SQL Server 2014David J. Rosenthal

CEO, Atidan

November 21, 2014

Microsoft Technology Center, NYCModernBiz

ModernBiz: Your path to the Modern Business

SQL Server 2014 overview

Key business solutions• Get the most out of your IT investment

• Be prepared for the unexpected

A great time to modernize your database

Get started

2

Agenda

3

ModernBiz

Choose your own path

to modern, with flexible,

familiar, and trusted

solutions for your

business—desktop to

mobile, server to cloud.

Connect with

customers

Grow

efficiently

Safeguard

your business

Business

anywhere

Increase

your sales

Get the

most out

of your

technology

Be prepared

for the

unexpected

Protect

and control

your data

Work

together

easily

Get your

work done

anywhere

Understand

your

customer

ModernBiz

Adapt

to change

4

ModernBiz

SQL Server 2014 offers

a key component of the

modern business

Get faster application

performance on your

existing hardware

Have the peace of

mind that your

business data is

backed up in the cloud

Increase

your sales

Get the

most out

of your

technology

Be prepared

for the

unexpected

Protect

and control

your data

Work

together

easily

Get your

work done

anywhere

Understand

your

customer

Adapt

to change

ModernBiz

5

SQL Server 2014

The data platform for the modern business. SQL Server offers small and midsize organizations a fast, highly available

database—and a cloud-ready data platform that will grow with your

business.

SQL Server

7

How much is database downtime costing your organization?

A slow-performing

or unavailable

database can cause

significant business

challenges.

Poor

Productivity

Lost

Customers

As your company

grows, so do the

demands on the

databases that support

core business functions

Inventory

Order

processing

Customer

management

SQL Server 2014 makes

fast, highly-available

database functionality

affordable to any size

of organization

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Get a database that can keep up with your business today and tomorrow

Speed up transactions

without buying new

hardware

Keep your database

up and running more

of the time

Trust SQL Server, the

world’s most widely

used database (IDC)

Click here to jump to a slide in the appendix with more technical information on this solution.

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Is your data backed up?You want to make sure your data

lives on through system failures,

yet effective backup often

requires significant capital

investment in hardware and

backup media.

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Protect your data and keep your business up and running

Click here to jump to a slide in the appendix with more technical information on this solution.

Automate database

backups to minimize

data loss

Encrypt your backup

files for added

protection

Restore to the cloud if

on-site servers are

down

Get fast, easy backup

for your database with

SQL Server and

Microsoft Azure

Avoid security and

compliance risks and ensure

continued compatibility by

upgrading today.

SQL Server 2005

End of Extended Support

is April 12, 2016.

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Now is a great time to modernize your database

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SQL Server 2014 Feature ComparisonFEATURES

SQL Server

2014

SQL Server

2012

SQL Server

2008 R2

SQL Server

2008

Performance

In-Memory OLTP*

In-Memory ColumnStore*

Buffer Pool Extension to SSDs

Enhanced virtualization support and Live Migration

Availability

Always On*

Database Recovery Advisor

Windows Server Core Support

Security

Transparent Data Encryption*

Backup Encryption Support

Enhanced Separation of Duties

Cloud-Readiness

Simplified Backup to Microsoft Azure

Larger SQL Server VMs and memory sizes available in Microsoft Azure

Gallery of VM images in Microsoft Azure

Management &

Programmability

Policy Based Management

Distributed Replay

*SQL Server Enterprise Edition only

modernbiz@Atidan.com

1-215-825-5045

14

Next steps

Let us help you get the

latest database technology

to power your business!

Appendix

Case studies

40 employees | Chemicals | www.jarchem.com

Chemical company transforms business with all-in move to the latest Microsoft platform

“We have the right tools

in place so we can go and

sell chemicals. We don’t

think about computers –

they just help us do our

jobs better.”

Art Hein, Managing Director,

JARCHEM Industries, Inc.

JARCHEM delayed an IT investment for many

years, resulting in system conflicts, business

slowdowns, and reduced capabilities.

With Microsoft partner eMazzanti Technologies,

JARCHEM updated PCs and servers to the latest

Microsoft technologies including Windows 8.1,

Windows Server 2012 R2 & Hyper V, Office 365

and SQL Server 2012.

Now, everything “just works” and JARCHEM can

focus on the business of delivering innovative

chemicals to customers around

the world. JARCHEM

Industries

Inc.

Consistent, up-to-date software saves employees time

from system startup to sharing documents

Systems are automatically replicated off-site every 15

minutes for fast disaster recovery

Mobile access including Remote Desktop Services

means employees can work anywhere

Fast, responsive technology helps JARCHEM maintain

a customer service edge

ModernBiz17

Adapt to Change

“As we welcome new

franchise partners, it’s

easy to fold them into

Office 365 and get them

up and running right

away.”

Tom Boyle, Director of IT, Sky Zone

Unifies disparate products into one enterprise-grade

solution that scales with the business

Enables regional managers and franchisees to present

a unified face to the world

Simplifies licensing and management for streamlined

user onboarding

Integrated mobile access eliminates device

management challenges

450 people | Recreation | www.skyzone.com

The global success of their indoor

trampoline park concept spurred

rapid growth at Sky Zone, but their

productivity tools couldn’t scale.

They called on Microsoft partner

CorpInfo to help them move to a

unified cloud productivity solution:

Office 365.

The result: Sky Zone now has a

reliable, integrated productivity

platform that will grow with their

needs no matter how big they get.

Fun fitness pioneer keeps business bouncing forward

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Legal firm sails through Hurricane Sandy with Windows ServerIT at the Law Offices of Aaron I. Katsman

couldn’t keep up with the firm’s growth. Slow

performance and the need to frequently

restart servers significantly reduced

productivity.

