microsoft crm 3.0 features that provide values for customers

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Microsoft CRM 3.0 Features that provide values for customers

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Page 1: Microsoft CRM 3.0 Features that provide values for customers

Microsoft CRM 3.0Features that provide values for customers

Page 2: Microsoft CRM 3.0 Features that provide values for customers

Microsoft CRM | Our Value for Customers

More productivity

Common user experiencewith Office & Outlook

Reduced click countsfor every task

Complete capabilitiesin the office & on the road

Works the Way

You Do

Works the Way

You Do

Better management

Powerful workflow drivesconsistent processes

Automated alerts andexception handling

Closed-loop trackingand reporting

Works the Way Your Business

Does

Works the Way Your Business

Does

Works the WayIT

Wants It To

Works the WayIT

Wants It To

Reduced load

Simplified installationand maintenance

Common configurationand customization tools

Integrates easilyvia Web services

Page 3: Microsoft CRM 3.0 Features that provide values for customers

Microsoft CRM | Our Value for Customers

More productivity

Common user experiencewith Office & Outlook

Reduced click countsfor every task

Complete capabilitiesin the office & on the road

Works the Way

You Do

Works the Way

You Do

Investment AreasInvestment Areas

Outlook Integration

Ease of Use

Role-based UI

Page 4: Microsoft CRM 3.0 Features that provide values for customers

We Heard Your Feedback…

“It should just work…”No more Outlook custom formsRobust offline sync model

Make it useful for other groups

Access to Service and Marketing

Faster user adoptionFit better inside Outlook shellFit better within Outlook

processes

Page 5: Microsoft CRM 3.0 Features that provide values for customers

Deep User ResearchUsability metrics

Issue scorecardExit criteria scorecard

Metrics research

BenchmarkingCompetitorsAccessibility

Feature research & validation

Process ResearchMBS PersonalsLong Term UsageProcess models research

Page 6: Microsoft CRM 3.0 Features that provide values for customers

New Outlook Client Flexibility

Desktop Client

Laptop Client

Sync Outlook data

Yes Yes

Multi-User enabled

Yes No

Offline Support No YesSoftware Components

Outlook Add-in Outlook Add-in

MSDEEasy deployment

Yes Yes

Page 7: Microsoft CRM 3.0 Features that provide values for customers

83

24 15

165

39 37

Clicks Windows Screens

CRM 3.0

CRM 1.2

Reducing Application FrictionMeasured across end-to-end scenario

Page 8: Microsoft CRM 3.0 Features that provide values for customers

Microsoft CRM | Our Value for Customers

Better management

Powerful workflow drivesconsistent processes

Automated alerts andexception handling

Closed-loop trackingand reporting

Works the Way Your Business

Does

Works the Way Your Business

Does

Investment AreasInvestment Areas

Marketing Automation

Service Management

Reporting & Analytics

More productivity

Common user experiencewith Office & Outlook

Reduced click countsfor every task

Complete capabilitiesin the office & on the road

Works the Way

You Do

Works the Way

You Do

Works the WayIT

Wants It To

Works the WayIT

Wants It To

Reduced load

Simplified installationand maintenance

Common configurationand customization tools

Integrates easilyvia Web services

Page 9: Microsoft CRM 3.0 Features that provide values for customers

Marketing Scenarios

My Best Customers

Quick Campaign

Corporate Campaign

Field marketing

RequirementsList management

Sales-initiated marketing

Centralized planning

Reusable campaigns

Bulk activity support

Imported vendor results

Direct e-mail blast

Outsourced Campaign

B2

BB

2C

Page 10: Microsoft CRM 3.0 Features that provide values for customers

List Management

Collection of Accounts, Contacts or Leads

Used in Marketing Campaigns and Quick Campaigns

Lists can be created via:Individually via Lookups or Adv Find resultsAdv Find ResultsImport

Page 11: Microsoft CRM 3.0 Features that provide values for customers

Quick-Campaigns Add members to List (via Adv

Find )

Create Phone Activity for members of

List

Work on the Activities Created

Track Responses and

follow-up

Create communications in bulk (leads, Accounts and contacts)

Track and follow-upInitiate anywhere

ListsSearch resultsViews

Page 12: Microsoft CRM 3.0 Features that provide values for customers

Run

Prepare

PreparePlan

Campaign Workflow

Create Campaign

Work on Own Tasks

Work on the Activities Created

Populate Dates / Budgets /

Offers

Attach ‘Sales

Literature’

Attach target

Products

Create Target Lists

Gather Campaign Responses

Assign tasks to Nicole

Create Planning

Tasks

Follow up on

responses

Create Campaign

Activity

Work on Own Tasks

Start Sales Process

* *

Evaluate RunAttach Target

List & propagate to Field Sales

Review Progress

Page 13: Microsoft CRM 3.0 Features that provide values for customers

Quick versus Full Campaign Full Campaign Quick CampaignPlanned Ad-hoc

Details, financial data Minimal meta data

At least 1 Campaign Activity Single Campaign Activity

Track ROI, Responses, Budget and custom

Track Campaign Responses

Requires at least 1 List Can run against any list, view or Adv Find result of Contacts, Accounts or Leads

