Mid Year Business Review 2013

SFS Branches

BRANCH INFORMATION

BRANCH SAMUI PATTAYA PHUKET

STAFF 7 11 8

VEHICLE 1 2 2

SKU 530 498 671

COVER DAY 45 57 50

BRANCH CUSTOMER KPI

Mix Customer

Account

% Figure

Hotel 89 59%

Restaurant 46 31%

C&I 2 1%

Trader 13 9%

Total 150 100%

Mix Customer Account % Figure

Hotel 61 45%

Restaurant 75 55%

Total 295 100%

Mix Customer Account % Figure

Hotel 170 58%

Restaurant 113 39%

C&I 12 3%

Total 295 100%

SALE MID YEAR 2013/2012

Branch SaleSale to Target

(%)Sale2013/2012

Samui 25.27 84% 15%

Pattaya 39.03 75% -8%

Phuket 33.37 70% 22%

MB

MIX PRODUCT SAMUICategory Sales % Figure 

MEAT

7,531,304 30%

SEAFOOD

7,127,789 28%

POTATO

3,393,406 13%

DRY FOOD

2,655,329 11%

DAIRY

2,633,041 10%

PROCESSED FOOD

781,000 3%

F&V

744,000 3%

FINEFOOD

155,000 1%

MEAT PORTION

142,000 1%

NON FOOD 15,000 0%

TOTAL SALES 25,271,000 100%

No Customer Total 2012

1 DELITALY

1,239,177.32

2 P S P FOODS

1,115,333.25

3 CENTRAL SAMUI

1,053,007.09

4 TOP HARVEST

1,026,056.14

5 ANTARA HOLIDAY

896,514.54

6 ALL STAR SAMUI

813,115.10

7 KAMALAYA

682,788.20

8 TONGSAI BAY

675,467.68

9 W RETREAT KOH

595,975.80

10 THE LIBRARY

555,005.55

No Customer Total2012

11 SUTHANYA

531129, .

12

12 BANGKOK AIRWAY

520 ,5 8 5 .

76

13 CHAWENGBURI

515758, .

80

14 VILLA LAWANA

446505, .

31

15 THE SHACK BAR

441636, .

62

16 THE CLIFF BAR

436337, .

10

17 NIKKI KOH SAMUI

375598, .

18

18 RICE RESTAURANT

368606, .

71

19 HANSAR SAMUI

351809, .

43

20 JIRAPA SAMUI

350257, .

30

TOP 20 CUSTOMER 2012 SAMUI

No Customer Total 2013

1 ANDAMAN MK SAMUI

165,4403, .

05

2 TOP HARVEST

110,8484, .

09

3 DELITALY

104,8836, .

64

4 CENTRAL SAMUI

867017, .

94

5 ANTARA HOLIDAY

863747, .

99

6 KAMALAYA

782913, .

70

7 BURIRASA PHANGUN

768530, .

82

8 BANDARA

641720, .

60

9 W RETREAT KOH

613491, .

85

10 TONGSAI BAY

606179, .

20

No Customer Total 2013

11 BANGKOK AIRWAYS

566,227.40

12 THE LIBRARY

471,277.90

13 ARK BAR GARDEN

455,331.56

14 THE SHACK BAR

454,945.72

15 BANYAN TREE SAMUI

451,424.90

16 RICE RESTAURANT

380,217.87

17 MALATI HOTEL

378,411.65

18 VANA BELLE

339,768.16

19 NORA BEACH

329,282.90

20 PANSEA

325,182.46

TOP 20 CUSTOMER 2013 SAMUI

No Customer 2013 2012 Loss

1 P S P FOODS 240

02101, . 1115, ,

33325.

- 8753122, .

4

2 ALL STAR SAMUI 296

36822, . 8131,

1510.

- 5167468, .

8

3 SUTHANYA 228

09422, . 5311,

2912.

- 3030349, .

0

4 CHAWENGBURI 224

18890, . 5157,

5880.

- 2915699, .

0

5 - JIRAPA SAMUI CASH

672204, .

1 3502,

5730.

- 2830368, .

9

6 DELITALY

104,88366, .

4 1239, ,

17732.

- 1903406, .

8

7 CENTRAL SAMUI 867

01794, . 1053, ,

00709.

- 1859891, .

5

8 VILLA LAWANA 283

21505, . 4465,

0531.

- 1632902, .

6

9 SILA EVASON SAMUI 111

59930, . 2528,

5522.

- 1412559, .

2

10 THE ISLANDER 131

72380, . 2640,

9619.

- 1323723, .

9

SAMUI BUSINESS LOSS

No Customer 2013 SKU

1 BURIRASA PHANGUN

768530, .

82 MEAT,SEAFOOD,FF

2 VANA BELLE KOH SAMUI

339768, .

