC2015

QR code scanner

mobimoni #MTC2015

Rate the app

Awesome Clock

mobimoni #MTC2015

Rate the app

mobimoni #MTC2015

Photo Editor

Rate the app

HealthyOut

How to gather insight into the customer experience?

mobimoni #MTC2015

Microfeedback provides a means to gather insightful feedback at just the right moment of the experience, generating more accurate

findings that will help you create a better product and the experience.

mobimoni #MTC2015 http://sarahdoody.com

MyFitnessPal

mobimoni #MTC2015

mobimoni #MTC2015

1. If you care about UX, you should care about micromoments.

2. Do the little things well. Details are the essentials. They make the product. User satisfaction is in the details!

3. Great design should be experienced and not seen. The better the design, the more invisible it becomes.

4. Design is measurable on a scale from frustration to delight.

TAKE OUTS

BAD DESIGN

DELIGHTFUL DESIGN

FRUSTRATION NEUTRAL DELIGHT

Improving bad design Improving neutral design

REDUCTIVE PROCESSObservation user experience, rethinking, removing everything, thats introducing frustration

ADDITIVE PROCESSExpertise, knowledge, designer experience

#1 PLEASURE#2 FLOW#3 MEANING

The goal of a successful app is to become one of the micromoments

of a persons day to day activities.

mobimoni #MTC2015

Good luck!

We are mobee dick. Monika Mikowska

monika@mobeedick.commobimoniMOBILE UX DESIGN STUDIO

mobeedick.com