microsoft partners and the cloud how the windows azure platform can improve your business

Windows® Azure™ Platform

Microsoft Partners and the Cloud:How the Windows Azure Platform Can Improve Your Business

November 9 2010

Nigel WatsonPlatform Strategy AdvisorMicrosoft Australia


Transformations: Bell’s Law


TechnologyCentralised compute and storage, thin clients

EconomicOptimized for efficiency due to high cost

BusinessHigh upfront costs for hardware and software

Mainframe1950-60s


Mini-computers1970s

http://www.flickr.com/photos/snglinks/4990273435/sizes/l/in/photostream/


TechnologyCommoditised computing on the desktop, LANs

EconomicOptimised for agility and low cost

Business Perpetual license for OS and application software

Personal Computers1980s

http://www.flickr.com/photos/hexholden/251138522/


Client/Server1990s

http://www.flickr.com/photos/takashi/4599575/sizes/o/in/photostream/

Windows® Azure™ Platformhttp://www.flickr.com/photos/jurvetson/916142/sizes/o/in/photostream/

Web2000s


TechnologyLarge datacenters, commodity hardware, scale-out, devices

EconomicOrder of magnitude better efficiency and agility

BusinessPay as you go, pay for only what you use

Cloud2010s


Attributes \ Analyst IDC Forrester Gartner Yankee Cisco NIST

Access anywhere Browser based Scalable

Control Low Low Published APIs (abstracted)

Elastic (on-demand)

Self service Multitenant (shared)

Customizable Low Low

Failure resistant

Metered by use Highly Automated Service-based

On-Demand

Scalable

Elastic (on-demand)

Self Service

Multitenant (Shared)

Metered by use


Scalable

Elastic (on-demand)

Self Service

Multitenant (Shared)

Metered by use


TIME

IT C

APA

CIT

Y

Allocating Resources: The Traditional View

Allocated IT resources

Oversupply

Undersupply

Load forecast

Initial investme

nt

Oversupply

Actual load


TIME

IT C

APA

CIT

Y

Allocating Resources: The Cloud View

Allocated IT resources Actual load

Lower initial

investment

Less oversupply

Load forecast

Less oversupply

No undersupply


transformation == opportunity + risk


Microsoft’s approach to cloud


Common Management Tools

Common Identity

Common Dev Tools

Microsoft’s Approach: Deployment Options

Microsoft Partner

Customer


Cloud(Microsoft)

Hosted(Partner)

On premises(Customer)

Comparing Deployment Options

Hardware

Software

Maintenance

Cost


Microsoft On-Premises and in the Cloud

BUSINESS APPSCOLLABORATION STORAGE PLATFORMMANAGEMENTPRODUCTIVITY COMMUNICATIONS

DEEP INVESTMENTS IN INFRASTRUCTURE

• Over $2B invested in cloud infrastructure

• Geo-replicated customer data• Public and private cloud flexibility• 30,000 engineers working on cloud services

COMMITMENT TO SERVICES EXCELLENCE• Financially-backed uptime guarantees

• SAS 70 and ISO 27001 compliant• Carbon footprint innovation• Rapid innovation model


Consumption ModelsThe Windows Azure platform fits here

Traditional IT

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You m

anage

IaaS

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Managed b

y v

endor

You m

anage

You m

anage PaaS

Managed b

y v

endorStorage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

SaaS

Managed b

y v

endor

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data


Windows Azure Platform

GENERAL PURPOSE PROGRAMMING LANGUAGES

Compute StorageManagemen

tRelatio

nal data

MarketplaceAppFabricCDN

Windows Azure Platform

Management


The market opportunity for Systems Integrators


“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.”


The Cloud Market: Tripling in Three Years

• By 2014, cloud computing services will grow to a $45 billion industry a year (IDC)

• Traditional IT services will transfer to the new cloud model, with lots of potential revenue in new businesses and revenue streams (Gartner)

IDC: Worldwide Software As a Service 2010-2014 Forecast: Software will Never Be the Same, June 2010

$17.6B

$6.9B

$14.0B

$5.7B

$13.3B

$2.9B

SaaS PaaS IaaS

2009

2013

Windows® Azure™ PlatformON PREMISES HOSTED PUBLIC

Software

Platform

Infrastructure

Enable others do their own cloud

Help others move to the cloud storyOffer Private Cloud

Resell / ChannelBuild on top of Azure

Mai

ntai

n/su

ppor

t


Your Customer Profile

The Profile of a Likely Cloud Adopter

Organizations in the Midst of Dynamic Change

Global, Distributed Organizations

Organizations with Capacity-Constrained Infrastructure

Organizations with Strategic, Leveraged IT

Key Insights

SaaS Adoption Is Higher for “Mission-Critical” Business Processes

SaaS Adoption Is Higher for Differentiating/Core Business Processes

Source: 2009 Schireson Associates Study, “Customer attitudes to SaaS”


Create New Cloud Services

Opportunity areas

Store Data in the Cloud

Move Applications to the Cloud

Create New Solutions by Combining Cloud Services

Extend Applications to the Cloud


SIMPLIFY MANAGEMENT

• Leverage the efficiency of Windows Azure Platform to connect and manage infrastructure required for your projects.

• Eliminate cost and complexity for customers and focus on their core business.

Windows Azure Benefits: SIs

WEB 2.0 SCALE AND

INTEROPERABILITY

• Quickly and easily create, deploy, manage, and distribute Web applications and services.

• Build new applications quickly with less burden on customers’ IT.

CREATE REPEATABLE SOLUTIONS

• Build solutions for customers who use the Windows Azure platform to simplify the infrastructure requirements for their projects.

• Test or staging environments can be set up quickly, with lower cost.


The Windows Azure Platform DifferenceOpportunities to Use Windows Azure Platform

KEY DIFFERENTIATORS• Choice of familiar

development tools

• Choice of relational or native storage

• Choice in on-premises, private hosted, public cloud hosted, or hybrid deployment

• Enterprise-ready, world-class Microsoft support


© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Thank you!

microsoft partners and the cloud how the windows azure platform can improve your business

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