Customizable Not Customizable

Page 14: Microsoft CRM 3.0 Features that provide values for customers

Microsoft CRM | Our Value for Customers

Better management

Powerful workflow drivesconsistent processes

Automated alerts andexception handling

Closed-loop trackingand reporting

Works the Way Your Business

Does

Works the Way Your Business

Does

Investment AreasInvestment Areas

Marketing Automation

Service Management

Reporting & Analytics

Page 15: Microsoft CRM 3.0 Features that provide values for customers

What is Service?Service

Time, knowledge, and resources provided to a customerNOT just Customer Support

Service ManagementProcess framework for delivering exceptional service

_______________________Service Scheduling

Component that enables optimized, efficient, automated service management

Page 16: Microsoft CRM 3.0 Features that provide values for customers

Service Management Scenarios

Automotive Service

Equipment repair

General contracting

Construction

PersonasDispatcher

Scheduler

Receptionist

Field Technician

CSR*

Service Manager*

Outbound break/fix

Building Maintenance

Field Service

IT consulting

Healthcare providers

Legal services

Training

Event management

Trade

Professional

Support

Case management

General

+

Page 17: Microsoft CRM 3.0 Features that provide values for customers

Planning

Sch

eduli ng

DeliveryF

ollo

w-u

p

Planning

Sch

eduli ng

DeliveryF

ollo

w-u

p

Service Lifecycle

PlanningSchedulingDeliveryFollow-Up

Scheduling Engine

SchedulingEngine

Page 18: Microsoft CRM 3.0 Features that provide values for customers

Service ManagementPlanning

ServicesResources

Human: Users

Capital: Facilities/Equipment

Resource GroupsClassify Resources by skill, proficiency, experience

SitesWorking HoursBusiness Closures

Page 19: Microsoft CRM 3.0 Features that provide values for customers

Service ManagementScheduling

Service CalendarBrowse availability

Optimized Availability SearchAutomatic Conflict Detection Outlook Calendar Integration

Page 20: Microsoft CRM 3.0 Features that provide values for customers

Service ManagementFollow-Up

Out of the box reports

WorkflowService ActivityDynamic Date Support

Service Activity Volume

0

10

20

30

40

50

60

70

80

Jan-04

Feb-04

Mar-04

Apr-04

May-04

Jun-04

Jul-04 Aug-04

Sep-04

Oct-04

Nov-04

Dec-04

Month

# o

f S

ervi

ce A

ctiv

itie

s

Neglected Cases by Days Neglected

0

2

4

6

8

10

12

14

5-10 11-15 16-20 21-25 25-30

# Days Neglected

# C

ases

Page 21: Microsoft CRM 3.0 Features that provide values for customers

Microsoft CRM | Our Value for Customers

More productivity

Common user experiencewith Office & Outlook

Reduced click countsfor every task

Complete capabilitiesin the office & on the road

Works the Way

You Do

Works the Way

You Do

Better management

Powerful workflow drivesconsistent processes

Automated alerts andexception handling

Closed-loop trackingand reporting

Works the Way Your Business

Does

Works the Way Your Business

Does

Works the WayIT

Wants It To

Works the WayIT

Wants It To

Reduced load

Simplified installationand maintenance

Common configurationand customization tools

Integrates easilyvia Web services

Page 22: Microsoft CRM 3.0 Features that provide values for customers

Microsoft CRM | Our Value for Customers

Investment AreasInvestment Areas

Simple and Reliable

Less IT Involvement

Lower IT Barriers

Works the WayIT

Wants It To

Works the WayIT

Wants It To

Reduced load

Simplified installationand maintenance

Common configurationand customization tools

Integrates easilyvia Web services

Page 23: Microsoft CRM 3.0 Features that provide values for customers

Supported ConfigurationsServer

Server OSWindows 2003 SP1Windows 2000 SP4Small Business Server 2003 SP1

SQLSQL 2000 SP4Both 32 & 64 bit SQL ServerSQL 2000 Reporting Service SP2SQL 2005

ExchangeExchange 2000 (Windows 2000 only)Exchange 2003

Application ServerIIS 6IIS 5.NET Framework 1.1

Page 24: Microsoft CRM 3.0 Features that provide values for customers

Supported ConfigurationsClient

Client OSWindows 2000 Professional SP4Windows XP Professional SP1Windows XP Tablet SP1

SQLMSDE 2000 SP4

OfficeOffice XP SP3Office 2003 SP1

BrowserIE 6IE 7 (not for TAP2)

Page 25: Microsoft CRM 3.0 Features that provide values for customers

Microsoft CRM | Our Value for Customers

More productivity

Common user experiencewith Office & Outlook

Reduced click countsfor every task

Complete capabilitiesin the office & on the road

Works the Way

You Do

Works the Way

You Do

Better management

Powerful workflow drivesconsistent processes

Automated alerts andexception handling

Closed-loop trackingand reporting

Works the Way Your Business

Does

Works the Way Your Business

Does

Works the WayIT

Wants It To

Works the WayIT

Wants It To

Reduced load

Simplified installationand maintenance

Common configurationand customization tools

Integrates easilyvia Web services

Page 26: Microsoft CRM 3.0 Features that provide values for customers

© 2005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.