microsoft: empowering the future - uw tacoma · 2018. 3. 9. · 69 appendix f – survey fear of...
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Microsoft: Empowering the Future
Rehan Babar | Byron Holcek | Aurora Lumi | Kale Mah-Vierling
Presented to : Julie Zunker & Microsoft
March 2nd 2018
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Analysis
Problem
Solution
Impact
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How can Microsoft utilize its position
as a thought leader to address local
and global challenges?
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What Matters to Microsoft?
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What Matters to Microsoft?
Innovation
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What Matters to Microsoft?
Corporate Social Responsibility
Innovation
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What Matters to Microsoft?
Corporate Social Responsibility
Innovation
Philanthropy
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What Matters to Microsoft?
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What Matters to Microsoft?
Diversity and Inclusion
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What Matters to Microsoft?
Trustworthy Computing
Diversity and Inclusion
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30% of the hours
worked globally could
be automated by 2030
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Investment in ai 51 million jobs lost by
2028
$15.7 trillion rise in
global GDP
2.3 Million jobs by 2020
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Poor media coverage stemming from driver actions as well as low standards for background checks on potential new drivers
Who must we consider?
Uber has long been characterized by a cut throat culture and being results driven, with no regard to costs and local regulatory bodies.
Shareholders Government
Society
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Automation
Negative Perception
Estimated that
51 Million jobs
will be lost
within the next
decade
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Skills Gap
Negative Perception
50% of education learned during the first
year of a technical degree will be outdated
by graduation
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AI Bias
Negative Perception
Women are 33% more likely to be shown when
searching a picture of people cooking
Screengrab: Kate Crawford’s “The Trouble With Bias” at NIPS 2017
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Microsoft is Helping
Negative Perception
Skills Development Inclusiveness Community Partnerships
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Microsoft is Helping
Negative Perception
Skills Development Inclusiveness Community Partnerships
Career Pathways
Skillful Initiative
LinkedIn Learning
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Microsoft is Helping
Negative Perception
Skills Development Inclusiveness Community Partnerships
Career Pathways
Skillful Initiative
LinkedIn Learning
DigiGirlz
One Billion Rising
Sit With Me
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Microsoft is Helping
Negative Perception
Skills Development Inclusiveness Community Partnerships
Career Pathways
Skillful Initiative
LinkedIn Learning
DigiGirlz
One Billion Rising
Sit With Me
Career Pathways
Skillful Initiative
LinkedIn Learning
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Education
Perception
Mandatory training for all new
drivers, with regular
refreshers to ensure drivers
are compliant with Uber
policies
How comfortable are you with business using
AI to interact with you?
35% comfortable 65% not
comfortable
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95% of the web traffic is
only on the first page of
search results
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The first 5 listings of a
web search receive 67% of all engagements
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The Gap
Society Microsoft Solutions
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“Empower every person and
every organization on the planet
to achieve more”
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The Gap
Society Microsoft Solutions
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Social Campaign
#TellUs
AI Powered
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Social Campaign
#TellUs
AI Powered
Information
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Social Campaign
#TellUs
AI Powered
Solutions Information
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Social Campaign
#TellUs
AI Powered
Solutions Programs Information
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Social Campaign
#TellUs
AI Powered
Solutions Data Programs Information
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How Will Microsoft Promote This?
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Marketing Video
Content Channel Call to Action
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Marketing Video
Content Channel Call to Action
Future Focus
Digital Shift
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Marketing Video
Content Channel Call to Action
In-Store
Stations
Social Media
Future Focus
Digital Shift
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Marketing Video
Content Channel Call to Action
In-Store
Stations
Social Media
Future Focus
Digital Shift
Link to Site
Hashtag
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Marketing Video
Content Channel Call to Action
In-Store
Stations
Social Media
Future Focus
Digital Shift
Link to Site
Hashtag
Microsoft.com/TellUs
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SparkHub
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SparkHub
Regional Challenges
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SparkHub
Entrepreneurial Spirit
Regional Challenges
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SparkHub
Entrepreneurial Spirit
Regional Challenges
Seed Grants
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SparkHub
Entrepreneurial Spirit
Regional Challenges
Seed Grants
Data Collection
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Analysis Advance Connect Transform Impact
Connect Impact by the Numbers
Cost
$8,300,000
Value of Data
$3,900,000
Financial Highlights
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Analysis Advance Connect Transform Impact
Connect Impact by the Numbers
Cost
0.26% 2017 Ad. Budget
$3,900,000
Financial Highlights
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What is the impact?
Shareholders 1
NPV of $4.40 MM
Brand Reputation
EPS growth
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What is the impact?