16 MEAT,SEAFOOD,FF

3 THE LARDER SAMUI

322898, .

17 SEAFOOD, F&V,DAIRY

4 DARAPORN

205563, .

28 MEAT,SEAFOOD,F&V,FF

5 XIN CITY

163643, .

28 MEAT,SEAFOOD,DRY FOOD

6 ARAYA BUMRUNG MUANG

163284, .

59 MEAT,,FF ,DRY FOOD

7 ABSOLUTE SANCTUARY

147101, .

30 MEAT,SEAFOOD,F&V,FF

8 SAMUI PALM BEACH RESORT

131539, .

00 MEAT,SEAFOOD,F&V,FF

9 OCEAN 11

119336, .

16 MEAT,SEAFOOD,F&V,FF

10 WHITE HOUSE HOTEL

114722, .

00 MEAT,SEAFOOD,FF

HOTEL CUSTOMER DEVELOPMENT(SAMUI)

COMPETITOR INFORMATION(SAMUI)

Competitor Office SALES Staff Product Truck

ANDAMAN SAMUI 3 Meat ,sea food , FF ,Dry food 5

TOP SAMUI 2 Meat ,sea food , FF ,Dry food 5

PSP SAMUI  1 Meat ,sea food , FF ,Dry food 2

FB SAMUI 3 Meat ,sea food , FF ,Dry food 3

IL TEMBIO SAMUI 1 Meat ,sea food , FF ,Dry food 2

FARANG FOOD SAMUI 1 Meat ,sea food,Dry food 1

COLOBI SAMUI 2 Meat ,sea food , FF ,Dry food 2

All STAR SAMUI 2 Meat ,sea food , FF ,Dry food 4

BUCHER SHOP SAMUI 1 Meat 1

JIRAPORN SAMUI 2 Meat ,sea food , FF ,Dry food 2

JAGOTA SAMUI 6 Meat ,sea food , FF ,BAKERY 3

EBISU SAMUI 6 Meat, Seafood, Japanese

3

CHOICE FOOD SAMUI 2 Meat ,sea food , 2

MARKET INFORMATION SAMUI

• Tourist from EUROPIAN reduce from safety concern many Tourist from KOREAN, CHINA and RUSSIA

• Most of Tourist group from Australia are student they will prefer to eat only fast food

