microsoft windows innovatives
DESCRIPTION
branding in worldwide market and how to compete with his competitors like apple etc.TRANSCRIPT
prepared By Mr. Rajesh Mohan Mhade
Who is he?
• Bill Gates
•Paul Allen
Who is he?
Founded : April 4, 1975, Albuquerque, New Mexico, United States
Founders: Bill Gates, Paul Allen
Awards : Satellite Award for Best Interactive Product CD-ROM Entertainment
CEO : Steve Ballmer
Headquarters: Redmond, United States of America.
History
1972–83: Founding and company beginnings
1984–94: Windows and Office
1995–2005: Internet and the 32-bit era
2006–10: Windows Vista, mobile, and Windows 7
2011–present: Rebranding, Windows 8, and Surface
MICROSOFT PRESENTS ITS FIRST NEW LOGO SINCE 1987
Old & New logo
1987
2006–2011
2011–2012
Windows• The most successful software of Microsoft
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MS-DOS(Microsoft Disk Operating System)
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Windows 3.1(1992)
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Windows 95 (1995)
Sold a million copies in four days
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Windows XP(2001)
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Windows Vista(2006)
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Windows 7 (2009)
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Windows 8 (2012)
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More wonderful features
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A really big company now
• Millions of users
• Software used in a billion PC worldwide
• SOFTWARE GURU
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Strategy and Company Objectives
“Our mission is to help people and business throughout the world realize their full potential.”
- Microsoft corporate website.
“At Microsoft, success comes from our passion for creating value – value for customer, shareholders, and partners; value for our employees and the communities around the world where we do business.”
-Bills Gates, Microsoft Chairman.
Brand Positioning:•The Microsoft brand position has always been that of Number One – The market leader.
Brand Promise
•Empower people through great software anytime, anyplace, and on any device.
•The combination of company passion with customer need.
Microsoft achieve its mission by operating in five segments, both in Business to Consumers and in Business to Business (and hybrid too).
Those segments are:
1. Client:- (B2B)
2. Servers and Tools:- (B2B)
3. Online Service Business:- (B2C-B2B)
4. Microsoft Business Division:- (B2B-B2C)
5. Entertainment and devices Division:- (B2C)
Hotmail Live ID Messenger Live Search Spaces Alerts
Live.com Photo Gallery
Writer
Mail Sky Drive
OneCare
Gallery
Windows Live for Mobile
QnA
Live Search Maps
Favorites
ExpoGadgets
Custom DomainsContacts
Agents
Events
Toolbar
Calendar
Authentication
Administration
Storage
Compliance
Unified Inbox & Presence
AudioConferenci
ngE-mail and
CalendaringWeb
Conferencing Telephony
VideoConferenci
ng Voice MailInstant
Messaging (IM)
Before Today
User Experience
UserExperience
User Experience
UserExperience
User Experience
UserExperience
User Experience
Telephony and
Voice Mail
InstantMessagingE-mail
andCalendari
ng
Unified Conferencing: Audio, Video, Web
Communications Today
Microsoft® R&D
Hardware
Advanced Algorithms
Human-Computer Interaction
Machine Learning
Social Computing
Systems Architecture
Multimedia & Graphics
Search
InformationProtection
Software Engineering
Spent over $6.5 billion on R&D last year
Microsoft Research Cambridge (1997), Asia (1998),Silicon Valley(2001),India (2005) & New England (2008).
800 researchersincluding some of the world’s finest computer scientists, sociologists, psychologists, mathematicians, physicists and engineers.
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• Development and introduction of a wide variety of new software products
• Achievement of market acceptance of these products
• Constant enhancement of existing products
• Focus on satisfying customer requirements
Business Strategy
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• Microsoft performs many operations well
• Employee empowerment and compensation
• Customer Support – Microsoft Knowledge Base
• Large installed product base
Core Competencies and Competitive Advantages
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Microsoft and its top competitors
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Annual sales in 2012• Microsoft- $ 32B• IBM- $ 89B• Oracle- $ 10B• Time Warner- $
38BMarket
Capitalization• Microsoft- $
298B• IBM- $ 141B• Oracle- $ 56B• Time Warner- $
79B
Microsoft
IBM
Oracle
Time Warner
Microsoft
IBM
Oracle
Time Warner
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Five Forces Model of Competition
Not Very High
Not very significant
Relatively high High
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COMPETITORS
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• Main competitors:– IBM– Oracle– Time Warner
• Other competitors:– Apple Computers– Hewlett-Packard– Novell– Logitech– Sun Microsystemsetc
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Constantly update and improve their
products
Continually evolved the company
Accelerate new technology as they emerge
Better serve their customers
Microsoft state they want to achieve the mission through pursuing following objectives
Some People Dream Of Success…..
While Others Wake Up And Work Hard At It
Thank You!For Patience
Questions?
Answers!!!!!!!!!!!!!
Comments? Observations?