microsoft nmdl
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TRANSCRIPT
Presentation By: Ryan McInerney
MSU New Media Drivers License
The Low-Down Windows 7
Most recent installation of the most popular OS More “user-centric” Over 300 million copies sold
Evaluation Traditional Computer Operating System Great use of traditional advertising mediums The product -- Windows 7 has already put
them back on the right track after the “Vista” failure.
Allows you ultimate personalization with the specifications on the computer you want to own.
Call attention to these points!
Product Plan Currently
Great traditional advertising campaign No facebook, Twitter, or YouTube presence
Plan Get on board with social media specifically for
Windows 7 Utilize the fact that Apple OSX is only pre-installed
on their own computers
Twitter & Facebook Step 1: Create verified accounts Step 2: Host a contest that is user based to
see how people personalize their Windows 7 experience
Step 3: Continue having a social media presence, allowing users to communicate with each other and the product.
YouTube Step 1: Create a YouTube Channel Step 2: Upload commercials that are already
produced Step 3: Host another contest for users to send
in home videos of their thoughts on Windows 7
Step 4: Use the channel to address issues/concerns
Search Engine Optimization Currently
“Windows 7” - decent search results “Windows 7 YouTube” - unfavorable results
Plan Along with previous suggestions, utilize blogs
already in place Integrate blogs with new social media accounts Have better search results!
Google AdWords Why?
Reach the right consumers Communicate the right points Pay the right price
Analytics Use Google Analytics
Make sure the right market is being reached Be able to change media outlets to better fit
consumer Address issues quickly and efficiently
Budget Analysis
18%
18%
23%
13%
28%
FacebookTwitterAdWordsBlogsYouTube