Girls in a technology event

Gatsapostoli Zoi Zagkas Dionisis

Kavvatha Panagiota Michalitsianou MariannaFountoulis Konstantinos

High School Girls 15-17 years old

Target group

TO DO LIST:� Build technological awareness in girls

� Bring down the fear of Technology - Girls can code!

� Eliminate sex discrimination

� Create future women tech experts

StrategyWHAT

Change girls teenagers perspective and attitude towards technology and coding

CONSUMER TRUTH

Technology and coding is mostly for boys and it’s difficult to understand

HOW

Make a fun and trendy connotation/connection with celebrity people, create a community

MESSAGE

#girlsintech

#girls in tech#microsoft hellas

Ami YiamiVlogger

Eleni Vaitsou Actor

The Ambassadors

‘’Girls in Tech’’

Launch

● Photo’s & Video from the event● Statistics for the number of participants & Sites Built● Owned media (and other) releases

● Built your own website by yourself - Built your future● (HTML) Hype The Microsoft Love - More than just a language…

After Launch

Participation

Pre registration via microsite

Entrance Bracelets Live Streaming

Main Event

Built your own website with the help of your favorite ambassador

� 10 sites chosen to be on line� 5 participants will take free lessons after exams� 1 will win a windows phone● Dj - Music event