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Presentation materials from IBM Innovation Centre Seminar on Software as a Service & Cloud Computing. May 20th 2009TRANSCRIPT
© 2009 IBM Corporation
ISV and Developer Relations
Maximise Your Relationship with IBMSAAS & Cloud
Welcome to the IBM Innovation Centre, Dublin.
IIC Dublin, 20th May 2009
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009
What’s in store today?A quick look at this morning’s content
10.00 Welcome, Introduction to IDR & Innovation Centres
Noel Crawford – IDR Manager, IBM in Ireland.
10.30 IBM PartnerWorld Industry Networks Overview
Joanne Stanley – IDR Marketing Manager
11.00 Tea & Coffee Break
11.15 IBM Software as a Service
Simon Baker - Business Development Manager,
IDR Northern Europe.
12.00 IBM Cloud Computing
Dr.Pol MacAonghusa – CTO, Emerging
Technology Incubation Centre.
12.45 Q&A with presenters & Interactive
Discussion
13:00 Networking Lunch
13:45 Break outs and PartnerWorld desk available
to all
© 2009 IBM Corporation
ISV and Developer Relations
IBM Innovation Centre, Ireland
Noel CrawfordIBM Innovation Centre & IDR ManagerIreland
IIC Dublin, 20th May 2009
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009
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► Building skills across the community and around the globe
► Enabling anytime, anywhere collaboration across the community
► Staying at the forefront of global change
developerWorks developerWorks IBM Academic IBM Academic InitiativeInitiative
PartnerWorld PartnerWorld Industry NetworksIndustry Networks
In IDR we create sustainable business and technology innovation for our clients through our technology offerings and our collaboration with and
between our ecosystem.
IDR Ecosystem
IBM ISV & Developer Relations: Innovation powered by community
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009
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How can IBM help?IDR provides timely, relevant and EFFECTIVE support for ISVs facing rapidly
developing local and global marketplaces
The ISV landscape is shifting: Consolidation - high market penetration - competing business models
ISVs seek to acquire or align with major technology partners
ISVs seek expansion into new geographies, customers, adjacent industries
Funding shifts from application software to new technology models and geographies; VC start-ups mushrooming in secondary markets
ISVs evaluating/adopting SaaS model
ISV ResponseMarket Forces How IBM Helps
Demand for new technologies & business models
Enable transformation to new models like SaaS
VC funding shiftsImprove ISV technical skills and capabilities
Globalization and emerging growth markets
Increase ISV go-to-market capabilities
ConsolidationDrive expansion with collaboration and global reach
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 20097
Innovation Centre MissionInnovation Centre Mission
““Assist Business Partners in developing skills and
delivering solutions through education, briefings, and
on-site and remote access to design, architect,
scalability testing, porting and enablement services””
a Decade of working Together
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 20098
Full Service
IBM InnovationCentre (Hub)
Partnership Solutions Centres
HAMBURG BERLIN
FRANKFURT
DUSSELDORF
MUNICHSTUTTGARTSTUTTGART
AMSTERDAM
LA GAUDE
MILAN
TEL AVIV
PARIS
BARCELONA
IBM Innovation Centre (Satellite)
IBM Innovation
Centre (Base)
eArchitects /
Events
STOCKHOLM
HELSINKI
OSLO
COPENHAGEN
MOSCOW
PRAGUE
WARSAW
BUDAPEST
BRATISLAVA
ZURICH
HURSLEY
DUBLIN
Centre Project in
progress
SOUTH AFRICA
KIEV
BUCHAREST
ISTANBUL
CAIRO
KARACHI
DUBAI
MADRID
Current locations and projects in progress:
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009
Building Applications
IBM Innovation Centres
Onsite (specific local skills) and remote access to:
� Architecture, design & consulting support
� Porting, migration and testing hands-on assistance
� Testing – performance, scalability etc
� Multi-product integration activities including proofs of concepts, performance & scalability testing
� ‘Ready for’ validation processes
� Latest hardware, software and development toolsibm.com/partnerworld/iic
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009
� Business Partner Education -Classroom workshops and seminars
� Latest Technology
� Virtual instructor-led workshops
� developerWorks Live! Briefings & IBM Academic Initiative events
� Online self-paced education
� Podcasts
� One-on-one mentoring / consulting
Building Skills
Flexible learning
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009
►Marketing Resource Managers
►Client Events Package
►Sales Linkage/Closure Activities
►Demonstration Facilities
►Showcase Labs
► IBM Innovation Centre Suites
►Centre tours
►Success stories
Marketing and Sales
Accelerate your sales cycle
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009
►Seminar “Maximize your Relationship with IBM”
► Industry Network Connection events
► “Connect to Win” Executive Events
►User group meetings
Collaboration
Enabling anytime, anywhere collaboration
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 200913
Innovation Innovation CentresCentres::
�”Physical Portal” (shop front) for
collaboration and innovation
�Local access to global / central
resources (language and culture)
�Development lifecycle technical
enablement and support
�Focus leveraging each other’s
core capabilities (ISV & IBM)
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ISV and Developer Relations
© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009
Business Innovation & Incubation Centre
�Draws On;
�Global EBOs
�VC /R&D Teams
�Ireland Eco System
�Universities
�Proof Points;
�RFID CoE
�Datacentre Services
�Mobile Health
�Cloud
�WM CoE
�GS CoE
© 2009 IBM Corporation
ISV and Developer Relations
Thank you!