MIX PRODUCT PATTAYACategory Sales % Figure 

SEAFOOD 14,159,056 36%

MEAT 12,224,307 31%

Potato 4,685,709 12%

DRY FOOD 3,159,101 8%

DAIRY 2,586,038 7%

PROCESSED FOOD 715,095 2%

F&V 684,585 2%

Meat Portion 520,620 1%

FINEFOOD 196,283 1%

NON FOOD 93,751 0%

Seafood Portion 3,210 0%

Grand Total 39,030,185 100%

No Customer Total 2012

1 ROYAL CLIFF BEACH

3,022,013.00

2 CENTARA GRAND

2,681,037.30

3 SONEVA KIRI RESORT

1,773,987.30

4 AMARI ORCHID RESORT

1,755,957.68

5 HILTON PATTAYA

1,526,981.84

6 HARD ROCK PATTAYA

1,187,369.50

7 PULLMAN PATTAYA

1,137,113.19

8 PALACE RESTAURANT

1,060,506.40

9 THE ZIGN

981,357.30

10 SHERATON PATTAYA 967,312.60

No Customer

Total2012

11 PATTAYA MARRIOTT RESORT

952,644.37

12 BEEFEATER STEAK 847,800.30

13 MULLIGAN'S 718,048.85

14 PAN PAN PATTAYA 712,366.50

15 MR. POORIN BANLUEDAJ 662,754.00

16 BUFFALO BILL KOH CHANGE 638,033.95

17 GARDEN CLIFF 636,489.24

18 AMARI KHO CHANG 621,132.34

19 MATAHARI 613,739.20

20 PATTAYA PARK 598,510.00

TOP 20 CUSTOMER 2012 PATTAYA

No Customer Total 2013

1

ROYAL CLIFF BEACH

3,111,876.6

5

2 AMARI ORCHID

2,711,569.8

0

3 CENTARA GRAND

2,300,739.2

8

4 HILTON PATTAYA

1,195,475.5

0

5 PAN PAN PATTAYA

1,180,955.2

0 6

HARD ROCK PATTAYA

966,016.73

7 PATTAYA PARK

943,920.00

8

SHERATON PATTAYA

917,224.39

9

SONEVA KIRI RESORT

872,605.20

10 PATTAYA MARRIOTT

868,348.96

No Customer Total 2013

11 THE GLASS HOUSE

836,543.75

12 THE ZIGN

767,466.95

13 GARDEN CLIFF

749,982.30

14 MULLIGAN'S

643,151.60

15 PULLMAN PATTAYA

624,106.12

16 DUSIT THANI PATTAYA

580,713.61

17 AMARI KHO CHANG

529,189.07

18 PALACE RESTAURANT

495,961.40

19 ARNO

492,740.90

20 HOLIDAY INN PATTAYA

459,937.90

TOP 20 CUSTOMER 2013 PATTAYA

No Customer 2013 2012 Loss 1 SONEVA KIRI RESORT

872,605.20

1,773,987.30 -901,382.10

2 MR. POORIN BANLUEDAJ

-

662,754.00 -662,754.00

3 PALACE RESTAURANT

495,961.40

1,060,506.40 -564,545.00

4 PULLMAN PATTAYA

624,106.12

1,137,113.19 -513,007.07

5 CHERRY'S RESTAURANT 20,140.80

461,207.00 -441,066.20

6 BEEFEATER STEAK

425,522.90

847,800.30 -422,277.40

7 BUFFALO BILL KOH

247,278.04

638,033.95 -390,755.91

8 CENTARA GRAND MIRAGE

2,300,739.28

2,681,037.30 -380,298.02

9 MANHATTAN STEAK

108,258.60

482,662.00 -374,403.40

10 WOODLANDS HOTEL

102,731.40

447,178.70 -344,447.30

PATTAYA BUSINESS LOSS

No Customer 2013 2012 SKU

1 AMARI ORCHID RESORT

2,711,569.8

0

1,755,957.6

8 MEAT,SEAFOOD, POTATO

2 PAN PAN PATTAYA

1,180,955.2

0

712,366.50 MEAT,SEAFOOD, POTATO

3 THE GLASS HOUSE

836,543.75

401,919.51 POTATO,DRY FOOD

4 ARNO

492,740.90 62,323.60 MEAT,SEAFOOD, POTATO

5 PATTAYA PARK

943,920.00

598,510.00 MEAT,SEAFOOD, POTATO

6 HOYMANGPUU YAK

377,430.00 42,055.00 MEAT,SEAFOOD, POTATO

7 A ONE WANTAMITR

294,360.30 39,572.00 MEAT,SEAFOOD, F&V,POTATO

8 SRAAN REST

353,899.90

108,621.00 MEAT,SEAFOOD, POTATO

9 CAPE DARA RESORT

261,032.48 39,578.80 MEAT,SEAFOOD, POTATO

10 LONE STAR RESTAURANT

254,267.20 33,040.00 MEAT,SEAFOOD, F&V,POTATO

HOTEL CUSTOMER DEVELOPMENT(PATTAYA)

COMPETITOR INFORMATION(PATTAYA)

Competitor Office SALES Staff Product Truck

JAGOTA

BANGKOK 3 MEAT, SEAFOOD, DAIRY, ITALIAN,

PAN FOOD PATTAYA 3SEAFOOD, MEAT, FRENCH FRIES ,DAIRY 2

KIM CHUA BANGKOK 2 BAKERY, FRENCH FRIES, SEAFOOD

CHOICE FOOD PATTAYA 2 MEAT, CHEESE 2

AROI ITALY PATTAYA 1 ITALIAN PRODUCTS

AKA TRADER PATTAYA 2 MEAT, SEAFOOD, SAUSAGES

2

SUPERIOR BANGKOK 1 MEAT,SEAFOOD,

GOURMET ONE BANGKOK 1 MEAT,SEAFOOD

EURO FOOD PATTAYA 1 CHEESE, COLD CUTS, ITALIAN 1

MARKET INFORMATION

• Koh Chang Area is Low season that effect few customer financial problem with pending payment that effect to our sale

• Hotel Chain will start new property with smaller size and low cost .

• Tourist are from CHINA,RUSSIA and KOREA many Hotel revised Menu to Seafood Item.