Microsoft partner WorkITsafe deployed

Windows Server 2012, using Hyper-V to

create virtual servers and desktop computers.

They set up automatic backup and failover

capabilities to guard against disaster.

The result: During Hurricane Sandy,

employees served customers from home –

without even realizing they were using the

failover system.

“Our computers are

our lifeline. When

Hurricane Sandy hit,

Hyper-V Replica saved

our business.”

Aaron I. Katsman, Owner, Law Offices

of Aaron I. Katsman

30 employees | Law | www.katsmanlaw.com Be prepared for the unexpected

Delivered uninterrupted customer service despite a

natural disaster that could have impacted business

continuity

Increased IT agility and reduced costs with virtual

servers desktops running on consolidated hardware

Gained time to focus on growing the business by

reducing IT hassles and improving system

performance

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Toole Design Group specializes in bicycle and

pedestrian transportation consulting. With many

small, regional offices located far from HQ and

rapid growth, their IT solution – based on Google

Apps and Linux – could not deliver the ease of

collaboration and reliability they needed.

With the help of District Computers, Toole Design

Group moved to a system based on Office 365,

Windows Server 2012 R2 and Microsoft Azure.

The result: Specialists inside the company can

work together no matter where they are located –

at the click of a button.

“We have a lot of passionate

experts in different locations

who want to connect with each

other. We need our people to

feel like they’re part of the

larger team even if they’re an

office of one. That’s what

Microsoft technology delivers.”

Ben Sigrist, GIS Coordinator,

Toole Design Group

Improved employee satisfaction and retention in branch

offices by connecting individuals to the larger team

Provided real-time document collaboration and sharing with

consistent formatting across devices

Enabled access to the same file structures and versions

across all locations with DFSR replication

Set the stage for further growth with a highly scalable

solution

Transportation consultancy connects experts company-wide with Microsoft solutions

60 employees | Transportation Consulting www.tooledesign.com Get your work done anywhere 20

SQL Server

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SQL Server 2014 Standard Edition

Business-class data

management

Faster insights across

your data

Cloud on

your terms

Proven data platform

Reliable availability

Robust administration

Security and compliance

Easy on-ramp to the cloud

On-demand cloud solutions

Rich developer tools

Operational reporting

Analytical insight

Integrated, consistent data

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SQL Server 2014 Standard Edition

PerformanceSQL Server 2014 Standard Edition offers new

performance enhancements to keep your database

applications running fast, including:

• Higher max memory allocation of 128 GB.

• Extend buffer pool to non-volatile storage such as

SSD (solid state drives) for even more memory with

no risk of data loss.

• Query planning enhancements aid in easy

performance tuning.

• Delayed Durability provides increased performance

when disk I/O is slow.

• Improvements to Full-Text Search and FILESTREAM

offer dramatic performance and scale advances for

building content management applications.

Back to solution slide

AvailabilityBasic high availability for SMBs, including:

• Database Mirroring

• Log Shipping

• Two-node Failover Clustering

Support for Windows Server Core, which can reduce OS

patching by as much as 50-60%1

1. The percentage reduction in patching varies and can be less based on the server roles that are enabled and the type of patches that are applied.

SecuritySecure by Design

Fewest vulnerabilities of any major database 5 years running

Active Directory Authentication

Enhanced Separation of Duty

Basic Auditing and New Backup Encryption

Manual or automatic backups

Enable backup directly to

Microsoft Azure storage

All you need is the URL and

storage key

At an instance level with point

in time restore

Measures DB usage patterns to

set backup frequency

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SQL Server 2014 Standard Edition Backup on Microsoft Azure

Reduce CAPEX & OPEX with Cloud Backup

On-Premises Network

Azure Storage

Domain Controller

Periodic Snapshot

(automatic/manual)

SQL Server

Microsoft Azure Restore to VMGeo Replication

Back to solution slide

Mission critical performance

Platform for hybrid cloud

Faster insights from any data

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SQL Server 2014 Enterprise Edition Overview

New In-Memory OLTP

Enhanced In-Memory ColumnStore for DW

In-Memory BI with PowerPivot

Buffer Pool Extension to SSDs & Enhanced Query Processing

SQL Server 2014 Enterprise Edition In-Memory Technologies

Key Features

Before

15,000requests/sec

16x Faster

With In-Memory

250,000requests/sec

SQL Server 2014 with In-Memory

Bwin Game

Application

Bwin Game

Application

Select only highly utilized tables

to be in-memory

Optimize in-memory to fit

existing hardware

Flexible

On average 10x faster, without

having rewrite entire app

Leverage full SQL Server

capabilities

Built-in

In-memory performance across

OLTP, DW and BI

All in a single SKU

Spans All

Workloads

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Increased

availability

SQL Server 2014 Enterprise Edition Disaster Recovery on Microsoft Azure

Multi-DB failover, manual

or automatic

Up to 8 secondary replicas

100% availability during

all online operations

HA without expensive SANs

Offload reads and backups

to secondaries

Efficient

Deployment and

management wizards

Monitoring dashboard within

SSMS and System Center

Easy to

deploy and

manage

Unified HA/DR solution

PrimarySecondary 2

Running BI

workloads

Secondary 1

Running backups

Synchronous

data movement

AG_Listener

SQL Server 2014

Enhanced AlwaysOn

Replica Wizard

Windows Server

2012 R2

Clustered shared

volume support

Online VHDX support

System Center 2012 R2

Manage on-premises

and cloud apps

Key features

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