microsoft challenge - team 17
TRANSCRIPT
Digital and data are completely reshaping the economy especially the consumers goods one. There are noticeable trends in the alcohol beverage industry as well …
15.11.2016 Microsoft Challenge – Team 17 3
The market is highle competitive:
• Difficult to compete in prices
• A creative approach towards the client is required
Digital Shift«Home-Tainment» is increasingly considere a vluable alternative:
• Customers seek to be their own hosts
• Have direct access to products
E-Commerce is essential:
• Loyal to brands that are alligned to their habits and concernes
Consumers are getting more savvy:
• Focus on content
• Demand engaging stories
• Look for sophisticated experiences
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The old pipeline business model does not satisfy the new sophisticated requirements of customers. However, at the same time the industry is not ready to shift to only digital…
15.11.2016 Microsoft Challenge – Team 17 4
Issues with pipeline business
Scarce control over data
Unable to connect ppl
Slow respo-nsiveness
Our approach
1Retaining for now the pipeline business model while introducing at the same time a digital platform
2When the market is mature enough transfer all the business on the digital platform
We suggest a platform that would enable the interaction of users, enhance data sharing and connectivity, and create additional value for Drinkable…
15.11.2016 Microsoft Challenge – Team 17 6
Interaction with other applications
Platform UsersValue added thorough innovation
Data collection
Potential partner Apps – enhancing data sharing whit other applications will be beneficial
Potential value added –collaboration among several platforms will generate additional money inflow
Retaining platform users – the
retention of clients will be one of the crucial challenges for the platform
Collected data – the
platform will be constantly collecting relevant data
Leverage collected data –collected data will then be analyzed to extract valuable information
Innovative idea – through
a live augmented emotion sharing mechanism the platform will retain its customers
Benefits and roles - each type
of users will play a specific role in, and get benefits from, the functioning of the platform
Types of users – differentiate users
depending on their role in the industry (final consumers, bars and nightclubs)
Where is the trick?
Who are the users?
What is the data?
Who are partner?
To ensure success is crucial to attract and retain users in the platform. Our solution is to incorporate in the application a map that would allow customers to share real time feelings…
15.11.2016 Microsoft Challenge – Team 17 8
Account creation
Get rid of cash payments by charging directly on the account
Collect and show all the instantaneous feelings on a map
Incentivize customers to share feelings by rewarding them with bonuses
Customers interested in events around them will be attracted
When the event generates positive emotions the app will register it on the map. People seeking for entertainment will constantly check the app to get real time updates that will retain customers…
15.11.2016 Microsoft Challenge – Team 17 9
Comments How the app will look like:
Users share real-timeemotions related to the events they are attending
Incentive to download: willingness to know what is going on at a specific event real-time
Emotions sharing can be performed automatically through app interaction
The platform eneables interaction not only among customers but also between customers and agents. The main benefits for both types of users are: direct access to products, more informativness and possibility of in-app payments...
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Final Customers Agents (Bars/Clubs)
• Be informed in real time• Pay directly with application • Receive bonuses for sharing
feelings• Be part of loyalty programs• Direct access to alcohol for
home-teinment• Add private party • Chat with other attendees
• Keep track of consumption• Get direct contact with Drinkable• Additional marketing and
advertising • Add public events
During these interactions Drinkable continuously collects data
Leveraging on available technologies and collected data, Drinkable can extract valuable information for the firm and for its users…
15.11.2016 Microsoft Challenge – Team 17 11
Bars and clubs
Final customers
Value from data
• Location• Alcohol consumption • Most loyal types
clients for each agent • Trends
Optimization of alcohol distribution
Sources of data
• Personal information• Loyalty towards
brands• Track preferences
between clubs/bars and home-teinment
Generating useful information for hosts about target clients
Allows to track clients loyalty and create promotions for most loyal ones
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Value generation
Airbnb helps you in finding the right flat/home to organize a home party…
Both benefits and data sharing can be enhanced through interaction with 3rd parties applications, making the service more efficient and generating value through cross-selling…
Potential network of apps Network Flow
Imagine you and your friends meet on Tinder Social another group and you decide to organize a home party…
Uber then deliver the order or dives a ride to party participants.
The next steps would be to solve the operational implementation of the designed platform, which in the long term could completely replace the old model…
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2 Attract new customers with innovative experiences across touchpoints
4 Understand client sentiment and interaction history
3 Retain customers by consistently providing value added services
1 Use data as a competitive advantage
Key Challenges Summary of our solution
2 Attracts new customers providing an unseen before possibility of real-time feelings sharing
4 Keep track of clients preferences through constant data collection and analysis
3Retains customers through value added services, such as information, loyalty programs and ineraction with other apps
1Continuosly collects data both from final customers and intermediaries and extracts useful information for further optimizations...