Group Members

MUHAMMAD IMAADUDDINDIMAS FAJAR SUHENDRO

FITRI YANTINUR HIDAYAH

SILPA LIDIA SARARA

VISION & MISSION

• VISION “To get a workstation running Microsoft’s software onto every desk

and eventually every home”

• Mission“Microsoft work to help people and businesses throughout the

world realize their full potential”

Company Profile

• Microsoft Is a public multinational corporation• Founded : In Albuquerque, New Mexico On April 4th ,1975• Founder: Bill Gates Paul Allen

• Address : Redmond, WA, 98052 United States(425) 882-8080

www.microsoft.com

HISTORY

“ They Dream of having a PC on every desktop”

Paul Allen and Bill Gates, childhood friends with a passion in computer programming, were seeking to make a successful business utilizing their shared skills. In 1972 they founded their first company named Traf-O-Data,They officially established Microsoft on April 4, 1975, with Gates as the CEO, the original name of "Micro-Soft," the combination of the words microprocessor and software

•Microsoft Rankings : MICROSOFT CORPORATION Rankings#34 in FORTUNE 500 (June 2014)Dow Jones IndustrialsDow Jones Global Titans#3 in FT Global 500 (June 2014)#34 in FORTUNE 1000 (June 2014)

*Fortune is business magazine

• key people: Bill Gates(Chairman) Satya Nadella (CEO and Director)

Brian Kevin Turner(COO) Ray Ozzie(CSA)

Craig Mundie(CRSO)

• Employees: 128,000 (In 2014)

Products

ComputersSurfaceAll-in-ones + desktopsLaptops + UltrabooksAccessoriesTablets + convertiblesPC games

WindowsWindows 8Windows 8 Pro

Windows PhoneWindows Phone for AT&TWindows Phone for VerizonWindows Phone for T-Mobile

XboxXbox OneXbox 360Xbox LIVE

AccessoriesComputer accessoriesXbox 360 accessoriesWindows Phone accessoriesPC gamingAudio accessories

Additional softwareVisual StudioVisioProjectMappingPC games

OfficeOffice for WindowsOffice for MacOffice University

All Office apps

Competitors

Analysis SWOT

STRENGTHS:Name recognition

Rapid product development

WEAKNESS:Did not recognize the growth opportunities of the Internet

OPPORTUNITYExpanding into the video game market by producing items such as the Xbox

THREATS:Numerous court battles with other

entities regarding antitrust and software developer lawsuits.

SWOT ANALYSIS

The Analysist of Marketing Mix

•Product•Price•Place•Promotion

Product

“Microsoft is present in a huge plethora of products and it has a product for practically most applications including design, development

and management. Microsoft is so strong in this front that till date, no one has been able to challenge the giant in terms of software expertise. Even Apple sells its OS with support of its hardware, and not just on the

basis of Software.”

PRODUCTS

Price

“Where operating systems are considered, Microsoft has a premium pricing because of its vastly popular and increasingly useful Operating system. Products like Microsoft office too are premium priced. However, all the other products, which have

alternatives in the market, are priced competitively.”

Place

“Microsoft has various lines of distribution depending on the type of products. For its software packages and OS, Microsoft operates through a distributor network – with the distributor

network distributing the product to all retailers. Similarly, Microsoft also targets OEM’s like laptop and desktop

manufacturers”

Promotion

• “There are certain brands and names, which are just beyond the logics and points of promotion and are simply too popular for

promotion. For other online products, Microsoft vastly uses digital marketing and advertising. In general, the promotions of Microsoft

have always pushed for reliability and usability of the Microsoft products – Which are its key attributes.”

THANKYOU

Q & A SESSION