DigitalDigital

GetGameSmart.com

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The ChallengeMicrosoft’s Get Game Smart program is dedicated to educating parents about their children’s gaming habits, allowing them to discuss those habits and ensure healthy gaming activity. As the program grew in influence it was discovered that it could be customized and applied to countries outside its initiallaunch zone.

www.getgamesmart.com

Home Page

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Our SolutionEdelman Digital took the existing Get Game Smart website and redesigned it to launch in multiple countries adding additional regionally specific information and restructuring the site to accommodate the additional content. These additional launches also allowed the creative team the chance to refresh the whole look and feel of the website and create additional opportunities to engage the user with new compelling content. Edelman also facilitated multiple language translations, creating versions of the website for the U.S., Canadian, and European Markets.

Capabilities UtilizedStrategic ResearchUser ExperienceContent StrategyArt & DesignCopy DevelopmentProgrammingFunctionality PlanningInformation ArchitectureContent Management SystemsDigital Video DistributionDigital Video Measurement

Get Game Smart Ambassadors

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Helpful Hints - Three Easy Steps

Family Tools - Complete the PACT

Get Game Smart Blog

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About Edelman DigitalEdelman Digital has been an award winning, full service digital engagement agency since 1995. We do this by creating authentic content, communications and experiences that earn trust, build community and drive business results.

Integrated digital programs, bridging traditional and social media with online PR and marketing, are our strength. This includes everything from strategy derived from insights and research to creative development and execution. Our digital engagement includes community management, influencer outreach and social media advertising, and our web visibility initiatives include search engine marketing and optimization.

Through the years we’ve discovered that if you find the story from the consumer you can tell it back to them in their language—let us help you own that story.

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GetGameSmart.com