MIX PRODUCT PHUKET

Category Sales % Figure 

MEAT

13,809,542 41%

SEAFOOD 7,088,152 21%

Potato 4,772,061 14%

DRY FOOD 2,873,266 11%

DAIRY 2,865,726 9%

PROCESSED FOOD 809,573 9%

F&V 379,142 3%

FINEFOOD 321,275 1%

Meat Portion 302,655 1%

NON FOOD 99,974 1%

Seafood Portion 50,880 0%

Grand Total 33,378,163 100%

No Customer Total 2012

1 BLACK SALMON

2,606,778

2 HARD ROCK PHUKET

2,288,963

3 WINE COLLECTION

1,481,704

4 MOMTRI'S

1,128,229

5 DUSIT THANI LAGUNA

931,499

6 TROPICAL PATONG

855,513

7 SUSHI BOX

809,213

8 LE MERIDIEN PHUKET

732,929

9 EASY WOK

595,351

10 CAPE PANWA

522,841

No Customer

Total2012

11 PHUKET AIR 520,686

12 CAFE 101 501,596

13 ACQUA 493,927

14 KATATHANEE 490,105

15 PHILEAS FOGG 475,856

16 OCEAN RESORT GROUP 426,420

17 ANANTARA SI KAO 414,135

18 WINE COLLECTION 340,922

19 #BANYAN TREE 314,109

20 BANTHAI RESORT 289,826

TOP 20 CUSTOMER 2012 PHUKET

No Customer Total 2013 1 HARD ROCK PHUKET

2,281,168

2 EASY WOK

1,232,724

3 H.B. GOURMET FOOD

1,217,299

4 THE KITCHEN

1,125,621

5 DUSIT THANI LAGUNA

1,119,047

6 MOMTRI'S

1,067,286

7 TWINPALMS NAHAD

943,989

8 LE MERIDIEN PHUKET

798,714

9 ACQUA

758,909

10 OCEAN RESORT GROUP

677,400

No Customer Total 2013

11 BOCCONCINO 650,446

12 TWINPALMS PHUKET 647,089

13 TROPICAL PATONG 638,035

14 BAKE -58 LAGOON 605,209

15 KATA FOOD PHUKET 593,825

16 #BANYAN TREE 562,190

17 PHUKET AIR 537,226

18 WINE COLLECTION 487,226

19#WATERMARK PATONG

428,278

20 URBAN FOOD 416,746

TOP 20 CUSTOMER 2013 PHUKET

No Customer 2013 2012 Loss 1 BLACK SALMON - 2,606,777 - 2,606,777

2 WINE COLLECTION 487,225 1,481,704 - 994,478

3 PHILEAS FOGG - 475,856 - 475,856

4 KATATHANEE 207,969 490,104 - 282,135

5 TROPICAL PATONG 638,034 855,513 - 217,478

6 CAFE 101 314,615 501,596 - 186,980

7 APE PANWA 341,743 522,840 - 181,096

8 WINE COLLECTION 159,910 340,921 - 181,011

9 BOATHOUSE PHUKET 287,718 126,495 - 161,223

10 AMARI VOGUE KRABI 223,649 97,611 - 126,038

PHUKET BUSINESS LOSS

No Customer 2013 2012 SKU1 TWINPALMS NAHAD 943,988 62,129 MEAT,SEAFOOD,FF

2 TWINPALMS PHUKET 647,088 77,078 MEAT,SEAFOOD,FF

3 OCEAN RESORT GROUP 677,400 426,420 DRY FOOD,FF

4 BANYAN TREE 562,189 314,109 MEAT,SEAFOOD,FF

5 HOLIDAY INN RESORT 318,394 71,346 MEAT,SEAFOOD,FF

6 MOVENPICK 279,430 43,047 MEAT,SEAFOOD,FF

7 RADISSON PHUKET PANWA 278,542 43,766 MEAT,SEAFOOD,F&V,FF

8 THE CHEDDI 304,772 80,738 MEAT,SEAFOOD,FF

9 LAYANA 255,836 34,688 MEAT,SEAFOOD,FF

10 CENTARA GRAND WEST 339,958 131,501 MEAT,SEAFOOD,F&V,FF

HOTEL CUSTOMER DEVELOPMENT(PHUKET)

COMPETITOR INFORMATION(PHUKET)

Competitor Office SALES Staff Product Truck

ANDAMAN MK PHUKET

3 Meat ,Sea food , FF ,Dry food , 5

FARANG FOOD PHUKET

5 Meat ,Sea food , FF ,Dry food , 5

GOURMET ONE PHUKET

1 Meat ,Sea food , FF ,Dry food , 3

FOOD PROJECT PHUKET 3 Meat ,Sea food , FF ,Dry food , 4

PAN FOOD PHUKET

2 Meat ,Sea food , FF 3

EURO FOOD PHUKET

3 CHEESE, Dry food , 2

JAGOTA PHUKET 5 Meat ,Seafood , FF ,Dry food , BAKERY 5

SINO PACIFIC PHUKET 5 Bakery, Indian Food 4

CHOICE FOOD PHUKET

2 Meat ,see food ,Vegetable Import 3

MARKET INFORMATION PHUKET

• Total Hotel 702. Room 42,684. Hotel with license only 273. Room 48,972. Room Occupancy 38.89%

• Tourist from China &Russia 2.7 M/Year (+69.5%)

• Russian Tourist 1.27 M/Year (+42.9%)

PROBLEM & SUPPORT

Price competitive in market especially seafood and beef

Availability of products are not consistence. Substitution are not with same quality For example, chilled beef.

French Fries. Sales have been reduced since as Quality of Farmfrites unacceptable from some customer switched to sell FF because

DEVELOPMENT STRATEGIC

• Team forming and storming• Knowledge transfer• New Product Category • Customer matching • Stock Management • After Sale service & CRM

Mid Year Business Review 2013THANK YOU