microsoft - seo - taus tokyo forum 2015
TRANSCRIPT
Machine Translation and Search Engines What is the effect? SEO Aware Translations
April 9, 2015 Tokyo, Japan
Goal: Optimize for the User
October 2009
• 2.5% of content of the English
KB is human translated to
Czech, ranked by page view.
• The top 2.5% cover an estimated
50% of the page views.
• The remaining content is
untranslated.
January 2010
• 2.5% of content of the English KB is human translated to
Czech, ranked by page view.
• The top 2.5% cover an estimated
50% of the page views.
• The remaining content is machine translated, starting
December 5 and completed over the next 10 days.
Machine Transla-ng the Czech Knowledge Base
Referrals from the Czech Republic
• Referrals to the CSS
knowledge base site
from the top 2 search
engines in the Czech
Republic (google.cz and
seznam.cz
• to the Czech KB (cs)
• to the KB in other
languages (All other
languages) 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Oct FY10 Nov FY10 Dec FY10 Jan FY10
cs
All other languages
Success rate across languages “Success rate”
combines 2 sets of
numbers: “was this
information relevant”
and “did this
information solve
your problem”
Source: Martine
Smets, Microsoft
Customer Support 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
Arabic
Chinese Simplified
Chinese Tradi-onal
Czech
English
French
German
Italian
Japanese
Korean
Portuguese
Portuguese (Brazil)
Spanish
Machine Translated
HumanTranslated
• Free trial – using sample content
• Activate Connector for Microsoft Translator
• Walk through the account signup and provisioning
• Copy credentials from Microsoft site to Connector
• Start using it for any content you choose
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Integrates with your TM tool
10
Top translation tools support Microsoft Translator
© 2014 MicrosoY Corpora-on. All rights reserved. MicrosoY, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The informa-on herein is for informa-onal purposes only and represents the current view of MicrosoY Corpora-on as of the date of this presenta-on. Because MicrosoY must respond to changing market condi-ons, it should not be interpreted to be a commitment on the part of MicrosoY, and MicrosoY cannot guarantee the accuracy of any informa-on provided aYer the date of this presenta-on. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Microsoft Translator at a Glance
World-class Statistical Machine Translation Built on over a decade of work at Microsoft Research
Big Data Powered Trained with billions of “parallel” sentences (Bing index & licensed)
General Purpose System Powers Bing Translator, supports 40+ languages, any-‐to-‐any
Unprecedented CustomizaKon Capability Hub train before translaKon + CTF edit aNer translaKon
Powerful Cloud API Rich, secure API enabling integraKons, >99.95% availability
Powerful Tools and Customization Our machine learning & big-‐data based transla-on technology brings the power of instant transla-ons to break down language barriers for users, developers, webmasters, translators and businesses. Robust, industry leading tools such as the HUB and CTF allow for unprecedented customiza-on of the transla-on experience.
Instant transla-on and language services in web, desktop and mobile applica-ons. Highly scalable and robust cloud-‐based, machine-‐transla-on service from MicrosoY. Supports SOAP, REST, AJAX, OData, and the Translator web site transla-on widget. Extensibility for development on SharePoint, Office , Windows Phone, and more…..
Instant transla-ons of web pages without the need to write any code. Use the AJAX API to roll-‐your-‐own widget. Use the integrated “Collabora-ve Transla-ons” (CTF) func-onality to tap into your community.
Custom transla-on portal to build, train, and deploy customized automa-c language transla-on systems. Combine your data with Bing big data to tune the transla-on output to best fit your content. Free with any level of Translator subscrip-on (including the free -er).
Override, modify or vote for the translated output to best fit the content. Provide the end-‐user alterna-ve transla-ons. Import the edits back into Hub for further training.
Hub CTF Widget Powerful API
Fully integrated across the stack, Translator extends the value of Microso3 pla5orm and your solu8ons built on the Microso3 pla5orm for our customers including consumer facing applicaKons such as Bing Translator, Bing Toolbar, Bing DicKonary, and Windows Phone App.
+80,000 more.
A few of our customers and partners….
Enabling Translation in Many Products
Languages Arabic English Hungarian Maya Slovenian
Bosnian Estonian Indonesian Norwegian Spanish
Bulgarian Finnish Italian Otomi Swedish
Catalan French Japanese Persian Thai
Chinese Simplified German Klingon Polish Turkish
Chinese Tradi-onal Greek Korean Portuguese Ukrainian
Croa-an Hai-an Creole Latvian Romanian Urdu
Czech Hebrew Lithuanian Russian Vietnamese
Danish Hindi Malay Serbian Welsh
Dutch Hmong Daw Maltese Slovak
Price Subscrip-on to a number of characters per month (in millions of characters) Retail price: US$10 per million characters Renews monthly, or whenever you run out of capacity Pay by credit card, MicrosoY enterprise agreement or invoicing
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