Society 1
1.6 billion interactions
Skills gap
Positive AI awareness
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What is the impact?
Government 1
Economic growth
Safe AI development
Innovation
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Implementation Plan
Launch initiative
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Risk Analysis What risks may Microsoft face?
Decision
Fatigue
1
Simple &
Engaging
Delivery
2
Lack of Trust
in AI
Increased
Transparency
3
Low
Engagement
Focus on
Prevalent
Issues
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Risk Analysis What risks may Microsoft face?
Decision
Fatigue
1
Simple &
Engaging
Delivery
2
Lack of Trust
in AI
Increased
Transparency
3
Low
Engagement
Focus on
Prevalent
Issues
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Risk Analysis What risks may Microsoft face?
Decision
Fatigue
1
Simple &
Engaging
Delivery
2
Lack of Trust
in AI
Increased
Transparency
3
Low
Engagement
Focus on
Prevalent
Issues
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Risk Analysis What risks may Microsoft face?
Decision
Fatigue
1
Simple &
Engaging
Delivery
2
Lack of Trust
in AI
Increased
Transparency
3
Low
Engagement
Focus on
Prevalent
Issues
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Analysis
Problem
Solution
Impact
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Appendix A - Costs
Negative Perception https://www.microsoft.com/en-ca/store/locations/all-locations https://www.webpagefx.com/How-much-should-web-site-cost.html https://www.cardboardcutoutstandees.com/pricing.html
https://business.twitter.com/en/help/overview/what-are-promoted-trends.html
https://business.twitter.com/en/help/overview/ads-pricing.html
https://thrivehive.com/how-much-does-it-cost-to-advertise-on-twitter/
https://www.cnet.com/products/microsoft-surface-3/
http://ceklog.kindel.com/2012/08/30/retail-pricing-markup-and-margins/
http://www.glassdoor.ca/Salaries/software-engineer-salary-SRCH_KO0,17.htm?countryRedirect=true
https://onemarketmedia.com/video-production-cost-calculator-tool/
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Appendix B – Hypothetical Social
Media Ad Boost
Negative Perception
https://business.twitter.com/en/help/overview/ads-pricing.html
https://thrivehive.com/how-much-does-it-cost-to-advertise-on-twitter/
https://celeb-brand-agent.com/2015/02/26/how-much-does-a-promoted-tweet-cost/
https://fitsmallbusine
ss.com/how-much-does-facebook-advertising-cost/
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Appendix C – Value Created
Negative Perception
https://www.techemergence.com/chatbot-comparison-facebook-microsoft-amazon-google/ https://news.vice.com/en_ca/article/j5dkmd/how-much-is-is-your-personal-data-really-worth
https://www.similarweb.com/website/microsoft.com https://www.microsoft.com/investor/reports/ar17/index.html
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Appendix D – Net Value Add
Negative Perception
https://www.microsoft.com/investor/reports/ar17/index.html
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Appendix E – Web Traffic
Negative Perception
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://www.similarweb.com/website/microsoft.com
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Appendix E – Web Traffic
Negative Perception
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://www.similarweb.com/website/microsoft.com
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Appendix E – Web Traffic
Negative Perception
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://www.similarweb.com/website/microsoft.com
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Appendix F – Survey Fear of The
Unknown
Negative Perception
Digital Skills Gap
Diversity Gap
Accessibility
33% “Its never going to know
me and my preference as
well as a human being”
24% “The rise of the robots
and enslavement of
humanity”
10% “Finding that I get on better
with AI than I do with my
friends and family”
5% “Robots uncovering
my deepest secrets”
28% “None of the
above/nothing”
https://www.ciosummits.com/what-consumers-really-think-about-ai.pdf
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Where is Microsoft?
Appendix G –
“How to learn
about AI” search
results
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Additional Works Cited
1. https://www.accenture.com/ca-en/insight-artificial-intelligence-future-growth
2. https://www.ciosummits.com/what-consumers-really-think-about-ai.pdf
3. https://www.mckinsey.com/global-themes/future-of-organizations-and-work/what-the-future-of-
work-will-mean-for-jobs-skills-and-wages
4. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/agile-marketing-
a-step-by-step-guide
5. https://www.mckinsey.com/business-functions/risk/our-insights/controlling-machine-learning-
algorithms-and-their-biases
6. https://www.microsoft.com/en-ca/
7. https://www.microsoft.com/investor/reports/ar17/index.html
8. https://msblob.blob.core.windows.net/ncmedia/2018/02/The-Future-Computed_2.8.18.pdf
9. https://www.technologyreview.com/s/510646/racism-is-poisoning-online-ad-delivery-says-
harvard-professor/
Additional Works Cited